Social Media Advertising Vendors

Social Media Advertising has average competitiveness as a category in the Demand Generation topic. We are tracking 36 vendors in this category, while the typical category in Demand Generation has about 62 vendors.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Social Media Advertising Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Google Ads 100/100 100/100 100/100 100/100 100/100 100/100
Instagram 97/100 67/100 97/100 96/100 94/100 95/100
LinkedIn Ads 94/100 87/100 93/100 92/100 82/100 90/100
Pinterest Business 90/100 80/100 89/100 88/100 75/100 86/100
Snapchat 87/100 74/100 86/100 84/100 88/100 80/100
LockerDome 83/100 47/100 75/100 76/100 63/100 65/100
BannerFlow 80/100 27/100 71/100 72/100 57/100 60/100
WordStream 76/100 1/100 82/100 80/100 44/100 75/100
plista 73/100 34/100 78/100 32/100 69/100 56/100
Marin Software 69/100 54/100 60/100 40/100 7/100 70/100
sixads 66/100 20/100 49/100 60/100 13/100 50/100
Madgicx 63/100 -- 56/100 68/100 32/100 31/100
Smartly.io 57/100 -- 67/100 64/100 1/100 45/100
AdPlugg 57/100 40/100 63/100 20/100 50/100 5/100
GoDataFeed 52/100 14/100 45/100 48/100 19/100 20/100
Epom 49/100 -- 52/100 8/100 38/100 35/100
Qwaya 44/100 -- 23/100 52/100 -- 16/100
 
Facebook Ads 44/100 94/100 -- -- -- --
Adzooma 37/100 -- 34/100 12/100 -- 40/100
Instinctive 37/100 -- 19/100 44/100 -- 25/100
Ad Reform 32/100 -- 41/100 36/100 -- --
Bannerwise 28/100 -- 38/100 1/100 25/100 10/100
 
Tenscores 25/100 -- 8/100 57/100 -- --
SmartNews Ads 21/100 60/100 -- -- -- --
Aori 18/100 -- 30/100 24/100 -- --
The Next Ad 13/100 -- 26/100 16/100 -- 1/100
Brandzooka 13/100 -- 12/100 29/100 -- --
FastTony.es 7/100 7/100 15/100 -- -- --
Lead Connect 4/100 -- 4/100 4/100 -- --
Catvertiser 1/100 -- 1/100 -- -- --
Reveal Bot -- -- -- -- -- --
Squared.io -- -- -- -- -- --
 
Goa -- -- -- -- -- --
FaceDominator -- -- -- -- -- --
 
Twitter Ads -- -- -- -- -- --
Seevibes -- -- -- -- -- --