Data Management is one of the least competitive categories within Demand Generation. We're tracking 24 vendors in this category.
Curious how SiteScore scores are calculated? Learn more.
SiteScore scores are based on objective metrics gathered from a number of sources, including:
Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.
For comparison, we've added customer growth rates for the most widely used vendors in the Data Management category.
Icon | Name | Overall Score | Customer Count Score | Overall Traffic Score | Website Visits Score | DNS Traffic Score | Inbound Links Score |
---|---|---|---|---|---|---|---|
|
Oracle DMP | 100/100 | 79/100 | 95/100 | 94/100 | 93/100 | 100/100 |
Salesforce Customer 360 | 96/100 | 29/100 | 100/100 | 100/100 | 100/100 | 93/100 | |
The Trade Desk | 92/100 | 100/100 | 69/100 | 87/100 | 58/100 | 65/100 | |
TownNews | 87/100 | 36/100 | 90/100 | 74/100 | 86/100 | 86/100 | |
AdForm | 83/100 | 58/100 | 74/100 | 67/100 | 50/100 | 72/100 | |
Informatica | 79/100 | -- | 79/100 | 80/100 | 65/100 | 79/100 | |
Lotame | 74/100 | 93/100 | 58/100 | 34/100 | 22/100 | 58/100 | |
Omeda | 70/100 | 22/100 | 85/100 | 1/100 | 72/100 | 29/100 | |
Filecamp | 66/100 | -- | 53/100 | 47/100 | 36/100 | 50/100 | |
Swoop | 61/100 | 8/100 | 64/100 | 7/100 | 79/100 | -- | |
|
Webtrekk | 61/100 | 1/100 | 48/100 | 60/100 | 8/100 | 43/100 |
|
Eyeota | 53/100 | 50/100 | 22/100 | 54/100 | -- | 22/100 |
Mapp | 48/100 | -- | 37/100 | 40/100 | 15/100 | 36/100 | |
Reltio | 44/100 | -- | 43/100 | 20/100 | 29/100 | 15/100 | |
Adobe Audience Manager | 40/100 | 86/100 | -- | -- | -- | -- | |
Barometric | 33/100 | -- | 27/100 | -- | 43/100 | 1/100 | |
Simpli.fi | 33/100 | 72/100 | -- | -- | -- | -- | |
Salesforce Audience Studio | 27/100 | 65/100 | -- | -- | -- | -- | |
Accordant Media | 22/100 | 15/100 | 11/100 | 27/100 | -- | -- | |
Claritas | 18/100 | 43/100 | -- | -- | -- | -- | |
AdCore | 14/100 | -- | 16/100 | 14/100 | -- | 8/100 | |
PushSpring | 9/100 | -- | 32/100 | -- | 1/100 | -- | |
Cross Pixel | 5/100 | -- | 6/100 | -- | -- | -- | |
AdBrain | 1/100 | -- | 1/100 | -- | -- | -- |