Pardot Customer Insights

Company Description:

Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads, close more deals, and maximize ROI.

Connect with Pardot

Industry: Computer Software
Location: Atlanta, Georgia, United States
Employees: 1001-5000
Founded: 2007
* Company data provided by People Data Labs

Pardot Customer Profile

Pardot Customer List

Download a CSV of Pardot's customer list of 10447 customers.

We capture this data based on javascript, cookies, tracking pixels and other references on the customer website that we've matched back to Pardot.

Pardot Customer List Preview
Customer NameOverall Traffic Rank CityCountryFoundedIndustryEmployees
Amazon 28 Seattle United States 1994 Internet 10001+
Zoom 61 San Jose United States 2011 Information Technology And Services 1001-5000
Snapchat 93 Venice United States 2011 Computer Software 201-500
Criteo 121 Paris France 2005 Internet 1001-5000
Forbes 176 Jersey City United States 1917 Publishing 201-500
PubMatic 182 Redwood City United States 2006 Internet 501-1000
Slack 194 San Francisco United States 2009 Computer Software 1001-5000
Smart AdServer 214 Paris France 2001 Internet 201-500
Twitch 217 San Francisco United States 2007 Internet 1001-5000
Roku 227 San Jose United States 2002 Entertainment 1001-5000

Pardot Customers by Employee Count

Employee Count % of Customers # of Customers
51-200 employees 33% 2547
11-50 employees 21% 1646
201-500 employees 16% 1266
1001-5000 employees 10% 778
501-1000 employees 8% 649
1-10 employees 4% 333
10001+ employees 2% 209
5001-10000 employees 2% 165

Sample Size: 7593 Pardot customers with Employee Count data

Pardot Customers by Country (HQ)

Country (HQ) % of Customers # of Customers
United States 77% 5388
United Kingdom 6% 426
Canada 6% 423
Australia 2% 174
Japan 2% 142
France 1% 135
Germany 1% 81
Spain 0% 62
Netherlands 0% 60
Other 0% 54

Sample Size: 6945 Pardot customers with Country (HQ) data

Pardot Customers by Industry

Industry % of Customers # of Customers
Computer Software 23% 841
Information Technology And Services 23% 836
Financial Services 11% 410
Marketing And Advertising 8% 324
Internet 8% 299
Non-Profit Organization Management 7% 267
Higher Education 5% 197
Hospital & Health Care 5% 185
Electrical/Electronic Manufacturing 3% 138
Other 3% 134

Sample Size: 3631 Pardot customers with Industry data

Pardot Ad Library

Understand how Pardot advertises and key messaging by viewing the advertisements below that they are running across the web. Hover or click any image to see a larger version of that creative.

Pardot Ad

First Seen: 2022-08-17  

Last Seen: 2023-02-15  

Times Seen: 4

Pardot Ad

First Seen: 2022-08-17  

Last Seen: 2022-08-22  

Times Seen: 1

Pardot Ad

First Seen: 2022-08-17  

Last Seen: 2022-09-16  

Times Seen: 3

Pardot Competitive Profile

Pardot compared to other Email Marketing companies

Closest Email Marketing Competitors to Pardot

We're tracking 213 vendors in the Email Marketing category.

Pardot is currently scored #5 in the Email Marketing category, versus their competitors.  

The top Email Marketing vendors that we are tracking are HubSpot, MailChimp and Klaviyo.

Explore all vendors in the Email Marketing category »

Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
HubSpot 100/100 100/100 100/100 100/100 100/100 98/100
MailChimp 100/100 99/100 99/100 98/100 96/100 99/100
Klaviyo 99/100 98/100 98/100 98/100 99/100 83/100
 
Oracle Eloqua 99/100 84/100 99/100 99/100 97/100 100/100
 
Pardot 98/100 95/100 97/100 91/100 98/100 92/100
Constant Contact 97/100 83/100 98/100 97/100 95/100 97/100

Pardot compared to other Marketing Automation Platform companies

Closest Marketing Automation Platform Competitors to Pardot

We're tracking 90 vendors in the Marketing Automation Platform category.

Pardot is currently scored #4 in the Marketing Automation Platform category, versus their competitors.  

The top Marketing Automation Platform vendors that we are tracking are HubSpot, MailChimp and Oracle Eloqua.

Explore all vendors in the Marketing Automation Platform category »

Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
HubSpot 100/100 100/100 100/100 100/100 100/100 97/100
MailChimp 99/100 98/100 98/100 97/100 94/100 99/100
 
Oracle Eloqua 98/100 89/100 99/100 99/100 96/100 100/100
 
Pardot 97/100 96/100 97/100 91/100 98/100 95/100
Marketo 95/100 94/100 95/100 89/100 92/100 93/100
SendPulse 94/100 91/100 94/100 95/100 86/100 89/100

Pardot Website Statistics

Tranco Rank

Tranco rank measures Pardot's overall internet traffic.

# 3203 / 6000000 * last update: Feb 24, 2024
Alexa Rank

Alexa rank measures Pardot's global website traffic.

# 14543 / 1000000 * last update: Apr 02, 2023
Majestic Rank

Majestic rank measures Pardot's inbound link volume.

# 4280 / 1000000 * last update: Sep 11, 2023
Umbrella Rank

Umbrella rank measures Pardot's domain DNS requestss.

# 4822 / 1000000 * last update: Sep 11, 2023

Looking for more information on Pardot's website including their tech stack, ad library and more?

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