Email Marketing Vendors

Email Marketing is one of the most competitive categories within Demand Generation, with 213 vendors tracked. The typical category in Demand Generation has 60 vendors tracked.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Email Marketing Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
HubSpot 100/100 100/100 100/100 100/100 100/100 98/100
MailChimp 100/100 99/100 99/100 98/100 96/100 99/100
 
Oracle Eloqua 99/100 85/100 99/100 99/100 97/100 100/100
Klaviyo 98/100 98/100 98/100 98/100 99/100 82/100
 
Pardot 98/100 97/100 97/100 91/100 98/100 92/100
Constant Contact 97/100 82/100 98/100 97/100 95/100 97/100
Mailerlite 97/100 92/100 95/100 96/100 92/100 95/100
 
ConvertKit 96/100 87/100 95/100 95/100 92/100 93/100
Marketo 96/100 94/100 96/100 88/100 94/100 91/100
 
SendGrid 95/100 93/100 91/100 94/100 80/100 90/100
AWeber 95/100 80/100 93/100 93/100 86/100 96/100
SendPulse 94/100 86/100 96/100 92/100 82/100 85/100
Mailjet 94/100 88/100 94/100 89/100 84/100 88/100
GetResponse 94/100 74/100 94/100 95/100 83/100 96/100
Omnisend 92/100 91/100 81/100 89/100 69/100 81/100
SparkPost 92/100 72/100 92/100 80/100 91/100 77/100
Privy 91/100 90/100 91/100 76/100 90/100 59/100
 
AVADA Commerce 91/100 83/100 86/100 79/100 85/100 73/100
 
Mailgun 90/100 95/100 81/100 90/100 56/100 83/100
ActiveCampaign 90/100 96/100 90/100 92/100 33/100 93/100
Campaign Monitor 89/100 78/100 90/100 87/100 48/100 94/100
Amazon SES 89/100 -- 100/100 100/100 100/100 100/100
ClickDimensions 89/100 75/100 88/100 66/100 86/100 83/100
iContact 87/100 71/100 81/100 82/100 80/100 81/100
Sailthru 87/100 79/100 92/100 63/100 93/100 67/100
FeedBlitz 87/100 66/100 89/100 69/100 77/100 87/100
Benchmark 86/100 69/100 84/100 65/100 69/100 86/100
Elastic Email 85/100 73/100 75/100 81/100 61/100 71/100
Mad Mimi 85/100 39/100 86/100 77/100 73/100 89/100
Dotdigital 85/100 76/100 74/100 76/100 63/100 69/100
Mailmunch 84/100 89/100 67/100 79/100 49/100 71/100
Moosend 83/100 53/100 76/100 80/100 53/100 79/100
Sender 83/100 65/100 73/100 83/100 50/100 74/100
Sendlane 82/100 68/100 83/100 68/100 69/100 45/100
Campaigner 82/100 42/100 84/100 53/100 79/100 75/100
Postmark 81/100 18/100 86/100 85/100 65/100 75/100
Litmus 81/100 -- 88/100 67/100 81/100 88/100
WiseStamp 80/100 -- 83/100 71/100 89/100 77/100
Doppler 80/100 59/100 68/100 77/100 52/100 53/100
Stripo 79/100 1/100 78/100 87/100 60/100 66/100
Maropost 79/100 46/100 78/100 43/100 76/100 47/100
Robly 78/100 -- 82/100 64/100 67/100 70/100
ActiveTrail 78/100 42/100 69/100 59/100 55/100 51/100
 
Hatchbuck 77/100 56/100 67/100 23/100 71/100 55/100
VerticalResponse 76/100 36/100 79/100 11/100 58/100 85/100
ZeroBounce 76/100 -- 76/100 83/100 44/100 66/100
Bronto 75/100 70/100 64/100 15/100 51/100 63/100
Unisender 75/100 -- 87/100 86/100 28/100 60/100
SendX 75/100 39/100 62/100 62/100 40/100 60/100
 
RichMedia Studio 75/100 48/100 74/100 45/100 68/100 28/100
EmailOnAcid 73/100 -- 71/100 72/100 42/100 73/100
 
Pure360 73/100 -- 67/100 61/100 71/100 52/100
Targetbay 72/100 62/100 59/100 46/100 56/100 27/100
GreenRope 71/100 39/100 63/100 55/100 35/100 49/100
MailPoet 71/100 -- 75/100 70/100 21/100 79/100
 
BirdSend 71/100 60/100 50/100 60/100 46/100 21/100
 
FanBridge 69/100 27/100 62/100 48/100 32/100 65/100
Coherent Path 69/100 21/100 79/100 43/100 88/100 3/100
Market Hero 69/100 61/100 51/100 52/100 38/100 33/100
 
Delivra 69/100 44/100 61/100 21/100 75/100 31/100
SMTP 67/100 -- 71/100 57/100 64/100 31/100
Retention Science 67/100 -- 77/100 18/100 78/100 49/100
 
NiftyImages 67/100 1/100 66/100 74/100 57/100 23/100
Woodpecker 67/100 -- 62/100 84/100 21/100 57/100
Plezi 65/100 55/100 55/100 58/100 13/100 36/100
Mailigen 65/100 29/100 49/100 72/100 11/100 56/100
GLAMI 65/100 54/100 84/100 45/100 36/100 --
emarketeer 64/100 33/100 59/100 3/100 75/100 45/100
vbout 63/100 -- 60/100 67/100 54/100 26/100
inxmail 63/100 -- 71/100 34/100 43/100 61/100
Seguno 62/100 67/100 69/100 3/100 62/100 --
LiveClicker 61/100 14/100 65/100 7/100 74/100 38/100
SocketLabs 61/100 -- 73/100 23/100 62/100 40/100
Netline Corporation 61/100 1/100 70/100 47/100 46/100 35/100
SalesFusion 60/100 -- 41/100 36/100 65/100 52/100
Freshmail 59/100 21/100 55/100 49/100 15/100 50/100
Emma 59/100 -- 66/100 25/100 18/100 78/100
Force24 58/100 56/100 64/100 -- 58/100 --
Jilt 58/100 52/100 39/100 21/100 23/100 44/100
Netcore 58/100 -- 46/100 73/100 -- 58/100
Automizy 58/100 1/100 46/100 70/100 6/100 54/100
Xink 58/100 -- 79/100 2/100 88/100 11/100
MailRelay 55/100 -- 55/100 50/100 -- 68/100
MailUp 55/100 14/100 44/100 50/100 17/100 47/100
Remarkety 54/100 31/100 60/100 13/100 42/100 24/100
Voilanorbert 54/100 -- 51/100 30/100 16/100 69/100
Envoke 53/100 35/100 47/100 29/100 30/100 20/100
Stensul 53/100 -- 57/100 57/100 48/100 1/100
Cakemail 53/100 -- 54/100 27/100 37/100 46/100
bant.io B2B Lead Generation Linkedin Automation 51/100 49/100 34/100 52/100 23/100 1/100
 
StreamSend 51/100 -- 53/100 -- 40/100 63/100
LionDesk 51/100 -- 43/100 53/100 34/100 26/100
Publicate 51/100 -- 58/100 17/100 25/100 57/100
SnapRetail 49/100 14/100 53/100 35/100 20/100 33/100
ClickBack 49/100 63/100 33/100 25/100 29/100 5/100
Hey Oliver 48/100 45/100 38/100 63/100 1/100 --
Interspire 48/100 -- 48/100 36/100 -- 62/100
QuickMail.io 47/100 -- 37/100 64/100 -- 41/100
Email Hippo 45/100 -- 35/100 74/100 -- 29/100
Leadberry 45/100 58/100 41/100 9/100 28/100 --
Atomic Mail Verifier 45/100 -- 58/100 41/100 -- 39/100
Copernica 45/100 1/100 57/100 1/100 39/100 42/100
Xverify 45/100 38/100 51/100 4/100 31/100 15/100
Driftrock 45/100 21/100 41/100 41/100 19/100 16/100
Drip 44/100 81/100 31/100 -- -- 14/100
Jangomail 43/100 -- 53/100 20/100 34/100 17/100
PersistIQ 42/100 -- 43/100 47/100 2/100 24/100
DailyStory 42/100 33/100 42/100 15/100 26/100 --
Datacrush 42/100 25/100 25/100 54/100 -- 13/100
Callbox 42/100 25/100 35/100 19/100 -- 41/100
 
eMailChef 40/100 21/100 22/100 55/100 7/100 --
 
BigMailer 40/100 -- 45/100 28/100 26/100 --
 
Publicators 39/100 -- 50/100 31/100 14/100 --
Lead Champion 39/100 46/100 43/100 -- 4/100 --
SalesNexus 38/100 1/100 26/100 39/100 -- 22/100
 
Helpmonks 38/100 -- 47/100 29/100 7/100 5/100
DirectIQ 37/100 -- 39/100 22/100 12/100 12/100
Apsis 37/100 -- 45/100 -- 24/100 13/100
Zoho Campaigns 37/100 84/100 -- -- -- --
ManyChat 34/100 77/100 -- -- -- --
Pinpointe 34/100 -- 19/100 16/100 -- 43/100
 
Genoo 34/100 30/100 32/100 -- 14/100 --
Mail250 34/100 -- 34/100 43/100 -- --
Seventh Sense 34/100 -- 29/100 12/100 -- 38/100
Sales-Push 32/100 -- 39/100 36/100 -- --
ReachMail 32/100 14/100 20/100 9/100 -- 31/100
Miraget 32/100 14/100 2/100 58/100 -- --
 
Lucep 32/100 -- 32/100 39/100 -- 4/100
Mailee.me 30/100 -- 36/100 -- -- 34/100
Mumara 28/100 -- 24/100 40/100 -- --
FireDrum 28/100 1/100 30/100 31/100 -- --
ExpressPigeon 28/100 -- 23/100 8/100 10/100 20/100
Perkuto 28/100 -- 17/100 1/100 45/100 --
Vibetrace 28/100 -- 26/100 -- -- 36/100
Email Checker 28/100 -- 27/100 37/100 -- --
calltracking.ru 28/100 64/100 -- -- -- --
Jumplead 26/100 -- 29/100 -- 1/100 29/100
RightWave 26/100 -- 38/100 12/100 9/100 --
 
EmailOctopus 25/100 51/100 -- -- -- --
MassMailer 25/100 -- 13/100 38/100 -- 2/100
RedCappi 23/100 -- 14/100 33/100 -- --
Ongage 23/100 -- 23/100 6/100 -- 18/100
 
Brytecore 23/100 49/100 -- -- -- --
BuzzBuilder 23/100 21/100 21/100 -- -- 8/100
Relenta 21/100 -- 11/100 32/100 -- --
Wyzebulb 21/100 1/100 33/100 10/100 -- --
eMercury 21/100 -- 18/100 26/100 -- --
LeadGibbon 21/100 -- 17/100 14/100 -- 10/100
Evalanche 19/100 -- 23/100 -- -- 17/100
EliteEmail 19/100 -- 27/100 -- -- 10/100
 
MailKitchen 19/100 -- 29/100 5/100 -- 6/100
WhatCounts 19/100 37/100 -- -- -- --
Pepo Campaigns 16/100 -- 30/100 -- 5/100 --
 
MOBIT 16/100 -- 25/100 -- -- 8/100
MailZak 16/100 -- 16/100 -- -- 19/100
Lead Guerrilla 16/100 -- 10/100 25/100 -- --
Springbot 16/100 32/100 -- -- -- --
Mailing Manager 14/100 -- 10/100 17/100 -- --
Phonexa 14/100 27/100 -- -- -- --
Nurture 14/100 18/100 8/100 -- -- --
Reach Marketing 12/100 -- 15/100 6/100 -- --
Leadgenerator.io 12/100 -- 21/100 -- -- --
Partner Marketing 12/100 -- 18/100 -- 3/100 --
MaaxMarket 12/100 14/100 8/100 -- -- --
MPZMail 11/100 1/100 19/100 -- -- --
RightHello 11/100 -- 1/100 -- 9/100 7/100
Upscribe 9/100 -- 13/100 -- -- --
Art of Emails 9/100 -- 15/100 -- -- --
itracMarketer 9/100 -- 15/100 -- -- --
Mailblast 9/100 -- 11/100 -- -- --
ResponsePoint 9/100 -- 12/100 -- -- --
Desiger Free Solutions 6/100 -- 6/100 -- -- --
Webpower 6/100 -- 6/100 -- -- --
ProspectR 6/100 -- 9/100 -- -- --
 
persuasionworks 6/100 -- 9/100 -- -- --
Vision6 6/100 1/100 5/100 -- -- --
Delio 6/100 -- 7/100 -- -- --
Automatr 1/100 -- 3/100 -- -- --
CO-SENDER 1/100 -- 4/100 -- -- --
Leadify 1/100 -- 1/100 -- -- --
Instiller 1/100 -- 5/100 -- -- --
1PointMail 1/100 1/100 -- -- -- --
SendSmith 1/100 -- 4/100 -- -- --
 
Inboundio 1/100 -- 2/100 -- -- --
Leadonance -- -- -- -- -- --
Goolara -- -- -- -- -- --
mVizz -- -- -- -- -- --
 
Sentopia -- -- -- -- -- --
 
Xert -- -- -- -- -- --
 
AccuValid -- -- -- -- -- --
MyBizMailer -- -- -- -- -- --
Dynamic Leads -- -- -- -- -- --
Savicom -- -- -- -- -- --
FindThatLead -- -- -- -- -- --
Reasonable Spread -- -- -- -- -- --
 
ToucBase -- -- -- -- -- --
366 Degrees -- -- -- -- -- --
Edatis -- -- -- -- -- --
Mustache -- -- -- -- -- --
Velocity Software -- -- -- -- -- --
Astonish Email -- -- -- -- -- --
iPresso -- -- -- -- -- --
Mailody -- -- -- -- -- --
Maileon -- -- -- -- -- --
APEX Pacific -- -- -- -- -- --
Exact Data -- -- -- -- -- --
Captavi -- -- -- -- -- --
Saleshandy -- -- -- -- -- --
PowerInbox -- -- -- -- -- --
LeadsHook -- -- -- -- -- --
Warbble -- -- -- -- -- --
Zurple -- -- -- -- -- --
Charley -- -- -- -- -- --