Google Tag Manager Customer Insights

Company Description:

Google Tag Manager helps make website tag management simple with tools & solutions that allow small businesses to deploy and edit tags all in one place.

Connect with Google Tag Manager

Industry: Internet

Location: Mountain View, California, United States

Employees: 10001+

Founded: 1998

* Company data provided by People Data Labs

Google Tag Manager Website Statistics

Tranco Rank

1 / 6000000 * last update: Jun 04, 2021

Alexa Rank

1 / 1000000 * last update: Jun 04, 2021

Majestic Rank

1 / 1000000 * last update: Jun 04, 2021

Umbrella Rank

2 / 1000000 * last update: Jun 19, 2022

Looking for more information on Google Tag Manager's website including their tech stack, ad library and more?

Visit Google Tag Manager's Site Profile Page

Google Tag Manager vs. Tag Management Competitors

We're tracking 17 vendors in the Tag Management category.

Google Tag Manager is currently scored #1 in the Tag Management category, versus their competitors.

The top Tag Management vendors that we are tracking are Google Tag Manager, Segment and Ensighten.

Explore all vendors in the Tag Management category »

Closest Tag Management Competitors to Google Tag Manager

Google Tag Manager

Ranked#1of 17

Scoring Breakdown

Overall

Tranco

Alexa

Majestic

Umbrella

Segment

Ranked#2of 17

Scoring Breakdown

Overall

Tranco

Alexa

Majestic

Umbrella

Ensighten

Ranked#3of 17

Scoring Breakdown

Overall

Tranco

Alexa

Majestic

Umbrella

SiteLock

Ranked#4of 17

Scoring Breakdown

Overall

Tranco

Alexa

Majestic

Umbrella

Treasure Data

Ranked#5of 17

Scoring Breakdown

Overall

Tranco

Alexa

Majestic

Umbrella

Boxever

Ranked#6of 17

Scoring Breakdown

Overall

Tranco

Alexa

Majestic

Umbrella

Google Tag Manager Customer Profile

Google Tag Manager Customer Count

Google Tag Manager has 582949 customers in our database. View their customer count over time in the chart below.

* Additions and Removals reflect additions and removals of domains associated with the vendor. Signficant changes to implementation for a vendor can cause that change to be reflected as a gain or loss of that customer.

* Last Updated: 2023-02-04 00:13:55 UTC

Google Tag Manager Customers by Employee Count

Employee Count	% of Customers	# of Customers
11-50 employees	30%	66578
51-200 employees	21%	46653
1-10 employees	19%	43136
201-500 employees	11%	24303
1001-5000 employees	7%	16132
501-1000 employees	6%	13388
10001+ employees	1%	4218
5001-10000 employees	1%	3269

Sample Size: 217677 customers with Employee Count data

Google Tag Manager Customers by Country (HQ)

Country (HQ)	% of Customers	# of Customers
United States	66%	104034
United Kingdom	8%	13943
Canada	5%	9349
India	5%	8011
Australia	3%	4976
Netherlands	2%	4414
France	2%	3943
Germany	2%	3936
Spain	2%	3675
Other	0%	193

Sample Size: 156474 customers with Country (HQ) data

Google Tag Manager Customers by Industry

Industry	% of Customers	# of Customers
Information Technology And Services	19%	14328
Internet	15%	11145
Computer Software	14%	10566
Marketing And Advertising	11%	8250
Retail	9%	7383
Financial Services	8%	6329
Non-Profit Organization Management	8%	6297
Hospital & Health Care	6%	5129
Education Management	6%	4710
Other	0%	138

Sample Size: 74275 customers with Industry data

Top Google Tag Manager Competitor Customer Counts Trended over Time

For comparison, we've added customer adoption trends for the most widely used vendors in the Tag Management category - alongside Google Tag Manager.

Google Tag Manager Customer List

We are tracking 582949 customers who use Google Tag Manager on their website.

We capture this data based on javascript, cookies, tracking pixels and other references on the customer website.

Google Tag Manager Customer List Preview

Customer Name	City	Country	Founded	Industry	Employees
Google Optimize	Mountain View	United States	1998	Internet	10001+
YouTube	San Bruno	United States	2005	Internet	1001-5000
Microsoft Clarity	Redmond	United States	1975	Computer Software	10001+
Twitter	San Francisco	United States	2006	Internet	1001-5000
Cloudflare	San Francisco	United States	2009	Information Technology And Services	1001-5000
Yahoo!	Sunnyvale	United States	1994	Internet	10001+
Amazon	Seattle	United States	1994	Internet	10001+
microsoft azure devops				Information Technology And Services	10001+
Wordpress		United States		Internet	51-200
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