Data Management Vendors

Data Management is one of the least competitive categories within Demand Generation. We're tracking 19 vendors in this category.

Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Data Management Vendors
Adobe Audience Manager
Rank #1 of 16
Score 100/100

Adobe Audience Manager

See how your audience targeting improves with Audience Manager from Adobe.

Customer List Available (19410 Customers)  

Scoring Components

Tranco: 100/100

Alexa: 100/100

Majestic: 100/100

Umbrella: 100/100

Oracle DMP
Rank #2 of 16
Score 90/100
Scoring Components

Tranco: 94/100

Alexa: 82/100

Majestic: 91/100

Umbrella: 70/100

Salesforce Audience Studio
Rank #3 of 16
Score 90/100

Salesforce Audience Studio

Use Salesforce's data management platform (DMP) to unify your data and strengthen customer relationships across every touchpoint.

Customer List Available (20477 Customers)  

Scoring Components

Tranco: 87/100

Alexa: 91/100

Majestic: 82/100

Umbrella: 80/100

Simpli.fi
Rank #4 of 16
Score 80/100

Simpli.fi

Simpli.fi is the leader in localized programmatic solutions. Trade desks, networks, local media groups, and multi-location brands leverage Simpli.fi’s superior performance, customizable audiences, and efficient delivery models to drive higher ROI in their digital businesses.

Customer List Available (12699 Customers)   Advertising Insights Available

Scoring Components

Tranco: 80/100

Alexa: 55/100

Majestic: 46/100

Umbrella: 90/100

The Trade Desk
Rank #5 of 16
Score 74/100

The Trade Desk

Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful & relevant ad experience.

Customer List Available (28567 Customers)  

Scoring Components

Tranco: 74/100

Alexa: 73/100

Majestic: 64/100

Umbrella: 40/100

AdForm
Rank #6 of 16
Score 67/100

AdForm

Adform FLOW is enterprise technology built for modern marketing. Independent and integrated, it gives you the control you never had – configurable, transparent and secure - enabling seamless management of the whole campaign life cycle across all digital media channels. Through exceptional user experience and enhanced human/machine collaboration, Adform FLOW provides augmented intelligence to amplify your business results.

Customer List Available (9164 Customers)  

Scoring Components

Tranco: 67/100

Alexa: 64/100

Majestic: 73/100

Umbrella: 31/100

Lotame
Rank #7 of 16
Score 60/100

Lotame

Leading Data Management Platform & Data Exchange

Customer List Available (13491 Customers)  

Scoring Components

Tranco: 47/100

Alexa: 46/100

Majestic: 55/100

Umbrella: 20/100

Omeda
Rank #8 of 16
Score 54/100

Omeda

Omeda is the leading Audience Relationship Management platform allowing you to acquire, unify, manage & activate your audience data.

Customer List Available (275 Customers)   Advertising Insights Available

Scoring Components

Tranco: 60/100

Alexa: 10/100

Majestic: 28/100

Umbrella: 50/100

Mapp
Rank #9 of 16
Score 44/100

Mapp

Mapp Cloud generates actionable insights for brands to better engage with their customers and deliver more effective cross-channel marketing campaigns.

Scoring Components

Tranco: 40/100

Alexa: 37/100

Majestic: 37/100

Umbrella: Unavailable

Swoop
Rank #10 of 16
Score 44/100

Swoop

Swoop utilizes RWD and AI to uncover precise, privacy-safe target segments of ideal patients that are higher in audience quality and drive increased Rx lift

Customer List Available (15 Customers)  

Scoring Components

Tranco: 54/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: 60/100

Reltio
Rank #11 of 16
Score 34/100

Reltio

Enable digital transformation ROI with Reltio's multidomain master data management (MDM) platform. Get a single source of truth for data in real-time at scale.

Scoring Components

Tranco: 34/100

Alexa: 28/100

Majestic: 10/100

Umbrella: 10/100

Eyeota
Rank #12 of 16
Score 27/100

Eyeota

Eyeota is a data transformation company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets across global markets, digital geographies, and channels.

Customer List Available (5385 Customers)  

Scoring Components

Tranco: 27/100

Alexa: 19/100

Majestic: 19/100

Umbrella: Unavailable

Barometric
Rank #13 of 16
Score 20/100

Barometric

Delivering custom audience segments & consumer insights for over 120 million households, 2,300 digital audiences & 8,000 demographic variables. Call today!

Scoring Components

Tranco: 20/100

Alexa: Unavailable

Majestic: 1/100

Umbrella: Unavailable

PushSpring
Rank #14 of 16
Score 14/100
Scoring Components

Tranco: 14/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: 1/100

Accordant Media
Rank #15 of 16
Score 7/100

Accordant Media

Programmatic for Humans. Accordant Media's transparent, data-driven, full-service programmatic advertising solution makes targeting the right audience easy.

Customer List Available (35 Customers)  

Scoring Components

Tranco: 7/100

Alexa: 1/100

Majestic: Unavailable

Umbrella: Unavailable

Cross Pixel
Rank #16 of 16
Score 1/100
Scoring Components

Tranco: 1/100

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Other Tracked, but Unscored Vendors in Data Management

These vendors are categorized as Data Management providers in our system, but are missing one or more tracking metrics so they cannot be accurately scored alongside their peers.

Unscored vendors can claim their listing for free to complete the missing elements and move into the scored list.

Salesforce Customer 360

Salesforce Customer 360

Power your marketing strategy with better customer insights and engagement with the help of a single source of data truth. Learn more about how Salesforce does this.

Customer List Available (327 Customers)  

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Informatica

Informatica

As the industry leader in enterprise cloud data management, we’re prepared to help you intelligently lead—in any sector, category, or niche.

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable

Claritas

Claritas

Delivering custom audience segments & consumer insights for over 120 million households, 2,300 digital audiences & 8,000 demographic variables. Call today!

Customer List Available (686 Customers)  

Scoring Components

Tranco: Unavailable

Alexa: Unavailable

Majestic: Unavailable

Umbrella: Unavailable