Display & Programmatic Advertising is one of the most competitive categories within Demand Generation, with 231 vendors tracked. The typical category in Demand Generation has 62 vendors tracked.
Curious how SiteScore scores are calculated? Learn more.
SiteScore scores are based on objective metrics gathered from a number of sources, including:
Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.
For comparison, we've added customer growth rates for the most widely used vendors in the Display & Programmatic Advertising category.
Icon | Name | Overall Score | Customer Count Score | Overall Traffic Score | Website Visits Score | DNS Traffic Score | Inbound Links Score |
---|---|---|---|---|---|---|---|
Google Ads | 100/100 | 100/100 | 100/100 | 100/100 | 100/100 | 100/100 | |
LinkedIn Ads | 100/100 | 99/100 | 100/100 | 100/100 | 100/100 | 100/100 | |
Criteo | 99/100 | 92/100 | 99/100 | 99/100 | 98/100 | 99/100 | |
PubMatic | 99/100 | 97/100 | 99/100 | 97/100 | 99/100 | 97/100 | |
Media.net | 99/100 | 86/100 | 98/100 | 97/100 | 98/100 | 94/100 | |
|
StackAdapt | 98/100 | 90/100 | 96/100 | 94/100 | 97/100 | 84/100 |
AdRoll | 97/100 | 82/100 | 93/100 | 92/100 | 93/100 | 98/100 | |
MGID | 97/100 | 77/100 | 94/100 | 98/100 | 92/100 | 95/100 | |
Flashtalking | 97/100 | 60/100 | 94/100 | 86/100 | 94/100 | 95/100 | |
InMobi | 96/100 | 51/100 | 96/100 | 83/100 | 96/100 | 93/100 | |
Yieldmo | 96/100 | 74/100 | 97/100 | 73/100 | 96/100 | 79/100 | |
Sovrn | 95/100 | 90/100 | 73/100 | 88/100 | 64/100 | 96/100 | |
|
E-Planning | 95/100 | 62/100 | 89/100 | 95/100 | 88/100 | 74/100 |
Adtelligent | 94/100 | 62/100 | 97/100 | 95/100 | 85/100 | 59/100 | |
Innovid | 94/100 | 64/100 | 92/100 | 72/100 | 90/100 | 80/100 | |
Teads | 94/100 | 87/100 | 68/100 | 81/100 | 63/100 | 93/100 | |
ExoClick | 93/100 | 61/100 | 83/100 | 99/100 | 63/100 | 82/100 | |
DeepIntent | 93/100 | 78/100 | 90/100 | 77/100 | 94/100 | 44/100 | |
Sonobi | 92/100 | 78/100 | 94/100 | 57/100 | 95/100 | 55/100 | |
LockerDome | 92/100 | 43/100 | 77/100 | 92/100 | 71/100 | 85/100 | |
BuySellAds | 91/100 | 47/100 | 73/100 | 89/100 | 64/100 | 90/100 | |
|
Megaphone | 91/100 | 28/100 | 82/100 | 81/100 | 71/100 | 99/100 |
|
IndexExchange | 89/100 | 95/100 | 73/100 | 29/100 | 67/100 | 92/100 |
Kargo | 89/100 | 77/100 | 95/100 | 26/100 | 92/100 | 70/100 | |
Aniview | 89/100 | 52/100 | 92/100 | 76/100 | 91/100 | 49/100 | |
AdKernel | 89/100 | 80/100 | 88/100 | 57/100 | 90/100 | 42/100 | |
Verizon Media | 88/100 | 98/100 | 72/100 | 31/100 | 56/100 | 97/100 | |
Propeller Ads | 88/100 | 67/100 | 60/100 | 96/100 | 51/100 | 81/100 | |
Adpushup | 88/100 | 46/100 | 76/100 | 90/100 | 69/100 | 73/100 | |
AdColony | 87/100 | -- | 98/100 | 73/100 | 86/100 | 89/100 | |
Clinch | 87/100 | 34/100 | 85/100 | 86/100 | 81/100 | 61/100 | |
JustPremium | 85/100 | 46/100 | 88/100 | 82/100 | 83/100 | 45/100 | |
MediaMath | 85/100 | 88/100 | 59/100 | 69/100 | 35/100 | 91/100 | |
TripleLift | 85/100 | 94/100 | 50/100 | 80/100 | 31/100 | 89/100 | |
Tapjoy | 85/100 | -- | 91/100 | 87/100 | 77/100 | 86/100 | |
SpringServe | 83/100 | 43/100 | 93/100 | 67/100 | 85/100 | 49/100 | |
Exponential | 83/100 | 38/100 | 72/100 | 84/100 | 66/100 | 76/100 | |
hybrid.ai | 83/100 | 73/100 | 85/100 | 59/100 | 81/100 | 41/100 | |
|
MNTN | 83/100 | 58/100 | 86/100 | 48/100 | 80/100 | 65/100 |
|
Admedo | 82/100 | 69/100 | 78/100 | 50/100 | 75/100 | 59/100 |
|
Moat | 82/100 | 93/100 | 48/100 | 76/100 | 38/100 | 71/100 |
AdsWizz | 81/100 | 71/100 | 91/100 | 10/100 | 89/100 | 63/100 | |
Improve Digital | 80/100 | 87/100 | 66/100 | 26/100 | 62/100 | 72/100 | |
Advangelists | 80/100 | 49/100 | 81/100 | 49/100 | 82/100 | 51/100 | |
plista | 80/100 | 29/100 | 79/100 | 36/100 | 86/100 | 78/100 | |
Bidswitch | 79/100 | 95/100 | 33/100 | 75/100 | 24/100 | 74/100 | |
Amobee | 79/100 | 90/100 | 58/100 | 49/100 | 22/100 | 84/100 | |
TrafficJunky | 79/100 | 28/100 | 84/100 | 78/100 | 71/100 | 41/100 | |
BannerFlow | 79/100 | 26/100 | 71/100 | 75/100 | 50/100 | 80/100 | |
Admixer | 78/100 | 70/100 | 69/100 | 43/100 | 54/100 | 57/100 | |
SpotX | 77/100 | 81/100 | 54/100 | 47/100 | 26/100 | 79/100 | |
Ad Lightning | 77/100 | 60/100 | 89/100 | 29/100 | 88/100 | 17/100 | |
Publica | 75/100 | 38/100 | 81/100 | 72/100 | 78/100 | 6/100 | |
Centro | 75/100 | 88/100 | 43/100 | 51/100 | 3/100 | 87/100 | |
Jampp | 75/100 | -- | 80/100 | 69/100 | 70/100 | 53/100 | |
adstir | 75/100 | 59/100 | 81/100 | 47/100 | 75/100 | 9/100 | |
E – Volution | 75/100 | 73/100 | 87/100 | 14/100 | 83/100 | 15/100 | |
Tappx | 74/100 | 14/100 | 84/100 | 62/100 | 77/100 | 25/100 | |
Bidvertiser | 74/100 | 22/100 | 61/100 | 84/100 | 9/100 | 86/100 | |
PubNative | 73/100 | -- | 87/100 | 34/100 | 79/100 | 53/100 | |
Genius Monkey | 72/100 | 40/100 | 68/100 | 39/100 | 68/100 | 33/100 | |
Verve | 72/100 | 52/100 | 56/100 | 17/100 | 44/100 | 77/100 | |
Marin Software | 72/100 | 54/100 | 52/100 | 42/100 | 13/100 | 87/100 | |
SolveMedia | 72/100 | 41/100 | 65/100 | 42/100 | 42/100 | 56/100 | |
SmartyAds | 70/100 | 11/100 | 63/100 | 52/100 | 53/100 | 66/100 | |
|
RTB System | 70/100 | 66/100 | 80/100 | 19/100 | 79/100 | -- |
Adacado | 70/100 | 20/100 | 59/100 | 46/100 | 58/100 | 61/100 | |
Unruly | 69/100 | -- | 63/100 | 35/100 | 49/100 | 91/100 | |
Reset Digital | 69/100 | 56/100 | 82/100 | -- | 84/100 | 17/100 | |
RhythmOne | 68/100 | 84/100 | 38/100 | 12/100 | 18/100 | 83/100 | |
Mobvista | 68/100 | 1/100 | 62/100 | 93/100 | 47/100 | 28/100 | |
Frankly | 68/100 | 11/100 | 64/100 | 52/100 | 54/100 | 52/100 | |
Nanigans | 66/100 | 7/100 | 50/100 | 33/100 | 59/100 | 73/100 | |
Getintent | 66/100 | 75/100 | 42/100 | 52/100 | 14/100 | 39/100 | |
|
AudienceXpress | 66/100 | -- | 52/100 | 85/100 | 50/100 | 37/100 |
Emerse | 65/100 | 7/100 | 67/100 | 31/100 | 68/100 | 46/100 | |
Chocolate | 65/100 | 30/100 | 79/100 | 2/100 | 76/100 | 31/100 | |
Ad.Plus | 65/100 | 27/100 | 56/100 | 91/100 | 43/100 | -- | |
Duration Media | 65/100 | 31/100 | 75/100 | -- | 73/100 | 37/100 | |
Mediasmart | 63/100 | -- | 67/100 | 58/100 | 42/100 | 46/100 | |
District M | 63/100 | 1/100 | 31/100 | 79/100 | 34/100 | 70/100 | |
ANTS | 63/100 | 13/100 | 53/100 | 32/100 | 33/100 | 81/100 | |
|
adbutler | 63/100 | 54/100 | 24/100 | 90/100 | -- | 47/100 |
TreSensa | 61/100 | -- | 77/100 | -- | 66/100 | 66/100 | |
|
Galdly | 61/100 | -- | 56/100 | 89/100 | 41/100 | 23/100 |
|
Decide | 61/100 | 40/100 | 34/100 | 68/100 | 1/100 | 63/100 |
|
refinery89 | 61/100 | 42/100 | 68/100 | 41/100 | 57/100 | -- |
OneTag | 61/100 | -- | 41/100 | 74/100 | 32/100 | 62/100 | |
Surfe.be | 59/100 | -- | 63/100 | 94/100 | 18/100 | 27/100 | |
NitroPay | 59/100 | 44/100 | 75/100 | 22/100 | 62/100 | -- | |
YouAppi | 57/100 | -- | 65/100 | 38/100 | 53/100 | 42/100 | |
Alphonso | 57/100 | -- | 86/100 | 10/100 | 74/100 | 29/100 | |
SteelHouse | 57/100 | -- | 54/100 | 71/100 | 46/100 | 27/100 | |
MediaRadar | 57/100 | -- | 44/100 | 67/100 | 28/100 | 60/100 | |
RTBiQ | 57/100 | 18/100 | 60/100 | 62/100 | 60/100 | -- | |
Videology | 57/100 | 56/100 | 44/100 | -- | 29/100 | 68/100 | |
|
Impactify | 57/100 | 30/100 | 70/100 | 15/100 | 59/100 | 26/100 |
AdElement | 55/100 | 16/100 | 75/100 | 11/100 | 56/100 | 36/100 | |
Exit Bee | 55/100 | 37/100 | 71/100 | 14/100 | 58/100 | 13/100 | |
|
TV Tracking - Realytics | 55/100 | 24/100 | 70/100 | 3/100 | 46/100 | 51/100 |
AdPlugg | 54/100 | 35/100 | 55/100 | 26/100 | 47/100 | 23/100 | |
Taptica | 53/100 | -- | 51/100 | 56/100 | 36/100 | 40/100 | |
Bitmedia | 53/100 | 15/100 | 45/100 | 70/100 | 7/100 | 44/100 | |
|
Hooligan Media | 53/100 | 41/100 | 36/100 | 78/100 | 27/100 | -- |
Brightline | 51/100 | -- | 77/100 | 28/100 | 73/100 | -- | |
Fiksu | 51/100 | -- | 60/100 | -- | 28/100 | 88/100 | |
Publift | 51/100 | 9/100 | 30/100 | 83/100 | 16/100 | 39/100 | |
|
cleveradvertising.com | 51/100 | 66/100 | 34/100 | 54/100 | 17/100 | 5/100 |
Digital Media Solutions | 50/100 | -- | 31/100 | 57/100 | 20/100 | 67/100 | |
Mantis | 49/100 | 35/100 | 57/100 | 28/100 | 45/100 | 2/100 | |
|
Widespace | 49/100 | 6/100 | 47/100 | -- | 49/100 | 64/100 |
|
Mahimeta | 48/100 | 25/100 | 49/100 | 63/100 | 28/100 | -- |
The MediaGrid | 48/100 | -- | 28/100 | 66/100 | -- | 67/100 | |
ReTargeter | 48/100 | 18/100 | 43/100 | 4/100 | 21/100 | 77/100 | |
Streamlyn | 47/100 | -- | 39/100 | 80/100 | 39/100 | -- | |
Novaon AutoAds | 45/100 | 37/100 | 46/100 | 24/100 | 37/100 | 10/100 | |
Crealytics | 45/100 | -- | 45/100 | -- | 35/100 | 75/100 | |
Retargeting | 45/100 | 25/100 | 47/100 | 47/100 | 16/100 | 18/100 | |
Epom | 45/100 | -- | 51/100 | 9/100 | 37/100 | 57/100 | |
POKKT | 45/100 | -- | 52/100 | 54/100 | 44/100 | 4/100 | |
Beachfront Media | 45/100 | 79/100 | 34/100 | 17/100 | 2/100 | 21/100 | |
Targetspot | 45/100 | 6/100 | 64/100 | 3/100 | 61/100 | 21/100 | |
Mellow Ads | 43/100 | 13/100 | 42/100 | 54/100 | 20/100 | 19/100 | |
Xaxis | 43/100 | -- | 27/100 | 59/100 | 1/100 | 60/100 | |
|
Big Village | 43/100 | 65/100 | 24/100 | 5/100 | -- | 48/100 |
Simpli5d | 42/100 | -- | 46/100 | 61/100 | 24/100 | 4/100 | |
Sortable | 42/100 | 50/100 | 26/100 | 16/100 | -- | 39/100 | |
Kenshoo | 42/100 | -- | 36/100 | 21/100 | 4/100 | 71/100 | |
Socioh | 41/100 | -- | 46/100 | 44/100 | 40/100 | -- | |
Splicky | 40/100 | -- | 49/100 | 6/100 | 33/100 | 33/100 | |
AppLift | 40/100 | -- | 31/100 | 60/100 | -- | 33/100 | |
Reklam Store | 38/100 | 21/100 | 39/100 | 38/100 | 12/100 | 9/100 | |
AdShares | 38/100 | -- | 11/100 | 64/100 | -- | 45/100 | |
AdEx | 38/100 | -- | 29/100 | 23/100 | 11/100 | 54/100 | |
Hivestack | 38/100 | -- | 57/100 | 1/100 | 40/100 | 22/100 | |
Aarki | 38/100 | -- | 40/100 | 6/100 | 5/100 | 68/100 | |
Vertoz | 37/100 | 1/100 | 11/100 | 69/100 | -- | 34/100 | |
Inuvo | 37/100 | -- | 37/100 | 64/100 | -- | 13/100 | |
|
taptap networks | 36/100 | 64/100 | 9/100 | -- | -- | 35/100 |
AdFalcon by Noqoush | 35/100 | -- | 40/100 | 44/100 | 3/100 | 16/100 | |
|
OmniVirt | 35/100 | 4/100 | 32/100 | -- | 15/100 | 50/100 |
IPONWEB | 33/100 | -- | 37/100 | 8/100 | -- | 54/100 | |
DecenterAds | 33/100 | -- | 9/100 | 38/100 | 52/100 | -- | |
Rubicon Project | 33/100 | 97/100 | -- | -- | -- | -- | |
Jewish Content Network | 33/100 | 11/100 | 37/100 | 20/100 | 31/100 | -- | |
Appreciate | 33/100 | -- | 13/100 | 46/100 | -- | 38/100 | |
|
Facebook Ads | 33/100 | 100/100 | -- | -- | -- | -- |
OpenX | 33/100 | 96/100 | -- | -- | -- | -- | |
4C | 33/100 | -- | 32/100 | 36/100 | 22/100 | 7/100 | |
Adobe Advertising Cloud | 31/100 | 92/100 | -- | -- | -- | -- | |
AdClerks | 30/100 | 18/100 | 13/100 | 33/100 | 25/100 | -- | |
Madvertise | 30/100 | -- | 26/100 | 4/100 | -- | 56/100 | |
PayTunes | 30/100 | -- | 24/100 | 64/100 | -- | -- | |
GroupM | 28/100 | 83/100 | -- | -- | -- | -- | |
Eyereturn Marketing | 28/100 | 32/100 | 21/100 | -- | -- | 30/100 | |
AdBit.biz Ad Network | 28/100 | 20/100 | 35/100 | 19/100 | 9/100 | -- | |
BeesWax | 28/100 | 85/100 | -- | -- | -- | -- | |
Sharethrough | 28/100 | 82/100 | -- | -- | -- | -- | |
Bannerwise | 28/100 | -- | 27/100 | 7/100 | 23/100 | 24/100 | |
|
FreeWheel (acquired by Comcast) | 28/100 | 85/100 | -- | -- | -- | -- |
Bidsopt | 26/100 | -- | 9/100 | 65/100 | 6/100 | -- | |
|
Lucidity | 24/100 | -- | 17/100 | 43/100 | -- | 15/100 |
ADITION technologies AG | 24/100 | 71/100 | -- | -- | -- | -- | |
|
BidTheatre | 24/100 | 75/100 | -- | -- | -- | -- |
Telaria | 24/100 | 72/100 | -- | -- | -- | -- | |
Opteo | 24/100 | -- | 23/100 | 40/100 | -- | 8/100 | |
|
EnvisionX | 22/100 | -- | 29/100 | -- | 19/100 | 22/100 |
Perfect Audience | 22/100 | 67/100 | -- | -- | -- | -- | |
GumGum | 22/100 | 69/100 | -- | -- | -- | -- | |
Emodo | 22/100 | -- | 22/100 | 14/100 | -- | 30/100 | |
Accordant Media | 21/100 | 23/100 | 4/100 | 34/100 | -- | -- | |
|
YellowHammer | 21/100 | -- | 21/100 | 11/100 | 32/100 | -- |
|
AudienceScience | 19/100 | 14/100 | 17/100 | -- | -- | 25/100 |
|
Tenscores | 19/100 | -- | 5/100 | 55/100 | -- | -- |
Adcrowd | 19/100 | 17/100 | 28/100 | -- | 11/100 | -- | |
Bionic | 19/100 | -- | 21/100 | 27/100 | -- | 10/100 | |
Choozle | 19/100 | 56/100 | -- | -- | -- | -- | |
Matomy Media Group | 19/100 | -- | 19/100 | 18/100 | 8/100 | 14/100 | |
Skai | 19/100 | 57/100 | -- | -- | -- | -- | |
|
Traffic Roots | 19/100 | 22/100 | 10/100 | 21/100 | 7/100 | -- |
Minimob | 16/100 | -- | 25/100 | 23/100 | 5/100 | -- | |
Kind Ads | 16/100 | -- | 18/100 | 30/100 | -- | 6/100 | |
Undertone | 16/100 | 53/100 | -- | -- | -- | -- | |
|
UnderdogMedia | 15/100 | 48/100 | -- | -- | -- | -- |
|
GroovinAds | 15/100 | 49/100 | -- | -- | -- | -- |
Lead iD | 15/100 | -- | 7/100 | 40/100 | -- | -- | |
Smartclip | 13/100 | -- | 10/100 | -- | -- | 32/100 | |
|
Innity | 13/100 | 45/100 | -- | -- | -- | -- |
|
Adtile Technologies | 13/100 | -- | 16/100 | -- | -- | 29/100 |
Adgoji | 11/100 | -- | 20/100 | -- | 13/100 | -- | |
ExactDrive | 11/100 | -- | 16/100 | 18/100 | -- | 1/100 | |
|
Amino | 11/100 | -- | 18/100 | -- | -- | 13/100 |
StrikeSocial | 11/100 | -- | 15/100 | 1/100 | -- | 19/100 | |
TorchAD | 11/100 | 33/100 | -- | -- | -- | -- | |
|
PixFuture | 11/100 | 33/100 | -- | -- | -- | -- |
tribeOS | 9/100 | 4/100 | 13/100 | -- | 11/100 | -- | |
RapidFire | 9/100 | -- | 3/100 | 24/100 | -- | -- | |
Chameleon Ad | 8/100 | -- | 23/100 | -- | -- | -- | |
Virool | 8/100 | -- | 14/100 | -- | -- | 11/100 | |
Adspert | 8/100 | -- | 12/100 | -- | -- | 11/100 | |
BitBounce | 8/100 | -- | 19/100 | -- | -- | 4/100 | |
Jelli | 7/100 | -- | 15/100 | -- | -- | 1/100 | |
|
Platform.Io | 7/100 | -- | 7/100 | 12/100 | -- | -- |
Lead Connect | 6/100 | -- | 5/100 | 8/100 | -- | -- | |
RetargetLinks | 4/100 | 8/100 | 2/100 | -- | -- | -- | |
Avazu | 4/100 | -- | 6/100 | -- | -- | 2/100 | |
ADvendio | 4/100 | -- | 6/100 | -- | -- | -- | |
Celtra | 4/100 | 9/100 | -- | -- | -- | -- | |
Ad-Juster (acquired by Innotech) | 4/100 | -- | 8/100 | -- | -- | -- | |
MediaProwler | 1/100 | -- | 1/100 | -- | -- | -- | |
|
Go2mobi | 1/100 | -- | 1/100 | -- | -- | -- |
Advertise.com | 1/100 | 1/100 | -- | -- | -- | -- | |
XCHNG | 1/100 | -- | 4/100 | -- | -- | -- | |
Adcurve | 1/100 | -- | 2/100 | -- | -- | -- | |
AdIant | 1/100 | -- | 3/100 | -- | -- | -- | |
cClearly | -- | -- | -- | -- | -- | -- | |
MaxxRTB | -- | -- | -- | -- | -- | -- | |
LIFTOFF | -- | -- | -- | -- | -- | -- | |
Receptiv | -- | -- | -- | -- | -- | -- | |
PocketHive | -- | -- | -- | -- | -- | -- | |
Digilant | -- | -- | -- | -- | -- | -- | |
Netsertive | -- | -- | -- | -- | -- | -- | |
NXTclick | -- | -- | -- | -- | -- | -- | |
PebblePost | -- | -- | -- | -- | -- | -- | |
ACA Network | -- | -- | -- | -- | -- | -- | |
Viant | -- | -- | -- | -- | -- | -- | |
Percept | -- | -- | -- | -- | -- | -- | |
Vistar Media | -- | -- | -- | -- | -- | -- | |
Seevibes | -- | -- | -- | -- | -- | -- | |
|
WideOrbit | -- | -- | -- | -- | -- | -- |
S&P Global Market Intelligence | -- | -- | -- | -- | -- | -- |