Television Advertising Vendors

Television Advertising is one of the least competitive categories within Demand Generation. We're tracking 8 vendors in this category.

Curious how SiteScore scores are calculated? Learn more.

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

"Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
"Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
"Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
"Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Television Advertising Vendors by Customer Count Trended over Time

This shows the top 6 Television Advertising vendors based on customer count.

* Additions and Removals reflect additions and removals of domains associated with the vendor. Signficant changes to implementation for a vendor can cause that change to be reflected as a gain or loss of that customer.

Top Television Advertising Vendors

iSpot.tv

Rank #1 of 8

Score 100/100

iSpot.tv

Justify and optimize TV advertising investments with fast, accurate, actionable cross-screen measurement and attribution you can trust.

Customer List Available (606 Customers)

Scoring Components

Tranco: 72/100

Alexa: 80/100

Majestic: 86/100

Umbrella: 100/100

View Details

Nielsen

Rank #2 of 8

Score 86/100

Nielsen

Nielsen shapes the world’s media and content for all people by connecting across devices to understand the audience and their perspectives.

Customer List Available (15873 Customers)

Scoring Components

Tranco: 100/100

Alexa: 100/100

Majestic: 100/100

Umbrella: 34/100

View Details

Samba TV

Rank #3 of 8

Score 72/100

Samba TV

We are the Heartbeat of Television. Data that Powers TV Innovation.

Customer List Available (350 Customers)

Scoring Components

Tranco: 58/100

Alexa: 20/100

Majestic: 72/100

Umbrella: 84/100

View Details

Tvsquared

Rank #4 of 8

Score 58/100

Tvsquared

With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV.

Customer List Available (1715 Customers)

Scoring Components

Tranco: 86/100

Alexa: 1/100

Majestic: 58/100

Umbrella: 67/100

View Details