Marketing Automation Platform Vendors

Marketing Automation Platform is one of the most competitive categories within Demand Generation, with 90 vendors tracked. The typical category in Demand Generation has 62 vendors tracked.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Marketing Automation Platform Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
HubSpot 100/100 100/100 100/100 100/100 100/100 99/100
MailChimp 99/100 98/100 99/100 99/100 96/100 100/100
 
Pardot 98/100 96/100 98/100 93/100 98/100 97/100
Marketo 97/100 94/100 95/100 91/100 94/100 95/100
SendPulse 95/100 87/100 97/100 97/100 88/100 91/100
 
AVADA Commerce 94/100 89/100 90/100 87/100 90/100 81/100
ClickDimensions 93/100 82/100 92/100 78/100 92/100 89/100
Dotdigital 92/100 84/100 83/100 84/100 72/100 75/100
ShinyStat 90/100 80/100 93/100 50/100 76/100 93/100
Moosend 89/100 61/100 84/100 89/100 60/100 87/100
Campaigner 88/100 47/100 89/100 59/100 86/100 85/100
Doppler 87/100 69/100 77/100 85/100 58/100 65/100
Maropost 86/100 59/100 86/100 46/100 82/100 53/100
Robly 83/100 -- 88/100 76/100 78/100 79/100
Autopilot 83/100 77/100 75/100 33/100 68/100 69/100
ActiveTrail 83/100 49/100 81/100 72/100 64/100 59/100
Act-On 80/100 75/100 71/100 48/100 17/100 83/100
LeadSquared 80/100 -- 94/100 95/100 27/100 77/100
ActiveDemand 78/100 63/100 67/100 53/100 70/100 34/100
GreenRope 76/100 52/100 62/100 67/100 45/100 57/100
 
Delivra 76/100 55/100 79/100 29/100 80/100 40/100
Plezi 74/100 66/100 53/100 68/100 21/100 46/100
Retention Science 72/100 -- 85/100 23/100 84/100 55/100
vbout 72/100 -- 70/100 80/100 62/100 36/100
Tripolis 70/100 -- 76/100 44/100 49/100 61/100
LeadFox 69/100 55/100 68/100 55/100 35/100 6/100
smoove 69/100 31/100 63/100 74/100 19/100 30/100
SalesFusion 65/100 -- 39/100 36/100 74/100 63/100
 
Womply 65/100 -- 58/100 42/100 39/100 73/100
Force24 63/100 69/100 72/100 -- 66/100 --
Automizy 63/100 1/100 52/100 82/100 7/100 67/100
Celigo 61/100 1/100 54/100 70/100 29/100 51/100
Mautic 61/100 -- 57/100 65/100 9/100 71/100
Carts Guru 59/100 45/100 61/100 51/100 33/100 --
LionDesk 58/100 -- 47/100 61/100 43/100 32/100
RedEye 56/100 -- 56/100 25/100 47/100 42/100
 
NextUser 56/100 38/100 74/100 -- 56/100 --
Aritic 56/100 18/100 45/100 57/100 -- 48/100
SproutLoud 53/100 21/100 66/100 12/100 52/100 2/100
SimplyCast 52/100 1/100 65/100 14/100 11/100 50/100
DailyStory 49/100 40/100 38/100 17/100 41/100 --
Datacrush 49/100 26/100 30/100 63/100 -- 20/100
NP6 49/100 -- 80/100 34/100 25/100 --
Swift Digital 47/100 31/100 44/100 38/100 -- 18/100
Net-Results 45/100 -- 48/100 21/100 31/100 26/100
Webmecanik 44/100 42/100 49/100 2/100 5/100 8/100
SalesNexus 42/100 1/100 33/100 40/100 -- 28/100
 
Genoo 42/100 38/100 40/100 -- 23/100 --
Apsis 42/100 -- 43/100 -- 37/100 22/100
 
Oracle Eloqua 39/100 91/100 -- -- -- --
Perkuto 37/100 -- 24/100 1/100 54/100 --
Perq 37/100 -- 42/100 19/100 3/100 16/100
Gist 34/100 73/100 -- -- -- --
Vibetrace 34/100 -- 31/100 -- -- 44/100
Jumplead 34/100 -- 35/100 -- 1/100 38/100
LeadLiaison 32/100 26/100 25/100 4/100 -- 12/100
RightWave 30/100 -- 36/100 16/100 13/100 --
Finch 28/100 -- 29/100 27/100 -- --
Distribion 28/100 -- 59/100 -- -- --
Evalanche 27/100 -- 27/100 -- -- 24/100
Adabra 24/100 -- 22/100 -- 15/100 10/100
ALTKRAFT 24/100 13/100 34/100 -- -- --
ExpertSender 24/100 -- 50/100 -- -- --
Lead Guerrilla 24/100 -- 15/100 31/100 -- --
1CRM 20/100 -- 21/100 6/100 -- 14/100
LeadBI 19/100 26/100 8/100 -- -- --
Leadmaster 16/100 -- 26/100 -- -- 4/100
Nurture 16/100 18/100 12/100 -- -- --
Agillic 16/100 -- 20/100 8/100 -- --
MaaxMarket 16/100 13/100 13/100 -- -- --
MarketingOptimizer 12/100 -- 17/100 -- -- 1/100
SalesPanda 12/100 -- 18/100 -- -- --
Venntive 12/100 -- 16/100 -- -- --
Clastic 9/100 -- 1/100 10/100 -- --
Mokini 9/100 -- 11/100 -- -- --
Webpower 5/100 -- 9/100 -- -- --
Loyalistic 5/100 1/100 6/100 -- -- --
Dashcord 5/100 -- 7/100 -- -- --
Automatr 1/100 -- 3/100 -- -- --
Kilometer.io 1/100 -- 4/100 -- -- --
 
Inboundio 1/100 -- 2/100 -- -- --
Makesbridge -- -- -- -- -- --
Leadonance -- -- -- -- -- --
Route -- -- -- -- -- --
BNS AiO -- -- -- -- -- --
366 Degrees -- -- -- -- -- --
Smarketing Cloud -- -- -- -- -- --
OCR7 -- -- -- -- -- --
iPresso -- -- -- -- -- --
Warbble -- -- -- -- -- --