Account-Based Marketing Vendors

The account-based marketing (ABM) approach has become increasingly popular in recent years, as B2B marketers look for more effective ways to engage and convert target accounts. ABM tools offer a range of solutions to support these efforts, from advertising and website personalization to account discovery and engagement.

The ABM tools market is highly competitive, with a number of vendors offering a range of solutions to meet the needs of B2B marketers. Based on customer numbers, the top ten vendors in the category, listed in descending order, are:

1. Demandbase with 3540 customers - Offers a suite of ABM solutions, including account identification and targeting, account-based advertising, and account-based experience.
2. 6sense with 3263 customers - Provides a platform that uses AI and machine learning to inform B2B sales and marketing decisions with real-time insights on account engagement and intent data.
3. Terminus with 831 customers - Offers a platform that allows B2B marketers to target accounts and engage with decision-makers using account-based advertising and ABM orchestration.
4. Market Resource Partners with 33 customers - Provides B2B technology and services for account-based marketing and sales development.
5. Kwanzoo with 12 customers - Offers a platform that delivers personalized, omnichannel customer journeys through the use of AI and automation.
6. Vendemore with 27 customers - Offers a platform that enables B2B companies to reach their target accounts and engage decision-makers through account-based advertising and account-based sales development.
7. Recotap with 18 customers - Offers a platform for account-based marketing that uses AI and machine learning to optimize the entire ABM process from lead generation to account-based sales development.
8. Triblio with 336 customers - Provides a platform for account-based marketing that integrates with MarTech and AdTech stacks to deliver personalized ABM experiences at scale.
9. Jabmo with 53 customers - Offers a platform for account-based marketing that integrates with CRM and marketing automation systems to inform ABM strategy and measure results.
10. Influ2 with 204 customers - Provides a platform for account-based marketing that leverages influencer marketing to drive engagement and conversions at target accounts.

These vendors represent a cross-section of the ABM tools market and offer a range of capabilities and price points to meet the needs of B2B marketers.