Customer Data Platforms (CDPs) Vendors

Customer Data Platforms (CDPs) has average competitiveness as a category in the Demand Generation topic. We are tracking 54 vendors in this category, while the typical category in Demand Generation has about 59 vendors.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Customer Data Platforms (CDPs) Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Segment
Segment 100/100 94/100 95/100 100/100 97/100 100/100
Tapad
Tapad 98/100 100/100 100/100 82/100 100/100 97/100
SALESmanago
SALESmanago 96/100 73/100 88/100 97/100 78/100 87/100
mParticle
mParticle 94/100 66/100 98/100 73/100 94/100 67/100
Treasure Data
Treasure Data 90/100 87/100 93/100 13/100 88/100 90/100
Zeotap
Zeotap 90/100 83/100 90/100 34/100 91/100 74/100
Tealium
Tealium 87/100 90/100 70/100 64/100 7/100 94/100
Zaius
Zaius 84/100 -- 83/100 94/100 81/100 30/100
Datatrics
Datatrics 81/100 49/100 78/100 88/100 59/100 --
Boxever
Boxever 81/100 11/100 86/100 76/100 84/100 17/100
BlueConic
BlueConic 77/100 76/100 53/100 58/100 23/100 54/100
D·engage
D·engage 75/100 45/100 80/100 52/100 75/100 --
Lexer
Lexer 73/100 52/100 73/100 19/100 68/100 14/100
clutch
clutch 69/100 14/100 63/100 49/100 65/100 34/100
Commanders Act
Commanders Act 69/100 -- 45/100 79/100 13/100 84/100
Customer Labs Inc
Customer Labs Inc 66/100 59/100 75/100 4/100 71/100 --
Cloud4wi
Cloud4wi 63/100 1/100 43/100 85/100 52/100 20/100
Lemnisk
Lemnisk 61/100 38/100 65/100 40/100 55/100 --
FirstHive
FirstHive 59/100 32/100 50/100 61/100 49/100 --
Dialog Insight
Dialog Insight 55/100 -- 58/100 46/100 46/100 40/100
RedPoint Global
RedPoint Global 55/100 25/100 40/100 31/100 30/100 64/100
CrossEngage
CrossEngage 52/100 28/100 68/100 16/100 62/100 7/100
BlueShift
BlueShift 46/100 56/100 16/100 22/100 26/100 57/100
NGDATA
NGDATA 46/100 -- 33/100 67/100 -- 77/100
Bridg
Bridg 46/100 -- 28/100 70/100 1/100 80/100
Tail
Tail 46/100 69/100 56/100 -- 4/100 50/100
Ascent360
Ascent360 40/100 42/100 60/100 25/100 39/100 --
Amperity
Amperity 38/100 -- 48/100 28/100 36/100 47/100
ActionIQ
ActionIQ 34/100 -- 31/100 37/100 17/100 44/100
 
freshpaint 34/100 63/100 8/100 55/100 -- --
QuickPivot
QuickPivot 30/100 -- 23/100 91/100 10/100 --
Simon Data
Simon Data 30/100 -- 38/100 43/100 20/100 24/100
Hull
Hull 25/100 18/100 13/100 10/100 33/100 37/100
BuyerGenomics
BuyerGenomics 25/100 35/100 35/100 -- 42/100 --
Salesforce Audience Studio
Salesforce Audience Studio 21/100 97/100 -- -- -- --
Relay42
Relay42 19/100 -- 25/100 -- -- 70/100
MixRank
MixRank 17/100 -- 20/100 7/100 -- 60/100
Salesforce Customer 360
Salesforce Customer 360 14/100 80/100 -- -- -- --
ConvertLab
ConvertLab 11/100 21/100 18/100 1/100 -- 4/100
ONEcount
ONEcount 11/100 7/100 10/100 -- -- 27/100
velocidi
velocidi 7/100 -- 3/100 -- -- 10/100
BlueVenn
BlueVenn 5/100 -- 5/100 -- -- 1/100
Blue Sheep
Blue Sheep 1/100 1/100 -- -- -- --
Growhold
Growhold 1/100 -- 1/100 -- -- --
Hive Marketing Cloud
Hive Marketing Cloud -- -- -- -- -- --
Lytics
Lytics -- -- -- -- -- --
Tamr
Tamr -- -- -- -- -- --
MediaHaven
MediaHaven -- -- -- -- -- --
CommandersAct
CommandersAct -- -- -- -- -- --
Quaero
Quaero -- -- -- -- -- --
SessionM
SessionM -- -- -- -- -- --
Nominow
Nominow -- -- -- -- -- --
 
Insight360 -- -- -- -- -- --
HTK
HTK -- -- -- -- -- --