Google Tag Manager Customer Insights

Company Description:

Google Tag Manager helps make website tag management simple with tools & solutions that allow small businesses to deploy and edit tags all in one place.

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Industry: Not Available

Location: Not Available

Employees: Not Available

Founded: Not Available

Google Tag Manager Customer Profile

Google Tag Manager Customer Growth Rate

Google Tag Manager has 789860 customers in our database. View their customer count and growth rate over time in the chart below.

Sample Size: 789860

* Last Updated: 2023-11-02 00:01:28 UTC

Google Tag Manager Customer List

Download a CSV of Google Tag Manager's customer list of 789860 customers.

We capture this data based on javascript, cookies, tracking pixels and other references on the customer website that we've matched back to Google Tag Manager.

Google Tag Manager Customer List Preview

Customer Name	Overall Traffic Rank	City	Country	Founded	Industry	Employees
Google Ads	1	Mountain View	United States	1998	Internet	10001+
YouTube	4	San Bruno	United States	2005	Internet	1001-5000
Microsoft	6	Redmond	United States	1975	Computer Software	10001+
Twitter, Inc.	7	San Francisco	United States	2006	Internet	1001-5000
Cloudflare	9	San Francisco	United States	2009	Information Technology And Services	1001-5000
Amazon	19	Seattle	United States	1994	Internet	10001+
Yahoo!	24	Sunnyvale	United States	1994	Internet	10001+
Wordpress	36		United States		Internet	51-200
Zoom	42	San Jose	United States	2011	Information Technology And Services	1001-5000
Adobe	48	San Jose	United States	1982	Computer Software	10001+

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Google Tag Manager Customers by Employee Count

Employee Count	% of Customers	# of Customers
11-50 employees	31%	96919
1-10 employees	22%	68505
51-200 employees	20%	62761
201-500 employees	10%	31559
1001-5000 employees	6%	20487
501-1000 employees	5%	16676
10001+ employees	1%	5641
5001-10000 employees	1%	4359
2-10 employees	0%	633
Other employees	0%	1

Sample Size: 307541 Google Tag Manager customers with Employee Count data

Google Tag Manager Customers by Country (HQ)

Country (HQ)	% of Customers	# of Customers
United States	63%	134964
United Kingdom	9%	20063
India	5%	12351
Canada	5%	12199
France	3%	7141
Australia	3%	7037
Netherlands	2%	6327
Germany	2%	6251
Spain	2%	5756
Other	0%	208

Sample Size: 212297 Google Tag Manager customers with Country (HQ) data

Google Tag Manager Customers by Industry

Industry	% of Customers	# of Customers
Information Technology And Services	19%	18645
Internet	14%	14182
Computer Software	13%	12976
Retail	11%	10807
Marketing And Advertising	10%	10415
Non-Profit Organization Management	8%	8555
Financial Services	8%	8404
Education Management	6%	6330
Hospital & Health Care	6%	6253
Other	0%	138

Sample Size: 96705 Google Tag Manager customers with Industry data

Google Tag Manager Competitive Profile

Google Tag Manager compared to other Tag Management companies

Google Tag Manager Customer Growth vs. other Tag Management Vendors

For comparison, we've added customer growth rates for the most widely used vendors in the Tag Management category - alongside Google Tag Manager.

* Additions and Removals reflect additions and removals of domains associated with the vendor. Signficant changes to implementation for a vendor can cause that change to be reflected as a gain or loss of that customer.

Closest Tag Management Competitors to Google Tag Manager

We're tracking 17 vendors in the Tag Management category.

Google Tag Manager is currently scored #13 in the Tag Management category, versus their competitors.

The top Tag Management vendors that we are tracking are Segment, Ensighten and SiteLock.

Explore all vendors in the Tag Management category »

Name	Overall Score	Customer Count Score	Overall Traffic Score	Website Visits Score	DNS Traffic Score	Inbound Links Score
Lexer	33/100	28/100	54/100	16/100	40/100	9/100
ActionIQ	22/100	--	24/100	54/100	10/100	25/100
Google Tag Manager	15/100	100/100	--	--	--	--
ConvertLab	8/100	10/100	16/100	1/100	--	1/100
Tag Inspector	1/100	--	1/100	24/100	--	--
Quaero	--	--	--	--	--	--