Employee Advocacy Vendors

Employee Advocacy is one of the least competitive categories within Demand Generation. We're tracking 17 vendors in this category.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Employee Advocacy Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Hootsuite 100/100 34/100 100/100 100/100 91/100 100/100
Oktopost 93/100 100/100 85/100 62/100 82/100 82/100
Sociabble 85/100 67/100 77/100 24/100 64/100 64/100
MangoApps 70/100 1/100 70/100 77/100 73/100 28/100
Bananatag 70/100 -- 93/100 16/100 100/100 37/100
Smarp 62/100 -- 62/100 47/100 19/100 91/100
Bambu 47/100 -- 39/100 93/100 37/100 10/100
EveryoneSocial 47/100 -- 54/100 39/100 10/100 73/100
Jostle 39/100 -- 31/100 85/100 1/100 55/100
cooleaf 31/100 -- 24/100 70/100 55/100 19/100
PostBeyond 24/100 -- 47/100 8/100 46/100 46/100
Limber 16/100 -- 16/100 31/100 28/100 --
socxo 8/100 -- 8/100 54/100 -- --
Ambassify 1/100 -- 1/100 1/100 -- 1/100
Gapple AMP -- -- -- -- -- --
Qube Media -- -- -- -- -- --
Connecteam -- -- -- -- -- --