Account-Based Marketing Vendors

The account-based marketing (ABM) approach has become increasingly popular in recent years, as B2B marketers look for more effective ways to engage and convert target accounts. ABM tools offer a range of solutions to support these efforts, from advertising and website personalization to account discovery and engagement.

The ABM tools market is highly competitive, with a number of vendors offering a range of solutions to meet the needs of B2B marketers. Based on customer numbers, the top ten vendors in the category, listed in descending order, are:

  1. Demandbase with 3540 customers - Offers a suite of ABM solutions, including account identification and targeting, account-based advertising, and account-based experience.
  2. 6sense with 3263 customers - Provides a platform that uses AI and machine learning to inform B2B sales and marketing decisions with real-time insights on account engagement and intent data.
  3. Terminus with 831 customers - Offers a platform that allows B2B marketers to target accounts and engage with decision-makers using account-based advertising and ABM orchestration.
  4. Market Resource Partners with 33 customers - Provides B2B technology and services for account-based marketing and sales development.
  5. Kwanzoo with 12 customers - Offers a platform that delivers personalized, omnichannel customer journeys through the use of AI and automation.
  6. Vendemore with 27 customers - Offers a platform that enables B2B companies to reach their target accounts and engage decision-makers through account-based advertising and account-based sales development.
  7. Recotap with 18 customers - Offers a platform for account-based marketing that uses AI and machine learning to optimize the entire ABM process from lead generation to account-based sales development.
  8. Triblio with 336 customers - Provides a platform for account-based marketing that integrates with MarTech and AdTech stacks to deliver personalized ABM experiences at scale.
  9. Jabmo with 53 customers - Offers a platform for account-based marketing that integrates with CRM and marketing automation systems to inform ABM strategy and measure results.
  10. Influ2 with 204 customers - Provides a platform for account-based marketing that leverages influencer marketing to drive engagement and conversions at target accounts.

These vendors represent a cross-section of the ABM tools market and offer a range of capabilities and price points to meet the needs of B2B marketers.

Top Account-Based Marketing Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Demandbase 100/100 100/100 100/100 93/100 100/100 100/100
6sense 95/100 93/100 95/100 100/100 92/100 92/100
Metadata 90/100 58/100 89/100 72/100 84/100 50/100
ListenLoop 86/100 50/100 78/100 50/100 67/100 42/100
Terminus 80/100 86/100 62/100 15/100 34/100 84/100
BrightFunnel 75/100 43/100 84/100 43/100 75/100 1/100
Kwanzoo 68/100 18/100 67/100 1/100 50/100 67/100
 
Triblio 68/100 79/100 45/100 36/100 9/100 34/100
Recotap 56/100 8/100 50/100 79/100 42/100 --
Market Resource Partners 56/100 29/100 39/100 86/100 1/100 25/100
Madison Logic 50/100 -- 34/100 58/100 -- 75/100
Vendemore 43/100 18/100 56/100 -- 59/100 9/100
Folloze 43/100 1/100 73/100 29/100 25/100 17/100
Rollworks 35/100 -- 28/100 22/100 17/100 59/100
xIQ 30/100 -- 23/100 65/100 -- --
ActiveProspect 25/100 72/100 -- -- -- --
Influ2 20/100 65/100 -- -- -- --
Jabmo 16/100 36/100 17/100 -- -- --
AdDaptive Intelligence 8/100 -- 6/100 8/100 -- --
Journey Sales 8/100 -- 12/100 -- -- --
Celsius International 1/100 -- 1/100 -- -- --
Addaptive -- -- -- -- -- --