Nielsen Customer Insights

Company Description:

Uncover what people watch and listen to with Nielsen’s audience-driven data and insights.

Connect with Nielsen

Industry: Information Services

Location: New York, New York, United States

Employees: 10001+

Founded: 1923

* Company data provided by People Data Labs

Nielsen Website Statistics

Tranco Rank

2331 / 6000000 * last update: Sep 24, 2022

Alexa Rank

22904 / 1000000 * last update: Jan 11, 2023

Majestic Rank

940 / 1000000 * last update: Sep 25, 2022

Umbrella Rank

12167 / 1000000 * last update: Jun 19, 2022

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Nielsen vs. Television Advertising Competitors

We're tracking 8 vendors in the Television Advertising category.

Nielsen is currently scored #2 in the Television Advertising category, versus their competitors.

The top Television Advertising vendors that we are tracking are iSpot.tv, Nielsen and Samba TV.

Explore all vendors in the Television Advertising category »

Closest Television Advertising Competitors to Nielsen

iSpot.tv

Ranked#1of 8

Scoring Breakdown

Overall

Tranco

Alexa

Majestic

Umbrella

Nielsen

Ranked#2of 8

Scoring Breakdown

Overall

Tranco

Alexa

Majestic

Umbrella

Samba TV

Ranked#3of 8

Scoring Breakdown

Overall

Tranco

Alexa

Majestic

Umbrella

Tvsquared

Ranked#4of 8

Scoring Breakdown

Overall

Tranco

Alexa

Majestic

Umbrella

Alphonso

Ranked#5of 8

Scoring Breakdown

Overall

Tranco

Alexa

Majestic

Umbrella

Cadent Network

Ranked#6of 8

Scoring Breakdown

Overall

Tranco

Alexa

Majestic

Umbrella

Nielsen Customer Profile

Nielsen Customer Count

Nielsen has 15873 customers in our database. View their customer count over time in the chart below.

* Additions and Removals reflect additions and removals of domains associated with the vendor. Signficant changes to implementation for a vendor can cause that change to be reflected as a gain or loss of that customer.

* Last Updated: 2023-01-30 00:16:00 UTC

Nielsen Customers by Employee Count

Employee Count	% of Customers	# of Customers
51-200 employees	22%	1853
11-50 employees	21%	1745
201-500 employees	15%	1247
1-10 employees	12%	1028
1001-5000 employees	12%	1027
501-1000 employees	9%	803
10001+ employees	3%	260
5001-10000 employees	2%	189

Sample Size: 8152 customers with Employee Count data

Nielsen Customers by Country (HQ)

Country (HQ)	% of Customers	# of Customers
United States	87%	6555
Canada	3%	271
United Kingdom	2%	163
Australia	1%	147
Italy	1%	77
India	1%	76
Spain	0%	52
Indonesia	0%	33
Mexico	0%	32
Other	1%	79

Sample Size: 7485 customers with Country (HQ) data

Nielsen Customers by Industry

Industry	% of Customers	# of Customers
Higher Education	18%	581
Hospital & Health Care	13%	433
Newspapers	10%	323
Non-Profit Organization Management	10%	312
Publishing	9%	288
Online Media	9%	284
Broadcast Media	9%	280
Retail	7%	243
Banking	7%	237
Other	4%	130

Sample Size: 3111 customers with Industry data

Top Nielsen Competitor Customer Counts Trended over Time

For comparison, we've added customer adoption trends for the most widely used vendors in the Television Advertising category - alongside Nielsen.

Nielsen Customer List

We are tracking 15873 customers who use Nielsen on their website.

We capture this data based on javascript, cookies, tracking pixels and other references on the customer website.

Nielsen Customer List Preview

Customer Name	City	Country	Founded	Industry	Employees
Cloudflare	San Francisco	United States	2009	Information Technology And Services	1001-5000
WordPress.com			2011	Aviation & Aerospace	11-50
Spotify	Stockholm	Sweden	2006	Music	1001-5000
sina	Beijing	China		Internet	5001-10000
Yahoo! JAPAN		Japan	1996	Internet	1001-5000
Fandom	San Francisco	United States	2006	Online Media	201-500
DigiCert	Lehi	United States	2003	Computer & Network Security	1001-5000
SoundCloud	Berlin	Germany	2007	Internet	201-500
CNN			1980	Broadcast Media	1001-5000
Twitch	San Francisco	United States	2007	Internet	1001-5000

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Nielsen Ad Library

Understand how Nielsen advertises and key messaging by viewing the advertisements below that they are running across the web. Hover or click any image to see a larger version of that creative.

Nielsen Ad