Email Marketing Vendors

Email Marketing is one of the most competitive categories within Demand Generation, with 213 vendors tracked. The typical category in Demand Generation has 59 vendors tracked.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Email Marketing Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
MailChimp
MailChimp 100/100 99/100 100/100 100/100 98/100 100/100
HubSpot
HubSpot 100/100 100/100 100/100 100/100 100/100 100/100
Constant Contact
Constant Contact 98/100 83/100 99/100 98/100 97/100 99/100
Klaviyo
Klaviyo 98/100 98/100 99/100 99/100 100/100 84/100
 
Pardot 98/100 95/100 98/100 92/100 99/100 93/100
Mailerlite
Mailerlite 98/100 91/100 96/100 97/100 94/100 97/100
 
ConvertKit 97/100 85/100 96/100 97/100 94/100 94/100
Marketo
Marketo 97/100 93/100 98/100 89/100 96/100 93/100
 
SendGrid 96/100 96/100 92/100 95/100 82/100 92/100
AWeber
AWeber 96/100 81/100 94/100 95/100 88/100 98/100
Mailjet
Mailjet 95/100 92/100 95/100 90/100 86/100 90/100
SendPulse
SendPulse 95/100 89/100 97/100 93/100 84/100 86/100
GetResponse
GetResponse 94/100 72/100 95/100 96/100 84/100 97/100
SparkPost
SparkPost 93/100 73/100 93/100 81/100 93/100 78/100
 
Mailgun 92/100 97/100 82/100 92/100 57/100 85/100
Omnisend
Omnisend 92/100 90/100 81/100 91/100 70/100 83/100
 
AVADA Commerce 92/100 82/100 87/100 80/100 87/100 75/100
ActiveCampaign
ActiveCampaign 91/100 94/100 91/100 94/100 34/100 95/100
Privy
Privy 91/100 87/100 92/100 77/100 92/100 59/100
ClickDimensions
ClickDimensions 90/100 74/100 89/100 66/100 88/100 85/100
Campaign Monitor
Campaign Monitor 89/100 77/100 91/100 87/100 49/100 96/100
iContact
iContact 89/100 70/100 82/100 83/100 82/100 82/100
Sailthru
Sailthru 89/100 80/100 93/100 63/100 95/100 68/100
FeedBlitz
FeedBlitz 88/100 65/100 90/100 70/100 78/100 88/100
Benchmark
Benchmark 87/100 69/100 85/100 66/100 71/100 88/100
Elastic Email
Elastic Email 87/100 78/100 76/100 82/100 62/100 73/100
Mad Mimi
Mad Mimi 86/100 39/100 87/100 78/100 74/100 91/100
Dotdigital
Dotdigital 86/100 76/100 74/100 77/100 64/100 70/100
Mailmunch
Mailmunch 85/100 88/100 69/100 79/100 50/100 73/100
Sender
Sender 85/100 66/100 73/100 84/100 52/100 76/100
Campaigner
Campaigner 84/100 50/100 85/100 53/100 81/100 77/100
Moosend
Moosend 84/100 54/100 77/100 81/100 54/100 81/100
Sendlane
Sendlane 83/100 71/100 83/100 69/100 70/100 45/100
Postmark
Postmark 83/100 19/100 88/100 86/100 66/100 77/100
Litmus
Litmus 82/100 -- 89/100 68/100 83/100 89/100
WiseStamp
WiseStamp 82/100 -- 83/100 72/100 91/100 79/100
Doppler
Doppler 81/100 59/100 70/100 78/100 53/100 53/100
WhatCounts
WhatCounts 80/100 37/100 86/100 45/100 78/100 55/100
Stripo
Stripo 80/100 1/100 78/100 88/100 61/100 67/100
Robly
Robly 79/100 -- 83/100 64/100 68/100 72/100
Maropost
Maropost 79/100 42/100 78/100 43/100 77/100 47/100
ActiveTrail
ActiveTrail 78/100 41/100 71/100 60/100 56/100 50/100
VerticalResponse
VerticalResponse 77/100 36/100 80/100 11/100 60/100 87/100
 
Hatchbuck 77/100 55/100 69/100 22/100 72/100 55/100
ZeroBounce
ZeroBounce 77/100 -- 76/100 84/100 46/100 67/100
SendX
SendX 76/100 42/100 64/100 62/100 41/100 61/100
Bronto
Bronto 75/100 68/100 65/100 15/100 52/100 65/100
Unisender
Unisender 75/100 -- 88/100 87/100 29/100 61/100
EmailOnAcid
EmailOnAcid 75/100 -- 72/100 73/100 44/100 74/100
 
RichMedia Studio 75/100 45/100 75/100 45/100 69/100 29/100
 
EmailOctopus 73/100 51/100 59/100 66/100 24/100 60/100
Targetbay
Targetbay 72/100 63/100 60/100 47/100 57/100 28/100
 
Pure360 72/100 -- 68/100 61/100 72/100 52/100
GreenRope
GreenRope 71/100 40/100 65/100 55/100 37/100 49/100
MailPoet
MailPoet 71/100 -- 75/100 71/100 21/100 81/100
Coherent Path
Coherent Path 70/100 30/100 80/100 42/100 89/100 3/100
Saleshandy
Saleshandy 70/100 -- 60/100 90/100 31/100 63/100
Market Hero
Market Hero 69/100 61/100 51/100 51/100 40/100 34/100
 
Delivra 69/100 46/100 62/100 20/100 76/100 32/100
 
BirdSend 69/100 60/100 49/100 60/100 48/100 22/100
 
FanBridge 68/100 25/100 63/100 48/100 33/100 66/100
SMTP
SMTP 67/100 -- 72/100 57/100 65/100 33/100
 
NiftyImages 67/100 1/100 67/100 75/100 58/100 25/100
Woodpecker
Woodpecker 67/100 -- 63/100 85/100 21/100 57/100
Retention Science
Retention Science 66/100 -- 78/100 18/100 80/100 48/100
Plezi
Plezi 65/100 56/100 56/100 57/100 13/100 37/100
emarketeer
emarketeer 65/100 33/100 60/100 3/100 76/100 44/100
GLAMI
GLAMI 65/100 53/100 85/100 45/100 37/100 --
vbout
vbout 63/100 -- 62/100 68/100 55/100 27/100
inxmail
inxmail 63/100 -- 72/100 33/100 45/100 63/100
Mailigen
Mailigen 63/100 27/100 48/100 73/100 11/100 56/100
Seguno
Seguno 62/100 67/100 70/100 3/100 63/100 --
LiveClicker
LiveClicker 61/100 14/100 66/100 7/100 75/100 38/100
SocketLabs
SocketLabs 61/100 -- 73/100 22/100 63/100 40/100
SalesFusion
SalesFusion 60/100 -- 40/100 35/100 66/100 52/100
Freshmail
Freshmail 59/100 19/100 55/100 49/100 15/100 49/100
Emma
Emma 59/100 -- 67/100 25/100 18/100 79/100
Xink
Xink 59/100 -- 80/100 2/100 90/100 11/100
Force24
Force24 57/100 56/100 65/100 -- 59/100 --
Remarkety
Remarkety 57/100 31/100 61/100 13/100 45/100 26/100
Jilt
Jilt 57/100 52/100 39/100 20/100 23/100 43/100
Netcore
Netcore 57/100 -- 46/100 74/100 -- 59/100
Automizy
Automizy 57/100 1/100 46/100 71/100 6/100 54/100
MailRelay
MailRelay 55/100 -- 55/100 50/100 -- 70/100
MailUp
MailUp 55/100 14/100 44/100 49/100 17/100 47/100
Springbot
Springbot 55/100 32/100 52/100 25/100 43/100 23/100
Cakemail
Cakemail 53/100 -- 54/100 27/100 39/100 46/100
Voilanorbert
Voilanorbert 53/100 -- 51/100 29/100 16/100 71/100
Envoke
Envoke 52/100 35/100 47/100 29/100 31/100 21/100
Stensul
Stensul 52/100 -- 57/100 56/100 49/100 1/100
bant.io B2B Lead Generation Linkedin Automation
bant.io B2B Lead Generation Linkedin Automation 50/100 48/100 34/100 51/100 23/100 1/100
 
StreamSend 50/100 -- 52/100 -- 41/100 65/100
LionDesk
LionDesk 50/100 -- 43/100 53/100 36/100 27/100
Publicate
Publicate 50/100 -- 58/100 17/100 25/100 58/100
SnapRetail
SnapRetail 49/100 14/100 53/100 34/100 19/100 34/100
ClickBack
ClickBack 49/100 62/100 33/100 24/100 30/100 5/100
Interspire
Interspire 48/100 -- 48/100 36/100 -- 64/100
Hey Oliver
Hey Oliver 46/100 42/100 38/100 63/100 1/100 --
QuickMail.io
QuickMail.io 46/100 -- 36/100 64/100 -- 41/100
Copernica
Copernica 46/100 1/100 57/100 1/100 41/100 41/100
Xverify
Xverify 46/100 38/100 51/100 4/100 33/100 16/100
Driftrock
Driftrock 46/100 28/100 40/100 41/100 19/100 16/100
Email Hippo
Email Hippo 45/100 -- 35/100 75/100 -- 30/100
Leadberry
Leadberry 45/100 58/100 41/100 9/100 29/100 --
Atomic Mail Verifier
Atomic Mail Verifier 45/100 -- 58/100 41/100 -- 40/100
Drip
Drip 43/100 79/100 31/100 -- -- 15/100
Jangomail
Jangomail 43/100 -- 53/100 19/100 35/100 17/100
PersistIQ
PersistIQ 42/100 -- 42/100 47/100 2/100 25/100
DailyStory
DailyStory 42/100 34/100 42/100 15/100 27/100 --
Datacrush
Datacrush 41/100 22/100 25/100 54/100 -- 12/100
 
eMailChef 41/100 22/100 22/100 55/100 7/100 --
 
BigMailer 40/100 -- 44/100 27/100 27/100 --
PowerInbox
PowerInbox 40/100 -- 28/100 58/100 -- 14/100
 
Publicators 39/100 -- 49/100 31/100 14/100 --
Lead Champion
Lead Champion 39/100 47/100 43/100 -- 4/100 --
SalesNexus
SalesNexus 38/100 1/100 26/100 39/100 -- 23/100
Zoho Campaigns
Zoho Campaigns 38/100 86/100 -- -- -- --
 
Helpmonks 38/100 -- 47/100 29/100 7/100 5/100
DirectIQ
DirectIQ 36/100 -- 39/100 21/100 12/100 12/100
Apsis
Apsis 36/100 -- 45/100 -- 25/100 13/100
 
Oracle Eloqua 36/100 84/100 -- -- -- --
Pinpointe
Pinpointe 34/100 -- 19/100 16/100 -- 43/100
Mail250
Mail250 34/100 -- 35/100 43/100 -- --
Seventh Sense
Seventh Sense 34/100 -- 29/100 11/100 -- 38/100
ManyChat
ManyChat 32/100 75/100 -- -- -- --
Sales-Push
Sales-Push 32/100 -- 39/100 35/100 -- --
ReachMail
ReachMail 32/100 14/100 20/100 9/100 -- 32/100
 
Genoo 32/100 29/100 33/100 -- 13/100 --
Miraget
Miraget 32/100 14/100 2/100 58/100 -- --
Mailee.me
Mailee.me 32/100 -- 36/100 -- -- 35/100
 
Lucep 32/100 -- 32/100 39/100 -- 4/100
Mumara
Mumara 28/100 -- 24/100 40/100 -- --
FireDrum
FireDrum 28/100 1/100 30/100 30/100 -- --
ExpressPigeon
ExpressPigeon 28/100 -- 23/100 8/100 10/100 20/100
Perkuto
Perkuto 28/100 -- 17/100 1/100 47/100 --
Vibetrace
Vibetrace 28/100 -- 25/100 -- -- 37/100
Email Checker
Email Checker 28/100 -- 27/100 37/100 -- --
calltracking.ru
calltracking.ru 28/100 64/100 -- -- -- --
Jumplead
Jumplead 25/100 -- 29/100 -- 1/100 30/100
RightWave
RightWave 25/100 -- 37/100 12/100 9/100 --
MassMailer
MassMailer 24/100 -- 12/100 38/100 -- 2/100
BuzzBuilder
BuzzBuilder 24/100 22/100 21/100 -- -- 8/100
RedCappi
RedCappi 23/100 -- 14/100 33/100 -- --
Ongage
Ongage 23/100 -- 23/100 6/100 -- 19/100
 
Brytecore 23/100 49/100 -- -- -- --
Evalanche
Evalanche 20/100 -- 23/100 -- -- 18/100
Relenta
Relenta 20/100 -- 11/100 32/100 -- --
Wyzebulb
Wyzebulb 20/100 1/100 34/100 10/100 -- --
eMercury
eMercury 20/100 -- 18/100 26/100 -- --
LeadGibbon
LeadGibbon 20/100 -- 17/100 14/100 -- 10/100
Pepo Campaigns
Pepo Campaigns 18/100 -- 31/100 -- 5/100 --
EliteEmail
EliteEmail 18/100 -- 27/100 -- -- 10/100
 
MailKitchen 18/100 -- 29/100 5/100 -- 6/100
MailZak
MailZak 18/100 -- 16/100 -- -- 20/100
 
MOBIT 17/100 -- 25/100 -- -- 8/100
Lead Guerrilla
Lead Guerrilla 17/100 -- 10/100 24/100 -- --
Mailing Manager
Mailing Manager 15/100 -- 10/100 17/100 -- --
Phonexa
Phonexa 15/100 26/100 -- -- -- --
Nurture
Nurture 15/100 18/100 8/100 -- -- --
Reach Marketing
Reach Marketing 13/100 -- 15/100 6/100 -- --
Leadgenerator.io
Leadgenerator.io 13/100 -- 21/100 -- -- --
Callbox
Callbox 13/100 22/100 -- -- -- --
Partner Marketing
Partner Marketing 13/100 -- 18/100 -- 3/100 --
MaaxMarket
MaaxMarket 13/100 14/100 8/100 -- -- --
MPZMail
MPZMail 11/100 1/100 19/100 -- -- --
RightHello
RightHello 11/100 -- 1/100 -- 8/100 7/100
Upscribe
Upscribe 9/100 -- 13/100 -- -- --
Art of Emails
Art of Emails 9/100 -- 15/100 -- -- --
itracMarketer
itracMarketer 9/100 -- 15/100 -- -- --
Mailblast
Mailblast 9/100 -- 11/100 -- -- --
ResponsePoint
ResponsePoint 9/100 -- 12/100 -- -- --
Desiger Free Solutions
Desiger Free Solutions 6/100 -- 6/100 -- -- --
Webpower
Webpower 6/100 -- 6/100 -- -- --
ProspectR
ProspectR 6/100 -- 9/100 -- -- --
 
persuasionworks 6/100 -- 9/100 -- -- --
Vision6
Vision6 6/100 1/100 5/100 -- -- --
Delio
Delio 6/100 -- 7/100 -- -- --
Automatr
Automatr 1/100 -- 3/100 -- -- --
CO-SENDER
CO-SENDER 1/100 -- 4/100 -- -- --
Leadify
Leadify 1/100 -- 1/100 -- -- --
Instiller
Instiller 1/100 -- 5/100 -- -- --
1PointMail
1PointMail 1/100 1/100 -- -- -- --
SendSmith
SendSmith 1/100 -- 4/100 -- -- --
 
Inboundio 1/100 -- 2/100 -- -- --
Netline Corporation
Netline Corporation 1/100 1/100 -- -- -- --
Leadonance
Leadonance -- -- -- -- -- --
Goolara
Goolara -- -- -- -- -- --
mVizz
mVizz -- -- -- -- -- --
 
Sentopia -- -- -- -- -- --
 
Xert -- -- -- -- -- --
 
AccuValid -- -- -- -- -- --
MyBizMailer
MyBizMailer -- -- -- -- -- --
Dynamic Leads
Dynamic Leads -- -- -- -- -- --
Savicom
Savicom -- -- -- -- -- --
Amazon SES
Amazon SES -- -- -- -- -- --
FindThatLead
FindThatLead -- -- -- -- -- --
Reasonable Spread
Reasonable Spread -- -- -- -- -- --
 
ToucBase -- -- -- -- -- --
366 Degrees
366 Degrees -- -- -- -- -- --
Edatis
Edatis -- -- -- -- -- --
Mustache
Mustache -- -- -- -- -- --
Velocity Software
Velocity Software -- -- -- -- -- --
Astonish Email
Astonish Email -- -- -- -- -- --
iPresso
iPresso -- -- -- -- -- --
Mailody
Mailody -- -- -- -- -- --
Maileon
Maileon -- -- -- -- -- --
APEX Pacific
APEX Pacific -- -- -- -- -- --
Exact Data
Exact Data -- -- -- -- -- --
Captavi
Captavi -- -- -- -- -- --
LeadsHook
LeadsHook -- -- -- -- -- --
Warbble
Warbble -- -- -- -- -- --
Zurple
Zurple -- -- -- -- -- --
Charley
Charley -- -- -- -- -- --