Data Management Vendors

Data Management is one of the least competitive categories within Demand Generation. We're tracking 19 vendors in this category.

Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Data Management Vendors
Oracle DMP
Rank #1 of 13
Score 100/100
Scoring Components

Tranco: 100/100

Alexa: 100/100

Majestic: 100/100

Umbrella: 100/100

The Trade Desk
Rank #2 of 13
Score 92/100

The Trade Desk

Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful & relevant ad experience.

Customer List Available (37700 Customers)  

Scoring Components

Tranco: 84/100

Alexa: 89/100

Majestic: 75/100

Umbrella: 63/100

AdForm
Rank #3 of 13
Score 84/100

AdForm

Adform FLOW is enterprise technology built for modern marketing. Independent and integrated, it gives you the control you never had – configurable, transparent and secure - enabling seamless management of the whole campaign life cycle across all digital media channels. Through exceptional user experience and enhanced human/machine collaboration, Adform FLOW provides augmented intelligence to amplify your business results.

Customer List Available (13431 Customers)  

Scoring Components

Tranco: 75/100

Alexa: 78/100

Majestic: 88/100

Umbrella: 50/100

Omeda
Rank #4 of 13
Score 75/100

Omeda

Omeda is the leading Audience Relationship Management platform allowing you to acquire, unify, manage & activate your audience data.

Customer List Available (329 Customers)  

Scoring Components

Tranco: 92/100

Alexa: 34/100

Majestic: 13/100

Umbrella: 88/100

Lotame
Rank #5 of 13
Score 67/100

Lotame

Leading Data Management Platform & Data Exchange

Customer List Available (22230 Customers)  

Scoring Components

Tranco: 59/100

Alexa: 67/100

Majestic: 63/100

Umbrella: 25/100

Claritas
Rank #6 of 13
Score 59/100

Claritas

Delivering custom audience segments & consumer insights for over 120 million households, 2,300 digital audiences & 8,000 demographic variables. Call today!

Customer List Available (1074 Customers)  

Scoring Components

Tranco: 50/100

Alexa: 56/100

Majestic: 50/100

Umbrella: 38/100

Swoop
Rank #7 of 13
Score 50/100

Swoop

Swoop utilizes RWD and AI to uncover precise, privacy-safe target segments of ideal patients that are higher in audience quality and drive increased Rx lift

Customer List Available (16 Customers)  

Scoring Components

Tranco: 67/100

Alexa: 12/100

Majestic: Unavailable

Umbrella: 75/100

Eyeota
Rank #8 of 13
Score 42/100

Eyeota

Eyeota is a data transformation company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets across global markets, digital geographies, and channels.

Customer List Available (8114 Customers)  

Scoring Components

Tranco: 25/100

Alexa: 45/100

Majestic: 25/100

Umbrella: Unavailable

Mapp
Rank #9 of 13
Score 34/100

Mapp

Mapp Cloud generates actionable insights for brands to better engage with their customers and deliver more effective cross-channel marketing campaigns.

Scoring Components

Tranco: 42/100

Alexa: 1/100

Majestic: 38/100

Umbrella: 1/100

PushSpring
Rank #10 of 13
Score 25/100
Scoring Components

Tranco: 34/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: 13/100

Accordant Media
Rank #11 of 13
Score 17/100

Accordant Media

Programmatic for Humans. Accordant Media's transparent, data-driven, full-service programmatic advertising solution makes targeting the right audience easy.

Customer List Available (37 Customers)  

Scoring Components

Tranco: 9/100

Alexa: 23/100

Majestic: Unavailable

Umbrella: Unavailable

Barometric
Rank #12 of 13
Score 9/100

Barometric

Delivering custom audience segments & consumer insights for over 120 million households, 2,300 digital audiences & 8,000 demographic variables. Call today!

Scoring Components

Tranco: 17/100

Alexa: Unavailable

Majestic: 1/100

Umbrella: Unavailable

Cross Pixel
Rank #13 of 13
Score 1/100
Scoring Components

Tranco: 1/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Other Tracked, but Unscored Vendors in Data Management

These vendors are categorized as Data Management providers in our system, but are missing one or more tracking metrics so they cannot be accurately scored alongside their peers.

Unscored vendors can claim their listing for free to complete the missing elements and move into the scored list.

Salesforce Audience Studio

Salesforce Audience Studio

Use Salesforce's data management platform (DMP) to unify your data and strengthen customer relationships across every touchpoint.

Customer List Available (23995 Customers)  

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Simpli.fi

Simpli.fi

Simpli.fi is the leader in localized programmatic solutions. Trade desks, networks, local media groups, and multi-location brands leverage Simpli.fi’s superior performance, customizable audiences, and efficient delivery models to drive higher ROI in their digital businesses.

Customer List Available (16941 Customers)  

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Adobe Audience Manager

Adobe Audience Manager

See how your audience targeting improves with Audience Manager from Adobe.

Customer List Available (31212 Customers)  

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Informatica

Informatica

As the industry leader in enterprise cloud data management, we’re prepared to help you intelligently lead—in any sector, category, or niche.

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Reltio

Reltio

Enable digital transformation ROI with Reltio's multidomain master data management (MDM) platform. Get a single source of truth for data in real-time at scale.

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Salesforce Customer 360

Salesforce Customer 360

Power your marketing strategy with better customer insights and engagement with the help of a single source of data truth. Learn more about how Salesforce does this.

Customer List Available (615 Customers)  

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable