Marketing Automation Platform is one of the most competitive categories within Demand Generation, with 90 vendors tracked. The typical category in Demand Generation has 62 vendors tracked.
Curious how SiteScore scores are calculated? Learn more.
SiteScore scores are based on objective metrics gathered from a number of sources, including:
Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.
For comparison, we've added customer growth rates for the most widely used vendors in the Marketing Automation Platform category.
Icon | Name | Overall Score | Customer Count Score | Overall Traffic Score | Website Visits Score | DNS Traffic Score | Inbound Links Score |
---|---|---|---|---|---|---|---|
HubSpot | 100/100 | 100/100 | 100/100 | 100/100 | 100/100 | 99/100 | |
MailChimp | 99/100 | 98/100 | 99/100 | 99/100 | 96/100 | 100/100 | |
|
Pardot | 98/100 | 96/100 | 98/100 | 93/100 | 98/100 | 97/100 |
Marketo | 97/100 | 94/100 | 95/100 | 91/100 | 94/100 | 95/100 | |
SendPulse | 95/100 | 87/100 | 97/100 | 97/100 | 88/100 | 91/100 | |
|
AVADA Commerce | 94/100 | 89/100 | 90/100 | 87/100 | 90/100 | 81/100 |
ClickDimensions | 93/100 | 82/100 | 92/100 | 78/100 | 92/100 | 89/100 | |
Dotdigital | 92/100 | 84/100 | 83/100 | 84/100 | 72/100 | 75/100 | |
ShinyStat | 90/100 | 80/100 | 93/100 | 50/100 | 76/100 | 93/100 | |
Moosend | 89/100 | 61/100 | 84/100 | 89/100 | 60/100 | 87/100 | |
Campaigner | 88/100 | 47/100 | 89/100 | 59/100 | 86/100 | 85/100 | |
Doppler | 87/100 | 69/100 | 77/100 | 85/100 | 58/100 | 65/100 | |
Maropost | 86/100 | 59/100 | 86/100 | 46/100 | 82/100 | 53/100 | |
Robly | 83/100 | -- | 88/100 | 76/100 | 78/100 | 79/100 | |
Autopilot | 83/100 | 77/100 | 75/100 | 33/100 | 68/100 | 69/100 | |
ActiveTrail | 83/100 | 49/100 | 81/100 | 72/100 | 64/100 | 59/100 | |
Act-On | 80/100 | 75/100 | 71/100 | 48/100 | 17/100 | 83/100 | |
LeadSquared | 80/100 | -- | 94/100 | 95/100 | 27/100 | 77/100 | |
ActiveDemand | 78/100 | 63/100 | 67/100 | 53/100 | 70/100 | 34/100 | |
GreenRope | 76/100 | 52/100 | 62/100 | 67/100 | 45/100 | 57/100 | |
|
Delivra | 76/100 | 55/100 | 79/100 | 29/100 | 80/100 | 40/100 |
Plezi | 74/100 | 66/100 | 53/100 | 68/100 | 21/100 | 46/100 | |
Retention Science | 72/100 | -- | 85/100 | 23/100 | 84/100 | 55/100 | |
vbout | 72/100 | -- | 70/100 | 80/100 | 62/100 | 36/100 | |
Tripolis | 70/100 | -- | 76/100 | 44/100 | 49/100 | 61/100 | |
LeadFox | 69/100 | 55/100 | 68/100 | 55/100 | 35/100 | 6/100 | |
smoove | 69/100 | 31/100 | 63/100 | 74/100 | 19/100 | 30/100 | |
SalesFusion | 65/100 | -- | 39/100 | 36/100 | 74/100 | 63/100 | |
|
Womply | 65/100 | -- | 58/100 | 42/100 | 39/100 | 73/100 |
Force24 | 63/100 | 69/100 | 72/100 | -- | 66/100 | -- | |
Automizy | 63/100 | 1/100 | 52/100 | 82/100 | 7/100 | 67/100 | |
Celigo | 61/100 | 1/100 | 54/100 | 70/100 | 29/100 | 51/100 | |
Mautic | 61/100 | -- | 57/100 | 65/100 | 9/100 | 71/100 | |
Carts Guru | 59/100 | 45/100 | 61/100 | 51/100 | 33/100 | -- | |
LionDesk | 58/100 | -- | 47/100 | 61/100 | 43/100 | 32/100 | |
RedEye | 56/100 | -- | 56/100 | 25/100 | 47/100 | 42/100 | |
|
NextUser | 56/100 | 38/100 | 74/100 | -- | 56/100 | -- |
Aritic | 56/100 | 18/100 | 45/100 | 57/100 | -- | 48/100 | |
SproutLoud | 53/100 | 21/100 | 66/100 | 12/100 | 52/100 | 2/100 | |
SimplyCast | 52/100 | 1/100 | 65/100 | 14/100 | 11/100 | 50/100 | |
DailyStory | 49/100 | 40/100 | 38/100 | 17/100 | 41/100 | -- | |
Datacrush | 49/100 | 26/100 | 30/100 | 63/100 | -- | 20/100 | |
NP6 | 49/100 | -- | 80/100 | 34/100 | 25/100 | -- | |
Swift Digital | 47/100 | 31/100 | 44/100 | 38/100 | -- | 18/100 | |
Net-Results | 45/100 | -- | 48/100 | 21/100 | 31/100 | 26/100 | |
Webmecanik | 44/100 | 42/100 | 49/100 | 2/100 | 5/100 | 8/100 | |
SalesNexus | 42/100 | 1/100 | 33/100 | 40/100 | -- | 28/100 | |
|
Genoo | 42/100 | 38/100 | 40/100 | -- | 23/100 | -- |
Apsis | 42/100 | -- | 43/100 | -- | 37/100 | 22/100 | |
|
Oracle Eloqua | 39/100 | 91/100 | -- | -- | -- | -- |
Perkuto | 37/100 | -- | 24/100 | 1/100 | 54/100 | -- | |
Perq | 37/100 | -- | 42/100 | 19/100 | 3/100 | 16/100 | |
Gist | 34/100 | 73/100 | -- | -- | -- | -- | |
Vibetrace | 34/100 | -- | 31/100 | -- | -- | 44/100 | |
Jumplead | 34/100 | -- | 35/100 | -- | 1/100 | 38/100 | |
LeadLiaison | 32/100 | 26/100 | 25/100 | 4/100 | -- | 12/100 | |
RightWave | 30/100 | -- | 36/100 | 16/100 | 13/100 | -- | |
Finch | 28/100 | -- | 29/100 | 27/100 | -- | -- | |
Distribion | 28/100 | -- | 59/100 | -- | -- | -- | |
Evalanche | 27/100 | -- | 27/100 | -- | -- | 24/100 | |
Adabra | 24/100 | -- | 22/100 | -- | 15/100 | 10/100 | |
ALTKRAFT | 24/100 | 13/100 | 34/100 | -- | -- | -- | |
ExpertSender | 24/100 | -- | 50/100 | -- | -- | -- | |
Lead Guerrilla | 24/100 | -- | 15/100 | 31/100 | -- | -- | |
1CRM | 20/100 | -- | 21/100 | 6/100 | -- | 14/100 | |
LeadBI | 19/100 | 26/100 | 8/100 | -- | -- | -- | |
Leadmaster | 16/100 | -- | 26/100 | -- | -- | 4/100 | |
Nurture | 16/100 | 18/100 | 12/100 | -- | -- | -- | |
Agillic | 16/100 | -- | 20/100 | 8/100 | -- | -- | |
MaaxMarket | 16/100 | 13/100 | 13/100 | -- | -- | -- | |
MarketingOptimizer | 12/100 | -- | 17/100 | -- | -- | 1/100 | |
SalesPanda | 12/100 | -- | 18/100 | -- | -- | -- | |
Venntive | 12/100 | -- | 16/100 | -- | -- | -- | |
Clastic | 9/100 | -- | 1/100 | 10/100 | -- | -- | |
Mokini | 9/100 | -- | 11/100 | -- | -- | -- | |
Webpower | 5/100 | -- | 9/100 | -- | -- | -- | |
Loyalistic | 5/100 | 1/100 | 6/100 | -- | -- | -- | |
Dashcord | 5/100 | -- | 7/100 | -- | -- | -- | |
Automatr | 1/100 | -- | 3/100 | -- | -- | -- | |
Kilometer.io | 1/100 | -- | 4/100 | -- | -- | -- | |
|
Inboundio | 1/100 | -- | 2/100 | -- | -- | -- |
Makesbridge | -- | -- | -- | -- | -- | -- | |
Leadonance | -- | -- | -- | -- | -- | -- | |
Route | -- | -- | -- | -- | -- | -- | |
BNS AiO | -- | -- | -- | -- | -- | -- | |
366 Degrees | -- | -- | -- | -- | -- | -- | |
Smarketing Cloud | -- | -- | -- | -- | -- | -- | |
OCR7 | -- | -- | -- | -- | -- | -- | |
iPresso | -- | -- | -- | -- | -- | -- | |
Warbble | -- | -- | -- | -- | -- | -- |