Web & Mobile Analytics Vendors

Web & Mobile Analytics is one of the most competitive categories within Demand Generation, with 82 vendors tracked. The typical category in Demand Generation has 62 vendors tracked.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Web & Mobile Analytics Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Hotjar 100/100 98/100 99/100 98/100 96/100 97/100
StatCounter 99/100 89/100 98/100 96/100 84/100 99/100
Mixpanel 98/100 84/100 96/100 90/100 98/100 91/100
 
FullStory 96/100 86/100 95/100 85/100 91/100 80/100
Adobe Experience Cloud 95/100 20/100 100/100 100/100 100/100 100/100
Quantcast 94/100 96/100 92/100 31/100 89/100 93/100
whos.amung.us 92/100 72/100 89/100 92/100 77/100 67/100
Plausible Analytics 90/100 74/100 87/100 64/100 81/100 82/100
Lucky Orange 90/100 79/100 83/100 83/100 79/100 65/100
Matomo 88/100 77/100 90/100 87/100 22/100 95/100
Piwik Pro 88/100 70/100 86/100 61/100 74/100 84/100
Clicky 86/100 81/100 74/100 94/100 27/100 85/100
ShinyStat 83/100 50/100 85/100 44/100 53/100 89/100
 
Moat 83/100 93/100 57/100 79/100 34/100 59/100
ContentSquare 82/100 62/100 72/100 66/100 36/100 72/100
Sisense 79/100 15/100 70/100 74/100 67/100 78/100
Bizible 79/100 65/100 82/100 20/100 86/100 51/100
Oribi 77/100 67/100 93/100 5/100 93/100 36/100
KissMetrics 77/100 53/100 80/100 40/100 60/100 61/100
Clicktale 75/100 48/100 61/100 77/100 20/100 76/100
etracker 73/100 58/100 77/100 1/100 55/100 87/100
UXCam 72/100 -- 79/100 59/100 65/100 48/100
Gauges 71/100 60/100 76/100 -- 72/100 33/100
GA Connector 69/100 55/100 66/100 48/100 70/100 --
Opinion Lab 68/100 -- 63/100 81/100 50/100 40/100
Opentracker Mobile App Analytics 67/100 36/100 64/100 37/100 48/100 44/100
 
HitsLink 65/100 34/100 60/100 16/100 41/100 74/100
SearchiQ 64/100 46/100 73/100 9/100 62/100 21/100
CraftCMS 63/100 -- 58/100 70/100 8/100 70/100
 
IpMeta 61/100 43/100 69/100 24/100 58/100 --
Funnel 60/100 -- 54/100 68/100 12/100 53/100
AT INTERNET 59/100 -- 53/100 53/100 -- 68/100
Logi Analytics 57/100 1/100 45/100 55/100 3/100 63/100
Pinpoll 56/100 31/100 67/100 -- 43/100 17/100
HitSteps 54/100 24/100 47/100 14/100 10/100 50/100
ExtraWatch 54/100 29/100 43/100 29/100 15/100 29/100
Tatvic 52/100 1/100 31/100 46/100 39/100 19/100
BonusBux 49/100 -- 56/100 72/100 -- --
Blue Triangle 49/100 39/100 34/100 57/100 -- --
 
Actian Corporation 49/100 -- 50/100 3/100 17/100 57/100
Open Web Analytics (OWA) 46/100 -- 40/100 27/100 -- 55/100
FoxMetrics 45/100 1/100 38/100 35/100 -- 34/100
Keytiles 43/100 22/100 51/100 -- 31/100 --
Yellowfin 43/100 -- 41/100 18/100 -- 46/100
 
Google Analytics 40/100 100/100 -- -- -- --
Full Circle Insights 40/100 -- 48/100 -- 46/100 2/100
ZoomData 38/100 1/100 28/100 50/100 -- 16/100
Adobe 38/100 91/100 -- -- -- --
My6senese 35/100 -- 44/100 -- 29/100 14/100
AdRizer 35/100 17/100 18/100 42/100 5/100 8/100
InfoTrust 33/100 -- 24/100 33/100 -- 27/100
 
Trueffect 30/100 -- 27/100 -- -- 42/100
 
Jumpshot 30/100 -- 29/100 -- -- 38/100
Analytics Toolkit 30/100 -- 32/100 7/100 -- 31/100
UserReplay 27/100 -- 37/100 -- 24/100 --
Analytic Partners 27/100 -- 35/100 -- 1/100 25/100
 
Apteligent 24/100 -- 25/100 -- -- 23/100
Jinfonet 24/100 -- 19/100 22/100 -- 6/100
Acquia 22/100 41/100 -- -- -- --
 
Mass Planner 21/100 -- 15/100 11/100 -- 12/100
Blue Green Analytics 19/100 27/100 -- -- -- --
 
SIM Partners 17/100 -- 12/100 -- -- 10/100
 
Connotate 17/100 -- 22/100 -- -- 1/100
Netmining 17/100 1/100 21/100 -- -- --
Nudge 14/100 -- 16/100 -- -- 4/100
Alight Analytics 13/100 -- 14/100 -- -- --
Proof 13/100 -- 11/100 -- -- --
Canecto 9/100 -- 9/100 -- -- --
Amplifinity 9/100 -- 6/100 -- -- --
conDati 9/100 -- 8/100 -- -- --
ClearBrain 1/100 -- 5/100 -- -- --
JUICE Mobile 1/100 -- 3/100 -- -- --
 
Birdsong Analytics 1/100 -- 1/100 -- -- --
Formwize 1/100 1/100 -- -- -- --
Measureful 1/100 -- 2/100 -- -- --
 
SmarterMe -- -- -- -- -- --
 
YoGrow -- -- -- -- -- --
eAnalytics -- -- -- -- -- --
 
Zoined -- -- -- -- -- --
Weelytics -- -- -- -- -- --
Zoomin -- -- -- -- -- --
Hub'Scan -- -- -- -- -- --