Customer Data Platforms (CDPs) Vendors

Customer Data Platforms (CDPs) has average competitiveness as a category in the Demand Generation topic. We are tracking 54 vendors in this category, while the typical category in Demand Generation has about 62 vendors.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Customer Data Platforms (CDPs) Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Segment 100/100 94/100 94/100 98/100 98/100 97/100
Tapad 98/100 100/100 98/100 80/100 100/100 94/100
Salesforce Customer 360 96/100 76/100 100/100 100/100 92/100 100/100
SALESmanago 94/100 73/100 87/100 95/100 77/100 85/100
mParticle 92/100 69/100 96/100 72/100 95/100 67/100
Zeotap 89/100 87/100 89/100 32/100 89/100 73/100
Treasure Data 87/100 83/100 91/100 12/100 86/100 88/100
Tealium 85/100 90/100 70/100 63/100 6/100 91/100
Zaius 83/100 -- 80/100 92/100 80/100 28/100
BlueConic 80/100 80/100 54/100 58/100 24/100 55/100
Datatrics 76/100 56/100 68/100 86/100 59/100 --
Boxever 76/100 11/100 84/100 75/100 83/100 16/100
D·engage 74/100 49/100 82/100 52/100 74/100 --
Lexer 72/100 52/100 75/100 18/100 68/100 13/100
clutch 69/100 14/100 61/100 49/100 65/100 34/100
Commanders Act 67/100 -- 40/100 78/100 15/100 82/100
Customer Labs Inc 65/100 63/100 73/100 3/100 71/100 --
Lemnisk 63/100 42/100 66/100 40/100 56/100 --
Cloud4wi 59/100 1/100 42/100 83/100 53/100 19/100
RedPoint Global 59/100 28/100 45/100 29/100 30/100 64/100
FirstHive 56/100 35/100 49/100 60/100 50/100 --
Dialog Insight 53/100 -- 59/100 46/100 45/100 40/100
CrossEngage 53/100 25/100 77/100 15/100 62/100 7/100
Bridg 49/100 -- 35/100 69/100 1/100 79/100
BlueShift 46/100 59/100 7/100 20/100 27/100 58/100
NGDATA 46/100 -- 33/100 66/100 -- 76/100
Ascent360 43/100 45/100 52/100 23/100 39/100 --
Amperity 39/100 -- 38/100 26/100 36/100 46/100
Tail 39/100 32/100 63/100 -- 3/100 49/100
SessionM 34/100 -- 56/100 -- 48/100 31/100
Simon Data 34/100 -- 47/100 43/100 21/100 22/100
 
freshpaint 34/100 66/100 12/100 55/100 -- --
QuickPivot 26/100 -- 21/100 89/100 9/100 --
ActionIQ 26/100 -- 24/100 35/100 18/100 43/100
Lytics 26/100 -- 17/100 38/100 12/100 52/100
BuyerGenomics 23/100 38/100 31/100 -- 42/100 --
Hull 20/100 18/100 5/100 9/100 33/100 37/100
Salesforce Audience Studio 17/100 97/100 -- -- -- --
Relay42 17/100 -- 28/100 -- -- 70/100
MixRank 14/100 -- 26/100 6/100 -- 61/100
ONEcount 12/100 7/100 14/100 -- -- 25/100
ConvertLab 9/100 21/100 19/100 1/100 -- 4/100
BlueVenn 6/100 -- 10/100 -- -- 1/100
velocidi 6/100 -- 3/100 -- -- 10/100
Blue Sheep 1/100 1/100 -- -- -- --
Growhold 1/100 -- 1/100 -- -- --
Hive Marketing Cloud -- -- -- -- -- --
Tamr -- -- -- -- -- --
MediaHaven -- -- -- -- -- --
CommandersAct -- -- -- -- -- --
Quaero -- -- -- -- -- --
Nominow -- -- -- -- -- --
 
Insight360 -- -- -- -- -- --
HTK -- -- -- -- -- --