Search Advertising Vendors

Search Advertising has average competitiveness as a category in the Demand Generation topic. We are tracking 59 vendors in this category, while the typical category in Demand Generation has about 59 vendors.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Search Advertising Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Click Cease
Click Cease 100/100 94/100 98/100 98/100 92/100 98/100
Yext
Yext 99/100 54/100 88/100 95/100 84/100 95/100
LockerDome
LockerDome 97/100 60/100 92/100 92/100 88/100 80/100
trovit
trovit 95/100 34/100 90/100 90/100 75/100 92/100
WordStream
WordStream 93/100 14/100 96/100 100/100 42/100 100/100
PPC Protect
PPC Protect 91/100 30/100 77/100 82/100 55/100 89/100
Proper Media
Proper Media 87/100 57/100 94/100 79/100 96/100 --
TrafficGuard
TrafficGuard 87/100 64/100 86/100 33/100 80/100 63/100
Ad Lightning
Ad Lightning 87/100 84/100 100/100 22/100 100/100 23/100
ClickGUARD
ClickGUARD 82/100 67/100 79/100 65/100 63/100 26/100
Marin Software
Marin Software 82/100 74/100 73/100 44/100 25/100 83/100
Searchanise
Searchanise 79/100 87/100 71/100 60/100 50/100 --
Hawk Search
Hawk Search 77/100 42/100 83/100 14/100 71/100 43/100
Bruce Clay
Bruce Clay 75/100 -- 60/100 71/100 17/100 86/100
ANTS
ANTS 74/100 27/100 62/100 25/100 30/100 78/100
AdPlugg
AdPlugg 72/100 50/100 69/100 19/100 46/100 35/100
Clixtell
Clixtell 70/100 42/100 58/100 76/100 34/100 3/100
Topvisor
Topvisor 68/100 1/100 64/100 87/100 -- 52/100
AdStage
AdStage 66/100 17/100 49/100 46/100 13/100 72/100
Quora for Business
Quora for Business 64/100 90/100 32/100 57/100 1/100 9/100
Sortable
Sortable 62/100 70/100 45/100 11/100 -- 58/100
Epom
Epom 59/100 -- 66/100 6/100 38/100 69/100
 
Escalated 59/100 37/100 81/100 -- 59/100 --
Acquisio
Acquisio 55/100 -- 47/100 52/100 -- 75/100
SearchStax
SearchStax 55/100 24/100 75/100 9/100 67/100 --
Brandverity
Brandverity 50/100 -- 56/100 84/100 -- 20/100
Adalysis
Adalysis 50/100 -- 52/100 73/100 -- 32/100
Albert
Albert 49/100 -- 41/100 55/100 -- 55/100
Optmyzr
Optmyzr 47/100 -- 54/100 30/100 -- 66/100
Adthena
Adthena 45/100 -- 43/100 17/100 9/100 60/100
SpeedPPC
SpeedPPC 43/100 -- 20/100 49/100 -- 49/100
Eyereturn Marketing
Eyereturn Marketing 41/100 47/100 28/100 -- -- 38/100
TrueClicks
TrueClicks 39/100 -- 35/100 68/100 -- --
 
Bing Ads 36/100 97/100 -- -- -- --
Google Ads
Google Ads 36/100 100/100 -- -- -- --
SmartNews Ads
SmartNews Ads 31/100 77/100 -- -- -- --
Bigbom
Bigbom 31/100 -- 30/100 38/100 -- 12/100
 
Microsoft 31/100 80/100 -- -- -- --
 
Tenscores 25/100 -- 7/100 63/100 -- --
The Search Monitor
The Search Monitor 25/100 -- 18/100 36/100 -- 15/100
 
Popcorn Metrics 25/100 -- 22/100 41/100 -- 6/100
Click Guardian
Click Guardian 22/100 20/100 37/100 -- 5/100 1/100
Karooya
Karooya 18/100 -- 24/100 3/100 -- 29/100
SearchBlox
SearchBlox 18/100 1/100 9/100 -- -- 46/100
AdGooroo
AdGooroo 15/100 -- 11/100 -- -- 40/100
Aori
Aori 15/100 -- 26/100 28/100 -- --
tribeOS
tribeOS 12/100 10/100 15/100 -- 21/100 --
Shape.io
Shape.io 10/100 -- 39/100 1/100 -- --
Adspert
Adspert 8/100 -- 13/100 -- -- 18/100
Adboozter
Adboozter 1/100 -- 3/100 -- -- --
 
Go2mobi 1/100 -- 5/100 -- -- --
SunnyReports
SunnyReports 1/100 -- 1/100 -- -- --
Sharepoint Vitals
Sharepoint Vitals 1/100 1/100 -- -- -- --
AdPoint Video
AdPoint Video -- -- -- -- -- --
ProAdly
ProAdly -- -- -- -- -- --
 
Goa -- -- -- -- -- --
Quarizmi
Quarizmi -- -- -- -- -- --
Search Experiences
Search Experiences -- -- -- -- -- --
Opteo
Opteo -- -- -- -- -- --