Marketing Automation Platform Vendors

Marketing Automation Platform is one of the most competitive categories within Demand Generation, with 90 vendors tracked. The typical category in Demand Generation has 59 vendors tracked.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Marketing Automation Platform Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
HubSpot
HubSpot 100/100 100/100 100/100 100/100 100/100 99/100
MailChimp
MailChimp 99/100 98/100 99/100 99/100 96/100 100/100
 
Pardot 98/100 96/100 98/100 93/100 98/100 97/100
Marketo
Marketo 97/100 94/100 97/100 91/100 94/100 95/100
SendPulse
SendPulse 95/100 91/100 95/100 97/100 88/100 91/100
ClickDimensions
ClickDimensions 94/100 82/100 92/100 78/100 92/100 89/100
 
AVADA Commerce 94/100 87/100 90/100 87/100 90/100 81/100
Dotdigital
Dotdigital 92/100 84/100 83/100 84/100 72/100 75/100
ShinyStat
ShinyStat 90/100 80/100 93/100 50/100 76/100 93/100
Moosend
Moosend 89/100 61/100 84/100 89/100 60/100 87/100
Campaigner
Campaigner 88/100 59/100 89/100 59/100 86/100 85/100
Doppler
Doppler 87/100 70/100 79/100 85/100 58/100 65/100
Robly
Robly 84/100 -- 88/100 76/100 78/100 79/100
Autopilot
Autopilot 84/100 77/100 76/100 33/100 68/100 69/100
ActiveTrail
ActiveTrail 84/100 49/100 80/100 72/100 64/100 59/100
Maropost
Maropost 82/100 53/100 86/100 46/100 82/100 53/100
Act-On
Act-On 80/100 75/100 71/100 48/100 17/100 83/100
LeadSquared
LeadSquared 80/100 -- 94/100 95/100 27/100 77/100
GreenRope
GreenRope 77/100 47/100 74/100 67/100 45/100 57/100
ActiveDemand
ActiveDemand 77/100 63/100 70/100 53/100 70/100 34/100
 
Delivra 75/100 53/100 67/100 29/100 80/100 40/100
Plezi
Plezi 74/100 66/100 59/100 68/100 21/100 46/100
Retention Science
Retention Science 73/100 -- 85/100 23/100 84/100 55/100
vbout
vbout 72/100 -- 66/100 80/100 62/100 36/100
Tripolis
Tripolis 70/100 -- 77/100 44/100 49/100 61/100
smoove
smoove 69/100 33/100 72/100 74/100 19/100 30/100
LeadFox
LeadFox 68/100 56/100 68/100 55/100 35/100 6/100
SalesFusion
SalesFusion 67/100 -- 39/100 36/100 74/100 63/100
Force24
Force24 64/100 68/100 75/100 -- 66/100 --
Automizy
Automizy 64/100 1/100 52/100 82/100 7/100 67/100
 
Womply 64/100 -- 54/100 42/100 39/100 73/100
Celigo
Celigo 61/100 1/100 50/100 70/100 29/100 51/100
Mautic
Mautic 61/100 -- 58/100 65/100 9/100 71/100
Carts Guru
Carts Guru 59/100 42/100 65/100 51/100 33/100 --
LionDesk
LionDesk 58/100 -- 42/100 61/100 43/100 32/100
Aritic
Aritic 57/100 18/100 44/100 57/100 -- 48/100
RedEye
RedEye 56/100 -- 47/100 25/100 47/100 42/100
Swift Digital
Swift Digital 53/100 31/100 62/100 38/100 -- 18/100
 
NextUser 53/100 38/100 53/100 -- 56/100 --
SproutLoud
SproutLoud 53/100 21/100 63/100 12/100 52/100 2/100
DailyStory
DailyStory 50/100 45/100 40/100 17/100 41/100 --
Datacrush
Datacrush 48/100 26/100 30/100 63/100 -- 20/100
NP6
NP6 48/100 -- 81/100 34/100 25/100 --
SimplyCast
SimplyCast 48/100 1/100 61/100 14/100 11/100 50/100
Net-Results
Net-Results 45/100 -- 48/100 21/100 31/100 26/100
Webmecanik
Webmecanik 44/100 40/100 56/100 2/100 5/100 8/100
SalesNexus
SalesNexus 42/100 1/100 33/100 40/100 -- 28/100
Apsis
Apsis 42/100 -- 45/100 -- 37/100 22/100
 
Genoo 40/100 38/100 36/100 -- 23/100 --
 
Oracle Eloqua 39/100 89/100 -- -- -- --
Perq
Perq 38/100 -- 43/100 19/100 3/100 16/100
Perkuto
Perkuto 37/100 -- 24/100 1/100 54/100 --
Gist
Gist 34/100 73/100 -- -- -- --
Vibetrace
Vibetrace 34/100 -- 31/100 -- -- 44/100
Jumplead
Jumplead 34/100 -- 34/100 -- 1/100 38/100
LeadLiaison
LeadLiaison 31/100 26/100 25/100 4/100 -- 12/100
RightWave
RightWave 31/100 -- 38/100 16/100 13/100 --
Finch
Finch 28/100 -- 29/100 27/100 -- --
Distribion
Distribion 28/100 -- 57/100 -- -- --
Evalanche
Evalanche 27/100 -- 27/100 -- -- 24/100
Adabra
Adabra 24/100 -- 22/100 -- 15/100 10/100
ALTKRAFT
ALTKRAFT 24/100 13/100 35/100 -- -- --
ExpertSender
ExpertSender 24/100 -- 49/100 -- -- --
Lead Guerrilla
Lead Guerrilla 24/100 -- 15/100 31/100 -- --
1CRM
1CRM 20/100 -- 21/100 6/100 -- 14/100
LeadBI
LeadBI 19/100 26/100 8/100 -- -- --
Leadmaster
Leadmaster 16/100 -- 26/100 -- -- 4/100
Nurture
Nurture 16/100 18/100 12/100 -- -- --
Agillic
Agillic 16/100 -- 20/100 8/100 -- --
MaaxMarket
MaaxMarket 16/100 13/100 13/100 -- -- --
MarketingOptimizer
MarketingOptimizer 12/100 -- 17/100 -- -- 1/100
SalesPanda
SalesPanda 12/100 -- 18/100 -- -- --
Venntive
Venntive 12/100 -- 16/100 -- -- --
Clastic
Clastic 9/100 -- 1/100 10/100 -- --
Mokini
Mokini 9/100 -- 11/100 -- -- --
Webpower
Webpower 5/100 -- 9/100 -- -- --
Loyalistic
Loyalistic 5/100 1/100 6/100 -- -- --
Dashcord
Dashcord 5/100 -- 7/100 -- -- --
Automatr
Automatr 1/100 -- 3/100 -- -- --
Kilometer.io
Kilometer.io 1/100 -- 4/100 -- -- --
 
Inboundio 1/100 -- 2/100 -- -- --
Makesbridge
Makesbridge -- -- -- -- -- --
Leadonance
Leadonance -- -- -- -- -- --
Route
Route -- -- -- -- -- --
BNS AiO
BNS AiO -- -- -- -- -- --
366 Degrees
366 Degrees -- -- -- -- -- --
Smarketing Cloud
Smarketing Cloud -- -- -- -- -- --
OCR7
OCR7 -- -- -- -- -- --
iPresso
iPresso -- -- -- -- -- --
Warbble
Warbble -- -- -- -- -- --