Tag Management Vendors

Tag Management is one of the least competitive categories within Demand Generation. We're tracking 17 vendors in this category.

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Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

"Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
"Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
"Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
"Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Tag Management Vendors by Customer Count Trended over Time

This shows the top 10 Tag Management vendors based on customer count.

* Additions and Removals reflect additions and removals of domains associated with the vendor. Signficant changes to implementation for a vendor can cause that change to be reflected as a gain or loss of that customer.

Top Tag Management Vendors

Google Tag Manager

Rank #1 of 14

Score 100/100

Google Tag Manager

Google Tag Manager helps make website tag management simple with tools & solutions that allow small businesses to deploy and edit tags all in one place.

Customer List Available (582949 Customers)

Scoring Components

Tranco: 100/100

Alexa: 100/100

Majestic: 100/100

Umbrella: 100/100

View Details

Segment

Rank #2 of 14

Score 93/100

Segment

Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

Customer List Available (6810 Customers)

Scoring Components

Tranco: 93/100

Alexa: 93/100

Majestic: 91/100

Umbrella: 90/100

View Details

Ensighten

Rank #3 of 14

Score 85/100

Ensighten

The leader in consent management and compliance enforcement. Ensighten's CMP+ is a comprehensive solution for cookie consent, client-side security, and data privacy

Customer List Available (1937 Customers)

Scoring Components

Tranco: 77/100

Alexa: 70/100

Majestic: 46/100

Umbrella: 80/100

View Details

SiteLock

Rank #4 of 14

Score 77/100

SiteLock

SiteLock is the global website security protection and monitoring leader. Our cybersecurity products eliminate cyber threats, keeping websites secure and safe.

Customer List Available (531 Customers)

Scoring Components

Tranco: 62/100

Alexa: 77/100

Majestic: 82/100

Umbrella: 50/100

View Details

Treasure Data

Rank #5 of 14

Score 70/100

Treasure Data

Treasure Data enterprise Customer Data Platform (CDP) unifies data from multiple sources - online, offline, IoT and device generated data - and empowers enterprises to disrupt their markets with superior customer experiences. Our customers are creating transformational customer relationships by connecting the data dots with our CDP. Treasure Data is fully owned by Arm Holdings and has a global customer base of over 300 enterprises including Fortune 500 and Global 2000 companies. Our clients manage over 130 trillion records, resulting in more predictable and profitable business results.

Customer List Available (1932 Customers)

Scoring Components

Tranco: 85/100

Alexa: 39/100

Majestic: 55/100

Umbrella: 70/100

View Details

Boxever

Rank #6 of 14

Score 62/100

Boxever

Transform marketing efforts into intelligent experiences that acquire, serve and retain customers by using Sitecore CDP to capture, unify and activate omnichannel customer data.

Customer List Available (4 Customers)

Scoring Components

Tranco: 70/100

Alexa: 62/100

Majestic: 10/100

Umbrella: 60/100

View Details

SecurityMetrics

Rank #7 of 14

Score 54/100

SecurityMetrics

Protect your network and your customers with PCI and HIPAA compliance assessments from SecurityMetrics. We offer a full line of data security solutions.

Customer List Available (99 Customers)

Scoring Components

Tranco: 54/100

Alexa: 16/100

Majestic: 73/100

Umbrella: 31/100

View Details

Tealium

Rank #8 of 14

Score 47/100

Tealium

We connect data so you can connect with your customers!

Customer List Available (3547 Customers)

Scoring Components

Tranco: 39/100

Alexa: 54/100

Majestic: 64/100

Umbrella: 1/100

View Details

RedPoint Global

Rank #9 of 14

Score 39/100

RedPoint Global

Redpoint Global Provides A Single Point Of Control To Connect All Customer Data, Determine Next Best Actions In Real Time, And Orchestrate Interactions Across All Of Your Go-To-Market Channels

Customer List Available (10 Customers)

Scoring Components

Tranco: 31/100

Alexa: 31/100

Majestic: 37/100

Umbrella: 20/100

View Details

ConvertLab

Rank #10 of 14

Score 31/100

ConvertLab

Convertlab是一体化营销云服务商,帮助企业高效运营海量用户,打造品牌特有的个性化用户体验，快速收获业务增长。

Customer List Available (5 Customers)

Scoring Components

Tranco: 8/100

Alexa: 85/100

Majestic: 1/100

Umbrella: Unavailable

View Details

ActionIQ

Rank #11 of 14

Score 24/100

ActionIQ

Drive new revenue, profitability & innovation with our customer data platform. Learn how our CDP can help your business via in-depth customer insights.

Scoring Components

Tranco: 24/100

Alexa: 47/100

Majestic: 19/100

Umbrella: Unavailable

View Details

Lexer

Rank #12 of 14

Score 16/100

Lexer

Connected data, self-served insights, personalized experiences.The only Customer Data Platform built for retail, helping brands drive incremental sales

Customer List Available (82 Customers)

Scoring Components

Tranco: 47/100

Alexa: 1/100

Majestic: Unavailable

Umbrella: 40/100

View Details

BlueShift

Rank #13 of 14

Score 8/100

BlueShift

Blueshift is the leading SmartHub Customer Data Platform (CDP) that combines customer data, AI, and omnichannel orchestration in an easy-to-use platform.

Customer List Available (141 Customers)

Scoring Components

Tranco: 16/100

Alexa: 24/100

Majestic: 28/100

Umbrella: 10/100

View Details

Tag Inspector

Rank #14 of 14

Score 1/100

Tag Inspector

Successful tag governance ensures complete, compliant, and efficient data collection across your digital properties. Tag Inspector can help.

Scoring Components

Tranco: 1/100

Alexa: 8/100

Majestic: Unavailable

Umbrella: Unavailable

View Details

Other Tracked, but Unscored Vendors in Tag Management

These vendors are categorized as Tag Management providers in our system, but are missing one or more tracking metrics so they cannot be accurately scored alongside their peers.

Unscored vendors can claim their listing for free to complete the missing elements and move into the scored list.