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Display & Programmatic Advertising Vendors

Display & Programmatic Advertising is one of the most competitive categories within Demand Generation, with 231 vendors tracked. The typical category in Demand Generation has 62 vendors tracked.

Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Display & Programmatic Advertising Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Google Ads 100/100 100/100 100/100 100/100 100/100 100/100
LinkedIn Ads 100/100 99/100 100/100 100/100 100/100 100/100
Criteo 99/100 92/100 99/100 99/100 98/100 99/100
PubMatic 99/100 97/100 99/100 97/100 99/100 97/100
Media.net 99/100 86/100 98/100 97/100 98/100 94/100
 
 StackAdapt 98/100 90/100 96/100 94/100 97/100 84/100
AdRoll 97/100 82/100 93/100 92/100 93/100 98/100
MGID 97/100 77/100 94/100 98/100 92/100 95/100
Flashtalking 97/100 60/100 94/100 86/100 94/100 95/100
InMobi 96/100 51/100 96/100 83/100 96/100 93/100
Yieldmo 96/100 74/100 97/100 73/100 96/100 79/100
Sovrn 95/100 90/100 73/100 88/100 64/100 96/100
 
 E-Planning 95/100 62/100 89/100 95/100 88/100 74/100
Adtelligent 94/100 62/100 97/100 95/100 85/100 59/100
Innovid 94/100 64/100 92/100 72/100 90/100 80/100
Teads 94/100 87/100 68/100 81/100 63/100 93/100
ExoClick 93/100 61/100 83/100 99/100 63/100 82/100
DeepIntent 93/100 78/100 90/100 77/100 94/100 44/100
Sonobi 92/100 78/100 94/100 57/100 95/100 55/100
LockerDome 92/100 43/100 77/100 92/100 71/100 85/100
BuySellAds 91/100 47/100 73/100 89/100 64/100 90/100
 
 Megaphone 91/100 28/100 82/100 81/100 71/100 99/100
 
 IndexExchange 89/100 95/100 73/100 29/100 67/100 92/100
Kargo 89/100 77/100 95/100 26/100 92/100 70/100
Aniview 89/100 52/100 92/100 76/100 91/100 49/100
AdKernel 89/100 80/100 88/100 57/100 90/100 42/100
Verizon Media 88/100 98/100 72/100 31/100 56/100 97/100
Propeller Ads 88/100 67/100 60/100 96/100 51/100 81/100
Adpushup 88/100 46/100 76/100 90/100 69/100 73/100
AdColony 87/100 -- 98/100 73/100 86/100 89/100
Clinch 87/100 34/100 85/100 86/100 81/100 61/100
JustPremium 85/100 46/100 88/100 82/100 83/100 45/100
MediaMath 85/100 88/100 59/100 69/100 35/100 91/100
TripleLift 85/100 94/100 50/100 80/100 31/100 89/100
Tapjoy 85/100 -- 91/100 87/100 77/100 86/100
SpringServe 83/100 43/100 93/100 67/100 85/100 49/100
Exponential 83/100 38/100 72/100 84/100 66/100 76/100
hybrid.ai 83/100 73/100 85/100 59/100 81/100 41/100
 
 MNTN 83/100 58/100 86/100 48/100 80/100 65/100
 
 Admedo 82/100 69/100 78/100 50/100 75/100 59/100
 
 Moat 82/100 93/100 48/100 76/100 38/100 71/100
AdsWizz 81/100 71/100 91/100 10/100 89/100 63/100
Improve Digital 80/100 87/100 66/100 26/100 62/100 72/100
Advangelists 80/100 49/100 81/100 49/100 82/100 51/100
plista 80/100 29/100 79/100 36/100 86/100 78/100
Bidswitch 79/100 95/100 33/100 75/100 24/100 74/100
Amobee 79/100 90/100 58/100 49/100 22/100 84/100
TrafficJunky 79/100 28/100 84/100 78/100 71/100 41/100
BannerFlow 79/100 26/100 71/100 75/100 50/100 80/100
Admixer 78/100 70/100 69/100 43/100 54/100 57/100
SpotX 77/100 81/100 54/100 47/100 26/100 79/100
Ad Lightning 77/100 60/100 89/100 29/100 88/100 17/100
Publica 75/100 38/100 81/100 72/100 78/100 6/100
Centro 75/100 88/100 43/100 51/100 3/100 87/100
Jampp 75/100 -- 80/100 69/100 70/100 53/100
adstir 75/100 59/100 81/100 47/100 75/100 9/100
E – Volution 75/100 73/100 87/100 14/100 83/100 15/100
Tappx 74/100 14/100 84/100 62/100 77/100 25/100
Bidvertiser 74/100 22/100 61/100 84/100 9/100 86/100
PubNative 73/100 -- 87/100 34/100 79/100 53/100
Genius Monkey 72/100 40/100 68/100 39/100 68/100 33/100
Verve 72/100 52/100 56/100 17/100 44/100 77/100
Marin Software 72/100 54/100 52/100 42/100 13/100 87/100
SolveMedia 72/100 41/100 65/100 42/100 42/100 56/100
SmartyAds 70/100 11/100 63/100 52/100 53/100 66/100
 
 RTB System 70/100 66/100 80/100 19/100 79/100 --
Adacado 70/100 20/100 59/100 46/100 58/100 61/100
Unruly 69/100 -- 63/100 35/100 49/100 91/100
Reset Digital 69/100 56/100 82/100 -- 84/100 17/100
RhythmOne 68/100 84/100 38/100 12/100 18/100 83/100
Mobvista 68/100 1/100 62/100 93/100 47/100 28/100
Frankly 68/100 11/100 64/100 52/100 54/100 52/100
Nanigans 66/100 7/100 50/100 33/100 59/100 73/100
Getintent 66/100 75/100 42/100 52/100 14/100 39/100
 
 AudienceXpress 66/100 -- 52/100 85/100 50/100 37/100
Emerse 65/100 7/100 67/100 31/100 68/100 46/100
Chocolate 65/100 30/100 79/100 2/100 76/100 31/100
Ad.Plus 65/100 27/100 56/100 91/100 43/100 --
Duration Media 65/100 31/100 75/100 -- 73/100 37/100
Mediasmart 63/100 -- 67/100 58/100 42/100 46/100
District M 63/100 1/100 31/100 79/100 34/100 70/100
ANTS 63/100 13/100 53/100 32/100 33/100 81/100
 
 adbutler 63/100 54/100 24/100 90/100 -- 47/100
TreSensa 61/100 -- 77/100 -- 66/100 66/100
 
 Galdly 61/100 -- 56/100 89/100 41/100 23/100
 
 Decide 61/100 40/100 34/100 68/100 1/100 63/100
 
 refinery89 61/100 42/100 68/100 41/100 57/100 --
OneTag 61/100 -- 41/100 74/100 32/100 62/100
Surfe.be 59/100 -- 63/100 94/100 18/100 27/100
NitroPay 59/100 44/100 75/100 22/100 62/100 --
YouAppi 57/100 -- 65/100 38/100 53/100 42/100
Alphonso 57/100 -- 86/100 10/100 74/100 29/100
SteelHouse 57/100 -- 54/100 71/100 46/100 27/100
MediaRadar 57/100 -- 44/100 67/100 28/100 60/100
RTBiQ 57/100 18/100 60/100 62/100 60/100 --
Videology 57/100 56/100 44/100 -- 29/100 68/100
 
 Impactify 57/100 30/100 70/100 15/100 59/100 26/100
AdElement 55/100 16/100 75/100 11/100 56/100 36/100
Exit Bee 55/100 37/100 71/100 14/100 58/100 13/100
 
 TV Tracking - Realytics 55/100 24/100 70/100 3/100 46/100 51/100
AdPlugg 54/100 35/100 55/100 26/100 47/100 23/100
Taptica 53/100 -- 51/100 56/100 36/100 40/100
Bitmedia 53/100 15/100 45/100 70/100 7/100 44/100
 
 Hooligan Media 53/100 41/100 36/100 78/100 27/100 --
Brightline 51/100 -- 77/100 28/100 73/100 --
Fiksu 51/100 -- 60/100 -- 28/100 88/100
Publift 51/100 9/100 30/100 83/100 16/100 39/100
 
 cleveradvertising.com 51/100 66/100 34/100 54/100 17/100 5/100
Digital Media Solutions 50/100 -- 31/100 57/100 20/100 67/100
Mantis 49/100 35/100 57/100 28/100 45/100 2/100
 
 Widespace 49/100 6/100 47/100 -- 49/100 64/100
 
 Mahimeta 48/100 25/100 49/100 63/100 28/100 --
The MediaGrid 48/100 -- 28/100 66/100 -- 67/100
ReTargeter 48/100 18/100 43/100 4/100 21/100 77/100
Streamlyn 47/100 -- 39/100 80/100 39/100 --
Novaon AutoAds 45/100 37/100 46/100 24/100 37/100 10/100
Crealytics 45/100 -- 45/100 -- 35/100 75/100
Retargeting 45/100 25/100 47/100 47/100 16/100 18/100
Epom 45/100 -- 51/100 9/100 37/100 57/100
POKKT 45/100 -- 52/100 54/100 44/100 4/100
Beachfront Media 45/100 79/100 34/100 17/100 2/100 21/100
Targetspot 45/100 6/100 64/100 3/100 61/100 21/100
Mellow Ads 43/100 13/100 42/100 54/100 20/100 19/100
Xaxis 43/100 -- 27/100 59/100 1/100 60/100
 
 Big Village 43/100 65/100 24/100 5/100 -- 48/100
Simpli5d 42/100 -- 46/100 61/100 24/100 4/100
Sortable 42/100 50/100 26/100 16/100 -- 39/100
Kenshoo 42/100 -- 36/100 21/100 4/100 71/100
Socioh 41/100 -- 46/100 44/100 40/100 --
Splicky 40/100 -- 49/100 6/100 33/100 33/100
AppLift 40/100 -- 31/100 60/100 -- 33/100
Reklam Store 38/100 21/100 39/100 38/100 12/100 9/100
AdShares 38/100 -- 11/100 64/100 -- 45/100
AdEx 38/100 -- 29/100 23/100 11/100 54/100
Hivestack 38/100 -- 57/100 1/100 40/100 22/100
Aarki 38/100 -- 40/100 6/100 5/100 68/100
Vertoz 37/100 1/100 11/100 69/100 -- 34/100
Inuvo 37/100 -- 37/100 64/100 -- 13/100
 
 taptap networks 36/100 64/100 9/100 -- -- 35/100
AdFalcon by Noqoush 35/100 -- 40/100 44/100 3/100 16/100
 
 OmniVirt 35/100 4/100 32/100 -- 15/100 50/100
IPONWEB 33/100 -- 37/100 8/100 -- 54/100
DecenterAds 33/100 -- 9/100 38/100 52/100 --
Rubicon Project 33/100 97/100 -- -- -- --
Jewish Content Network 33/100 11/100 37/100 20/100 31/100 --
Appreciate 33/100 -- 13/100 46/100 -- 38/100
 
 Facebook Ads 33/100 100/100 -- -- -- --
OpenX 33/100 96/100 -- -- -- --
4C 33/100 -- 32/100 36/100 22/100 7/100
Adobe Advertising Cloud 31/100 92/100 -- -- -- --
AdClerks 30/100 18/100 13/100 33/100 25/100 --
Madvertise 30/100 -- 26/100 4/100 -- 56/100
PayTunes 30/100 -- 24/100 64/100 -- --
GroupM 28/100 83/100 -- -- -- --
Eyereturn Marketing 28/100 32/100 21/100 -- -- 30/100
AdBit.biz Ad Network 28/100 20/100 35/100 19/100 9/100 --
BeesWax 28/100 85/100 -- -- -- --
Sharethrough 28/100 82/100 -- -- -- --
Bannerwise 28/100 -- 27/100 7/100 23/100 24/100
 
 FreeWheel (acquired by Comcast) 28/100 85/100 -- -- -- --
Bidsopt 26/100 -- 9/100 65/100 6/100 --
 
 Lucidity 24/100 -- 17/100 43/100 -- 15/100
ADITION technologies AG 24/100 71/100 -- -- -- --
 
 BidTheatre 24/100 75/100 -- -- -- --
Telaria 24/100 72/100 -- -- -- --
Opteo 24/100 -- 23/100 40/100 -- 8/100
 
 EnvisionX 22/100 -- 29/100 -- 19/100 22/100
Perfect Audience 22/100 67/100 -- -- -- --
GumGum 22/100 69/100 -- -- -- --
Emodo 22/100 -- 22/100 14/100 -- 30/100
Accordant Media 21/100 23/100 4/100 34/100 -- --
 
 YellowHammer 21/100 -- 21/100 11/100 32/100 --
 
 AudienceScience 19/100 14/100 17/100 -- -- 25/100
 
 Tenscores 19/100 -- 5/100 55/100 -- --
Adcrowd 19/100 17/100 28/100 -- 11/100 --
Bionic 19/100 -- 21/100 27/100 -- 10/100
Choozle 19/100 56/100 -- -- -- --
Matomy Media Group 19/100 -- 19/100 18/100 8/100 14/100
Skai 19/100 57/100 -- -- -- --
 
 Traffic Roots 19/100 22/100 10/100 21/100 7/100 --
Minimob 16/100 -- 25/100 23/100 5/100 --
Kind Ads 16/100 -- 18/100 30/100 -- 6/100
Undertone 16/100 53/100 -- -- -- --
 
 UnderdogMedia 15/100 48/100 -- -- -- --
 
 GroovinAds 15/100 49/100 -- -- -- --
Lead iD 15/100 -- 7/100 40/100 -- --
Smartclip 13/100 -- 10/100 -- -- 32/100
 
 Innity 13/100 45/100 -- -- -- --
 
 Adtile Technologies 13/100 -- 16/100 -- -- 29/100
Adgoji 11/100 -- 20/100 -- 13/100 --
ExactDrive 11/100 -- 16/100 18/100 -- 1/100
 
 Amino 11/100 -- 18/100 -- -- 13/100
StrikeSocial 11/100 -- 15/100 1/100 -- 19/100
TorchAD 11/100 33/100 -- -- -- --
 
 PixFuture 11/100 33/100 -- -- -- --
tribeOS 9/100 4/100 13/100 -- 11/100 --
RapidFire 9/100 -- 3/100 24/100 -- --
Chameleon Ad 8/100 -- 23/100 -- -- --
Virool 8/100 -- 14/100 -- -- 11/100
Adspert 8/100 -- 12/100 -- -- 11/100
BitBounce 8/100 -- 19/100 -- -- 4/100
Jelli 7/100 -- 15/100 -- -- 1/100
 
 Platform.Io 7/100 -- 7/100 12/100 -- --
Lead Connect 6/100 -- 5/100 8/100 -- --
RetargetLinks 4/100 8/100 2/100 -- -- --
Avazu 4/100 -- 6/100 -- -- 2/100
ADvendio 4/100 -- 6/100 -- -- --
Celtra 4/100 9/100 -- -- -- --
Ad-Juster (acquired by Innotech) 4/100 -- 8/100 -- -- --
MediaProwler 1/100 -- 1/100 -- -- --
 
 Go2mobi 1/100 -- 1/100 -- -- --
Advertise.com 1/100 1/100 -- -- -- --
XCHNG 1/100 -- 4/100 -- -- --
Adcurve 1/100 -- 2/100 -- -- --
AdIant 1/100 -- 3/100 -- -- --
cClearly -- -- -- -- -- --
MaxxRTB -- -- -- -- -- --
LIFTOFF -- -- -- -- -- --
Receptiv -- -- -- -- -- --
PocketHive -- -- -- -- -- --
Digilant -- -- -- -- -- --
Netsertive -- -- -- -- -- --
NXTclick -- -- -- -- -- --
PebblePost -- -- -- -- -- --
ACA Network -- -- -- -- -- --
Viant -- -- -- -- -- --
Percept -- -- -- -- -- --
Vistar Media -- -- -- -- -- --
Seevibes -- -- -- -- -- --
 
 WideOrbit -- -- -- -- -- --
S&P Global Market Intelligence -- -- -- -- -- --