Most Popular Web Technologies

SiteScore tracks thousands of web technology vendors across hundreds of thousands of the top sites on the web. We use these findings to publish customer lists for thousands of web technology vendors based on references to javascript, cookies or other references for those vendors on customer websites.

View the Top 100 Most Popular Vendors on SiteScore below, ranked by customer count.

Click into any vendor to access their customer list, view customer counts trended over time, see website traffic statistics and many other competitive metrics.

Top Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Google Tag Manager 33/100 100/100 -- -- -- --
 
Google Analytics 33/100 99/100 -- -- -- --
Wordpress 33/100 98/100 -- -- -- --
 
Google 33/100 97/100 -- -- -- --
Google Ads 33/100 96/100 -- -- -- --
 
Facebook Ads 28/100 95/100 -- -- -- --
 
Cloudflare 98/100 94/100 98/100 85/100 96/100 93/100
YouTube 100/100 93/100 99/100 99/100 98/100 99/100
Google Adsense 28/100 92/100 -- -- -- --
LinkedIn Ads 99/100 91/100 96/100 98/100 89/100 98/100
jQuery 87/100 90/100 58/100 66/100 61/100 76/100
Twitter 25/100 89/100 -- -- -- --
 
Bing Ads 25/100 88/100 -- -- -- --
Yandex 25/100 87/100 -- -- -- --
Hotjar 89/100 86/100 70/100 70/100 64/100 70/100
Verizon Media 53/100 85/100 23/100 8/100 20/100 47/100
The Trade Desk 59/100 84/100 18/100 58/100 17/100 35/100
WooCommerce 73/100 83/100 33/100 72/100 18/100 79/100
Rubicon Project 87/100 82/100 86/100 52/100 90/100 41/100
PubMatic 90/100 81/100 82/100 63/100 87/100 51/100
OpenX 46/100 80/100 13/100 22/100 5/100 38/100
Microsoft Clarity 22/100 79/100 -- -- -- --
TowerData 33/100 78/100 3/100 13/100 3/100 1/100
Tapad 68/100 77/100 53/100 20/100 78/100 31/100
Pinterest Business 96/100 76/100 95/100 93/100 73/100 96/100
 
IndexExchange 47/100 75/100 26/100 6/100 28/100 29/100
Lotame 39/100 74/100 9/100 9/100 6/100 25/100
HubSpot 92/100 73/100 75/100 89/100 43/100 86/100
Font Awesome 83/100 72/100 55/100 76/100 65/100 72/100
Bidswitch 40/100 71/100 5/100 29/100 9/100 12/100
Adobe Audience Manager 20/100 70/100 -- -- -- --
Shopify 90/100 69/100 73/100 92/100 42/100 89/100
 
AddThis 85/100 68/100 62/100 73/100 56/100 82/100
 
Oracle DMP 20/100 67/100 -- -- -- --
Quantcast 61/100 66/100 39/100 10/100 37/100 67/100
TripleLift 43/100 65/100 12/100 33/100 11/100 24/100
Polyfill.io 49/100 64/100 35/100 16/100 49/100 5/100
TikTok 95/100 63/100 88/100 95/100 70/100 92/100
Baidu 18/100 62/100 -- -- -- --
Gravity Forms 18/100 61/100 -- -- -- --
MailChimp 80/100 60/100 59/100 82/100 34/100 87/100
Vimeo 94/100 59/100 92/100 90/100 45/100 95/100
Neustar 16/100 58/100 -- -- -- --
 
LiveRamp 16/100 57/100 -- -- -- --
 
Moat 37/100 56/100 10/100 30/100 15/100 9/100
New Relic 80/100 55/100 72/100 55/100 84/100 57/100
Criteo 93/100 54/100 90/100 80/100 86/100 66/100
ShareThis 67/100 53/100 42/100 49/100 46/100 61/100
Smart AdServer 75/100 52/100 78/100 59/100 80/100 40/100
Simpli.fi 57/100 51/100 48/100 32/100 62/100 16/100
 
Let's Encrypt 66/100 50/100 38/100 56/100 23/100 77/100
Zendesk 13/100 49/100 -- -- -- --
Klaviyo 70/100 48/100 50/100 79/100 39/100 45/100
Sovrn 51/100 47/100 25/100 39/100 25/100 37/100
Adobe Advertising Cloud 13/100 46/100 -- -- -- --
Outbrain 79/100 45/100 65/100 75/100 71/100 60/100
AddToAny 11/100 44/100 -- -- -- --
33Across 59/100 43/100 49/100 40/100 68/100 14/100
Google Optimize 97/100 42/100 100/100 100/100 100/100 100/100
Salesforce Audience Studio 11/100 41/100 -- -- -- --
CookieLaw 63/100 40/100 56/100 25/100 81/100 22/100
 
StackAdapt 63/100 39/100 52/100 48/100 67/100 18/100
Improve Digital 28/100 38/100 19/100 5/100 21/100 11/100
MediaMath 37/100 37/100 16/100 26/100 12/100 27/100
Stripe 82/100 36/100 63/100 88/100 55/100 85/100
Centro 23/100 35/100 8/100 18/100 1/100 21/100
Amobee 28/100 34/100 15/100 15/100 8/100 19/100
AdForm 44/100 33/100 20/100 38/100 14/100 43/100
 
Amazon Ads 86/100 32/100 89/100 53/100 92/100 80/100
 
ScorecardResearch 61/100 31/100 76/100 1/100 95/100 15/100
OneSignal 8/100 30/100 -- -- -- --
Tawk.to 8/100 29/100 -- -- -- --
DigiCert 85/100 28/100 93/100 62/100 99/100 63/100
Teads 41/100 27/100 22/100 35/100 24/100 32/100
LiveIntent 8/100 26/100 -- -- -- --
Nielsen 55/100 25/100 29/100 42/100 27/100 73/100
Media.net 70/100 24/100 68/100 60/100 77/100 34/100
Intent IQ 45/100 23/100 46/100 23/100 59/100 --
 
FreeWheel (acquired by Comcast) 6/100 22/100 -- -- -- --
BeesWax 16/100 21/100 6/100 19/100 2/100 8/100
CookieBot 52/100 20/100 30/100 43/100 33/100 54/100
Epsilon 49/100 19/100 28/100 36/100 30/100 53/100
VK 77/100 18/100 80/100 96/100 31/100 90/100
Zeta Global 5/100 17/100 -- -- -- --
 
Eyeota 10/100 16/100 2/100 12/100 -- 3/100
Sharethrough 59/100 15/100 69/100 28/100 75/100 28/100
 
Apple 3/100 14/100 -- -- -- --
RTB House 3/100 13/100 -- -- -- --
Sentry 75/100 12/100 83/100 68/100 93/100 50/100
Taboola 77/100 11/100 79/100 83/100 83/100 58/100
Zemanta 73/100 10/100 85/100 65/100 74/100 48/100
 
Crazy Egg 54/100 9/100 32/100 45/100 40/100 64/100
ID5 3/100 8/100 1/100 2/100 -- 2/100
AdRoll 56/100 7/100 43/100 46/100 52/100 56/100
 
Roku 68/100 6/100 66/100 69/100 48/100 69/100
Disqus 72/100 5/100 60/100 78/100 53/100 83/100
GroupM 1/100 4/100 -- -- -- --
 
comodo ca 41/100 3/100 36/100 3/100 50/100 44/100
 
Tribal Fusion 47/100 2/100 45/100 50/100 58/100 6/100
Zoho 65/100 1/100 40/100 86/100 36/100 74/100

Top Vendors by Company Headquarters Location