The account-based marketing (ABM) approach has become increasingly popular in recent years, as B2B marketers look for more effective ways to engage and convert target accounts. ABM tools offer a range of solutions to support these efforts, from advertising and website personalization to account discovery and engagement.
The ABM tools market is highly competitive, with a number of vendors offering a range of solutions to meet the needs of B2B marketers. Based on customer numbers, the top ten vendors in the category, listed in descending order, are:
- Demandbase with 3540 customers - Offers a suite of ABM solutions, including account identification and targeting, account-based advertising, and account-based experience.
- 6sense with 3263 customers - Provides a platform that uses AI and machine learning to inform B2B sales and marketing decisions with real-time insights on account engagement and intent data.
- Terminus with 831 customers - Offers a platform that allows B2B marketers to target accounts and engage with decision-makers using account-based advertising and ABM orchestration.
- Market Resource Partners with 33 customers - Provides B2B technology and services for account-based marketing and sales development.
- Kwanzoo with 12 customers - Offers a platform that delivers personalized, omnichannel customer journeys through the use of AI and automation.
- Vendemore with 27 customers - Offers a platform that enables B2B companies to reach their target accounts and engage decision-makers through account-based advertising and account-based sales development.
- Recotap with 18 customers - Offers a platform for account-based marketing that uses AI and machine learning to optimize the entire ABM process from lead generation to account-based sales development.
- Triblio with 336 customers - Provides a platform for account-based marketing that integrates with MarTech and AdTech stacks to deliver personalized ABM experiences at scale.
- Jabmo with 53 customers - Offers a platform for account-based marketing that integrates with CRM and marketing automation systems to inform ABM strategy and measure results.
- Influ2 with 204 customers - Provides a platform for account-based marketing that leverages influencer marketing to drive engagement and conversions at target accounts.
These vendors represent a cross-section of the ABM tools market and offer a range of capabilities and price points to meet the needs of B2B marketers.
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