Social Media Advertising Vendors

Social Media Advertising has average competitiveness as a category in the Demand Generation topic. We are tracking 36 vendors in this category, while the typical category in Demand Generation has about 62 vendors.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Social Media Advertising Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Instagram 100/100 67/100 100/100 100/100 100/100 100/100
LinkedIn Ads 97/100 87/100 97/100 96/100 86/100 95/100
Pinterest Business 94/100 80/100 93/100 92/100 79/100 90/100
Snapchat 90/100 74/100 89/100 88/100 93/100 85/100
LockerDome 87/100 47/100 77/100 80/100 65/100 69/100
BannerFlow 83/100 27/100 74/100 75/100 58/100 64/100
WordStream 80/100 1/100 85/100 84/100 43/100 79/100
plista 76/100 34/100 81/100 30/100 72/100 58/100
Marin Software 73/100 54/100 62/100 38/100 8/100 74/100
sixads 69/100 20/100 54/100 59/100 15/100 53/100
Madgicx 66/100 -- 58/100 67/100 36/100 32/100
Smartly.io 63/100 -- 70/100 63/100 1/100 48/100
AdPlugg 59/100 40/100 66/100 17/100 50/100 6/100
GoDataFeed 56/100 14/100 50/100 46/100 22/100 22/100
Reveal Bot 52/100 -- 39/100 71/100 -- 37/100
Google Ads 49/100 100/100 -- -- -- --
 
Facebook Ads 45/100 94/100 -- -- -- --
Adzooma 38/100 -- 35/100 9/100 -- 43/100
Qwaya 38/100 -- 24/100 50/100 -- 16/100
Instinctive 38/100 -- 20/100 42/100 -- 27/100
Ad Reform 30/100 -- 47/100 34/100 -- --
Bannerwise 30/100 -- 43/100 1/100 29/100 11/100
 
Tenscores 25/100 -- 8/100 55/100 -- --
SmartNews Ads 21/100 60/100 -- -- -- --
Aori 18/100 -- 31/100 21/100 -- --
The Next Ad 14/100 -- 27/100 13/100 -- 1/100
Brandzooka 11/100 -- 12/100 25/100 -- --
FastTony.es 7/100 7/100 16/100 -- -- --
Lead Connect 4/100 -- 4/100 5/100 -- --
Catvertiser 1/100 -- 1/100 -- -- --
Squared.io -- -- -- -- -- --
 
Goa -- -- -- -- -- --
Epom -- -- -- -- -- --
FaceDominator -- -- -- -- -- --
 
Twitter Ads -- -- -- -- -- --
Seevibes -- -- -- -- -- --