Web Technologies Used by Marketing Automation Platform Companies

We are tracking 78 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Web Technologies For Marketing Automation Platform Companies

This section shows what web technologies are used the most by Marketing Automation Platform companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Most Used VendorsAdoption
 
#1 Google Analytics
Used by 72 / 78 (92.31%) Marketing Automation Platform companies
#2 Google Tag Manager
Used by 70 / 78 (89.74%) Marketing Automation Platform companies
#3 Wordpress
Used by 50 / 78 (64.1%) Marketing Automation Platform companies
 
#4 Facebook Ads
Used by 50 / 78 (64.1%) Marketing Automation Platform companies
 
#5 Google
Used by 46 / 78 (58.97%) Marketing Automation Platform companies
#6 Google Ads
Used by 46 / 78 (58.97%) Marketing Automation Platform companies
#7 LinkedIn Ads
Used by 45 / 78 (57.69%) Marketing Automation Platform companies
 
#8 Cloudflare
Used by 44 / 78 (56.41%) Marketing Automation Platform companies
#9 Twitter
Used by 28 / 78 (35.9%) Marketing Automation Platform companies
#10 Hotjar
Used by 26 / 78 (33.33%) Marketing Automation Platform companies

Most Popular Web Technologies for Marketing Automation Platform Companies by Category

This section shows top vendors broken out by category based on Marketing Automation Platform adoption.

Most Used CRM Vendors Among Marketing Automation Platform Companies
Browse all CRM vendors
Ranked#1of 7
on usage

Used by 16 of 78 companies in this segment.

Ranked#2of 7
on usage

Used by 8 of 78 companies in this segment.

Ranked#3of 7
on usage

Used by 5 of 78 companies in this segment.

Ranked#4of 7
on usage

Used by 1 of 78 companies in this segment.

Ranked#5of 7
on usage

Used by 1 of 78 companies in this segment.

Ranked#6of 7
on usage

Used by 1 of 78 companies in this segment.

Most Used Chat Vendors Among Marketing Automation Platform Companies
Browse all Chat vendors
Ranked#1of 9
on usage

Used by 12 of 78 companies in this segment.

Ranked#2of 9
on usage

Used by 5 of 78 companies in this segment.

Ranked#3of 9
on usage

Used by 5 of 78 companies in this segment.

Ranked#4of 9
on usage

Used by 3 of 78 companies in this segment.

Ranked#5of 9
on usage

Used by 2 of 78 companies in this segment.

Ranked#6of 9
on usage

Used by 2 of 78 companies in this segment.

Most Used Surveys Vendors Among Marketing Automation Platform Companies
Browse all Surveys vendors
Ranked#1of 3
on usage

Used by 1 of 78 companies in this segment.

Ranked#2of 3
on usage

Used by 1 of 78 companies in this segment.

Ranked#3of 3
on usage

Used by 1 of 78 companies in this segment.

Most Used Video Hosting Vendors Among Marketing Automation Platform Companies
Browse all Video Hosting vendors
Ranked#1of 6
on usage

Used by 16 of 78 companies in this segment.

Ranked#2of 6
on usage

Used by 10 of 78 companies in this segment.

Ranked#3of 6
on usage

Used by 9 of 78 companies in this segment.

Ranked#4of 6
on usage

Used by 5 of 78 companies in this segment.

Ranked#5of 6
on usage

Used by 2 of 78 companies in this segment.

Ranked#6of 6
on usage

Used by 1 of 78 companies in this segment.

Most Used Data Providers Vendors Among Marketing Automation Platform Companies
Browse all Data Providers vendors
Ranked#1of 9
on usage

Used by 14 of 78 companies in this segment.

Ranked#2of 9
on usage

Used by 10 of 78 companies in this segment.

Ranked#3of 9
on usage

Used by 8 of 78 companies in this segment.

Ranked#4of 9
on usage

Used by 4 of 78 companies in this segment.

Ranked#5of 9
on usage

Used by 4 of 78 companies in this segment.

Ranked#6of 9
on usage

Used by 2 of 78 companies in this segment.

Most Used Privacy & GDPR Vendors Among Marketing Automation Platform Companies
Browse all Privacy & GDPR vendors
Ranked#1of 7
on usage

Used by 9 of 78 companies in this segment.

Ranked#2of 7
on usage

Used by 8 of 78 companies in this segment.

Ranked#3of 7
on usage

Used by 7 of 78 companies in this segment.

Ranked#4of 7
on usage

Used by 2 of 78 companies in this segment.

Ranked#5of 7
on usage

Used by 2 of 78 companies in this segment.

Ranked#6of 7
on usage

Used by 1 of 78 companies in this segment.

Most Used Tag Management Vendors Among Marketing Automation Platform Companies
Browse all Tag Management vendors
Ranked#1of 3
on usage

Used by 70 of 78 companies in this segment.

Ranked#2of 3
on usage

Used by 5 of 78 companies in this segment.

Ranked#3of 3
on usage

Used by 1 of 78 companies in this segment.

Most Used Video Creation Vendors Among Marketing Automation Platform Companies
Browse all Video Creation vendors
Ranked#1of 1
on usage

Used by 5 of 78 companies in this segment.

Most Used Data Management Vendors Among Marketing Automation Platform Companies
Browse all Data Management vendors
Ranked#1of 7
on usage

Used by 8 of 78 companies in this segment.

Ranked#2of 7
on usage

Used by 5 of 78 companies in this segment.

Ranked#3of 7
on usage

Used by 5 of 78 companies in this segment.

Ranked#4of 7
on usage

Used by 3 of 78 companies in this segment.

Ranked#5of 7
on usage

Used by 2 of 78 companies in this segment.

 
Ranked#6of 7
on usage

Used by 2 of 78 companies in this segment.

Most Used Email Marketing Vendors Among Marketing Automation Platform Companies
Browse all Email Marketing vendors
Ranked#1of 9
on usage

Used by 16 of 78 companies in this segment.

Ranked#2of 9
on usage

Used by 6 of 78 companies in this segment.

Ranked#3of 9
on usage

Used by 6 of 78 companies in this segment.

 
Ranked#4of 9
on usage

Used by 3 of 78 companies in this segment.

 
Ranked#5of 9
on usage

Used by 3 of 78 companies in this segment.

Ranked#6of 9
on usage

Used by 1 of 78 companies in this segment.

Most Used Customer Service Vendors Among Marketing Automation Platform Companies
Browse all Customer Service vendors
Ranked#1of 4
on usage

Used by 20 of 78 companies in this segment.

Ranked#2of 4
on usage

Used by 12 of 78 companies in this segment.

Ranked#3of 4
on usage

Used by 2 of 78 companies in this segment.

Ranked#4of 4
on usage

Used by 1 of 78 companies in this segment.

Most Used E-Commerce Carts Vendors Among Marketing Automation Platform Companies
Browse all E-Commerce Carts vendors
Ranked#1of 2
on usage

Used by 4 of 78 companies in this segment.

Ranked#2of 2
on usage

Used by 1 of 78 companies in this segment.

Most Used Sales Automation Vendors Among Marketing Automation Platform Companies
Browse all Sales Automation vendors
Ranked#1of 2
on usage

Used by 5 of 78 companies in this segment.

Ranked#2of 2
on usage

Used by 4 of 78 companies in this segment.

Most Used Sales Enablement Vendors Among Marketing Automation Platform Companies
Browse all Sales Enablement vendors
Ranked#1of 1
on usage

Used by 1 of 78 companies in this segment.

Most Used Visitor Tracking Vendors Among Marketing Automation Platform Companies
Browse all Visitor Tracking vendors
Ranked#1of 7
on usage

Used by 6 of 78 companies in this segment.

Ranked#2of 7
on usage

Used by 2 of 78 companies in this segment.

Ranked#3of 7
on usage

Used by 2 of 78 companies in this segment.

Ranked#4of 7
on usage

Used by 1 of 78 companies in this segment.

Ranked#5of 7
on usage

Used by 1 of 78 companies in this segment.

Ranked#6of 7
on usage

Used by 1 of 78 companies in this segment.

Most Used Website Builders Vendors Among Marketing Automation Platform Companies
Browse all Website Builders vendors
Ranked#1of 4
on usage

Used by 17 of 78 companies in this segment.

Ranked#2of 4
on usage

Used by 1 of 78 companies in this segment.

Ranked#3of 4
on usage

Used by 1 of 78 companies in this segment.

Ranked#4of 4
on usage

Used by 1 of 78 companies in this segment.

Most Used Employee Advocacy Vendors Among Marketing Automation Platform Companies
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Ranked#1of 1
on usage

Used by 3 of 78 companies in this segment.

Most Used Product Analytics Vendors Among Marketing Automation Platform Companies
Browse all Product Analytics vendors
Ranked#1of 5
on usage

Used by 4 of 78 companies in this segment.

Ranked#2of 5
on usage

Used by 3 of 78 companies in this segment.

Ranked#3of 5
on usage

Used by 2 of 78 companies in this segment.

Ranked#4of 5
on usage

Used by 1 of 78 companies in this segment.

Ranked#5of 5
on usage

Used by 1 of 78 companies in this segment.

Most Used Native Advertising Vendors Among Marketing Automation Platform Companies
Browse all Native Advertising vendors
Ranked#1of 5
on usage

Used by 8 of 78 companies in this segment.

Ranked#2of 5
on usage

Used by 4 of 78 companies in this segment.

Ranked#3of 5
on usage

Used by 3 of 78 companies in this segment.

Ranked#4of 5
on usage

Used by 1 of 78 companies in this segment.

Ranked#5of 5
on usage

Used by 1 of 78 companies in this segment.

Most Used Payment Processing Vendors Among Marketing Automation Platform Companies
Browse all Payment Processing vendors
Ranked#1of 2
on usage

Used by 6 of 78 companies in this segment.

Ranked#2of 2
on usage

Used by 2 of 78 companies in this segment.

Most Used Project Management Vendors Among Marketing Automation Platform Companies
Browse all Project Management vendors
Ranked#1of 2
on usage

Used by 17 of 78 companies in this segment.

Ranked#2of 2
on usage

Used by 4 of 78 companies in this segment.

Most Used Push Notifications Vendors Among Marketing Automation Platform Companies
Browse all Push Notifications vendors
Ranked#1of 2
on usage

Used by 1 of 78 companies in this segment.

 
Ranked#2of 2
on usage

Used by 1 of 78 companies in this segment.

Most Used Referral Marketing Vendors Among Marketing Automation Platform Companies
Browse all Referral Marketing vendors
Ranked#1of 2
on usage

Used by 1 of 78 companies in this segment.

Ranked#2of 2
on usage

Used by 1 of 78 companies in this segment.

Most Used Search Advertising Vendors Among Marketing Automation Platform Companies
Browse all Search Advertising vendors
Ranked#1of 6
on usage

Used by 46 of 78 companies in this segment.

Ranked#2of 6
on usage

Used by 19 of 78 companies in this segment.

Ranked#3of 6
on usage

Used by 4 of 78 companies in this segment.

Ranked#4of 6
on usage

Used by 3 of 78 companies in this segment.

Ranked#5of 6
on usage

Used by 1 of 78 companies in this segment.

Ranked#6of 6
on usage

Used by 1 of 78 companies in this segment.

Most Used Affiliate Marketing Vendors Among Marketing Automation Platform Companies
Browse all Affiliate Marketing vendors
Ranked#1of 5
on usage

Used by 1 of 78 companies in this segment.

Ranked#2of 5
on usage

Used by 1 of 78 companies in this segment.

Ranked#3of 5
on usage

Used by 1 of 78 companies in this segment.

Ranked#4of 5
on usage

Used by 1 of 78 companies in this segment.

Ranked#5of 5
on usage

Used by 1 of 78 companies in this segment.

Most Used Interactive Content Vendors Among Marketing Automation Platform Companies
Browse all Interactive Content vendors
Ranked#1of 4
on usage

Used by 3 of 78 companies in this segment.

Ranked#2of 4
on usage

Used by 1 of 78 companies in this segment.

Ranked#3of 4
on usage

Used by 1 of 78 companies in this segment.

Ranked#4of 4
on usage

Used by 1 of 78 companies in this segment.

Most Used Influencer Marketing Vendors Among Marketing Automation Platform Companies
Browse all Influencer Marketing vendors
Ranked#1of 2
on usage

Used by 1 of 78 companies in this segment.

Ranked#2of 2
on usage

Used by 1 of 78 companies in this segment.

Most Used Certificate Authority Vendors Among Marketing Automation Platform Companies
Browse all Certificate Authority vendors
Ranked#1of 3
on usage

Used by 8 of 78 companies in this segment.

Ranked#2of 3
on usage

Used by 7 of 78 companies in this segment.

Ranked#3of 3
on usage

Used by 5 of 78 companies in this segment.

Most Used Direct Mail & Gifting Vendors Among Marketing Automation Platform Companies
Browse all Direct Mail & Gifting vendors
Ranked#1of 1
on usage

Used by 1 of 78 companies in this segment.

Most Used Marketing Attribution Vendors Among Marketing Automation Platform Companies
Browse all Marketing Attribution vendors
Ranked#1of 5
on usage

Used by 3 of 78 companies in this segment.

Ranked#2of 5
on usage

Used by 2 of 78 companies in this segment.

Ranked#3of 5
on usage

Used by 1 of 78 companies in this segment.

Ranked#4of 5
on usage

Used by 1 of 78 companies in this segment.

Ranked#5of 5
on usage

Used by 1 of 78 companies in this segment.

Most Used Popup & Form Builders Vendors Among Marketing Automation Platform Companies
Browse all Popup & Form Builders vendors
Ranked#1of 4
on usage

Used by 5 of 78 companies in this segment.

Ranked#2of 4
on usage

Used by 4 of 78 companies in this segment.

Ranked#3of 4
on usage

Used by 2 of 78 companies in this segment.

Ranked#4of 4
on usage

Used by 1 of 78 companies in this segment.

Most Used Appointment Scheduling Vendors Among Marketing Automation Platform Companies
Browse all Appointment Scheduling vendors
Ranked#1of 2
on usage

Used by 4 of 78 companies in this segment.

Ranked#2of 2
on usage

Used by 1 of 78 companies in this segment.

Most Used Performance Monitoring Vendors Among Marketing Automation Platform Companies
Browse all Performance Monitoring vendors
Ranked#1of 5
on usage

Used by 13 of 78 companies in this segment.

Ranked#2of 5
on usage

Used by 2 of 78 companies in this segment.

Ranked#3of 5
on usage

Used by 2 of 78 companies in this segment.

Ranked#4of 5
on usage

Used by 1 of 78 companies in this segment.

Ranked#5of 5
on usage

Used by 1 of 78 companies in this segment.

Most Used Reviews & Testimonials Vendors Among Marketing Automation Platform Companies
Browse all Reviews & Testimonials vendors
Ranked#1of 3
on usage

Used by 15 of 78 companies in this segment.

Ranked#2of 3
on usage

Used by 1 of 78 companies in this segment.

Ranked#3of 3
on usage

Used by 1 of 78 companies in this segment.

Most Used Television Advertising Vendors Among Marketing Automation Platform Companies
Browse all Television Advertising vendors
 
Ranked#1of 5
on usage

Used by 13 of 78 companies in this segment.

Ranked#2of 5
on usage

Used by 2 of 78 companies in this segment.

Ranked#3of 5
on usage

Used by 1 of 78 companies in this segment.

Ranked#4of 5
on usage

Used by 1 of 78 companies in this segment.

 
Ranked#5of 5
on usage

Used by 1 of 78 companies in this segment.

Most Used User Session Recording Vendors Among Marketing Automation Platform Companies
Browse all User Session Recording vendors
Ranked#1of 8
on usage

Used by 26 of 78 companies in this segment.

Ranked#2of 8
on usage

Used by 9 of 78 companies in this segment.

Ranked#3of 8
on usage

Used by 5 of 78 companies in this segment.

Ranked#4of 8
on usage

Used by 5 of 78 companies in this segment.

Ranked#5of 8
on usage

Used by 2 of 78 companies in this segment.

Ranked#6of 8
on usage

Used by 1 of 78 companies in this segment.

Most Used Web & Mobile Analytics Vendors Among Marketing Automation Platform Companies
Browse all Web & Mobile Analytics vendors
Ranked#1of 9
on usage

Used by 72 of 78 companies in this segment.

Ranked#2of 9
on usage

Used by 26 of 78 companies in this segment.

Ranked#3of 9
on usage

Used by 6 of 78 companies in this segment.

Ranked#4of 9
on usage

Used by 4 of 78 companies in this segment.

 
Ranked#5of 9
on usage

Used by 3 of 78 companies in this segment.

Ranked#6of 9
on usage

Used by 3 of 78 companies in this segment.

Most Used Account-Based Marketing Vendors Among Marketing Automation Platform Companies
Browse all Account-Based Marketing vendors
Ranked#1of 4
on usage

Used by 6 of 78 companies in this segment.

Ranked#2of 4
on usage

Used by 3 of 78 companies in this segment.

Ranked#3of 4
on usage

Used by 2 of 78 companies in this segment.

Ranked#4of 4
on usage

Used by 2 of 78 companies in this segment.

Most Used Social Media Management Vendors Among Marketing Automation Platform Companies
Browse all Social Media Management vendors
Ranked#1of 5
on usage

Used by 28 of 78 companies in this segment.

 
Ranked#2of 5
on usage

Used by 7 of 78 companies in this segment.

Ranked#3of 5
on usage

Used by 3 of 78 companies in this segment.

Ranked#4of 5
on usage

Used by 3 of 78 companies in this segment.

Ranked#5of 5
on usage

Used by 1 of 78 companies in this segment.

Most Used Website Personalization Vendors Among Marketing Automation Platform Companies
Browse all Website Personalization vendors
Ranked#1of 4
on usage

Used by 7 of 78 companies in this segment.

Ranked#2of 4
on usage

Used by 1 of 78 companies in this segment.

Ranked#3of 4
on usage

Used by 1 of 78 companies in this segment.

Ranked#4of 4
on usage

Used by 1 of 78 companies in this segment.

Most Used Competitive Intelligence Vendors Among Marketing Automation Platform Companies
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Ranked#1of 1
on usage

Used by 3 of 78 companies in this segment.

Most Used Content Delivery Network Vendors Among Marketing Automation Platform Companies
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Ranked#1of 1
on usage

Used by 44 of 78 companies in this segment.

Most Used Social Media Advertising Vendors Among Marketing Automation Platform Companies
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Ranked#1of 6
on usage

Used by 50 of 78 companies in this segment.

Ranked#2of 6
on usage

Used by 46 of 78 companies in this segment.

Ranked#3of 6
on usage

Used by 45 of 78 companies in this segment.

Ranked#4of 6
on usage

Used by 2 of 78 companies in this segment.

Ranked#5of 6
on usage

Used by 1 of 78 companies in this segment.

Ranked#6of 6
on usage

Used by 1 of 78 companies in this segment.

Most Used Webinar & Virtual Events Vendors Among Marketing Automation Platform Companies
Browse all Webinar & Virtual Events vendors
Ranked#1of 3
on usage

Used by 1 of 78 companies in this segment.

Ranked#2of 3
on usage

Used by 1 of 78 companies in this segment.

Ranked#3of 3
on usage

Used by 1 of 78 companies in this segment.

Most Used Applicant Tracking System Vendors Among Marketing Automation Platform Companies
Browse all Applicant Tracking System vendors
Ranked#1of 3
on usage

Used by 1 of 78 companies in this segment.

Ranked#2of 3
on usage

Used by 1 of 78 companies in this segment.

Ranked#3of 3
on usage

Used by 1 of 78 companies in this segment.

Most Used Content Management System Vendors Among Marketing Automation Platform Companies
Browse all Content Management System vendors
Ranked#1of 1
on usage

Used by 50 of 78 companies in this segment.

Most Used Landing Page Optimization Vendors Among Marketing Automation Platform Companies
Browse all Landing Page Optimization vendors
Ranked#1of 6
on usage

Used by 5 of 78 companies in this segment.

VWO logo
VWO
Ranked#2of 6
on usage

Used by 3 of 78 companies in this segment.

Ranked#3of 6
on usage

Used by 3 of 78 companies in this segment.

Ranked#4of 6
on usage

Used by 1 of 78 companies in this segment.

Ranked#5of 6
on usage

Used by 1 of 78 companies in this segment.

Ranked#6of 6
on usage

Used by 1 of 78 companies in this segment.

Most Used Call Analytics & Telephony Vendors Among Marketing Automation Platform Companies
Browse all Call Analytics & Telephony vendors
Ranked#1of 1
on usage

Used by 2 of 78 companies in this segment.

Most Used Channel Partner Management Vendors Among Marketing Automation Platform Companies
Browse all Channel Partner Management vendors
Ranked#1of 2
on usage

Used by 3 of 78 companies in this segment.

Ranked#2of 2
on usage

Used by 1 of 78 companies in this segment.

Most Used Marketing Automation Platform Vendors Among Marketing Automation Platform Companies
Browse all Marketing Automation Platform vendors
Ranked#1of 6
on usage

Used by 16 of 78 companies in this segment.

Ranked#2of 6
on usage

Used by 6 of 78 companies in this segment.

 
Ranked#3of 6
on usage

Used by 3 of 78 companies in this segment.

Ranked#4of 6
on usage

Used by 1 of 78 companies in this segment.

Ranked#5of 6
on usage

Used by 1 of 78 companies in this segment.

Ranked#6of 6
on usage

Used by 1 of 78 companies in this segment.

Most Used Customer Data Platforms (CDPs) Vendors Among Marketing Automation Platform Companies
Browse all Customer Data Platforms (CDPs) vendors
Ranked#1of 3
on usage

Used by 5 of 78 companies in this segment.

Ranked#2of 3
on usage

Used by 5 of 78 companies in this segment.

Ranked#3of 3
on usage

Used by 4 of 78 companies in this segment.

Most Used Display & Programmatic Advertising Vendors Among Marketing Automation Platform Companies
Browse all Display & Programmatic Advertising vendors
Ranked#1of 9
on usage

Used by 50 of 78 companies in this segment.

Ranked#2of 9
on usage

Used by 46 of 78 companies in this segment.

Ranked#3of 9
on usage

Used by 45 of 78 companies in this segment.

Ranked#4of 9
on usage

Used by 13 of 78 companies in this segment.

Ranked#5of 9
on usage

Used by 11 of 78 companies in this segment.

Ranked#6of 9
on usage

Used by 10 of 78 companies in this segment.

Companies in the Marketing Automation Platform Segment