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Display & Programmatic Advertising Vendors

Display & Programmatic Advertising is one of the most competitive categories within Demand Generation, with 236 vendors tracked. The typical category in Demand Generation has 59 vendors tracked.

Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Display & Programmatic Advertising Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
 
 Facebook Ads 100/100 100/100 100/100 100/100 100/100 100/100
LinkedIn Ads
 LinkedIn Ads 100/100 98/100 100/100 100/100 99/100 100/100
Criteo
 Criteo 100/100 93/100 99/100 99/100 98/100 99/100
PubMatic
 PubMatic 99/100 95/100 98/100 97/100 98/100 97/100
 
 Amazon Ads 99/100 89/100 99/100 95/100 100/100 99/100
Media.net
 Media.net 98/100 82/100 97/100 96/100 97/100 95/100
 
 StackAdapt 98/100 90/100 96/100 92/100 96/100 83/100
AdRoll
 AdRoll 97/100 82/100 92/100 91/100 92/100 97/100
MGID
 MGID 97/100 74/100 93/100 98/100 91/100 95/100
Sharethrough
 Sharethrough 96/100 84/100 98/100 75/100 97/100 92/100
InMobi
 InMobi 96/100 76/100 97/100 83/100 94/100 94/100
Yieldmo
 Yieldmo 95/100 75/100 96/100 75/100 95/100 78/100
 
 E-Planning 95/100 59/100 89/100 94/100 87/100 73/100
ExoClick
 ExoClick 94/100 70/100 82/100 99/100 64/100 82/100
Teads
 Teads 94/100 90/100 65/100 82/100 64/100 94/100
Innovid
Innovid 94/100 56/100 91/100 74/100 89/100 79/100
Adtelligent
 Adtelligent 93/100 58/100 91/100 93/100 84/100 58/100
DeepIntent
 DeepIntent 93/100 76/100 95/100 78/100 93/100 43/100
Sonobi
 Sonobi 92/100 79/100 93/100 59/100 94/100 55/100
GumGum
 GumGum 92/100 67/100 95/100 34/100 93/100 89/100
 
 IndexExchange 90/100 96/100 79/100 30/100 67/100 93/100
Aniview
 Aniview 90/100 54/100 94/100 78/100 90/100 49/100
BuySellAds
 BuySellAds 90/100 46/100 74/100 88/100 65/100 89/100
LockerDome
 LockerDome 89/100 37/100 75/100 91/100 71/100 84/100
AdKernel
 AdKernel 89/100 78/100 88/100 59/100 89/100 42/100
 
 Megaphone 89/100 27/100 83/100 81/100 71/100 98/100
Verizon Media
 Verizon Media 88/100 97/100 71/100 32/100 56/100 96/100
Propeller Ads
 Propeller Ads 88/100 64/100 60/100 96/100 51/100 80/100
Kargo
 Kargo 88/100 72/100 94/100 27/100 91/100 68/100
Clinch
 Clinch 87/100 43/100 81/100 86/100 80/100 60/100
Adpushup
 Adpushup 87/100 43/100 76/100 89/100 69/100 72/100
SpringServe
 SpringServe 86/100 50/100 92/100 68/100 84/100 49/100
TripleLift
 TripleLift 86/100 93/100 51/100 81/100 30/100 88/100
JustPremium
 JustPremium 85/100 44/100 85/100 83/100 82/100 45/100
Tapjoy
 Tapjoy 85/100 -- 89/100 87/100 77/100 85/100
hybrid.ai
 hybrid.ai 85/100 69/100 85/100 61/100 80/100 41/100
MediaMath
 MediaMath 83/100 84/100 54/100 70/100 34/100 92/100
GroupM
 GroupM 83/100 81/100 53/100 69/100 39/100 90/100
AdColony
 AdColony 83/100 -- 84/100 74/100 85/100 88/100
Exponential
 Exponential 83/100 36/100 72/100 85/100 66/100 75/100
 
 MNTN 83/100 57/100 86/100 50/100 79/100 63/100
 
 Admedo 82/100 63/100 78/100 52/100 74/100 59/100
 
 Moat 81/100 92/100 48/100 77/100 37/100 70/100
Bidswitch
 Bidswitch 80/100 94/100 44/100 77/100 24/100 73/100
AdsWizz
 AdsWizz 80/100 61/100 90/100 12/100 88/100 61/100
Improve Digital
 Improve Digital 80/100 88/100 66/100 27/100 63/100 71/100
plista
 plista 79/100 28/100 81/100 38/100 85/100 76/100
BannerFlow
 BannerFlow 79/100 25/100 70/100 76/100 50/100 80/100
Advangelists
 Advangelists 79/100 48/100 73/100 51/100 81/100 51/100
Amobee
 Amobee 78/100 85/100 59/100 51/100 22/100 83/100
Admixer
 Admixer 78/100 66/100 70/100 44/100 54/100 56/100
SpotX
 SpotX 76/100 80/100 46/100 49/100 25/100 78/100
Publica
 Publica 76/100 38/100 82/100 73/100 77/100 6/100
Ad Lightning
 Ad Lightning 76/100 58/100 87/100 30/100 87/100 16/100
Jampp
 Jampp 76/100 -- 83/100 71/100 70/100 52/100
 
 PopAds 76/100 32/100 53/100 97/100 27/100 67/100
Tappx
 Tappx 74/100 24/100 84/100 63/100 76/100 25/100
Perfect Audience
 Perfect Audience 74/100 64/100 62/100 8/100 62/100 77/100
Centro
 Centro 74/100 87/100 41/100 53/100 3/100 86/100
E – Volution
 E – Volution 74/100 70/100 88/100 16/100 82/100 14/100
adstir
 adstir 73/100 56/100 79/100 48/100 74/100 8/100
Genius Monkey
 Genius Monkey 72/100 45/100 69/100 41/100 68/100 33/100
Bidvertiser
 Bidvertiser 72/100 22/100 58/100 85/100 9/100 85/100
Marin Software
 Marin Software 71/100 53/100 56/100 43/100 13/100 86/100
PubNative
 PubNative 71/100 -- 87/100 36/100 78/100 53/100
Reset Digital
 Reset Digital 71/100 69/100 83/100 -- 83/100 16/100
Unruly
 Unruly 70/100 -- 72/100 37/100 48/100 91/100
SmartyAds
 SmartyAds 70/100 10/100 65/100 54/100 53/100 64/100
Adacado
 Adacado 70/100 22/100 60/100 47/100 58/100 60/100
Verve
 Verve 69/100 49/100 59/100 18/100 43/100 76/100
SolveMedia
 SolveMedia 69/100 39/100 63/100 43/100 41/100 56/100
 
 RTB System 68/100 62/100 79/100 21/100 78/100 --
Frankly
 Frankly 68/100 20/100 60/100 54/100 54/100 51/100
Mobvista
 Mobvista 67/100 1/100 66/100 92/100 46/100 28/100
RhythmOne
 RhythmOne 66/100 78/100 37/100 13/100 18/100 82/100
Nanigans
 Nanigans 66/100 6/100 56/100 35/100 59/100 72/100
Emerse
 Emerse 66/100 7/100 67/100 32/100 68/100 47/100
Chocolate
 Chocolate 65/100 30/100 78/100 2/100 75/100 31/100
 
 adbutler 65/100 53/100 28/100 89/100 -- 47/100
 
 AudienceXpress 65/100 -- 47/100 86/100 50/100 37/100
Duration Media
 Duration Media 65/100 31/100 76/100 -- 72/100 37/100
Mediasmart
 Mediasmart 63/100 -- 66/100 60/100 41/100 46/100
Ad.Plus
 Ad.Plus 63/100 26/100 55/100 90/100 42/100 --
District M
 District M 62/100 1/100 29/100 80/100 32/100 68/100
ANTS
 ANTS 62/100 12/100 50/100 33/100 31/100 81/100
 
 refinery89 62/100 43/100 68/100 42/100 57/100 --
Getintent
 Getintent 62/100 68/100 33/100 54/100 14/100 39/100
TreSensa
 TreSensa 59/100 -- 75/100 -- 66/100 64/100
YouAppi
 YouAppi 59/100 -- 68/100 40/100 53/100 41/100
Alphonso
 Alphonso 59/100 -- 89/100 11/100 73/100 29/100
SteelHouse
 SteelHouse 59/100 -- 57/100 72/100 45/100 27/100
RTBiQ
 RTBiQ 59/100 17/100 61/100 63/100 61/100 --
Surfe.be
 Surfe.be 59/100 -- 63/100 93/100 18/100 27/100
NitroPay
 NitroPay 59/100 41/100 75/100 23/100 63/100 --
 
 Decide 59/100 40/100 33/100 69/100 1/100 62/100
AdElement
 AdElement 57/100 13/100 80/100 12/100 56/100 36/100
 
 Galdly 57/100 -- 49/100 88/100 40/100 21/100
Exit Bee
 Exit Bee 56/100 36/100 71/100 15/100 58/100 13/100
 
 TV Tracking - Realytics 56/100 24/100 69/100 3/100 45/100 51/100
Videology
 Videology 55/100 52/100 41/100 -- 28/100 67/100
 
 Impactify 55/100 28/100 62/100 16/100 59/100 25/100
AdPlugg
 AdPlugg 54/100 34/100 55/100 27/100 46/100 23/100
Taptica
 Taptica 54/100 -- 50/100 58/100 35/100 40/100
Brightline
 Brightline 53/100 -- 77/100 29/100 72/100 --
Publift
 Publift 53/100 9/100 30/100 83/100 15/100 40/100
Bitmedia
 Bitmedia 52/100 13/100 39/100 72/100 7/100 43/100
Telaria
 Telaria 52/100 77/100 31/100 38/100 -- 26/100
 
 Hooligan Media 52/100 38/100 31/100 79/100 26/100 --
The MediaGrid
 The MediaGrid 50/100 -- 34/100 68/100 -- 65/100
Digital Media Solutions
 Digital Media Solutions 50/100 -- 27/100 58/100 20/100 65/100
 
 Widespace 50/100 5/100 51/100 -- 48/100 62/100
Fiksu
 Fiksu 49/100 -- 48/100 -- 28/100 87/100
 
 cleveradvertising.com 49/100 63/100 25/100 55/100 16/100 5/100
 
 Mahimeta 47/100 22/100 46/100 64/100 27/100 --
ReTargeter
 ReTargeter 47/100 16/100 42/100 4/100 21/100 75/100
Epom
 Epom 47/100 -- 53/100 10/100 36/100 57/100
Vistar Media
 Vistar Media 47/100 -- 73/100 10/100 55/100 22/100
 
 ADPIE 47/100 48/100 64/100 -- 47/100 --
Novaon AutoAds
 Novaon AutoAds 45/100 34/100 47/100 26/100 35/100 9/100
Mantis
 Mantis 45/100 35/100 45/100 29/100 44/100 2/100
POKKT
 POKKT 45/100 -- 52/100 56/100 43/100 4/100
Targetspot
 Targetspot 45/100 5/100 65/100 3/100 61/100 19/100
Streamlyn
 Streamlyn 45/100 -- 36/100 80/100 37/100 --
Crealytics
 Crealytics 44/100 -- 43/100 -- 33/100 74/100
AdEx
 AdEx 44/100 -- 57/100 24/100 11/100 54/100
Beachfront Media
 Beachfront Media 44/100 74/100 33/100 18/100 2/100 20/100
Mellow Ads
 Mellow Ads 42/100 11/100 40/100 55/100 19/100 18/100
Retargeting
 Retargeting 42/100 24/100 39/100 48/100 16/100 17/100
PebblePost
 PebblePost 42/100 -- 10/100 50/100 50/100 34/100
Xaxis
 Xaxis 42/100 -- 24/100 61/100 1/100 59/100
 
 Big Village 41/100 61/100 23/100 5/100 -- 48/100
Simpli5d
 Simpli5d 40/100 -- 45/100 62/100 23/100 4/100
Sortable
 Sortable 40/100 50/100 27/100 18/100 -- 39/100
Socioh
 Socioh 40/100 -- 50/100 45/100 39/100 --
Kenshoo
 Kenshoo 40/100 -- 39/100 22/100 4/100 70/100
AppLift
 AppLift 38/100 -- 33/100 62/100 -- 33/100
Reklam Store
 Reklam Store 38/100 19/100 43/100 40/100 12/100 8/100
AdShares
 AdShares 38/100 -- 10/100 66/100 -- 45/100
Vertoz
 Vertoz 37/100 1/100 11/100 70/100 -- 35/100
 
 UnderdogMedia 37/100 47/100 20/100 7/100 -- 45/100
Hivestack
 Hivestack 37/100 -- 57/100 1/100 38/100 21/100
Splicky
 Splicky 35/100 -- 45/100 5/100 32/100 33/100
Inuvo
 Inuvo 35/100 -- 37/100 66/100 -- 12/100
Aarki
 Aarki 35/100 -- 36/100 6/100 5/100 67/100
DecenterAds
 DecenterAds 34/100 -- 18/100 40/100 52/100 --
AdFalcon by Noqoush
 AdFalcon by Noqoush 33/100 -- 41/100 45/100 3/100 15/100
IPONWEB
 IPONWEB 33/100 -- 42/100 9/100 -- 54/100
 
 taptap networks 33/100 59/100 9/100 -- -- 36/100
 
 OmniVirt 33/100 4/100 35/100 -- 15/100 50/100
Rubicon Project
 Rubicon Project 31/100 97/100 -- -- -- --
Jewish Content Network
 Jewish Content Network 31/100 11/100 37/100 21/100 30/100 --
Appreciate
 Appreciate 31/100 -- 13/100 47/100 -- 38/100
Google Ads
 Google Ads 31/100 100/100 -- -- -- --
Google Adsense
 Google Adsense 31/100 99/100 -- -- -- --
Bidsopt
 Bidsopt 29/100 -- 22/100 67/100 6/100 --
OpenX
 OpenX 29/100 95/100 -- -- -- --
Sovrn
 Sovrn 29/100 91/100 -- -- -- --
4C
 4C 29/100 -- 30/100 37/100 21/100 7/100
AdClerks
 AdClerks 27/100 15/100 13/100 34/100 24/100 --
Adobe Advertising Cloud
 Adobe Advertising Cloud 27/100 86/100 -- -- -- --
BeesWax
 BeesWax 27/100 86/100 -- -- -- --
Bannerwise
 Bannerwise 27/100 -- 35/100 7/100 23/100 23/100
PayTunes
 PayTunes 27/100 -- 23/100 65/100 -- --
Smart AdServer
 Smart AdServer 27/100 89/100 -- -- -- --
Madvertise
 Madvertise 25/100 -- 22/100 4/100 -- 56/100
 
 FreeWheel (acquired by Comcast) 25/100 81/100 -- -- -- --
Eyereturn Marketing
 Eyereturn Marketing 24/100 31/100 19/100 -- -- 30/100
AdBit.biz Ad Network
 AdBit.biz Ad Network 24/100 17/100 31/100 21/100 9/100 --
 
 Lucidity 23/100 -- 16/100 45/100 -- 14/100
Flashtalking
 Flashtalking 23/100 73/100 -- -- -- --
 
 BidTheatre 23/100 72/100 -- -- -- --
ADITION technologies AG
 ADITION technologies AG 22/100 67/100 -- -- -- --
Emodo
 Emodo 22/100 -- 25/100 15/100 -- 30/100
 
 Tenscores 20/100 -- 5/100 57/100 -- --
 
 EnvisionX 20/100 -- 26/100 -- 18/100 21/100
Matomy Media Group
 Matomy Media Group 20/100 -- 21/100 19/100 8/100 13/100
Undertone
Undertone 20/100 65/100 -- -- -- --
 
 YellowHammer 20/100 -- 19/100 13/100 30/100 --
Bionic
 Bionic 18/100 -- 20/100 29/100 -- 9/100
Minimob
 Minimob 18/100 -- 28/100 24/100 5/100 --
Accordant Media
 Accordant Media 18/100 20/100 4/100 35/100 -- --
 
 Traffic Roots 18/100 19/100 9/100 23/100 7/100 --
 
 AudienceScience 16/100 14/100 16/100 -- -- 25/100
Adcrowd
 Adcrowd 16/100 16/100 25/100 -- 11/100 --
Choozle
 Choozle 16/100 52/100 -- -- -- --
Kind Ads
 Kind Ads 16/100 -- 17/100 31/100 -- 6/100
Skai
 Skai 16/100 54/100 -- -- -- --
 
 GroovinAds 15/100 47/100 -- -- -- --
Lead iD
 Lead iD 15/100 -- 7/100 42/100 -- --
Adgoji
 Adgoji 13/100 -- 28/100 -- 13/100 --
Smartclip
 Smartclip 13/100 -- 9/100 -- -- 32/100
 
 Innity 13/100 41/100 -- -- -- --
 
 Adtile Technologies 13/100 -- 15/100 -- -- 29/100
ExactDrive
 ExactDrive 12/100 -- 15/100 20/100 -- 1/100
StrikeSocial
 StrikeSocial 11/100 -- 14/100 1/100 -- 18/100
 
 PixFuture 11/100 33/100 -- -- -- --
tribeOS
 tribeOS 10/100 4/100 12/100 -- 11/100 --
RapidFire
 RapidFire 10/100 -- 3/100 25/100 -- --
 
 Amino 10/100 -- 17/100 -- -- 12/100
TrafficJunky
 TrafficJunky 10/100 27/100 -- -- -- --
TorchAD
 TorchAD 10/100 30/100 -- -- -- --
Chameleon Ad
 Chameleon Ad 7/100 -- 24/100 -- -- --
Virool
 Virool 7/100 -- 13/100 -- -- 10/100
Adspert
 Adspert 7/100 -- 11/100 -- -- 11/100
BitBounce
 BitBounce 7/100 -- 18/100 -- -- 4/100
 
 Platform.Io 7/100 -- 7/100 14/100 -- --
Jelli
 Jelli 6/100 -- 14/100 -- -- 1/100
Lead Connect
 Lead Connect 6/100 -- 5/100 9/100 -- --
RetargetLinks
 RetargetLinks 4/100 8/100 2/100 -- -- --
Avazu
 Avazu 4/100 -- 6/100 -- -- 2/100
ADvendio
 ADvendio 4/100 -- 6/100 -- -- --
Celtra
 Celtra 4/100 9/100 -- -- -- --
Ad-Juster (acquired by Innotech)
 Ad-Juster (acquired by Innotech) 4/100 -- 8/100 -- -- --
MediaProwler
 MediaProwler 1/100 -- 1/100 -- -- --
 
 Go2mobi 1/100 -- 1/100 -- -- --
Advertise.com
 Advertise.com 1/100 1/100 -- -- -- --
XCHNG
 XCHNG 1/100 -- 4/100 -- -- --
Adcurve
 Adcurve 1/100 -- 2/100 -- -- --
AdIant
 AdIant 1/100 -- 3/100 -- -- --
cClearly
 cClearly -- -- -- -- -- --
MaxxRTB
 MaxxRTB -- -- -- -- -- --
LIFTOFF
 LIFTOFF -- -- -- -- -- --
Receptiv
 Receptiv -- -- -- -- -- --
MediaRadar
 MediaRadar -- -- -- -- -- --
PocketHive
 PocketHive -- -- -- -- -- --
Digilant
 Digilant -- -- -- -- -- --
Netsertive
 Netsertive -- -- -- -- -- --
NXTclick
 NXTclick -- -- -- -- -- --
ACA Network
 ACA Network -- -- -- -- -- --
Viant
 Viant -- -- -- -- -- --
Percept
 Percept -- -- -- -- -- --
Seevibes
 Seevibes -- -- -- -- -- --
 
 WideOrbit -- -- -- -- -- --
S&P Global Market Intelligence
 S&P Global Market Intelligence -- -- -- -- -- --
OneTag
 OneTag -- -- -- -- -- --
Opteo
 Opteo -- -- -- -- -- --