Customer Data Platforms (CDPs) Vendors

Customer Data Platforms (CDPs) has average competitiveness as a category in the Demand Generation topic. We are tracking 54 vendors in this category, while the typical category in Demand Generation has about 62 vendors.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Customer Data Platforms (CDPs) Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Segment 100/100 94/100 95/100 100/100 97/100 100/100
Tapad 98/100 100/100 100/100 82/100 100/100 97/100
SALESmanago 96/100 73/100 88/100 97/100 79/100 87/100
mParticle 94/100 66/100 98/100 73/100 94/100 70/100
Treasure Data 90/100 87/100 93/100 13/100 88/100 90/100
Zeotap 90/100 83/100 90/100 34/100 91/100 77/100
Tealium 87/100 90/100 70/100 67/100 7/100 94/100
Zaius 84/100 -- 80/100 94/100 82/100 30/100
BlueConic 81/100 76/100 56/100 61/100 25/100 57/100
Boxever 81/100 11/100 86/100 76/100 85/100 17/100
Datatrics 77/100 49/100 68/100 88/100 60/100 --
D·engage 75/100 45/100 83/100 55/100 75/100 --
clutch 73/100 14/100 60/100 52/100 66/100 34/100
Lexer 73/100 52/100 75/100 19/100 69/100 14/100
CommandersAct 68/100 -- 40/100 79/100 16/100 84/100
Customer Labs Inc 66/100 59/100 73/100 4/100 72/100 --
Cloud4wi 61/100 1/100 43/100 85/100 54/100 20/100
RedPoint Global 61/100 28/100 45/100 31/100 32/100 67/100
Lemnisk 61/100 38/100 65/100 43/100 57/100 --
FirstHive 56/100 33/100 50/100 64/100 50/100 --
Dialog Insight 54/100 -- 58/100 49/100 47/100 40/100
Bridg 49/100 -- 35/100 70/100 1/100 80/100
CrossEngage 49/100 23/100 78/100 16/100 63/100 7/100
Tail 49/100 69/100 63/100 -- 4/100 50/100
BlueShift 45/100 56/100 8/100 22/100 29/100 60/100
Ascent360 42/100 42/100 53/100 25/100 41/100 --
Amperity 40/100 -- 38/100 28/100 38/100 47/100
Simon Data 38/100 -- 48/100 46/100 22/100 24/100
 
freshpaint 35/100 63/100 13/100 58/100 -- --
QuickPivot 30/100 -- 23/100 91/100 10/100 --
ActionIQ 30/100 -- 25/100 37/100 19/100 44/100
Lytics 30/100 -- 18/100 40/100 13/100 54/100
BuyerGenomics 26/100 33/100 33/100 -- 44/100 --
Hull 23/100 18/100 5/100 10/100 35/100 37/100
Relay42 23/100 -- 31/100 -- -- 74/100
Salesforce Audience Studio 18/100 97/100 -- -- -- --
MixRank 18/100 -- 28/100 7/100 -- 64/100
Salesforce Customer 360 14/100 80/100 -- -- -- --
ConvertLab 11/100 23/100 20/100 1/100 -- 4/100
ONEcount 11/100 7/100 16/100 -- -- 27/100
BlueVenn 6/100 -- 10/100 -- -- 1/100
velocidi 6/100 -- 3/100 -- -- 10/100
Blue Sheep 1/100 1/100 -- -- -- --
Growhold 1/100 -- 1/100 -- -- --
Hive Marketing Cloud -- -- -- -- -- --
Commanders Act -- -- -- -- -- --
Tamr -- -- -- -- -- --
MediaHaven -- -- -- -- -- --
NGDATA -- -- -- -- -- --
Quaero -- -- -- -- -- --
SessionM -- -- -- -- -- --
Nominow -- -- -- -- -- --
 
Insight360 -- -- -- -- -- --
HTK -- -- -- -- -- --