Data Management Vendors

Data Management is one of the least competitive categories within Demand Generation. We're tracking 24 vendors in this category.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Data Management Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
 
Oracle DMP 100/100 79/100 95/100 94/100 93/100 100/100
Salesforce Customer 360 96/100 29/100 100/100 100/100 100/100 93/100
The Trade Desk 92/100 100/100 69/100 87/100 58/100 65/100
TownNews 87/100 36/100 90/100 74/100 86/100 86/100
AdForm 83/100 58/100 74/100 67/100 50/100 72/100
Informatica 79/100 -- 79/100 80/100 65/100 79/100
Lotame 74/100 93/100 58/100 34/100 22/100 58/100
Omeda 70/100 22/100 85/100 1/100 72/100 29/100
Filecamp 66/100 -- 53/100 47/100 36/100 50/100
Swoop 61/100 8/100 64/100 7/100 79/100 --
 
Webtrekk 61/100 1/100 48/100 60/100 8/100 43/100
 
Eyeota 53/100 50/100 22/100 54/100 -- 22/100
Mapp 48/100 -- 37/100 40/100 15/100 36/100
Reltio 44/100 -- 43/100 20/100 29/100 15/100
Adobe Audience Manager 40/100 86/100 -- -- -- --
Barometric 33/100 -- 27/100 -- 43/100 1/100
Simpli.fi 33/100 72/100 -- -- -- --
Salesforce Audience Studio 27/100 65/100 -- -- -- --
Accordant Media 22/100 15/100 11/100 27/100 -- --
Claritas 18/100 43/100 -- -- -- --
AdCore 14/100 -- 16/100 14/100 -- 8/100
PushSpring 9/100 -- 32/100 -- 1/100 --
Cross Pixel 5/100 -- 6/100 -- -- --
AdBrain 1/100 -- 1/100 -- -- --