Google Tag Manager Customer Insights

Company Description:

Google Tag Manager helps make website tag management simple with tools & solutions that allow small businesses to deploy and edit tags all in one place.

Connect with Google Tag Manager

Industry: Internet
Location: Mountain View, California, United States
Employees: 10001+
Founded: 1998
* Company data provided by People Data Labs

Google Tag Manager Website Statistics

Tranco Rank
1 / 6000000 * last update: Jun 04, 2021
Alexa Rank
1 / 1000000 * last update: Jun 04, 2021
Majestic Rank
1 / 1000000 * last update: Jun 04, 2021
Umbrella Rank
2 / 1000000 * last update: Jun 19, 2022

Looking for more information on Google Tag Manager's website including their tech stack, ad library and more?

Visit Google Tag Manager's Site Profile Page

Google Tag Manager vs. Tag Management Competitors

We're tracking 17 vendors in the Tag Management category.

Google Tag Manager is currently scored #1 in the Tag Management category, versus their competitors.  

The top Tag Management vendors that we are tracking are Google Tag Manager, Segment and Ensighten.

Explore all vendors in the Tag Management category »

Closest Tag Management Competitors to Google Tag Manager
Ranked#1of 17

Scoring Breakdown

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Alexa
Majestic
Umbrella
Ranked#2of 17

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Alexa
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Umbrella
Ranked#3of 17

Scoring Breakdown

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Alexa
Majestic
Umbrella
Ranked#4of 17

Scoring Breakdown

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Tranco
Alexa
Majestic
Umbrella
Ranked#5of 17

Scoring Breakdown

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Tranco
Alexa
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Umbrella
Ranked#6of 17

Scoring Breakdown

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Tranco
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Umbrella

Google Tag Manager Customer Profile

Google Tag Manager Customers by Employee Count
Employee Count % of Customers # of Customers
11-50 employees 30% 66578
51-200 employees 21% 46653
1-10 employees 19% 43136
201-500 employees 11% 24303
1001-5000 employees 7% 16132
501-1000 employees 6% 13388
10001+ employees 1% 4218
5001-10000 employees 1% 3269

Sample Size: 217677 customers with Employee Count data

Google Tag Manager Customers by Country (HQ)
Country (HQ) % of Customers # of Customers
United States 66% 104034
United Kingdom 8% 13943
Canada 5% 9349
India 5% 8011
Australia 3% 4976
Netherlands 2% 4414
France 2% 3943
Germany 2% 3936
Spain 2% 3675
Other 0% 193

Sample Size: 156474 customers with Country (HQ) data

Google Tag Manager Customers by Industry
Industry % of Customers # of Customers
Information Technology And Services 19% 14328
Internet 15% 11145
Computer Software 14% 10566
Marketing And Advertising 11% 8250
Retail 9% 7383
Financial Services 8% 6329
Non-Profit Organization Management 8% 6297
Hospital & Health Care 6% 5129
Education Management 6% 4710
Other 0% 138

Sample Size: 74275 customers with Industry data

Google Tag Manager Customer List

We are tracking 582949 customers who use Google Tag Manager on their website.

We capture this data based on javascript, cookies, tracking pixels and other references on the customer website.

Google Tag Manager Customer List Preview
Customer NameCityCountryFoundedIndustryEmployees
Google Optimize Mountain View United States 1998 Internet 10001+
YouTube San Bruno United States 2005 Internet 1001-5000
Microsoft Clarity Redmond United States 1975 Computer Software 10001+
Twitter San Francisco United States 2006 Internet 1001-5000
Cloudflare San Francisco United States 2009 Information Technology And Services 1001-5000
Yahoo! Sunnyvale United States 1994 Internet 10001+
Amazon Seattle United States 1994 Internet 10001+
microsoft azure devops Information Technology And Services 10001+
Wordpress United States Internet 51-200
Sharepoint