Display & Programmatic Advertising Vendors

Display & Programmatic Advertising is one of the most competitive categories within Demand Generation, with 236 vendors tracked. The typical category in Demand Generation has 59 vendors tracked.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Display & Programmatic Advertising Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
 
Facebook Ads 100/100 100/100 100/100 100/100 100/100 100/100
LinkedIn Ads
LinkedIn Ads 100/100 98/100 100/100 100/100 99/100 100/100
Criteo
Criteo 100/100 93/100 99/100 99/100 98/100 99/100
PubMatic
PubMatic 99/100 95/100 98/100 97/100 98/100 97/100
 
Amazon Ads 99/100 89/100 99/100 95/100 100/100 99/100
Media.net
Media.net 98/100 82/100 97/100 96/100 97/100 95/100
 
StackAdapt 98/100 90/100 96/100 92/100 96/100 83/100
AdRoll
AdRoll 97/100 82/100 92/100 91/100 92/100 97/100
MGID
MGID 97/100 74/100 93/100 98/100 91/100 95/100
Sharethrough
Sharethrough 96/100 84/100 98/100 75/100 97/100 92/100
InMobi
InMobi 96/100 76/100 97/100 83/100 94/100 94/100
Yieldmo
Yieldmo 95/100 75/100 96/100 75/100 95/100 78/100
 
E-Planning 95/100 59/100 89/100 94/100 87/100 73/100
ExoClick
ExoClick 94/100 69/100 82/100 99/100 64/100 82/100
Teads
Teads 94/100 90/100 65/100 82/100 64/100 94/100
Innovid
Innovid 93/100 56/100 91/100 74/100 89/100 79/100
DeepIntent
DeepIntent 93/100 77/100 95/100 78/100 93/100 43/100
Adtelligent
Adtelligent 93/100 58/100 91/100 93/100 84/100 58/100
Sonobi
Sonobi 92/100 79/100 93/100 59/100 94/100 55/100
GumGum
GumGum 92/100 67/100 95/100 34/100 93/100 89/100
 
IndexExchange 90/100 96/100 79/100 30/100 67/100 93/100
Aniview
Aniview 90/100 54/100 94/100 78/100 90/100 49/100
BuySellAds
BuySellAds 90/100 46/100 74/100 88/100 65/100 89/100
LockerDome
LockerDome 89/100 37/100 75/100 91/100 71/100 84/100
AdKernel
AdKernel 89/100 78/100 88/100 59/100 89/100 42/100
 
Megaphone 89/100 27/100 83/100 81/100 71/100 98/100
Verizon Media
Verizon Media 88/100 97/100 71/100 32/100 56/100 96/100
Propeller Ads
Propeller Ads 88/100 64/100 60/100 96/100 51/100 80/100
Kargo
Kargo 88/100 72/100 94/100 27/100 91/100 68/100
Clinch
Clinch 87/100 42/100 81/100 86/100 80/100 60/100
Adpushup
Adpushup 87/100 43/100 76/100 89/100 69/100 72/100
SpringServe
SpringServe 86/100 50/100 92/100 68/100 84/100 49/100
TripleLift
TripleLift 86/100 93/100 51/100 81/100 30/100 88/100
JustPremium
JustPremium 85/100 44/100 85/100 83/100 82/100 45/100
Tapjoy
Tapjoy 85/100 -- 89/100 87/100 77/100 85/100
hybrid.ai
hybrid.ai 85/100 70/100 85/100 61/100 80/100 41/100
MediaMath
MediaMath 83/100 84/100 54/100 70/100 34/100 92/100
GroupM
GroupM 83/100 81/100 53/100 69/100 39/100 90/100
AdColony
AdColony 83/100 -- 84/100 74/100 85/100 88/100
Exponential
Exponential 83/100 36/100 72/100 85/100 66/100 75/100
 
MNTN 83/100 57/100 86/100 50/100 79/100 63/100
 
Admedo 82/100 63/100 78/100 52/100 74/100 59/100
 
Moat 81/100 92/100 48/100 77/100 37/100 70/100
Bidswitch
Bidswitch 80/100 94/100 44/100 77/100 24/100 73/100
AdsWizz
AdsWizz 80/100 61/100 90/100 12/100 88/100 61/100
Improve Digital
Improve Digital 80/100 88/100 66/100 27/100 63/100 71/100
plista
plista 79/100 28/100 81/100 38/100 85/100 76/100
BannerFlow
BannerFlow 79/100 25/100 70/100 76/100 50/100 80/100
Advangelists
Advangelists 79/100 48/100 73/100 51/100 81/100 51/100
Amobee
Amobee 78/100 85/100 59/100 51/100 22/100 83/100
Admixer
Admixer 78/100 66/100 70/100 44/100 54/100 56/100
SpotX
SpotX 76/100 80/100 46/100 49/100 25/100 78/100
Publica
Publica 76/100 38/100 82/100 73/100 77/100 6/100
Ad Lightning
Ad Lightning 76/100 58/100 87/100 30/100 87/100 16/100
Jampp
Jampp 76/100 -- 83/100 71/100 70/100 52/100
 
PopAds 76/100 32/100 53/100 97/100 27/100 67/100
Tappx
Tappx 74/100 24/100 84/100 63/100 76/100 25/100
Perfect Audience
Perfect Audience 74/100 65/100 62/100 8/100 62/100 77/100
Centro
Centro 74/100 87/100 41/100 53/100 3/100 86/100
E – Volution
E – Volution 74/100 70/100 88/100 16/100 82/100 14/100
adstir
adstir 73/100 56/100 79/100 48/100 74/100 8/100
Genius Monkey
Genius Monkey 72/100 45/100 69/100 41/100 68/100 33/100
Bidvertiser
Bidvertiser 72/100 22/100 58/100 85/100 9/100 85/100
Marin Software
Marin Software 71/100 53/100 56/100 43/100 13/100 86/100
PubNative
PubNative 71/100 -- 87/100 36/100 78/100 53/100
Unruly
Unruly 70/100 -- 72/100 37/100 48/100 91/100
SmartyAds
SmartyAds 70/100 10/100 65/100 54/100 53/100 64/100
Adacado
Adacado 70/100 22/100 60/100 47/100 58/100 60/100
Reset Digital
Reset Digital 70/100 68/100 83/100 -- 83/100 16/100
Verve
Verve 69/100 49/100 59/100 18/100 43/100 76/100
SolveMedia
SolveMedia 69/100 39/100 63/100 43/100 41/100 56/100
 
RTB System 68/100 62/100 79/100 21/100 78/100 --
Frankly
Frankly 68/100 20/100 60/100 54/100 54/100 51/100
Mobvista
Mobvista 67/100 1/100 66/100 92/100 46/100 28/100
RhythmOne
RhythmOne 66/100 78/100 37/100 13/100 18/100 82/100
Nanigans
Nanigans 66/100 6/100 56/100 35/100 59/100 72/100
Emerse
Emerse 66/100 7/100 67/100 32/100 68/100 47/100
Chocolate
Chocolate 65/100 30/100 78/100 2/100 75/100 31/100
 
adbutler 65/100 53/100 28/100 89/100 -- 47/100
 
AudienceXpress 65/100 -- 47/100 86/100 50/100 37/100
Duration Media
Duration Media 65/100 31/100 76/100 -- 72/100 37/100
Mediasmart
Mediasmart 63/100 -- 66/100 60/100 41/100 46/100
Ad.Plus
Ad.Plus 63/100 26/100 55/100 90/100 42/100 --
District M
District M 62/100 1/100 29/100 80/100 32/100 68/100
ANTS
ANTS 62/100 12/100 50/100 33/100 31/100 81/100
 
refinery89 62/100 43/100 68/100 42/100 57/100 --
Getintent
Getintent 62/100 69/100 33/100 54/100 14/100 39/100
TreSensa
TreSensa 59/100 -- 75/100 -- 66/100 64/100
YouAppi
YouAppi 59/100 -- 68/100 40/100 53/100 41/100
Alphonso
Alphonso 59/100 -- 89/100 11/100 73/100 29/100
SteelHouse
SteelHouse 59/100 -- 57/100 72/100 45/100 27/100
RTBiQ
RTBiQ 59/100 17/100 61/100 63/100 61/100 --
Surfe.be
Surfe.be 59/100 -- 63/100 93/100 18/100 27/100
NitroPay
NitroPay 59/100 41/100 75/100 23/100 63/100 --
 
Decide 59/100 40/100 33/100 69/100 1/100 62/100
AdElement
AdElement 57/100 13/100 80/100 12/100 56/100 36/100
 
Galdly 57/100 -- 49/100 88/100 40/100 21/100
Exit Bee
Exit Bee 56/100 36/100 71/100 15/100 58/100 13/100
 
TV Tracking - Realytics 56/100 24/100 69/100 3/100 45/100 51/100
Videology
Videology 55/100 52/100 41/100 -- 28/100 67/100
 
Impactify 55/100 28/100 62/100 16/100 59/100 25/100
AdPlugg
AdPlugg 54/100 34/100 55/100 27/100 46/100 23/100
Taptica
Taptica 54/100 -- 50/100 58/100 35/100 40/100
Brightline
Brightline 53/100 -- 77/100 29/100 72/100 --
Publift
Publift 53/100 9/100 30/100 83/100 15/100 40/100
Bitmedia
Bitmedia 52/100 13/100 39/100 72/100 7/100 43/100
Telaria
Telaria 52/100 77/100 31/100 38/100 -- 26/100
 
Hooligan Media 52/100 39/100 31/100 79/100 26/100 --
The MediaGrid
The MediaGrid 50/100 -- 34/100 68/100 -- 65/100
Digital Media Solutions
Digital Media Solutions 50/100 -- 27/100 58/100 20/100 65/100
 
Widespace 50/100 5/100 51/100 -- 48/100 62/100
Fiksu
Fiksu 49/100 -- 48/100 -- 28/100 87/100
 
cleveradvertising.com 49/100 63/100 25/100 55/100 16/100 5/100
 
Mahimeta 47/100 22/100 46/100 64/100 27/100 --
ReTargeter
ReTargeter 47/100 15/100 42/100 4/100 21/100 75/100
Epom
Epom 47/100 -- 53/100 10/100 36/100 57/100
Vistar Media
Vistar Media 47/100 -- 73/100 10/100 55/100 22/100
 
ADPIE 47/100 48/100 64/100 -- 47/100 --
Novaon AutoAds
Novaon AutoAds 45/100 34/100 47/100 26/100 35/100 9/100
Mantis
Mantis 45/100 35/100 45/100 29/100 44/100 2/100
POKKT
POKKT 45/100 -- 52/100 56/100 43/100 4/100
Targetspot
Targetspot 45/100 5/100 65/100 3/100 61/100 19/100
Streamlyn
Streamlyn 45/100 -- 36/100 80/100 37/100 --
Crealytics
Crealytics 44/100 -- 43/100 -- 33/100 74/100
AdEx
AdEx 44/100 -- 57/100 24/100 11/100 54/100
Beachfront Media
Beachfront Media 44/100 75/100 33/100 18/100 2/100 20/100
Mellow Ads
Mellow Ads 42/100 11/100 40/100 55/100 19/100 18/100
Retargeting
Retargeting 42/100 23/100 39/100 48/100 16/100 17/100
PebblePost
PebblePost 42/100 -- 10/100 50/100 50/100 34/100
Xaxis
Xaxis 42/100 -- 24/100 61/100 1/100 59/100
 
Big Village 41/100 61/100 23/100 5/100 -- 48/100
Simpli5d
Simpli5d 40/100 -- 45/100 62/100 23/100 4/100
Sortable
Sortable 40/100 50/100 27/100 18/100 -- 39/100
Socioh
Socioh 40/100 -- 50/100 45/100 39/100 --
Kenshoo
Kenshoo 40/100 -- 39/100 22/100 4/100 70/100
AppLift
AppLift 38/100 -- 33/100 62/100 -- 33/100
Reklam Store
Reklam Store 38/100 19/100 43/100 40/100 12/100 8/100
AdShares
AdShares 38/100 -- 10/100 66/100 -- 45/100
Vertoz
Vertoz 37/100 1/100 11/100 70/100 -- 35/100
 
UnderdogMedia 37/100 46/100 20/100 7/100 -- 45/100
Hivestack
Hivestack 37/100 -- 57/100 1/100 38/100 21/100
Splicky
Splicky 35/100 -- 45/100 5/100 32/100 33/100
Inuvo
Inuvo 35/100 -- 37/100 66/100 -- 12/100
Aarki
Aarki 35/100 -- 36/100 6/100 5/100 67/100
DecenterAds
DecenterAds 34/100 -- 18/100 40/100 52/100 --
AdFalcon by Noqoush
AdFalcon by Noqoush 33/100 -- 41/100 45/100 3/100 15/100
IPONWEB
IPONWEB 33/100 -- 42/100 9/100 -- 54/100
 
taptap networks 33/100 59/100 9/100 -- -- 36/100
 
OmniVirt 33/100 4/100 35/100 -- 15/100 50/100
Rubicon Project
Rubicon Project 31/100 97/100 -- -- -- --
Jewish Content Network
Jewish Content Network 31/100 11/100 37/100 21/100 30/100 --
Appreciate
Appreciate 31/100 -- 13/100 47/100 -- 38/100
Google Ads
Google Ads 31/100 100/100 -- -- -- --
Google Adsense
Google Adsense 31/100 99/100 -- -- -- --
Bidsopt
Bidsopt 29/100 -- 22/100 67/100 6/100 --
OpenX
OpenX 29/100 95/100 -- -- -- --
Sovrn
Sovrn 29/100 91/100 -- -- -- --
4C
4C 29/100 -- 30/100 37/100 21/100 7/100
AdClerks
AdClerks 27/100 15/100 13/100 34/100 24/100 --
Adobe Advertising Cloud
Adobe Advertising Cloud 27/100 86/100 -- -- -- --
Bannerwise
Bannerwise 27/100 -- 35/100 7/100 23/100 23/100
PayTunes
PayTunes 27/100 -- 23/100 65/100 -- --
Smart AdServer
Smart AdServer 27/100 89/100 -- -- -- --
Madvertise
Madvertise 25/100 -- 22/100 4/100 -- 56/100
BeesWax
BeesWax 25/100 85/100 -- -- -- --
 
FreeWheel (acquired by Comcast) 25/100 82/100 -- -- -- --
Eyereturn Marketing
Eyereturn Marketing 24/100 31/100 19/100 -- -- 30/100
AdBit.biz Ad Network
AdBit.biz Ad Network 24/100 17/100 31/100 21/100 9/100 --
 
Lucidity 23/100 -- 16/100 45/100 -- 14/100
Flashtalking
Flashtalking 23/100 72/100 -- -- -- --
 
BidTheatre 23/100 72/100 -- -- -- --
ADITION technologies AG
ADITION technologies AG 22/100 67/100 -- -- -- --
Emodo
Emodo 22/100 -- 25/100 15/100 -- 30/100
 
Tenscores 20/100 -- 5/100 57/100 -- --
 
EnvisionX 20/100 -- 26/100 -- 18/100 21/100
Matomy Media Group
Matomy Media Group 20/100 -- 21/100 19/100 8/100 13/100
Undertone
Undertone 20/100 65/100 -- -- -- --
 
YellowHammer 20/100 -- 19/100 13/100 30/100 --
Bionic
Bionic 18/100 -- 20/100 29/100 -- 9/100
Minimob
Minimob 18/100 -- 28/100 24/100 5/100 --
Accordant Media
Accordant Media 18/100 20/100 4/100 35/100 -- --
 
Traffic Roots 18/100 19/100 9/100 23/100 7/100 --
 
AudienceScience 16/100 14/100 16/100 -- -- 25/100
Adcrowd
Adcrowd 16/100 17/100 25/100 -- 11/100 --
Choozle
Choozle 16/100 52/100 -- -- -- --
Kind Ads
Kind Ads 16/100 -- 17/100 31/100 -- 6/100
Skai
Skai 16/100 54/100 -- -- -- --
 
GroovinAds 15/100 47/100 -- -- -- --
Lead iD
Lead iD 15/100 -- 7/100 42/100 -- --
Adgoji
Adgoji 13/100 -- 28/100 -- 13/100 --
Smartclip
Smartclip 13/100 -- 9/100 -- -- 32/100
 
Innity 13/100 41/100 -- -- -- --
 
Adtile Technologies 13/100 -- 15/100 -- -- 29/100
ExactDrive
ExactDrive 12/100 -- 15/100 20/100 -- 1/100
StrikeSocial
StrikeSocial 11/100 -- 14/100 1/100 -- 18/100
 
PixFuture 11/100 33/100 -- -- -- --
tribeOS
tribeOS 10/100 4/100 12/100 -- 11/100 --
RapidFire
RapidFire 10/100 -- 3/100 25/100 -- --
 
Amino 10/100 -- 17/100 -- -- 12/100
TrafficJunky
TrafficJunky 10/100 27/100 -- -- -- --
TorchAD
TorchAD 10/100 30/100 -- -- -- --
Chameleon Ad
Chameleon Ad 7/100 -- 24/100 -- -- --
Virool
Virool 7/100 -- 13/100 -- -- 10/100
Adspert
Adspert 7/100 -- 11/100 -- -- 11/100
BitBounce
BitBounce 7/100 -- 18/100 -- -- 4/100
 
Platform.Io 7/100 -- 7/100 14/100 -- --
Jelli
Jelli 6/100 -- 14/100 -- -- 1/100
Lead Connect
Lead Connect 6/100 -- 5/100 9/100 -- --
RetargetLinks
RetargetLinks 4/100 8/100 2/100 -- -- --
Avazu
Avazu 4/100 -- 6/100 -- -- 2/100
ADvendio
ADvendio 4/100 -- 6/100 -- -- --
Celtra
Celtra 4/100 9/100 -- -- -- --
Ad-Juster (acquired by Innotech)
Ad-Juster (acquired by Innotech) 4/100 -- 8/100 -- -- --
MediaProwler
MediaProwler 1/100 -- 1/100 -- -- --
 
Go2mobi 1/100 -- 1/100 -- -- --
Advertise.com
Advertise.com 1/100 1/100 -- -- -- --
XCHNG
XCHNG 1/100 -- 4/100 -- -- --
Adcurve
Adcurve 1/100 -- 2/100 -- -- --
AdIant
AdIant 1/100 -- 3/100 -- -- --
cClearly
cClearly -- -- -- -- -- --
MaxxRTB
MaxxRTB -- -- -- -- -- --
LIFTOFF
LIFTOFF -- -- -- -- -- --
Receptiv
Receptiv -- -- -- -- -- --
MediaRadar
MediaRadar -- -- -- -- -- --
PocketHive
PocketHive -- -- -- -- -- --
Digilant
Digilant -- -- -- -- -- --
Netsertive
Netsertive -- -- -- -- -- --
NXTclick
NXTclick -- -- -- -- -- --
ACA Network
ACA Network -- -- -- -- -- --
Viant
Viant -- -- -- -- -- --
Percept
Percept -- -- -- -- -- --
Seevibes
Seevibes -- -- -- -- -- --
 
WideOrbit -- -- -- -- -- --
S&P Global Market Intelligence
S&P Global Market Intelligence -- -- -- -- -- --
OneTag
OneTag -- -- -- -- -- --
Opteo
Opteo -- -- -- -- -- --