Marketing Attribution Vendors

Marketing Attribution is one of the least competitive categories within Demand Generation. We're tracking 12 vendors in this category.

Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Marketing Attribution Vendors
iSpot.tv
Rank #1 of 10
Score 100/100

iSpot.tv

Justify and optimize TV advertising investments with fast, accurate, actionable cross-screen measurement and attribution you can trust.

Customer List Available (617 Customers)  

Scoring Components

Tranco: 100/100

Alexa: 84/100

Majestic: 100/100

Umbrella: 100/100

Bizible
Rank #2 of 10
Score 89/100

Bizible

Maximize the revenue impact of every single touchpoint across your experiences.

Customer List Available (986 Customers)  

Scoring Components

Tranco: 89/100

Alexa: 67/100

Majestic: 84/100

Umbrella: 86/100

Wicked Reports
Rank #3 of 10
Score 78/100

Wicked Reports

Wicked Reports is the leading marketing attribution platform for successful multi-channel marketers of ECommerce, ELearning, and subscription products.

Customer List Available (386 Customers)  

Scoring Components

Tranco: 67/100

Alexa: 100/100

Majestic: 1/100

Umbrella: 58/100

LeadsRX
Rank #4 of 10
Score 67/100

LeadsRX

Discover how LeadsRx Attribution software can help your company maximize its ROAS across online and offline marketing channels.

Customer List Available (157 Customers)  

Scoring Components

Tranco: 78/100

Alexa: 17/100

Majestic: 50/100

Umbrella: 72/100

Trendemon
Rank #5 of 10
Score 56/100

Trendemon

TrenDemon accelerates revenue and pipline by empowering marketers with AI-based web personalization and content marketing insights.

Customer List Available (81 Customers)  

Scoring Components

Tranco: 56/100

Alexa: 1/100

Majestic: 34/100

Umbrella: 43/100

Attribution
Rank #6 of 10
Score 45/100

Attribution

— Easy & Affordable — Enterprise Grade Multi-Touch Attribution Drive growth with unified marketing data, intelligent insights and smart automation Understand the true impact of each touchpoint across your entire marketing funnel. Gain powerful insight to answer complex marketing questions. Boost your marketing ROI with data-driven, multi-touch attribution.

Customer List Available (104 Customers)  

Scoring Components

Tranco: 45/100

Alexa: 34/100

Majestic: Unavailable

Umbrella: 29/100

RockerBox
Rank #7 of 10
Score 34/100

RockerBox

Enterprise attribution, incrementality and media mix modelling made simple and affordable. Know the true impact and ROI of every marketing activity.

Customer List Available (706 Customers)  

Scoring Components

Tranco: 23/100

Alexa: 50/100

Majestic: 17/100

Umbrella: 1/100

Eulerian Technologies
Rank #8 of 10
Score 23/100

Eulerian Technologies

Prenez les bonnes décisions d’investissement média. Optimisez votre performance marketing grâce à notre Attribution marketing et nos solutions technologiques.

Scoring Components

Tranco: 12/100

Alexa: Unavailable

Majestic: 67/100

Umbrella: Unavailable

Trialfire
Rank #9 of 10
Score 12/100

Trialfire

Trialfire’s attribution platform gives you visibility across your customers’ path-to-purchase, and employs sophisticated game-theory attribution, so you know where to invest your next marketing dollar to deliver optimal results.

Customer List Available (22 Customers)  

Scoring Components

Tranco: 34/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: 15/100

OptiMine Software
Rank #10 of 10
Score 1/100

OptiMine Software

Marketing Attribution, Marketing Mix Modeling, Marketing Budget Optimization

Scoring Components

Tranco: 1/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Other Tracked, but Unscored Vendors in Marketing Attribution

These vendors are categorized as Marketing Attribution providers in our system, but are missing one or more tracking metrics so they cannot be accurately scored alongside their peers.

Unscored vendors can claim their listing for free to complete the missing elements and move into the scored list.

Cake

Cake

CAKE is revolutionizing performance marketing by bringing clarity to digital marketing campaigns for clients around the world.

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Madkudu

Madkudu

MadKudu is the data science platform that empowers marketers to execute intelligent segmentation, prioritization, and personalization.

Customer List Available (51 Customers)  

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable