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Web & Mobile Analytics Vendors

Web & Mobile Analytics is one of the most competitive categories within Demand Generation, with 82 vendors tracked. The typical category in Demand Generation has 62 vendors tracked.

Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Web & Mobile Analytics Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Hotjar 100/100 98/100 100/100 100/100 98/100 99/100
StatCounter 99/100 89/100 99/100 98/100 86/100 100/100
Mixpanel 98/100 84/100 98/100 92/100 100/100 93/100
 
 FullStory 96/100 86/100 96/100 87/100 93/100 79/100
Quantcast 95/100 96/100 93/100 34/100 91/100 95/100
whos.amung.us 94/100 72/100 90/100 94/100 79/100 68/100
Plausible Analytics 92/100 74/100 89/100 67/100 83/100 81/100
Lucky Orange 92/100 79/100 84/100 85/100 81/100 66/100
Piwik Pro 90/100 70/100 87/100 65/100 76/100 83/100
Matomo 88/100 77/100 92/100 89/100 20/100 97/100
Clicky 87/100 81/100 74/100 96/100 25/100 87/100
ShinyStat 85/100 53/100 86/100 47/100 52/100 91/100
 
 Moat 84/100 93/100 58/100 80/100 32/100 60/100
Bizible 83/100 65/100 83/100 23/100 88/100 52/100
ContentSquare 81/100 62/100 71/100 69/100 35/100 72/100
Sisense 80/100 15/100 70/100 76/100 66/100 77/100
Oribi 79/100 67/100 95/100 5/100 96/100 37/100
KissMetrics 77/100 50/100 81/100 43/100 59/100 62/100
Acquia 76/100 41/100 78/100 9/100 69/100 85/100
etracker 74/100 58/100 77/100 1/100 54/100 89/100
Clicktale 74/100 48/100 61/100 78/100 18/100 75/100
UXCam 72/100 -- 80/100 63/100 64/100 49/100
Gauges 70/100 60/100 75/100 -- 74/100 33/100
GA Connector 70/100 55/100 65/100 52/100 71/100 --
Opentracker Mobile App Analytics 67/100 36/100 64/100 40/100 47/100 45/100
Opinion Lab 67/100 -- 62/100 83/100 49/100 41/100
 
 HitsLink 65/100 34/100 59/100 18/100 40/100 74/100
SearchiQ 64/100 46/100 73/100 12/100 61/100 22/100
Funnel 61/100 -- 55/100 72/100 10/100 54/100
 
 IpMeta 61/100 43/100 68/100 27/100 57/100 --
AT INTERNET 59/100 -- 53/100 56/100 -- 70/100
Logi Analytics 58/100 1/100 46/100 58/100 3/100 64/100
Pinpoll 57/100 29/100 67/100 -- 42/100 18/100
HitSteps 55/100 24/100 48/100 16/100 8/100 50/100
ExtraWatch 55/100 31/100 43/100 32/100 13/100 29/100
Tatvic 53/100 1/100 31/100 49/100 37/100 20/100
Blue Triangle 51/100 39/100 34/100 60/100 -- --
BonusBux 50/100 -- 56/100 74/100 -- --
 
 Actian Corporation 50/100 -- 50/100 3/100 15/100 58/100
Open Web Analytics (OWA) 47/100 -- 40/100 29/100 -- 56/100
FoxMetrics 46/100 1/100 39/100 38/100 -- 35/100
Yellowfin 44/100 -- 42/100 20/100 -- 47/100
Keytiles 43/100 21/100 52/100 -- 30/100 --
 
 Google Analytics 41/100 100/100 -- -- -- --
ZoomData 41/100 1/100 28/100 54/100 -- 16/100
Full Circle Insights 37/100 -- 49/100 -- 44/100 2/100
Adobe 37/100 91/100 -- -- -- --
AdRizer 37/100 17/100 18/100 45/100 5/100 8/100
My6senese 34/100 -- 45/100 -- 27/100 14/100
InfoTrust 34/100 -- 24/100 36/100 -- 27/100
Analytics Toolkit 32/100 -- 33/100 7/100 -- 31/100
 
 Trueffect 30/100 -- 27/100 -- -- 43/100
 
 Jumpshot 30/100 -- 30/100 -- -- 39/100
Analytic Partners 28/100 -- 36/100 -- 1/100 25/100
UserReplay 27/100 -- 37/100 -- 22/100 --
Jinfonet 25/100 -- 20/100 25/100 -- 6/100
 
 Apteligent 24/100 -- 25/100 -- -- 24/100
 
 Mass Planner 22/100 -- 15/100 14/100 -- 12/100
Blue Green Analytics 21/100 27/100 -- -- -- --
 
 SIM Partners 17/100 -- 12/100 -- -- 10/100
 
 Connotate 17/100 -- 23/100 -- -- 1/100
Nudge 17/100 -- 17/100 -- -- 4/100
Netmining 17/100 1/100 21/100 -- -- --
Adobe Experience Cloud 17/100 21/100 -- -- -- --
Alight Analytics 12/100 -- 14/100 -- -- --
Proof 12/100 -- 11/100 -- -- --
Canecto 9/100 -- 9/100 -- -- --
Amplifinity 9/100 -- 6/100 -- -- --
conDati 9/100 -- 8/100 -- -- --
ClearBrain 1/100 -- 5/100 -- -- --
JUICE Mobile 1/100 -- 3/100 -- -- --
 
 Birdsong Analytics 1/100 -- 1/100 -- -- --
Formwize 1/100 1/100 -- -- -- --
Measureful 1/100 -- 2/100 -- -- --
 
 SmarterMe -- -- -- -- -- --
 
 YoGrow -- -- -- -- -- --
eAnalytics -- -- -- -- -- --
CraftCMS -- -- -- -- -- --
 
 Zoined -- -- -- -- -- --
Weelytics -- -- -- -- -- --
Zoomin -- -- -- -- -- --
Hub'Scan -- -- -- -- -- --