Search Advertising Vendors

Search Advertising is one of the most competitive categories within Demand Generation, with 59 vendors tracked. The typical category in Demand Generation has 62 vendors tracked.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Search Advertising Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Click Cease 100/100 94/100 98/100 98/100 92/100 98/100
LockerDome 99/100 67/100 92/100 95/100 87/100 83/100
trovit 97/100 34/100 90/100 92/100 79/100 95/100
WordStream 95/100 14/100 96/100 100/100 44/100 100/100
PPC Protect 93/100 27/100 83/100 84/100 57/100 92/100
Proper Media 89/100 62/100 94/100 82/100 96/100 --
Ad Lightning 89/100 84/100 100/100 22/100 100/100 26/100
TrafficGuard 87/100 57/100 88/100 33/100 83/100 66/100
Marin Software 85/100 77/100 69/100 46/100 27/100 86/100
ClickGUARD 84/100 62/100 75/100 68/100 66/100 29/100
Searchanise 82/100 87/100 77/100 63/100 53/100 --
Hawk Search 80/100 44/100 86/100 14/100 74/100 46/100
Bruce Clay 77/100 -- 60/100 73/100 18/100 89/100
ANTS 77/100 30/100 71/100 25/100 31/100 80/100
AdPlugg 74/100 50/100 73/100 19/100 48/100 38/100
Clixtell 72/100 40/100 62/100 79/100 35/100 3/100
AdStage 70/100 17/100 56/100 49/100 14/100 75/100
Topvisor 68/100 1/100 64/100 90/100 -- 55/100
Quora for Business 67/100 90/100 35/100 60/100 1/100 9/100
Sortable 64/100 70/100 41/100 11/100 -- 60/100
Epom 64/100 -- 66/100 6/100 40/100 72/100
Acquisio 59/100 -- 47/100 55/100 -- 78/100
SearchStax 59/100 20/100 79/100 9/100 70/100 --
 
Escalated 59/100 37/100 81/100 -- 61/100 --
Brandverity 55/100 -- 58/100 87/100 -- 23/100
Adalysis 53/100 -- 52/100 76/100 -- 35/100
Albert 51/100 -- 45/100 57/100 -- 58/100
Optmyzr 50/100 -- 54/100 30/100 -- 69/100
Adthena 48/100 -- 49/100 17/100 9/100 63/100
SpeedPPC 46/100 -- 20/100 52/100 -- 52/100
Eyereturn Marketing 44/100 47/100 28/100 -- -- 40/100
TrueClicks 42/100 -- 37/100 71/100 -- --
 
Bing Ads 39/100 97/100 -- -- -- --
Google Ads 39/100 100/100 -- -- -- --
Opteo 36/100 -- 32/100 38/100 -- 18/100
Bigbom 34/100 -- 30/100 41/100 -- 12/100
SmartNews Ads 33/100 80/100 -- -- -- --
 
Tenscores 29/100 -- 7/100 65/100 -- --
 
Microsoft 29/100 74/100 -- -- -- --
 
Popcorn Metrics 29/100 -- 22/100 44/100 -- 6/100
Click Guardian 24/100 24/100 39/100 -- 5/100 1/100
The Search Monitor 24/100 -- 18/100 36/100 -- 15/100
Karooya 20/100 -- 24/100 3/100 -- 32/100
SearchBlox 20/100 1/100 9/100 -- -- 49/100
AdGooroo 15/100 -- 11/100 -- -- 43/100
Aori 15/100 -- 26/100 28/100 -- --
Yext 15/100 54/100 -- -- -- --
tribeOS 12/100 10/100 15/100 -- 22/100 --
Shape.io 10/100 -- 43/100 1/100 -- --
Adspert 8/100 -- 13/100 -- -- 20/100
Adboozter 1/100 -- 3/100 -- -- --
 
Go2mobi 1/100 -- 5/100 -- -- --
SunnyReports 1/100 -- 1/100 -- -- --
Sharepoint Vitals 1/100 1/100 -- -- -- --
AdPoint Video -- -- -- -- -- --
ProAdly -- -- -- -- -- --
 
Goa -- -- -- -- -- --
Quarizmi -- -- -- -- -- --
Search Experiences -- -- -- -- -- --