Employee Advocacy Vendors

Employee Advocacy is one of the least competitive categories within Demand Generation. We're tracking 17 vendors in this category.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Employee Advocacy Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Hootsuite 100/100 34/100 100/100 100/100 90/100 100/100
Oktopost 92/100 100/100 84/100 75/100 80/100 80/100
Sociabble 84/100 67/100 75/100 25/100 60/100 61/100
MangoApps 75/100 1/100 67/100 92/100 70/100 20/100
Bananatag 75/100 -- 92/100 17/100 100/100 40/100
Smarp 59/100 -- 59/100 50/100 10/100 90/100
cooleaf 50/100 -- 25/100 84/100 50/100 10/100
EveryoneSocial 42/100 -- 50/100 42/100 1/100 70/100
Gapple AMP 30/100 -- 34/100 59/100 20/100 31/100
PostBeyond 30/100 -- 42/100 9/100 40/100 50/100
Limber 17/100 -- 17/100 34/100 30/100 --
socxo 9/100 -- 9/100 67/100 -- --
Ambassify 1/100 -- 1/100 1/100 -- 1/100
Qube Media -- -- -- -- -- --
Connecteam -- -- -- -- -- --
Bambu -- -- -- -- -- --
Jostle -- -- -- -- -- --