Pardot Customer Insights

Company Description:

Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads, close more deals, and maximize ROI.

Connect with Pardot

Industry: Computer Software

Location: Atlanta, Georgia, United States

Employees: 1001-5000

Founded: 2007

* Company data provided by People Data Labs

Pardot Customer Profile

Pardot Customer Growth Rate

Pardot has 10559 customers in our database. View their customer count and growth rate over time in the chart below.

Sample Size: 10559

* Last Updated: 2024-04-27 00:01:25 UTC

Pardot Customer List

Download a CSV of Pardot's customer list of 10559 customers.

We capture this data based on javascript, cookies, tracking pixels and other references on the customer website that we've matched back to Pardot.

Pardot Customer List Preview

Customer Name	Overall Traffic Rank	City	Country	Founded	Industry	Employees
Amazon Pay	28	Seattle	United States	1994	Internet	10001+
Zoom	61	San Jose	United States	2011	Information Technology And Services	1001-5000
Snapchat	93	Venice	United States	2011	Computer Software	201-500
Criteo	121	Paris	France	2005	Internet	1001-5000
Forbes	176	Jersey City	United States	1917	Publishing	201-500
PubMatic	182	Redwood City	United States	2006	Internet	501-1000
Slack	194	San Francisco	United States	2009	Computer Software	1001-5000
Smart	214	Paris	France	2001	Internet	201-500
Twitch	217	San Francisco	United States	2007	Internet	1001-5000
Roku	227	San Jose	United States	2002	Entertainment	1001-5000

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Pardot Customers by Employee Count

Employee Count	% of Customers	# of Customers
51-200 employees	33%	2562
11-50 employees	21%	1663
201-500 employees	16%	1289
1001-5000 employees	10%	785
501-1000 employees	8%	659
1-10 employees	4%	336
10001+ employees	2%	210
5001-10000 employees	2%	167

Sample Size: 7671 Pardot customers with Employee Count data

Pardot Customers by Country (HQ)

Country (HQ)	% of Customers	# of Customers
United States	77%	5439
United Kingdom	6%	431
Canada	6%	425
Australia	2%	177
Japan	2%	143
France	1%	137
Germany	1%	82
Netherlands	0%	63
Spain	0%	62
Other	0%	55

Sample Size: 7014 Pardot customers with Country (HQ) data

Pardot Customers by Industry

Industry	% of Customers	# of Customers
Computer Software	23%	844
Information Technology And Services	23%	844
Financial Services	11%	413
Marketing And Advertising	8%	328
Internet	8%	301
Non-Profit Organization Management	7%	270
Higher Education	5%	200
Hospital & Health Care	5%	187
Electrical/Electronic Manufacturing	3%	139
Other	3%	134

Sample Size: 3660 Pardot customers with Industry data

Pardot Ad Library

Understand how Pardot advertises and key messaging by viewing the advertisements below that they are running across the web. Hover or click any image to see a larger version of that creative.

Pardot Ad

First Seen: 2022-08-17

Last Seen: 2023-02-15

Times Seen: 4

Pardot Ad

First Seen: 2022-08-17

Last Seen: 2022-08-22

Times Seen: 1

Pardot Ad

First Seen: 2022-08-17

Last Seen: 2022-09-16

Times Seen: 3

Our Ad Library lets you view all 33 Pardot ads and search their ad library by keyword.

Search Pardot online ads in our Ad Library

Pardot Competitive Profile

Pardot compared to other Email Marketing companies

Pardot Customer Growth vs. other Email Marketing Vendors

For comparison, we've added customer growth rates for the most widely used vendors in the Email Marketing category - alongside Pardot.

* Additions and Removals reflect additions and removals of domains associated with the vendor. Signficant changes to implementation for a vendor can cause that change to be reflected as a gain or loss of that customer.

Closest Email Marketing Competitors to Pardot

We're tracking 213 vendors in the Email Marketing category.

Pardot is currently scored #5 in the Email Marketing category, versus their competitors.

The top Email Marketing vendors that we are tracking are MailChimp, HubSpot and Constant Contact.

Explore all vendors in the Email Marketing category »

Name	Overall Score	Customer Count Score	Overall Traffic Score	Website Visits Score	DNS Traffic Score	Inbound Links Score
MailChimp	100/100	99/100	100/100	100/100	98/100	100/100
HubSpot	100/100	100/100	100/100	100/100	100/100	100/100
Constant Contact	98/100	84/100	99/100	98/100	97/100	99/100
Klaviyo	98/100	98/100	99/100	99/100	100/100	84/100
Pardot	98/100	95/100	98/100	92/100	99/100	93/100
Mailerlite	98/100	91/100	96/100	97/100	93/100	96/100

Pardot compared to other Marketing Automation Platform companies

Pardot Customer Growth vs. other Marketing Automation Platform Vendors

For comparison, we've added customer growth rates for the most widely used vendors in the Marketing Automation Platform category - alongside Pardot.

Closest Marketing Automation Platform Competitors to Pardot

We're tracking 90 vendors in the Marketing Automation Platform category.

Pardot is currently scored #3 in the Marketing Automation Platform category, versus their competitors.

The top Marketing Automation Platform vendors that we are tracking are HubSpot, MailChimp and Pardot.

Explore all vendors in the Marketing Automation Platform category »

Name	Overall Score	Customer Count Score	Overall Traffic Score	Website Visits Score	DNS Traffic Score	Inbound Links Score
HubSpot	100/100	100/100	100/100	100/100	100/100	99/100
MailChimp	99/100	98/100	99/100	99/100	96/100	100/100
Pardot	98/100	96/100	98/100	93/100	98/100	97/100
Marketo	97/100	94/100	97/100	91/100	94/100	95/100
SendPulse	95/100	91/100	95/100	97/100	88/100	91/100
ClickDimensions	94/100	82/100	92/100	78/100	92/100	89/100