Social Media Advertising Vendors

Social Media Advertising has average competitiveness as a category in the Demand Generation topic. We are tracking 36 vendors in this category, while the typical category in Demand Generation has about 59 vendors.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Social Media Advertising Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Instagram
Instagram 100/100 67/100 100/100 100/100 100/100 100/100
Pinterest Business
Pinterest Business 97/100 80/100 93/100 92/100 80/100 90/100
Snapchat
Snapchat 94/100 74/100 89/100 88/100 94/100 85/100
Seevibes
Seevibes 90/100 -- 97/100 96/100 87/100 95/100
LockerDome
LockerDome 87/100 47/100 77/100 80/100 67/100 69/100
BannerFlow
BannerFlow 84/100 27/100 74/100 75/100 60/100 64/100
WordStream
WordStream 80/100 1/100 81/100 84/100 47/100 79/100
plista
plista 77/100 34/100 85/100 34/100 74/100 58/100
Marin Software
Marin Software 74/100 54/100 66/100 42/100 7/100 74/100
sixads
sixads 70/100 20/100 50/100 63/100 14/100 53/100
Madgicx
Madgicx 67/100 -- 54/100 71/100 34/100 32/100
Smartly.io
Smartly.io 64/100 -- 70/100 67/100 1/100 48/100
AdPlugg
AdPlugg 60/100 40/100 62/100 21/100 54/100 6/100
GoDataFeed
GoDataFeed 57/100 14/100 47/100 50/100 20/100 22/100
Epom
Epom 54/100 -- 58/100 9/100 40/100 37/100
Google Ads
Google Ads 50/100 100/100 -- -- -- --
Adzooma
Adzooma 42/100 -- 35/100 13/100 -- 43/100
Qwaya
Qwaya 42/100 -- 24/100 55/100 -- 16/100
 
Facebook Ads 42/100 94/100 -- -- -- --
Instinctive
Instinctive 42/100 -- 20/100 46/100 -- 27/100
LinkedIn Ads
LinkedIn Ads 34/100 87/100 -- -- -- --
Bannerwise
Bannerwise 30/100 -- 43/100 1/100 27/100 11/100
Ad Reform
Ad Reform 27/100 -- 39/100 38/100 -- --
 
Tenscores 24/100 -- 8/100 59/100 -- --
SmartNews Ads
SmartNews Ads 20/100 60/100 -- -- -- --
Aori
Aori 20/100 -- 31/100 25/100 -- --
The Next Ad
The Next Ad 12/100 -- 27/100 17/100 -- 1/100
Brandzooka
Brandzooka 12/100 -- 12/100 30/100 -- --
FastTony.es
FastTony.es 7/100 7/100 16/100 -- -- --
Lead Connect
Lead Connect 4/100 -- 4/100 5/100 -- --
Catvertiser
Catvertiser 1/100 -- 1/100 -- -- --
Reveal Bot
Reveal Bot -- -- -- -- -- --
Squared.io
Squared.io -- -- -- -- -- --
 
Goa -- -- -- -- -- --
FaceDominator
FaceDominator -- -- -- -- -- --
 
Twitter Ads -- -- -- -- -- --