Search Advertising Vendors

Search Advertising has average competitiveness as a category in the Demand Generation topic. We are tracking 50 in this category, while the typical category in Demand Generation has about 51 vendors.

Curious how SiteScore scores are calculated? Learn more.

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

"Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
"Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
"Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
"Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Search Advertising Vendors by Customer Count Trended over Time

This shows the top 10 Search Advertising vendors based on customer count.

* Additions and Removals reflect additions and removals of domains associated with the vendor. Signficant changes to implementation for a vendor can cause that change to be reflected as a gain or loss of that customer.

Top Search Advertising Vendors

Click Cease

Rank #1 of 42

Score 100/100

Click Cease

ClickCease™ is the ultimate PPC click fraud detection and protection service. We prevent competitors and bots from depleting your PPC advertising budget. We stop click fraud

Customer List Available (3978 Customers)

Scoring Components

Tranco: 96/100

Alexa: 97/100

Majestic: 97/100

Umbrella: 90/100

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Yext

Rank #2 of 42

Score 98/100

Yext

The Yext Answers Platform offers an AI Search solution for every business need so you can deliver answers, not links.

Customer List Available (174 Customers)

Scoring Components

Tranco: 93/100

Alexa: 94/100

Majestic: 91/100

Umbrella: 79/100

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trovit

Rank #3 of 42

Score 96/100

trovit

A free search engine for classified ads. Search real estate to buy or rent, used cars and jobs in your local area. Trovit!

Customer List Available (65 Customers)

Scoring Components

Tranco: 91/100

Alexa: 91/100

Majestic: 94/100

Umbrella: 74/100

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LockerDome

Rank #4 of 42

Score 93/100

LockerDome

Learn why the smartest advertisers and publishers trust LockerDome's ad platform.

Customer List Available (325 Customers)

Scoring Components

Tranco: 86/100

Alexa: 88/100

Majestic: 81/100

Umbrella: 85/100

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WordStream

Rank #5 of 42

Score 91/100

WordStream

Use our free tools and 20-Minute Work Week to create, optimize, manage and measure high-performing paid search and paid social campaigns.

Customer List Available (3 Customers)

Scoring Components

Tranco: 98/100

Alexa: 100/100

Majestic: 100/100

Umbrella: 27/100

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Proper Media

Rank #6 of 42

Score 88/100

Proper Media

Custom header bidding solutions that allow publishers to maximize ad revenue and reduce overhead

Customer List Available (198 Customers)

Scoring Components

Tranco: 88/100

Alexa: 82/100

Majestic: Unavailable

Umbrella: 95/100

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Ad Lightning

Rank #7 of 42

Score 86/100

Ad Lightning

Eliminating bad ads and maximizing revenue for publishers and ad platforms.

Customer List Available (1199 Customers)

Scoring Components

Tranco: 100/100

Alexa: 25/100

Majestic: 23/100

Umbrella: 100/100

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ClickGUARD

Rank #8 of 42

Score 83/100

ClickGUARD

ClickGUARD™ allows you to detect, monitor and eliminate Click Fraud and Low-Quality traffic from your Google Ads Campaigns. Start a Free Trial Today!

Customer List Available (202 Customers)

Scoring Components

Tranco: 74/100

Alexa: 79/100

Majestic: 13/100

Umbrella: 53/100

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TrafficGuard

Rank #9 of 42

Score 81/100

TrafficGuard

TrafficGuard detects, mitigates and reports on digital ad fraud before it hits your advertising budget. Three formidable layers of protection block both GIVT and SIVT to ensure that digital advertising results in genuine engagement.

Customer List Available (133 Customers)

Scoring Components

Tranco: 79/100

Alexa: 19/100

Majestic: 49/100

Umbrella: 64/100

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Topvisor

Rank #10 of 42

Score 75/100

Topvisor

Try out SEO & PPC Tools for keyword research, clustering, rank tracking and on-page optimization. Get better results from paid search and organic rankings!

Customer List Available (1 Customers)

Scoring Components

Tranco: 76/100

Alexa: 85/100

Majestic: 46/100

Umbrella: Unavailable

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Searchanise

Rank #11 of 42

Score 75/100

Searchanise

The ultimate search service solution for eCommerce. Empower customers with accurate search results, encourage purchases with in-built merchandising tools.

Customer List Available (2105 Customers)

Scoring Components

Tranco: 81/100

Alexa: 57/100

Majestic: Unavailable

Umbrella: 69/100

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Epom

Rank #12 of 42

Score 75/100

Epom

Epom Ad Server — The Leading Ad Serving Platform for Networks. Sign up and expand your online advertising horizons with our comprehensive ad serving software

Scoring Components

Tranco: 61/100

Alexa: 47/100

Majestic: 68/100

Umbrella: 32/100

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ANTS

Rank #13 of 42

Score 75/100

ANTS

Customer List Available (30 Customers)

Scoring Components

Tranco: 69/100

Alexa: 13/100

Majestic: 78/100

Umbrella: 48/100

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Marin Software

Rank #14 of 42

Score 69/100

Marin Software

Our independent platform optimizes advertising on Search and Social channels – connecting you to customers as they move across devices and publishers

Customer List Available (896 Customers)

Scoring Components

Tranco: 66/100

Alexa: 54/100

Majestic: 84/100

Umbrella: Unavailable

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Hawk Search

Rank #15 of 42

Score 66/100

Hawk Search

Deliver personalized on-site search results that convert with Hawksearch. Schedule a demo today and improve conversions with fast, relevant, accurate search.

Customer List Available (106 Customers)

Scoring Components

Tranco: 83/100

Alexa: Unavailable

Majestic: 59/100

Umbrella: 58/100

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Bruce Clay

Rank #16 of 42

Score 63/100

Bruce Clay

Our search marketing agency brings 25+ years of driving search traffic and revenue to websites. Let Bruce Clay help your business with our expert services: SEO, PPC, Content, Paid Social and training. We take no prisioners.

Scoring Components

Tranco: 71/100

Alexa: 4/100

Majestic: 88/100

Umbrella: 11/100

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AdStage

Rank #17 of 42

Score 63/100

AdStage

AdStage empowers marketers with PPC software, connecting marketers to the data they need to analyze, optimize, automate, and report on paid ad campaigns.

Customer List Available (10 Customers)

Scoring Components

Tranco: 59/100

Alexa: 38/100

Majestic: 71/100

Umbrella: 6/100

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Acquisio

Rank #18 of 42

Score 57/100

Acquisio

From search and social advertising to programmatic, our team of experts help you supercharge and simplify campaign management in one easy platform.

Scoring Components

Tranco: 49/100

Alexa: 44/100

Majestic: 75/100

Umbrella: Unavailable

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Clixtell

Rank #19 of 42

Score 57/100

Clixtell

Clixtell™ - We build top rated software to eliminate PPC Click Fraud, track & record marketing calls, and watch your website as your users.

Customer List Available (49 Customers)

Scoring Components

Tranco: 54/100

Alexa: 72/100

Majestic: 4/100

Umbrella: 37/100

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Optmyzr

Rank #20 of 42

Score 53/100

Optmyzr

Optmyzr helps paid search experts speed up campaign optimization and see maximum value from their spend on Google Ads, Microsoft Ads, and Amazon Ads.

Scoring Components

Tranco: 57/100

Alexa: 32/100

Majestic: 65/100

Umbrella: Unavailable

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AdPlugg

Rank #21 of 42

Score 53/100

AdPlugg

Ad server that lets you control and track blog advertising and website advertising using a simple ad manager and ad plugin. Try our ad rotator and banner rotator for free today!

Customer List Available (108 Customers)

Scoring Components

Tranco: 64/100

Alexa: 16/100

Majestic: 30/100

Umbrella: 43/100

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Karooya

Rank #22 of 42

Score 49/100

Karooya

Quickly cut down 10-20% of ad spend on Google, Bing and Amazon Ads with negative keywords tool. Affordable subscription plans. Start your free trial!

Scoring Components

Tranco: 44/100

Alexa: 66/100

Majestic: 33/100

Umbrella: Unavailable

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SpeedPPC

Rank #23 of 42

Score 47/100

SpeedPPC

Get PPC Campaign Building Super Powers The most advanced PPC campaign builder in the world Roll out highly targeted, high converting PPC campaigns 72,500% faster on Google Ads and Microsoft Ads. Decrease your PPC costs by using very small, tightly focused single theme (and keyword) ad groups. Increase your conversion rates and Quality score

Scoring Components

Tranco: 42/100

Alexa: 41/100

Majestic: 55/100

Umbrella: Unavailable

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Albert

Rank #24 of 42

Score 44/100

Albert

Albert is the only marketing AI software that autonomously plans, executes, tests, optimizes and evolves paid search, social, and programmatic campaigns 24x7.

Scoring Components

Tranco: 22/100

Alexa: 69/100

Majestic: 36/100

Umbrella: Unavailable

View Details

Shape.io

Rank #25 of 42

Score 41/100

Shape.io

Shape makes PPC budget management and automation software that helps digital marketers and agencies scale their businesses profitably. As former digital marketers, we spent a lot of time manually updating complicated Excel spreadsheets to track and manage PPC spend (before we could even start to make optimizations)! Enough was enough. So we built the ppc management platform we always wish existed. We believe a PPC marketer’s time should be spent on fun challenges: driving tests and optimizations that improve performance. Shape Integrated Software helps marketers: 1) Automate PPC budget management by tracking campaign spend across multiple ad networks and be alerted when PPC spend nears its Budget cap 2) Optimize and report on performance by allowing marketers to spot trends and take action directly from Shape 3) Customize PPC data based on their unique strategy and Client/Account structure.

Scoring Components

Tranco: 40/100

Alexa: 75/100

Majestic: Unavailable

Umbrella: Unavailable

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Adthena

Rank #26 of 42

Score 41/100

Adthena

Adthena is the market-leading intelligence platform for paid search advertising, helping digital marketers maximize ROI.

Scoring Components

Tranco: 47/100

Alexa: 7/100

Majestic: 62/100

Umbrella: Unavailable

View Details

TrueClicks

Rank #27 of 42

Score 37/100

TrueClicks

You'll never miss an issue or opportunity again. Get daily, specific and actionable recommendations to boost your PPC results. Independent scoring for all your accounts.

Scoring Components

Tranco: 35/100

Alexa: 63/100

Majestic: Unavailable

Umbrella: Unavailable

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Quora for Business

Rank #28 of 42

Score 35/100

Quora for Business

Customer List Available (1807 Customers)

Scoring Components

Tranco: 32/100

Alexa: 50/100

Majestic: 7/100

Umbrella: 1/100

View Details

Brandverity

Rank #29 of 42

Score 32/100

Brandverity

BrandVerity provides brand protection monitoring tools for paid search and web compliance for digital marketers in retail, travel, pharma and more.

Scoring Components

Tranco: 52/100

Alexa: 10/100

Majestic: 26/100

Umbrella: Unavailable

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Bigbom

Rank #30 of 42

Score 30/100

Bigbom

Nền tảng tối ưu quảng cáo dựa trên những chiến thuật hoàn hảo được tin dùng bởi hơn 14,000 khách hàng, giúp bạn ngăn chặn lãng phí tối đa.

Scoring Components

Tranco: 27/100

Alexa: 35/100

Majestic: 20/100

Umbrella: Unavailable

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AdGooroo

Rank #31 of 42

Score 26/100

AdGooroo

Market leader, Adthena, has acquired Kantar's paid search intelligence business, formerly AdGooroo.

Scoring Components

Tranco: 20/100

Alexa: Unavailable

Majestic: 52/100

Umbrella: Unavailable

View Details

Adalysis

Rank #32 of 42

Score 26/100

Adalysis

Adalysis is a PPC management software for Google Ads & Bing Ads. It simplifies PPC optimization, automation & reporting routines. ✅ Start your free trial!

Scoring Components

Tranco: 30/100

Alexa: 1/100

Majestic: 39/100

Umbrella: Unavailable

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Tenscores

Rank #33 of 42

Score 22/100

Tenscores

Tenscores makes you a better advertiser. There's nothing more to say.

Scoring Components

Tranco: 8/100

Alexa: 60/100

Majestic: Unavailable

Umbrella: Unavailable

View Details

Click Guardian

Rank #34 of 42

Score 19/100

Click Guardian

UK's Leading Click Fraud Protection Service - Stop Competitors, Bots & People Excessively Clicking on Your Ads.

Customer List Available (11 Customers)

Scoring Components

Tranco: 37/100

Alexa: Unavailable

Majestic: 1/100

Umbrella: 22/100

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The Search Monitor

Rank #35 of 42

Score 19/100

The Search Monitor

Brand Protection + Competitive Intelligence, One platform monitors SEM, SEO, PLA, Shopping, & Offer Content.

Scoring Components

Tranco: 18/100

Alexa: 29/100

Majestic: 10/100

Umbrella: Unavailable

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Eyereturn Marketing

Rank #36 of 42

Score 15/100

Eyereturn Marketing

Eyereturn’s consultative and analytic based approach to digital advertising drives superior results for campaigns across Search, Social & Display mediums.

Customer List Available (134 Customers)

Scoring Components

Tranco: 10/100

Alexa: Unavailable

Majestic: 42/100

Umbrella: Unavailable

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Aori

Rank #37 of 42

Score 13/100

Aori

A new Google Ads PPC tool that creates hundreds of high-performing ads in minutes using Single Keyword Ad Groups. Join hundreds of other marketers and start a free trial now!

Scoring Components

Tranco: 25/100

Alexa: 22/100

Majestic: Unavailable

Umbrella: Unavailable

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tribeOS

Rank #38 of 42

Score 9/100

tribeOS

Customer List Available (2 Customers)

Scoring Components

Tranco: 15/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: 16/100

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Adspert

Rank #39 of 42

Score 9/100

Adspert

Maximize your profit, optimize bids, improve keyword management with Adspert's AI-powered Amazon Ads Software, Google Ad Optimization Tool

Scoring Components

Tranco: 13/100

Alexa: Unavailable

Majestic: 17/100

Umbrella: Unavailable

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Go2mobi

Rank #40 of 42

Score 5/100

Go2mobi

Go2mobi is a mobile advertising DSP that leverages first-party data to generate measurable return on ad spend for brands, agencies, and marketing professionals.

Scoring Components

Tranco: 5/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

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Adboozter

Rank #41 of 42

Score 1/100

Adboozter

Are you looking for an affordable alternative to Wordstream? Try Adboozter, the easiest way to automate and optimize your Google Ad campaigns - Start for Free Today!

Scoring Components

Tranco: 3/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

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SunnyReports

Rank #42 of 42

Score 1/100

SunnyReports

SunnyReports is a Google Ads (Adwords) reporting tool for PPC SEM agencies and freelance to create full customizable google ads (adwords) reports for your customers in seconds. Free sign up

Scoring Components

Tranco: 1/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

View Details

Other Tracked, but Unscored Vendors in Search Advertising

These vendors are categorized as Search Advertising providers in our system, but are missing one or more tracking metrics so they cannot be accurately scored alongside their peers.

Unscored vendors can claim their listing for free to complete the missing elements and move into the scored list.

AdPoint Video

Video Ads for everyone! AdPoint Video hits top performance goals in social, search and display advertising campaigns with our exclusive Dynamic Video Ads.

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

View Details

Bing Ads

Optimize your paid search advertising campaigns. Connect with your potential customers using audience, product and search solutions from Microsoft Advertising.

Customer List Available (67566 Customers)

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

View Details

ProAdly

[fusion_builder_container admin_label="1 Col | Header" hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="no" status="published" publish_date="" class="" id="" background_color="#e5e5e5" background_image="https://www.proadly.de/wp-content/uploads/2017/10/google-adwords-management-tool-bg.jpg" background_position="left top" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="0px" border_color="" border_style="solid" margin_top="0" margin_bottom="20px" padding_top="0" padding_right="" padding_bottom="20px" padding_left="" admin_toggled="yes"][fusion_builder_column type="1_2" layout="1_2" spacing="yes" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="no" class="" id="" background_color="" background_image=""

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

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SmartNews Ads

Ads as Content

Customer List Available (588 Customers)

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

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Sortable

We provide publishers with leading-edge ad monetization technology, insightful reporting and analytics, and a team of Ad Ops experts...

Customer List Available (876 Customers)

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

View Details

Goa

GOA Marketing - We improve your Google Ads ROI by 25%

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

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Quarizmi

Quarizmi is a leader in Google Ads Automation. Its Paid Search campaigns are created automatically using algorithms and artificial intelligence. Quarizmi's campaigns are focused on Long-Tail and are 100% new. Quarizmi has the best automation technology in the market. Proprietary technologies developed after years of research and absolute dedication. The results of this effort are visible and unstoppable. Quarizmi's campaigns allow clients to benefit from its great results, without having to spend their valuable time on them. Quarizmi has developed a series of proprietary technologies that have placed it at the forefront of the market. The simplest and most effective creation of campaigns, ads and landing pages imaginable. The dream of any SEM professional. Quarizmi's clients seek excellence, they don't settle for anything less than perfect and at Quarizmi we pride ourselves on having unbeatable technology and providing impeccable service. Enrique Aguilera, Quarizmi's CEO, is always ready to explain in detail how the Paid Search Google Ads campaign generation service works, focused on Long-Tail.

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

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