Data Management Vendors

Data Management is one of the least competitive categories within Demand Generation. We're tracking 24 vendors in this category.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Data Management Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
The Trade Desk
The Trade Desk 100/100 100/100 73/100 100/100 62/100 77/100
Simpli.fi
Simpli.fi 96/100 72/100 100/100 72/100 100/100 62/100
TownNews
TownNews 91/100 29/100 95/100 86/100 93/100 100/100
AdForm
AdForm 87/100 50/100 78/100 79/100 54/100 85/100
Informatica
Informatica 82/100 -- 84/100 93/100 70/100 93/100
Lotame
Lotame 78/100 93/100 62/100 36/100 31/100 70/100
Omeda
Omeda 73/100 22/100 89/100 1/100 77/100 24/100
Filecamp
Filecamp 69/100 -- 56/100 50/100 39/100 54/100
Swoop
Swoop 64/100 11/100 67/100 8/100 85/100 --
Claritas
Claritas 57/100 43/100 50/100 29/100 1/100 47/100
 
Webtrekk 57/100 1/100 45/100 65/100 16/100 39/100
 
Eyeota 50/100 58/100 23/100 58/100 -- 16/100
Mapp
Mapp 46/100 -- 34/100 43/100 24/100 31/100
Adobe Audience Manager
Adobe Audience Manager 41/100 86/100 -- -- -- --
Barometric
Barometric 35/100 -- 28/100 -- 47/100 1/100
 
Oracle DMP 35/100 79/100 -- -- -- --
Salesforce Audience Studio
Salesforce Audience Studio 28/100 65/100 -- -- -- --
PushSpring
PushSpring 23/100 -- 39/100 -- 8/100 --
Accordant Media
Accordant Media 19/100 11/100 12/100 22/100 -- --
Salesforce Customer 360
Salesforce Customer 360 12/100 36/100 -- -- -- --
AdCore
AdCore 12/100 -- 17/100 15/100 -- 8/100
Cross Pixel
Cross Pixel 5/100 -- 6/100 -- -- --
AdBrain
AdBrain 1/100 -- 1/100 -- -- --
Reltio
Reltio -- -- -- -- -- --