Email Marketing is one of the most competitive categories within Demand Generation, with 213 vendors tracked. The typical category in Demand Generation has 60 vendors tracked.
Curious how SiteScore scores are calculated? Learn more.
SiteScore scores are based on objective metrics gathered from a number of sources, including:
Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.
For comparison, we've added customer growth rates for the most widely used vendors in the Email Marketing category.
Icon | Name | Overall Score | Customer Count Score | Overall Traffic Score | Website Visits Score | DNS Traffic Score | Inbound Links Score |
---|---|---|---|---|---|---|---|
HubSpot | 100/100 | 100/100 | 100/100 | 100/100 | 100/100 | 99/100 | |
MailChimp | 100/100 | 99/100 | 99/100 | 99/100 | 97/100 | 100/100 | |
|
Oracle Eloqua | 99/100 | 84/100 | 100/100 | 100/100 | 98/100 | 100/100 |
Klaviyo | 98/100 | 98/100 | 99/100 | 98/100 | 100/100 | 83/100 | |
|
Pardot | 98/100 | 96/100 | 98/100 | 91/100 | 99/100 | 93/100 |
Constant Contact | 97/100 | 83/100 | 98/100 | 98/100 | 96/100 | 98/100 | |
Mailerlite | 97/100 | 92/100 | 95/100 | 96/100 | 93/100 | 96/100 | |
Marketo | 97/100 | 93/100 | 97/100 | 89/100 | 95/100 | 92/100 | |
|
ConvertKit | 96/100 | 86/100 | 96/100 | 96/100 | 93/100 | 93/100 |
|
SendGrid | 95/100 | 95/100 | 92/100 | 94/100 | 81/100 | 91/100 |
AWeber | 95/100 | 81/100 | 94/100 | 94/100 | 87/100 | 97/100 | |
Mailjet | 95/100 | 91/100 | 94/100 | 89/100 | 85/100 | 89/100 | |
SendPulse | 94/100 | 88/100 | 96/100 | 92/100 | 83/100 | 85/100 | |
GetResponse | 93/100 | 72/100 | 94/100 | 95/100 | 83/100 | 96/100 | |
SparkPost | 93/100 | 73/100 | 93/100 | 81/100 | 92/100 | 77/100 | |
Omnisend | 92/100 | 90/100 | 81/100 | 90/100 | 70/100 | 82/100 | |
|
Mailgun | 91/100 | 97/100 | 81/100 | 91/100 | 56/100 | 84/100 |
Privy | 91/100 | 89/100 | 91/100 | 76/100 | 91/100 | 60/100 | |
|
AVADA Commerce | 91/100 | 82/100 | 86/100 | 80/100 | 86/100 | 74/100 |
ActiveCampaign | 90/100 | 94/100 | 90/100 | 93/100 | 34/100 | 94/100 | |
Campaign Monitor | 89/100 | 78/100 | 90/100 | 87/100 | 49/100 | 95/100 | |
iContact | 89/100 | 71/100 | 82/100 | 83/100 | 81/100 | 81/100 | |
ClickDimensions | 89/100 | 74/100 | 88/100 | 66/100 | 87/100 | 84/100 | |
Sailthru | 89/100 | 79/100 | 93/100 | 63/100 | 94/100 | 67/100 | |
FeedBlitz | 88/100 | 66/100 | 90/100 | 69/100 | 78/100 | 88/100 | |
Benchmark | 87/100 | 69/100 | 85/100 | 66/100 | 70/100 | 87/100 | |
Mad Mimi | 86/100 | 39/100 | 87/100 | 78/100 | 74/100 | 90/100 | |
Elastic Email | 86/100 | 75/100 | 76/100 | 81/100 | 61/100 | 72/100 | |
Mailmunch | 85/100 | 87/100 | 68/100 | 79/100 | 50/100 | 72/100 | |
Dotdigital | 85/100 | 76/100 | 74/100 | 77/100 | 64/100 | 69/100 | |
Moosend | 84/100 | 54/100 | 77/100 | 81/100 | 54/100 | 80/100 | |
Sender | 84/100 | 65/100 | 73/100 | 84/100 | 51/100 | 75/100 | |
Campaigner | 83/100 | 49/100 | 85/100 | 53/100 | 79/100 | 76/100 | |
Sendlane | 82/100 | 68/100 | 83/100 | 69/100 | 69/100 | 46/100 | |
Postmark | 82/100 | 18/100 | 87/100 | 85/100 | 66/100 | 76/100 | |
Litmus | 82/100 | -- | 89/100 | 68/100 | 82/100 | 89/100 | |
WiseStamp | 81/100 | -- | 83/100 | 72/100 | 90/100 | 78/100 | |
Doppler | 81/100 | 59/100 | 70/100 | 78/100 | 53/100 | 54/100 | |
Stripo | 79/100 | 1/100 | 78/100 | 88/100 | 61/100 | 66/100 | |
Maropost | 79/100 | 47/100 | 78/100 | 45/100 | 77/100 | 48/100 | |
Robly | 79/100 | -- | 83/100 | 65/100 | 68/100 | 71/100 | |
|
Hatchbuck | 78/100 | 57/100 | 68/100 | 23/100 | 72/100 | 56/100 |
ActiveTrail | 78/100 | 42/100 | 70/100 | 60/100 | 56/100 | 51/100 | |
VerticalResponse | 77/100 | 36/100 | 80/100 | 11/100 | 59/100 | 86/100 | |
ZeroBounce | 77/100 | -- | 76/100 | 84/100 | 46/100 | 66/100 | |
Bronto | 76/100 | 70/100 | 65/100 | 16/100 | 52/100 | 64/100 | |
SendX | 76/100 | 40/100 | 63/100 | 62/100 | 41/100 | 61/100 | |
Unisender | 75/100 | -- | 88/100 | 87/100 | 29/100 | 61/100 | |
|
RichMedia Studio | 75/100 | 45/100 | 75/100 | 46/100 | 68/100 | 30/100 |
EmailOnAcid | 74/100 | -- | 72/100 | 72/100 | 43/100 | 73/100 | |
Targetbay | 73/100 | 62/100 | 60/100 | 47/100 | 57/100 | 29/100 | |
|
Pure360 | 73/100 | -- | 68/100 | 61/100 | 72/100 | 53/100 |
GreenRope | 72/100 | 40/100 | 64/100 | 56/100 | 36/100 | 50/100 | |
MailPoet | 72/100 | -- | 75/100 | 71/100 | 22/100 | 80/100 | |
Coherent Path | 71/100 | 29/100 | 80/100 | 44/100 | 88/100 | 3/100 | |
|
BirdSend | 71/100 | 60/100 | 50/100 | 60/100 | 48/100 | 23/100 |
Market Hero | 70/100 | 61/100 | 52/100 | 52/100 | 39/100 | 35/100 | |
|
FanBridge | 69/100 | 26/100 | 63/100 | 48/100 | 32/100 | 65/100 |
|
Delivra | 69/100 | 43/100 | 62/100 | 21/100 | 75/100 | 33/100 |
SMTP | 68/100 | -- | 72/100 | 57/100 | 65/100 | 34/100 | |
Retention Science | 68/100 | -- | 78/100 | 19/100 | 79/100 | 50/100 | |
|
NiftyImages | 68/100 | 1/100 | 67/100 | 75/100 | 58/100 | 26/100 |
Woodpecker | 68/100 | -- | 63/100 | 85/100 | 22/100 | 58/100 | |
Plezi | 66/100 | 55/100 | 56/100 | 58/100 | 14/100 | 38/100 | |
GLAMI | 66/100 | 53/100 | 85/100 | 46/100 | 37/100 | -- | |
Mailigen | 65/100 | 28/100 | 49/100 | 73/100 | 11/100 | 56/100 | |
emarketeer | 65/100 | 33/100 | 60/100 | 3/100 | 76/100 | 45/100 | |
inxmail | 64/100 | -- | 71/100 | 35/100 | 44/100 | 62/100 | |
vbout | 64/100 | -- | 61/100 | 67/100 | 54/100 | 28/100 | |
LiveClicker | 63/100 | 14/100 | 66/100 | 7/100 | 75/100 | 39/100 | |
Seguno | 63/100 | 67/100 | 70/100 | 3/100 | 63/100 | -- | |
SalesFusion | 62/100 | -- | 41/100 | 37/100 | 66/100 | 53/100 | |
SocketLabs | 62/100 | -- | 73/100 | 23/100 | 62/100 | 41/100 | |
Freshmail | 61/100 | 21/100 | 56/100 | 50/100 | 16/100 | 51/100 | |
Emma | 60/100 | -- | 67/100 | 26/100 | 19/100 | 78/100 | |
Xink | 60/100 | -- | 79/100 | 2/100 | 89/100 | 12/100 | |
MailRelay | 58/100 | -- | 56/100 | 51/100 | -- | 69/100 | |
Force24 | 58/100 | 56/100 | 65/100 | -- | 59/100 | -- | |
Remarkety | 58/100 | 31/100 | 61/100 | 13/100 | 44/100 | 27/100 | |
Jilt | 58/100 | 52/100 | 39/100 | 21/100 | 24/100 | 44/100 | |
Netcore | 58/100 | -- | 47/100 | 74/100 | -- | 59/100 | |
Automizy | 58/100 | 1/100 | 47/100 | 70/100 | 6/100 | 55/100 | |
Springbot | 58/100 | 32/100 | 53/100 | 26/100 | 43/100 | 24/100 | |
MailUp | 55/100 | 14/100 | 45/100 | 50/100 | 18/100 | 48/100 | |
Envoke | 54/100 | 35/100 | 48/100 | 30/100 | 31/100 | 22/100 | |
Cakemail | 54/100 | -- | 55/100 | 28/100 | 38/100 | 47/100 | |
Voilanorbert | 54/100 | -- | 51/100 | 31/100 | 17/100 | 70/100 | |
Stensul | 53/100 | -- | 58/100 | 57/100 | 49/100 | 1/100 | |
Publicate | 53/100 | -- | 59/100 | 18/100 | 26/100 | 58/100 | |
bant.io B2B Lead Generation Linkedin Automation | 51/100 | 48/100 | 34/100 | 52/100 | 24/100 | 1/100 | |
|
StreamSend | 51/100 | -- | 53/100 | -- | 41/100 | 64/100 |
SnapRetail | 51/100 | 14/100 | 54/100 | 36/100 | 20/100 | 35/100 | |
ClickBack | 51/100 | 63/100 | 33/100 | 25/100 | 30/100 | 5/100 | |
LionDesk | 51/100 | -- | 44/100 | 53/100 | 35/100 | 28/100 | |
Hey Oliver | 49/100 | 44/100 | 38/100 | 63/100 | 1/100 | -- | |
Interspire | 49/100 | -- | 49/100 | 37/100 | -- | 63/100 | |
Email Hippo | 47/100 | -- | 35/100 | 75/100 | -- | 31/100 | |
QuickMail.io | 47/100 | -- | 37/100 | 64/100 | -- | 42/100 | |
Atomic Mail Verifier | 47/100 | -- | 59/100 | 43/100 | -- | 41/100 | |
Copernica | 47/100 | 1/100 | 58/100 | 1/100 | 40/100 | 43/100 | |
Xverify | 47/100 | 38/100 | 52/100 | 4/100 | 32/100 | 17/100 | |
Driftrock | 47/100 | 21/100 | 41/100 | 43/100 | 20/100 | 17/100 | |
Leadberry | 45/100 | 58/100 | 42/100 | 9/100 | 29/100 | -- | |
Drip | 44/100 | 80/100 | 31/100 | -- | -- | 16/100 | |
Jangomail | 44/100 | -- | 54/100 | 20/100 | 35/100 | 18/100 | |
PersistIQ | 43/100 | -- | 43/100 | 48/100 | 2/100 | 26/100 | |
DailyStory | 43/100 | 33/100 | 42/100 | 16/100 | 27/100 | -- | |
Datacrush | 43/100 | 24/100 | 25/100 | 55/100 | -- | 14/100 | |
|
eMailChef | 41/100 | 21/100 | 22/100 | 55/100 | 7/100 | -- |
|
BigMailer | 41/100 | -- | 45/100 | 29/100 | 27/100 | -- |
|
Publicators | 41/100 | -- | 50/100 | 32/100 | 15/100 | -- |
SalesNexus | 40/100 | 1/100 | 26/100 | 40/100 | -- | 24/100 | |
Lead Champion | 40/100 | 46/100 | 43/100 | -- | 4/100 | -- | |
DirectIQ | 39/100 | -- | 40/100 | 22/100 | 12/100 | 12/100 | |
Apsis | 39/100 | -- | 46/100 | -- | 25/100 | 15/100 | |
|
Helpmonks | 39/100 | -- | 48/100 | 30/100 | 7/100 | 5/100 |
Zoho Campaigns | 37/100 | 85/100 | -- | -- | -- | -- | |
ManyChat | 35/100 | 77/100 | -- | -- | -- | -- | |
Sales-Push | 35/100 | -- | 40/100 | 37/100 | -- | -- | |
ReachMail | 35/100 | 14/100 | 20/100 | 9/100 | -- | 34/100 | |
Pinpointe | 35/100 | -- | 19/100 | 17/100 | -- | 44/100 | |
Mail250 | 35/100 | -- | 35/100 | 44/100 | -- | -- | |
Seventh Sense | 35/100 | -- | 29/100 | 12/100 | -- | 39/100 | |
|
Lucep | 35/100 | -- | 32/100 | 40/100 | -- | 4/100 |
|
Genoo | 33/100 | 29/100 | 32/100 | -- | 14/100 | -- |
Miraget | 33/100 | 14/100 | 2/100 | 59/100 | -- | -- | |
Mailee.me | 33/100 | -- | 37/100 | -- | -- | 36/100 | |
Mumara | 29/100 | -- | 24/100 | 41/100 | -- | -- | |
FireDrum | 29/100 | 1/100 | 30/100 | 32/100 | -- | -- | |
ExpressPigeon | 29/100 | -- | 23/100 | 8/100 | 10/100 | 21/100 | |
Perkuto | 29/100 | -- | 17/100 | 1/100 | 47/100 | -- | |
Vibetrace | 29/100 | -- | 26/100 | -- | -- | 38/100 | |
Jumplead | 29/100 | -- | 29/100 | -- | 1/100 | 31/100 | |
Email Checker | 29/100 | -- | 27/100 | 38/100 | -- | -- | |
Zurple | 29/100 | -- | 36/100 | -- | 13/100 | 13/100 | |
calltracking.ru | 29/100 | 64/100 | -- | -- | -- | -- | |
RightWave | 27/100 | -- | 38/100 | 12/100 | 9/100 | -- | |
|
EmailOctopus | 25/100 | 51/100 | -- | -- | -- | -- |
MassMailer | 25/100 | -- | 13/100 | 39/100 | -- | 2/100 | |
Exact Data | 25/100 | -- | 35/100 | 14/100 | -- | 6/100 | |
BuzzBuilder | 25/100 | 21/100 | 21/100 | -- | -- | 9/100 | |
RedCappi | 24/100 | -- | 14/100 | 34/100 | -- | -- | |
Ongage | 24/100 | -- | 23/100 | 6/100 | -- | 20/100 | |
|
Brytecore | 24/100 | 49/100 | -- | -- | -- | -- |
Evalanche | 21/100 | -- | 23/100 | -- | -- | 19/100 | |
Relenta | 21/100 | -- | 11/100 | 33/100 | -- | -- | |
Wyzebulb | 21/100 | 1/100 | 33/100 | 10/100 | -- | -- | |
|
MailKitchen | 21/100 | -- | 29/100 | 5/100 | -- | 7/100 |
eMercury | 21/100 | -- | 18/100 | 27/100 | -- | -- | |
LeadGibbon | 21/100 | -- | 17/100 | 14/100 | -- | 11/100 | |
EliteEmail | 19/100 | -- | 27/100 | -- | -- | 11/100 | |
MailZak | 19/100 | -- | 16/100 | -- | -- | 21/100 | |
WhatCounts | 19/100 | 37/100 | -- | -- | -- | -- | |
Pepo Campaigns | 17/100 | -- | 30/100 | -- | 5/100 | -- | |
|
MOBIT | 17/100 | -- | 25/100 | -- | -- | 8/100 |
Lead Guerrilla | 17/100 | -- | 10/100 | 25/100 | -- | -- | |
Mailing Manager | 15/100 | -- | 10/100 | 18/100 | -- | -- | |
Phonexa | 15/100 | 26/100 | -- | -- | -- | -- | |
Nurture | 15/100 | 18/100 | 8/100 | -- | -- | -- | |
Reach Marketing | 13/100 | -- | 15/100 | 6/100 | -- | -- | |
Leadgenerator.io | 13/100 | -- | 21/100 | -- | -- | -- | |
Callbox | 13/100 | 24/100 | -- | -- | -- | -- | |
Partner Marketing | 13/100 | -- | 18/100 | -- | 3/100 | -- | |
MaaxMarket | 13/100 | 14/100 | 8/100 | -- | -- | -- | |
MPZMail | 11/100 | 1/100 | 19/100 | -- | -- | -- | |
RightHello | 11/100 | -- | 1/100 | -- | 9/100 | 8/100 | |
Upscribe | 9/100 | -- | 13/100 | -- | -- | -- | |
Art of Emails | 9/100 | -- | 15/100 | -- | -- | -- | |
itracMarketer | 9/100 | -- | 15/100 | -- | -- | -- | |
Mailblast | 9/100 | -- | 11/100 | -- | -- | -- | |
ResponsePoint | 9/100 | -- | 12/100 | -- | -- | -- | |
Desiger Free Solutions | 6/100 | -- | 6/100 | -- | -- | -- | |
Webpower | 6/100 | -- | 6/100 | -- | -- | -- | |
ProspectR | 6/100 | -- | 9/100 | -- | -- | -- | |
|
persuasionworks | 6/100 | -- | 9/100 | -- | -- | -- |
Vision6 | 6/100 | 1/100 | 5/100 | -- | -- | -- | |
Delio | 6/100 | -- | 7/100 | -- | -- | -- | |
Automatr | 1/100 | -- | 3/100 | -- | -- | -- | |
CO-SENDER | 1/100 | -- | 4/100 | -- | -- | -- | |
Leadify | 1/100 | -- | 1/100 | -- | -- | -- | |
Instiller | 1/100 | -- | 5/100 | -- | -- | -- | |
1PointMail | 1/100 | 1/100 | -- | -- | -- | -- | |
SendSmith | 1/100 | -- | 4/100 | -- | -- | -- | |
|
Inboundio | 1/100 | -- | 2/100 | -- | -- | -- |
Netline Corporation | 1/100 | 1/100 | -- | -- | -- | -- | |
Leadonance | -- | -- | -- | -- | -- | -- | |
Goolara | -- | -- | -- | -- | -- | -- | |
mVizz | -- | -- | -- | -- | -- | -- | |
|
Sentopia | -- | -- | -- | -- | -- | -- |
|
Xert | -- | -- | -- | -- | -- | -- |
|
AccuValid | -- | -- | -- | -- | -- | -- |
MyBizMailer | -- | -- | -- | -- | -- | -- | |
Dynamic Leads | -- | -- | -- | -- | -- | -- | |
Savicom | -- | -- | -- | -- | -- | -- | |
Amazon SES | -- | -- | -- | -- | -- | -- | |
FindThatLead | -- | -- | -- | -- | -- | -- | |
Reasonable Spread | -- | -- | -- | -- | -- | -- | |
|
ToucBase | -- | -- | -- | -- | -- | -- |
366 Degrees | -- | -- | -- | -- | -- | -- | |
Edatis | -- | -- | -- | -- | -- | -- | |
Mustache | -- | -- | -- | -- | -- | -- | |
Velocity Software | -- | -- | -- | -- | -- | -- | |
Astonish Email | -- | -- | -- | -- | -- | -- | |
iPresso | -- | -- | -- | -- | -- | -- | |
Mailody | -- | -- | -- | -- | -- | -- | |
Maileon | -- | -- | -- | -- | -- | -- | |
APEX Pacific | -- | -- | -- | -- | -- | -- | |
Captavi | -- | -- | -- | -- | -- | -- | |
Saleshandy | -- | -- | -- | -- | -- | -- | |
PowerInbox | -- | -- | -- | -- | -- | -- | |
LeadsHook | -- | -- | -- | -- | -- | -- | |
Warbble | -- | -- | -- | -- | -- | -- | |
Charley | -- | -- | -- | -- | -- | -- |