Television Advertising Vendors

Television Advertising is one of the least competitive categories within Demand Generation. We're tracking 15 vendors in this category.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Television Advertising Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
iSpot.tv 100/100 56/100 100/100 100/100 100/100 100/100
 
MNTN 93/100 67/100 64/100 88/100 70/100 82/100
Tvsquared 77/100 78/100 82/100 50/100 90/100 46/100
Samba TV 77/100 23/100 91/100 63/100 80/100 91/100
Cadent Network 70/100 -- 37/100 75/100 40/100 55/100
Adalyser 62/100 34/100 46/100 38/100 50/100 37/100
Alphonso 54/100 -- 73/100 13/100 61/100 28/100
 
TV Tracking - Realytics 47/100 12/100 55/100 1/100 30/100 64/100
Beachfront Media 39/100 89/100 19/100 25/100 1/100 19/100
Nielsen 31/100 100/100 -- -- -- --
Cablato 24/100 -- 10/100 -- 10/100 73/100
4INFO 16/100 1/100 28/100 -- 20/100 1/100
 
Apple 8/100 45/100 -- -- -- --
Simulmedia 1/100 -- 1/100 -- -- 10/100
 
WideOrbit -- -- -- -- -- --