Email Marketing Vendors

Email Marketing is one of the most competitive categories within Demand Generation, with 213 vendors tracked. The typical category in Demand Generation has 62 vendors tracked.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Email Marketing Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
MailChimp 100/100 99/100 100/100 100/100 98/100 100/100
HubSpot 100/100 100/100 100/100 100/100 100/100 100/100
Klaviyo 98/100 98/100 99/100 99/100 100/100 84/100
Mailerlite 98/100 94/100 96/100 97/100 94/100 97/100
 
Pardot 98/100 96/100 98/100 92/100 99/100 93/100
 
ConvertKit 98/100 90/100 97/100 97/100 94/100 94/100
Constant Contact 97/100 77/100 99/100 98/100 97/100 99/100
Marketo 97/100 95/100 97/100 89/100 96/100 93/100
AWeber 96/100 81/100 94/100 95/100 88/100 98/100
SendPulse 95/100 87/100 98/100 93/100 84/100 86/100
GetResponse 95/100 78/100 95/100 96/100 84/100 97/100
Mailjet 95/100 75/100 95/100 90/100 86/100 90/100
Omnisend 93/100 93/100 83/100 91/100 70/100 83/100
 
AVADA Commerce 93/100 88/100 87/100 80/100 87/100 75/100
ActiveCampaign 92/100 97/100 91/100 94/100 35/100 95/100
Privy 92/100 92/100 92/100 76/100 92/100 60/100
Campaign Monitor 91/100 85/100 91/100 87/100 50/100 96/100
ClickDimensions 91/100 79/100 90/100 67/100 88/100 85/100
 
SendGrid 90/100 44/100 92/100 95/100 82/100 92/100
iContact 90/100 73/100 84/100 83/100 82/100 82/100
Sailthru 90/100 84/100 94/100 64/100 95/100 68/100
FeedBlitz 89/100 70/100 90/100 70/100 78/100 88/100
Benchmark 89/100 72/100 85/100 66/100 71/100 88/100
Mad Mimi 88/100 42/100 89/100 78/100 74/100 91/100
Dotdigital 88/100 82/100 75/100 77/100 64/100 70/100
Mailmunch 87/100 91/100 66/100 79/100 51/100 73/100
Sender 86/100 67/100 73/100 84/100 53/100 76/100
Moosend 86/100 56/100 77/100 81/100 55/100 81/100
SparkPost 86/100 -- 93/100 81/100 93/100 78/100
Campaigner 84/100 38/100 86/100 53/100 81/100 77/100
Postmark 84/100 19/100 88/100 85/100 66/100 77/100
Sendlane 83/100 69/100 77/100 69/100 70/100 45/100
Litmus 83/100 -- 88/100 68/100 83/100 89/100
WiseStamp 83/100 -- 84/100 72/100 91/100 79/100
 
Mailgun 82/100 -- 83/100 92/100 57/100 85/100
Doppler 82/100 60/100 67/100 78/100 54/100 53/100
WhatCounts 81/100 39/100 87/100 46/100 78/100 56/100
Maropost 80/100 51/100 79/100 43/100 77/100 48/100
Elastic Email 80/100 -- 77/100 81/100 62/100 73/100
Stripo 80/100 1/100 74/100 88/100 61/100 67/100
Robly 79/100 -- 80/100 65/100 68/100 72/100
VerticalResponse 78/100 37/100 82/100 10/100 60/100 87/100
 
Hatchbuck 78/100 59/100 67/100 23/100 72/100 56/100
ActiveTrail 78/100 42/100 69/100 60/100 57/100 51/100
Bronto 76/100 74/100 64/100 15/100 53/100 65/100
SendX 76/100 45/100 62/100 62/100 42/100 61/100
ZeroBounce 76/100 -- 76/100 84/100 46/100 67/100
 
RichMedia Studio 75/100 51/100 75/100 45/100 69/100 29/100
EmailOnAcid 75/100 -- 71/100 73/100 44/100 74/100
Unisender 74/100 -- 80/100 87/100 30/100 61/100
 
Pure360 74/100 -- 70/100 61/100 72/100 53/100
MailPoet 73/100 -- 78/100 71/100 22/100 81/100
 
BirdSend 73/100 63/100 59/100 61/100 49/100 23/100
GreenRope 72/100 46/100 57/100 55/100 38/100 50/100
Market Hero 71/100 65/100 55/100 52/100 40/100 33/100
 
Delivra 71/100 47/100 68/100 21/100 76/100 32/100
Saleshandy 71/100 -- 60/100 90/100 32/100 63/100
Coherent Path 70/100 19/100 82/100 43/100 89/100 3/100
 
FanBridge 69/100 28/100 57/100 48/100 34/100 66/100
Retention Science 68/100 -- 79/100 18/100 80/100 49/100
Mailigen 68/100 30/100 56/100 73/100 11/100 57/100
GLAMI 68/100 57/100 86/100 45/100 38/100 --
Woodpecker 68/100 -- 62/100 85/100 22/100 58/100
SMTP 66/100 -- 71/100 57/100 65/100 32/100
 
NiftyImages 66/100 1/100 65/100 75/100 58/100 25/100
emarketeer 66/100 35/100 61/100 3/100 76/100 44/100
Plezi 64/100 58/100 47/100 58/100 13/100 37/100
vbout 64/100 -- 63/100 67/100 56/100 28/100
inxmail 64/100 -- 72/100 34/100 45/100 63/100
LiveClicker 63/100 15/100 72/100 7/100 75/100 38/100
Seguno 63/100 71/100 69/100 3/100 63/100 --
Netline Corporation 62/100 1/100 70/100 47/100 48/100 35/100
SocketLabs 62/100 -- 74/100 23/100 63/100 40/100
Freshmail 61/100 23/100 54/100 49/100 16/100 50/100
SalesFusion 61/100 -- 41/100 36/100 66/100 52/100
Emma 60/100 -- 66/100 25/100 19/100 79/100
Force24 59/100 60/100 64/100 -- 59/100 --
Jilt 59/100 55/100 40/100 21/100 24/100 43/100
Xink 59/100 -- 81/100 2/100 90/100 12/100
Netcore 58/100 -- 47/100 74/100 -- 59/100
Automizy 58/100 1/100 46/100 71/100 6/100 55/100
MailRelay 56/100 -- 52/100 50/100 -- 70/100
Phonexa 56/100 28/100 54/100 20/100 27/100 45/100
MailUp 56/100 15/100 43/100 50/100 18/100 48/100
Remarkety 56/100 32/100 60/100 12/100 45/100 26/100
Envoke 55/100 36/100 48/100 29/100 32/100 23/100
Voilanorbert 55/100 -- 49/100 30/100 17/100 71/100
bant.io B2B Lead Generation Linkedin Automation 53/100 53/100 32/100 52/100 24/100 1/100
LionDesk 53/100 -- 45/100 53/100 36/100 28/100
Stensul 53/100 -- 57/100 57/100 50/100 1/100
Cakemail 53/100 -- 50/100 27/100 39/100 47/100
Hey Oliver 50/100 49/100 44/100 63/100 1/100 --
 
StreamSend 50/100 -- 50/100 -- 42/100 65/100
SnapRetail 50/100 15/100 53/100 35/100 20/100 34/100
ClickBack 50/100 66/100 31/100 25/100 30/100 5/100
Publicate 50/100 -- 59/100 17/100 25/100 58/100
Interspire 48/100 -- 48/100 36/100 -- 64/100
Copernica 48/100 1/100 65/100 1/100 41/100 41/100
Xverify 48/100 40/100 55/100 4/100 34/100 17/100
Driftrock 48/100 23/100 46/100 41/100 19/100 18/100
Email Hippo 47/100 -- 39/100 75/100 -- 30/100
QuickMail.io 46/100 -- 35/100 64/100 -- 41/100
Leadberry 46/100 62/100 35/100 9/100 30/100 --
Atomic Mail Verifier 46/100 -- 59/100 41/100 -- 40/100
Drip 45/100 86/100 30/100 -- -- 16/100
Jangomail 44/100 -- 53/100 19/100 36/100 19/100
Datacrush 43/100 26/100 24/100 54/100 -- 14/100
PersistIQ 42/100 -- 39/100 47/100 2/100 26/100
DailyStory 42/100 32/100 38/100 15/100 27/100 --
PowerInbox 42/100 -- 37/100 59/100 -- 16/100
 
eMailChef 41/100 23/100 21/100 55/100 7/100 --
 
BigMailer 41/100 -- 45/100 28/100 28/100 --
 
Publicators 40/100 -- 51/100 31/100 15/100 --
 
Helpmonks 40/100 -- 51/100 29/100 7/100 5/100
SalesNexus 38/100 1/100 26/100 39/100 -- 24/100
 
Genoo 38/100 31/100 41/100 -- 14/100 --
DirectIQ 38/100 -- 42/100 22/100 12/100 12/100
 
Oracle Eloqua 38/100 89/100 -- -- -- --
Lead Champion 38/100 42/100 42/100 -- 4/100 --
ManyChat 36/100 83/100 -- -- -- --
Apsis 36/100 -- 44/100 -- 25/100 15/100
Pinpointe 34/100 -- 19/100 16/100 -- 43/100
Miraget 34/100 15/100 2/100 59/100 -- --
Zoho Campaigns 34/100 80/100 -- -- -- --
Mail250 34/100 -- 33/100 43/100 -- --
Seventh Sense 34/100 -- 28/100 11/100 -- 38/100
Sales-Push 33/100 -- 38/100 36/100 -- --
 
Lucep 33/100 -- 31/100 39/100 -- 4/100
Jumplead 31/100 -- 36/100 -- 1/100 30/100
Mailee.me 31/100 -- 35/100 -- -- 35/100
calltracking.ru 31/100 68/100 -- -- -- --
Mumara 29/100 -- 24/100 40/100 -- --
ExpressPigeon 29/100 -- 23/100 8/100 10/100 22/100
Perkuto 29/100 -- 17/100 1/100 47/100 --
Targetbay 29/100 64/100 -- -- -- --
Vibetrace 29/100 -- 25/100 -- -- 37/100
Email Checker 29/100 -- 27/100 37/100 -- --
FireDrum 27/100 1/100 28/100 31/100 -- --
RightWave 27/100 -- 37/100 12/100 9/100 --
Zurple 27/100 -- 34/100 -- 13/100 13/100
 
EmailOctopus 24/100 54/100 -- -- -- --
MassMailer 24/100 -- 12/100 38/100 -- 2/100
Exact Data 24/100 -- 33/100 14/100 -- 6/100
BuzzBuilder 24/100 23/100 20/100 -- -- 9/100
RedCappi 23/100 -- 14/100 33/100 -- --
Ongage 23/100 -- 22/100 6/100 -- 20/100
 
Brytecore 23/100 49/100 -- -- -- --
Evalanche 20/100 -- 22/100 -- -- 20/100
Relenta 20/100 -- 11/100 32/100 -- --
Wyzebulb 20/100 1/100 32/100 9/100 -- --
eMercury 20/100 -- 18/100 26/100 -- --
LeadGibbon 20/100 -- 17/100 14/100 -- 10/100
EliteEmail 19/100 -- 27/100 -- -- 11/100
 
MailKitchen 19/100 -- 28/100 5/100 -- 7/100
MailZak 19/100 -- 16/100 -- -- 21/100
Pepo Campaigns 16/100 -- 29/100 -- 5/100 --
 
MOBIT 16/100 -- 24/100 -- -- 8/100
Lead Guerrilla 16/100 -- 10/100 25/100 -- --
Springbot 16/100 34/100 -- -- -- --
Mailing Manager 15/100 -- 10/100 17/100 -- --
Nurture 15/100 19/100 8/100 -- -- --
Callbox 15/100 26/100 -- -- -- --
Reach Marketing 13/100 -- 15/100 6/100 -- --
Leadgenerator.io 13/100 -- 21/100 -- -- --
Partner Marketing 13/100 -- 18/100 -- 3/100 --
MaaxMarket 13/100 15/100 8/100 -- -- --
MPZMail 11/100 1/100 19/100 -- -- --
RightHello 11/100 -- 1/100 -- 8/100 8/100
ReachMail 9/100 15/100 -- -- -- --
Upscribe 9/100 -- 13/100 -- -- --
Art of Emails 9/100 -- 15/100 -- -- --
itracMarketer 9/100 -- 15/100 -- -- --
Mailblast 9/100 -- 11/100 -- -- --
ResponsePoint 9/100 -- 12/100 -- -- --
Desiger Free Solutions 6/100 -- 6/100 -- -- --
Webpower 6/100 -- 6/100 -- -- --
ProspectR 6/100 -- 9/100 -- -- --
 
persuasionworks 6/100 -- 9/100 -- -- --
Vision6 6/100 1/100 5/100 -- -- --
Delio 6/100 -- 7/100 -- -- --
Automatr 1/100 -- 3/100 -- -- --
CO-SENDER 1/100 -- 4/100 -- -- --
Leadify 1/100 -- 1/100 -- -- --
Instiller 1/100 -- 5/100 -- -- --
1PointMail 1/100 1/100 -- -- -- --
SendSmith 1/100 -- 4/100 -- -- --
 
Inboundio 1/100 -- 2/100 -- -- --
Leadonance -- -- -- -- -- --
Goolara -- -- -- -- -- --
mVizz -- -- -- -- -- --
 
Sentopia -- -- -- -- -- --
 
Xert -- -- -- -- -- --
 
AccuValid -- -- -- -- -- --
MyBizMailer -- -- -- -- -- --
Dynamic Leads -- -- -- -- -- --
Savicom -- -- -- -- -- --
Amazon SES -- -- -- -- -- --
FindThatLead -- -- -- -- -- --
Reasonable Spread -- -- -- -- -- --
 
ToucBase -- -- -- -- -- --
366 Degrees -- -- -- -- -- --
Edatis -- -- -- -- -- --
Mustache -- -- -- -- -- --
Velocity Software -- -- -- -- -- --
Astonish Email -- -- -- -- -- --
iPresso -- -- -- -- -- --
Mailody -- -- -- -- -- --
Maileon -- -- -- -- -- --
APEX Pacific -- -- -- -- -- --
Captavi -- -- -- -- -- --
LeadsHook -- -- -- -- -- --
Warbble -- -- -- -- -- --
Charley -- -- -- -- -- --