Customer Data Platforms (CDPs) has average competitiveness as a category in the Demand Generation topic. We are tracking 54 vendors in this category, while the typical category in Demand Generation has about 62 vendors.
Curious how SiteScore scores are calculated? Learn more.
SiteScore scores are based on objective metrics gathered from a number of sources, including:
Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.
For comparison, we've added customer growth rates for the most widely used vendors in the Customer Data Platforms (CDPs) category.
Icon | Name | Overall Score | Customer Count Score | Overall Traffic Score | Website Visits Score | DNS Traffic Score | Inbound Links Score |
---|---|---|---|---|---|---|---|
Segment | 100/100 | 94/100 | 94/100 | 98/100 | 98/100 | 97/100 | |
Tapad | 98/100 | 100/100 | 98/100 | 80/100 | 100/100 | 94/100 | |
Salesforce Customer 360 | 96/100 | 76/100 | 100/100 | 100/100 | 92/100 | 100/100 | |
SALESmanago | 94/100 | 73/100 | 87/100 | 95/100 | 77/100 | 85/100 | |
mParticle | 92/100 | 69/100 | 96/100 | 72/100 | 95/100 | 67/100 | |
Zeotap | 89/100 | 87/100 | 89/100 | 32/100 | 89/100 | 73/100 | |
Treasure Data | 87/100 | 83/100 | 91/100 | 12/100 | 86/100 | 88/100 | |
Tealium | 85/100 | 90/100 | 70/100 | 63/100 | 6/100 | 91/100 | |
Zaius | 83/100 | -- | 80/100 | 92/100 | 80/100 | 28/100 | |
BlueConic | 80/100 | 80/100 | 54/100 | 58/100 | 24/100 | 55/100 | |
Datatrics | 76/100 | 56/100 | 68/100 | 86/100 | 59/100 | -- | |
Boxever | 76/100 | 11/100 | 84/100 | 75/100 | 83/100 | 16/100 | |
D·engage | 74/100 | 49/100 | 82/100 | 52/100 | 74/100 | -- | |
Lexer | 72/100 | 52/100 | 75/100 | 18/100 | 68/100 | 13/100 | |
clutch | 69/100 | 14/100 | 61/100 | 49/100 | 65/100 | 34/100 | |
Commanders Act | 67/100 | -- | 40/100 | 78/100 | 15/100 | 82/100 | |
Customer Labs Inc | 65/100 | 63/100 | 73/100 | 3/100 | 71/100 | -- | |
Lemnisk | 63/100 | 42/100 | 66/100 | 40/100 | 56/100 | -- | |
Cloud4wi | 59/100 | 1/100 | 42/100 | 83/100 | 53/100 | 19/100 | |
RedPoint Global | 59/100 | 28/100 | 45/100 | 29/100 | 30/100 | 64/100 | |
FirstHive | 56/100 | 35/100 | 49/100 | 60/100 | 50/100 | -- | |
Dialog Insight | 53/100 | -- | 59/100 | 46/100 | 45/100 | 40/100 | |
CrossEngage | 53/100 | 25/100 | 77/100 | 15/100 | 62/100 | 7/100 | |
Bridg | 49/100 | -- | 35/100 | 69/100 | 1/100 | 79/100 | |
BlueShift | 46/100 | 59/100 | 7/100 | 20/100 | 27/100 | 58/100 | |
NGDATA | 46/100 | -- | 33/100 | 66/100 | -- | 76/100 | |
Ascent360 | 43/100 | 45/100 | 52/100 | 23/100 | 39/100 | -- | |
Amperity | 39/100 | -- | 38/100 | 26/100 | 36/100 | 46/100 | |
Tail | 39/100 | 32/100 | 63/100 | -- | 3/100 | 49/100 | |
SessionM | 34/100 | -- | 56/100 | -- | 48/100 | 31/100 | |
Simon Data | 34/100 | -- | 47/100 | 43/100 | 21/100 | 22/100 | |
|
freshpaint | 34/100 | 66/100 | 12/100 | 55/100 | -- | -- |
QuickPivot | 26/100 | -- | 21/100 | 89/100 | 9/100 | -- | |
ActionIQ | 26/100 | -- | 24/100 | 35/100 | 18/100 | 43/100 | |
Lytics | 26/100 | -- | 17/100 | 38/100 | 12/100 | 52/100 | |
BuyerGenomics | 23/100 | 38/100 | 31/100 | -- | 42/100 | -- | |
Hull | 20/100 | 18/100 | 5/100 | 9/100 | 33/100 | 37/100 | |
Salesforce Audience Studio | 17/100 | 97/100 | -- | -- | -- | -- | |
Relay42 | 17/100 | -- | 28/100 | -- | -- | 70/100 | |
MixRank | 14/100 | -- | 26/100 | 6/100 | -- | 61/100 | |
ONEcount | 12/100 | 7/100 | 14/100 | -- | -- | 25/100 | |
ConvertLab | 9/100 | 21/100 | 19/100 | 1/100 | -- | 4/100 | |
BlueVenn | 6/100 | -- | 10/100 | -- | -- | 1/100 | |
velocidi | 6/100 | -- | 3/100 | -- | -- | 10/100 | |
Blue Sheep | 1/100 | 1/100 | -- | -- | -- | -- | |
Growhold | 1/100 | -- | 1/100 | -- | -- | -- | |
Hive Marketing Cloud | -- | -- | -- | -- | -- | -- | |
Tamr | -- | -- | -- | -- | -- | -- | |
MediaHaven | -- | -- | -- | -- | -- | -- | |
CommandersAct | -- | -- | -- | -- | -- | -- | |
Quaero | -- | -- | -- | -- | -- | -- | |
Nominow | -- | -- | -- | -- | -- | -- | |
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Insight360 | -- | -- | -- | -- | -- | -- |
HTK | -- | -- | -- | -- | -- | -- |