Data Management Vendors

Data Management is one of the least competitive categories within Demand Generation. We're tracking 24 vendors in this category.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Data Management Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
The Trade Desk 100/100 100/100 75/100 100/100 64/100 82/100
Simpli.fi 95/100 72/100 100/100 75/100 100/100 64/100
TownNews 90/100 29/100 94/100 92/100 91/100 100/100
AdForm 86/100 58/100 82/100 84/100 55/100 91/100
Lotame 80/100 93/100 63/100 42/100 37/100 73/100
Omeda 75/100 22/100 88/100 1/100 73/100 28/100
Claritas 70/100 43/100 57/100 34/100 1/100 55/100
 
Webtrekk 65/100 1/100 50/100 67/100 19/100 46/100
Swoop 60/100 8/100 69/100 9/100 82/100 --
Mapp 56/100 -- 44/100 50/100 28/100 37/100
 
Eyeota 50/100 50/100 25/100 59/100 -- 19/100
Adobe Audience Manager 45/100 86/100 -- -- -- --
Barometric 38/100 -- 32/100 -- 46/100 1/100
 
Oracle DMP 38/100 79/100 -- -- -- --
Salesforce Audience Studio 30/100 65/100 -- -- -- --
Accordant Media 25/100 15/100 13/100 25/100 -- --
PushSpring 18/100 -- 38/100 -- 10/100 --
AdCore 18/100 -- 19/100 17/100 -- 10/100
Salesforce Customer 360 10/100 36/100 -- -- -- --
Cross Pixel 5/100 -- 7/100 -- -- --
AdBrain 1/100 -- 1/100 -- -- --
Informatica -- -- -- -- -- --
Reltio -- -- -- -- -- --
Filecamp -- -- -- -- -- --