Customer Data Platforms (CDPs) Vendors

Customer Data Platforms (CDPs) has average competitiveness as a category in the Demand Generation topic. We are tracking 46 in this category, while the typical category in Demand Generation has about 51 vendors.

Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Customer Data Platforms (CDPs) Vendors
Salesforce Audience Studio
Rank #1 of 35
Score 100/100

Salesforce Audience Studio

Use Salesforce's data management platform (DMP) to unify your data and strengthen customer relationships across every touchpoint.

Customer List Available (20477 Customers)  

Scoring Components

Tranco: 100/100

Alexa: 100/100

Majestic: 100/100

Umbrella: 92/100

Segment
Rank #2 of 35
Score 98/100

Segment

Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

Customer List Available (3929 Customers)  

Scoring Components

Tranco: 95/100

Alexa: 96/100

Majestic: 96/100

Umbrella: 96/100

Treasure Data
Rank #3 of 35
Score 95/100

Treasure Data

Treasure Data enterprise Customer Data Platform (CDP) unifies data from multiple sources - online, offline, IoT and device generated data - and empowers enterprises to disrupt their markets with superior customer experiences. Our customers are creating transformational customer relationships by connecting the data dots with our CDP. Treasure Data is fully owned by Arm Holdings and has a global customer base of over 300 enterprises including Fortune 500 and Global 2000 companies. Our clients manage over 130 trillion records, resulting in more predictable and profitable business results.

Customer List Available (713 Customers)  

Scoring Components

Tranco: 89/100

Alexa: 88/100

Majestic: 82/100

Umbrella: 84/100

Tapad
Rank #4 of 35
Score 92/100

Tapad

Connecting brands to consumers across devices

Customer List Available (21619 Customers)  

Scoring Components

Tranco: 98/100

Alexa: 48/100

Majestic: 91/100

Umbrella: 100/100

mParticle
Rank #5 of 35
Score 89/100

mParticle

mParticle’s customer data platform integrates all of your data and orchestrates it across channels, partners, and systems so you’ll never miss an opportunity to impress.

Customer List Available (129 Customers)  

Scoring Components

Tranco: 92/100

Alexa: 64/100

Majestic: 64/100

Umbrella: 88/100

Zaius
Rank #6 of 35
Score 86/100

Zaius

Personalize experiences for anonymous visitors, engineer repeat purchases, and curate perfect content to keep customers loyal.

Scoring Components

Tranco: 86/100

Alexa: 92/100

Majestic: 37/100

Umbrella: 80/100

Tealium
Rank #7 of 35
Score 83/100

Tealium

We connect data so you can connect with your customers!

Customer List Available (2425 Customers)  

Scoring Components

Tranco: 83/100

Alexa: 84/100

Majestic: 87/100

Umbrella: 9/100

Commanders Act
Rank #8 of 35
Score 80/100

Commanders Act

Our comprehensive data solutions empower you to optimise your marketing campaigns and budget by transforming customer data into action.

Scoring Components

Tranco: 62/100

Alexa: 76/100

Majestic: 78/100

Umbrella: 5/100

Boxever
Rank #9 of 35
Score 77/100

Boxever

Transform marketing efforts into intelligent experiences that acquire, serve and retain customers by using Sitecore CDP to capture, unify and activate omnichannel customer data.

Customer List Available (3 Customers)  

Scoring Components

Tranco: 80/100

Alexa: 32/100

Majestic: 19/100

Umbrella: 75/100

D·engage
Rank #10 of 35
Score 73/100

D·engage

Customer data activation, marketing automation and multichannel messaging in a single, scalable and robust platform. Customer Driven Marketing

Customer List Available (21 Customers)  

Scoring Components

Tranco: 77/100

Alexa: 52/100

Majestic: Unavailable

Umbrella: 71/100

Bridg
Rank #11 of 35
Score 73/100

Bridg

Discover the first customer data platform purpose built for brick and mortar retailers and CPG brands

Scoring Components

Tranco: 59/100

Alexa: 28/100

Majestic: 73/100

Umbrella: 38/100

Amperity
Rank #12 of 35
Score 68/100

Amperity

Turning siloed customer data into game-changing customer experiences.

Advertising Insights Available

Scoring Components

Tranco: 65/100

Alexa: 57/100

Majestic: 41/100

Umbrella: 30/100

BlueConic
Rank #13 of 35
Score 65/100

BlueConic

BlueConic makes your first-party data accessible when and where you need it to transform customer relationships and unleash growth.

Customer List Available (494 Customers)  

Scoring Components

Tranco: 56/100

Alexa: 68/100

Majestic: 55/100

Umbrella: 13/100

RedPoint Global
Rank #14 of 35
Score 62/100

RedPoint Global

Redpoint Global Provides A Single Point Of Control To Connect All Customer Data, Determine Next Best Actions In Real Time, And Orchestrate Interactions Across All Of Your Go-To-Market Channels

Customer List Available (6 Customers)  

Scoring Components

Tranco: 50/100

Alexa: 4/100

Majestic: 60/100

Umbrella: 55/100

clutch
Rank #15 of 35
Score 58/100

clutch

The Clutch Customer Data and Marketing Platform centralizes customer data and empowers modern marketers to deliver personalized experiences across all marketing channels.

Customer List Available (4 Customers)  

Scoring Components

Tranco: 53/100

Alexa: 44/100

Majestic: 23/100

Umbrella: 42/100

Hull
Rank #16 of 35
Score 58/100

Hull

The source of truth for all your customer data, synchronizing all your tools in real-time.

Customer List Available (20 Customers)  

Scoring Components

Tranco: 45/100

Alexa: 40/100

Majestic: 28/100

Umbrella: 50/100

Lytics
Rank #17 of 35
Score 53/100

Lytics

Decision Engine CDP for Marketers

Scoring Components

Tranco: 39/100

Alexa: 80/100

Majestic: 32/100

Umbrella: Unavailable

Dialog Insight
Rank #18 of 35
Score 50/100

Dialog Insight

Email, SMS, web and mobile marketing campaigns in a centralized SaaS platform. Discover Dialog Insight's Marketing Platform and plan a demo.

Scoring Components

Tranco: 48/100

Alexa: 8/100

Majestic: 46/100

Umbrella: 46/100

Lemnisk
Rank #19 of 35
Score 48/100

Lemnisk

Lemnisk’s real-time marketing automation built on an intelligent & secure Customer Data Platform increases conversions, retention & growth for enterprises.

Customer List Available (13 Customers)  

Scoring Components

Tranco: 68/100

Alexa: 16/100

Majestic: Unavailable

Umbrella: 59/100

Lexer
Rank #20 of 35
Score 43/100

Lexer

Connected data, self-served insights, personalized experiences.The only Customer Data Platform built for retail, helping brands drive incremental sales

Customer List Available (46 Customers)  

Scoring Components

Tranco: 71/100

Alexa: 1/100

Majestic: Unavailable

Umbrella: 67/100

Datatrics
Rank #21 of 35
Score 43/100

Datatrics

With Datatrics, you can increase conversion by creating personalized messages and product recommendations that connect people with content they love.

Customer List Available (19 Customers)  

Scoring Components

Tranco: 74/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: 63/100

BlueShift
Rank #22 of 35
Score 39/100

BlueShift

Blueshift is the leading SmartHub Customer Data Platform (CDP) that combines customer data, AI, and omnichannel orchestration in an easy-to-use platform.

Customer List Available (89 Customers)  

Scoring Components

Tranco: 42/100

Alexa: 36/100

Majestic: 50/100

Umbrella: 1/100

Ascent360
Rank #23 of 35
Score 36/100

Ascent360

Ascent360 is a Data Driven Marketing Platform that helps you understand your customer base, grow your business and more.

Customer List Available (13 Customers)  

Scoring Components

Tranco: 30/100

Alexa: 60/100

Majestic: Unavailable

Umbrella: 21/100

Relay42
Rank #24 of 35
Score 33/100

Relay42

Built for AI-driven customer journeys with real-time connectivity to all systems and touchpoints. Turn your data into meaningful relationships.

Scoring Components

Tranco: 36/100

Alexa: Unavailable

Majestic: 69/100

Umbrella: Unavailable

Cloud4wi
Rank #25 of 35
Score 30/100

Cloud4wi

We help companies connect with customers in a new way by filling the offline gap of the digital customer journey with location-based marketing capabilities.

Scoring Components

Tranco: 33/100

Alexa: 24/100

Majestic: 10/100

Umbrella: 25/100

QuickPivot
Rank #26 of 35
Score 27/100

QuickPivot

QuickPivot helps companies make better use of their customer data across all channels. We provide our customers with the same level of enterprise data management as the huge, expensive and difficult to manage solutions. We put the power of an enterprise platform in the hands of marketers.

Scoring Components

Tranco: 15/100

Alexa: 72/100

Majestic: Unavailable

Umbrella: Unavailable

Customer Labs Inc
Rank #27 of 35
Score 24/100

Customer Labs Inc

Our Customer Data Platform(CDP) helps Small and Medium Business (SMB) Marketers to unify customer data with existing tools without writing a single line of code.

Customer List Available (43 Customers)  

Scoring Components

Tranco: 27/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: 34/100

Simon Data
Rank #28 of 35
Score 21/100

Simon Data

Simon Data is the Customer Data Platform that enables you to drive marketing results faster with a solution purpose built for growth.

Scoring Components

Tranco: 21/100

Alexa: 20/100

Majestic: Unavailable

Umbrella: Unavailable

ActionIQ
Rank #29 of 35
Score 21/100

ActionIQ

Drive new revenue, profitability & innovation with our customer data platform. Learn how our CDP can help your business via in-depth customer insights.

Scoring Components

Tranco: 24/100

Alexa: 12/100

Majestic: 5/100

Umbrella: Unavailable

FirstHive
Rank #30 of 35
Score 15/100

FirstHive

FirstHive, a full-stack Customer Data Platform enables brands to take control of first-party data from all marketing sources of information and interaction.

Customer List Available (11 Customers)  

Scoring Components

Tranco: 18/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: 17/100

BlueVenn
Rank #31 of 35
Score 12/100

BlueVenn

Discover how BlueVenn's Customer Data Platform and Omnichannel Marketing Hub unifies your customer data and puts insights at your fingertips.

Scoring Components

Tranco: 9/100

Alexa: Unavailable

Majestic: 14/100

Umbrella: Unavailable

ConvertLab
Rank #32 of 35
Score 9/100

ConvertLab

Convertlab是一体化营销云服务商,帮助企业高效运营海量用户,打造品牌特有的个性化用户体验,快速收获业务增长。

Customer List Available (3 Customers)  

Scoring Components

Tranco: 12/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

velocidi
Rank #33 of 35
Score 6/100

velocidi

Grow your brand with first-party audience strategies and automated segmentation. Velocidi makes your data work for you.

Scoring Components

Tranco: 6/100

Alexa: Unavailable

Majestic: 1/100

Umbrella: Unavailable

Growhold
Rank #34 of 35
Score 1/100

Growhold

Take a full control and advantage of your data without losing the end user’s data privacy. Growhold gives you the tools for customer data enrichment, segmentation and process automation.

Scoring Components

Tranco: 1/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

ONEcount
Rank #35 of 35
Score 1/100

ONEcount

The Actionable Customer Data Platform | Marketing + Data Simplified

Scoring Components

Tranco: 3/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Other Tracked, but Unscored Vendors in Customer Data Platforms (CDPs)

These vendors are categorized as Customer Data Platforms (CDPs) providers in our system, but are missing one or more tracking metrics so they cannot be accurately scored alongside their peers.

Unscored vendors can claim their listing for free to complete the missing elements and move into the scored list.

MediaHaven

MediaHaven

Zeticon biedt schaalbare, flexibele en performante SaaS-
oplossingen voor het opladen en beheren van gestructureerde en niet-gestructureerde informatie.

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Nominow

Nominow

Leer je klanten echt kennen met de customer data platform van Nominow. Op het juiste moment relevante aanbiedingen doen.

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

SessionM

SessionM

Putting Data at the Heart of Engagement

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Salesforce Customer 360

Salesforce Customer 360

Power your marketing strategy with better customer insights and engagement with the help of a single source of data truth. Learn more about how Salesforce does this.

Customer List Available (327 Customers)  

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Quaero

Quaero

Mission control for customer data: Solving marketers' biggest headache by helping enterprises harness complex customer data.

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Insight360
Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

NGDATA
Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

CommandersAct

CommandersAct

Our comprehensive data solutions empower you to optimise your marketing campaigns and budget by transforming customer data into action.

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Tamr

Tamr

The only cloud-native data mastering solution (cloud MDM) accelerate analytics through machine learning (ML), available on Google Cloud, Azure and AWS

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Blue Sheep

Blue Sheep

BlueVenn has acquired the assets of Blue Sheep. Get in touch.

Customer List Available (1 Customers)  

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Hive Marketing Cloud
Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable