Top web technologies used by Italy companies

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 3082 / 4418 (69.76%) Italy companies
#2 Google Analytics	Used by 2273 / 4418 (51.45%) Italy companies
#3 Wordpress	Used by 1785 / 4418 (40.4%) Italy companies
#4 Google	Used by 1557 / 4418 (35.24%) Italy companies
#5 Facebook Ads	Used by 1543 / 4418 (34.93%) Italy companies
#6 Google Ads	Used by 1048 / 4418 (23.72%) Italy companies
#7 Cloudflare	Used by 1045 / 4418 (23.65%) Italy companies
#8 iubenda	Used by 1008 / 4418 (22.82%) Italy companies
#9 YouTube	Used by 630 / 4418 (14.26%) Italy companies
#10 CookieBot	Used by 619 / 4418 (14.01%) Italy companies

Most Popular Web Technologies for Italy Companies by Category

This section shows top vendors broken out by category based on Italy adoption.

Most Used CRM Vendors Among Italy Companies

Browse all CRM vendors

HubSpot

Ranked#1of 6
on usage

Used by 162 of 4418 companies in this segment.

Salesforce

Ranked#2of 6
on usage

Used by 43 of 4418 companies in this segment.

Zoho

Ranked#3of 6
on usage

Used by 27 of 4418 companies in this segment.

FreshWorks

Ranked#4of 6
on usage

Used by 11 of 4418 companies in this segment.

AgileCRM

Ranked#5of 6
on usage

Used by 6 of 4418 companies in this segment.

Infusionsoft

Ranked#6of 6
on usage

Used by 5 of 4418 companies in this segment.

Most Used Chat Vendors Among Italy Companies

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Tawk.to

Ranked#1of 9
on usage

Used by 65 of 4418 companies in this segment.

LiveChat

Ranked#2of 9
on usage

Used by 27 of 4418 companies in this segment.

Tidio Chat

Ranked#3of 9
on usage

Used by 25 of 4418 companies in this segment.

Smartsupp

Ranked#4of 9
on usage

Used by 21 of 4418 companies in this segment.

Intercom

Ranked#5of 9
on usage

Used by 17 of 4418 companies in this segment.

FreshWorks

Ranked#6of 9
on usage

Used by 11 of 4418 companies in this segment.

Most Used Surveys Vendors Among Italy Companies

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Qualtrics

Ranked#1of 1
on usage

Used by 6 of 4418 companies in this segment.

Most Used Video Hosting Vendors Among Italy Companies

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YouTube

Ranked#1of 9
on usage

Used by 630 of 4418 companies in this segment.

Vimeo

Ranked#2of 9
on usage

Used by 206 of 4418 companies in this segment.

TikTok

Ranked#3of 9
on usage

Used by 123 of 4418 companies in this segment.

Brightcove

Ranked#4of 9
on usage

Used by 28 of 4418 companies in this segment.

brid.tv

Ranked#5of 9
on usage

Used by 23 of 4418 companies in this segment.

JW Player

Ranked#6of 9
on usage

Used by 17 of 4418 companies in this segment.

Most Used Data Providers Vendors Among Italy Companies

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TowerData

Ranked#1of 7
on usage

Used by 88 of 4418 companies in this segment.

Neustar

Ranked#2of 7
on usage

Used by 86 of 4418 companies in this segment.

LiveRamp

Ranked#3of 7
on usage

Used by 52 of 4418 companies in this segment.

LiveIntent

Ranked#4of 7
on usage

Used by 49 of 4418 companies in this segment.

33Across

Ranked#5of 7
on usage

Used by 47 of 4418 companies in this segment.

Yandex

Ranked#6of 7
on usage

Used by 46 of 4418 companies in this segment.

Most Used Privacy & GDPR Vendors Among Italy Companies

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iubenda

Ranked#1of 9
on usage

Used by 1008 of 4418 companies in this segment.

CookieBot

Ranked#2of 9
on usage

Used by 619 of 4418 companies in this segment.

CookieLaw

Ranked#3of 9
on usage

Used by 188 of 4418 companies in this segment.

IAB Europe

Ranked#4of 9
on usage

Used by 72 of 4418 companies in this segment.

Cookie-Script

Ranked#5of 9
on usage

Used by 68 of 4418 companies in this segment.

CookieYes

Ranked#6of 9
on usage

Used by 66 of 4418 companies in this segment.

Most Used Tag Management Vendors Among Italy Companies

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Google Tag Manager

Ranked#1of 3
on usage

Used by 3082 of 4418 companies in this segment.

Tealium

Ranked#2of 3
on usage

Used by 25 of 4418 companies in this segment.

Segment

Ranked#3of 3
on usage

Used by 9 of 4418 companies in this segment.

Most Used Video Creation Vendors Among Italy Companies

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TikTok

Ranked#1of 2
on usage

Used by 123 of 4418 companies in this segment.

Vidoomy

Ranked#2of 2
on usage

Used by 6 of 4418 companies in this segment.

Most Used Data Management Vendors Among Italy Companies

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Adobe Audience Manager

Ranked#1of 9
on usage

Used by 131 of 4418 companies in this segment.

The Trade Desk

Ranked#2of 9
on usage

Used by 126 of 4418 companies in this segment.

Lotame

Ranked#3of 9
on usage

Used by 117 of 4418 companies in this segment.

Oracle DMP

Ranked#4of 9
on usage

Used by 72 of 4418 companies in this segment.

AdForm

Ranked#5of 9
on usage

Used by 67 of 4418 companies in this segment.

Eyeota

Ranked#6of 9
on usage

Used by 49 of 4418 companies in this segment.

Most Used Email Marketing Vendors Among Italy Companies

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MailChimp

Ranked#1of 9
on usage

Used by 170 of 4418 companies in this segment.

HubSpot

Ranked#2of 9
on usage

Used by 162 of 4418 companies in this segment.

Klaviyo

Ranked#3of 9
on usage

Used by 69 of 4418 companies in this segment.

ActiveCampaign

Ranked#4of 9
on usage

Used by 58 of 4418 companies in this segment.

Lead Champion

Ranked#5of 9
on usage

Used by 21 of 4418 companies in this segment.

Mailgun

Ranked#6of 9
on usage

Used by 21 of 4418 companies in this segment.

Most Used Customer Service Vendors Among Italy Companies

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Zendesk

Ranked#1of 3
on usage

Used by 160 of 4418 companies in this segment.

Intercom

Ranked#2of 3
on usage

Used by 17 of 4418 companies in this segment.

Crisp.im

Ranked#3of 3
on usage

Used by 9 of 4418 companies in this segment.

Most Used E-Commerce Carts Vendors Among Italy Companies

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WooCommerce

Ranked#1of 9
on usage

Used by 297 of 4418 companies in this segment.

Shopify

Ranked#2of 9
on usage

Used by 131 of 4418 companies in this segment.

Doofinder

Ranked#3of 9
on usage

Used by 50 of 4418 companies in this segment.

Hextom

Ranked#4of 9
on usage

Used by 14 of 4418 companies in this segment.

Rakuten

Ranked#5of 9
on usage

Used by 12 of 4418 companies in this segment.

Back in Stock

Ranked#6of 9
on usage

Used by 8 of 4418 companies in this segment.

Most Used Visitor Tracking Vendors Among Italy Companies

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Leadfeeder

Ranked#1of 5
on usage

Used by 19 of 4418 companies in this segment.

Intent IQ

Ranked#2of 5
on usage

Used by 16 of 4418 companies in this segment.

Bombora

Ranked#3of 5
on usage

Used by 12 of 4418 companies in this segment.

Leadinfo

Ranked#4of 5
on usage

Used by 8 of 4418 companies in this segment.

Albacross Website Tracking

Ranked#5of 5
on usage

Used by 7 of 4418 companies in this segment.

Most Used Website Builders Vendors Among Italy Companies

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jQuery

Ranked#1of 8
on usage

Used by 433 of 4418 companies in this segment.

Shopify

Ranked#2of 8
on usage

Used by 131 of 4418 companies in this segment.

Wix

Ranked#3of 8
on usage

Used by 19 of 4418 companies in this segment.

Weglot

Ranked#4of 8
on usage

Used by 13 of 4418 companies in this segment.

Squarespace

Ranked#5of 8
on usage

Used by 7 of 4418 companies in this segment.

Qikify

Ranked#6of 8
on usage

Used by 7 of 4418 companies in this segment.

Most Used Website Security Vendors Among Italy Companies

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GlobalSign GMO Internet, Inc.

Ranked#1of 1
on usage

Used by 63 of 4418 companies in this segment.

Most Used Employee Advocacy Vendors Among Italy Companies

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SAP SuccessFactors

Ranked#1of 1
on usage

Used by 6 of 4418 companies in this segment.

Most Used Product Analytics Vendors Among Italy Companies

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Mixpanel

Ranked#1of 3
on usage

Used by 11 of 4418 companies in this segment.

Heap Inc

Ranked#2of 3
on usage

Used by 7 of 4418 companies in this segment.

Amplitude

Ranked#3of 3
on usage

Used by 6 of 4418 companies in this segment.

Most Used Native Advertising Vendors Among Italy Companies

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Outbrain

Ranked#1of 7
on usage

Used by 81 of 4418 companies in this segment.

Nativo

Ranked#2of 7
on usage

Used by 47 of 4418 companies in this segment.

AdYouLike

Ranked#3of 7
on usage

Used by 44 of 4418 companies in this segment.

Disqus

Ranked#4of 7
on usage

Used by 43 of 4418 companies in this segment.

Taboola

Ranked#5of 7
on usage

Used by 43 of 4418 companies in this segment.

Bidtellect

Ranked#6of 7
on usage

Used by 11 of 4418 companies in this segment.

Most Used Payment Processing Vendors Among Italy Companies

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Stripe

Ranked#1of 5
on usage

Used by 93 of 4418 companies in this segment.

PayPal

Ranked#2of 5
on usage

Used by 76 of 4418 companies in this segment.

klarna

Ranked#3of 5
on usage

Used by 45 of 4418 companies in this segment.

Amazon Pay

Ranked#4of 5
on usage

Used by 18 of 4418 companies in this segment.

Braintree

Ranked#5of 5
on usage

Used by 7 of 4418 companies in this segment.

Most Used Project Management Vendors Among Italy Companies

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Atlassian

Ranked#1of 1
on usage

Used by 47 of 4418 companies in this segment.

Most Used Push Notifications Vendors Among Italy Companies

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OneSignal

Ranked#1of 2
on usage

Used by 86 of 4418 companies in this segment.

PushOwl

Ranked#2of 2
on usage

Used by 8 of 4418 companies in this segment.

Most Used Search Advertising Vendors Among Italy Companies

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Google Ads

Ranked#1of 4
on usage

Used by 1048 of 4418 companies in this segment.

Bing Ads

Ranked#2of 4
on usage

Used by 335 of 4418 companies in this segment.

Click Cease

Ranked#3of 4
on usage

Used by 12 of 4418 companies in this segment.

Searchanise

Ranked#4of 4
on usage

Used by 5 of 4418 companies in this segment.

Most Used Affiliate Marketing Vendors Among Italy Companies

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awin

Ranked#1of 3
on usage

Used by 54 of 4418 companies in this segment.

Tradedoubler

Ranked#2of 3
on usage

Used by 17 of 4418 companies in this segment.

Rakuten Marketing

Ranked#3of 3
on usage

Used by 7 of 4418 companies in this segment.

Most Used Interactive Content Vendors Among Italy Companies

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Gravity Forms

Ranked#1of 3
on usage

Used by 58 of 4418 companies in this segment.

Typeform

Ranked#2of 3
on usage

Used by 10 of 4418 companies in this segment.

Qualtrics

Ranked#3of 3
on usage

Used by 6 of 4418 companies in this segment.

Most Used Certificate Authority Vendors Among Italy Companies

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Let's Encrypt

Ranked#1of 3
on usage

Used by 137 of 4418 companies in this segment.

DigiCert

Ranked#2of 3
on usage

Used by 107 of 4418 companies in this segment.

comodo ca

Ranked#3of 3
on usage

Used by 51 of 4418 companies in this segment.

Most Used Marketing Attribution Vendors Among Italy Companies

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Beachfront Media

Ranked#1of 1
on usage

Used by 7 of 4418 companies in this segment.

Most Used Popup & Form Builders Vendors Among Italy Companies

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OptInMonster

Ranked#1of 5
on usage

Used by 33 of 4418 companies in this segment.

Getsitecontrol

Ranked#2of 5
on usage

Used by 13 of 4418 companies in this segment.

SuMo

Ranked#3of 5
on usage

Used by 9 of 4418 companies in this segment.

Optimonk

Ranked#4of 5
on usage

Used by 6 of 4418 companies in this segment.

Sleeknote

Ranked#5of 5
on usage

Used by 6 of 4418 companies in this segment.

Most Used Appointment Scheduling Vendors Among Italy Companies

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Calendly

Ranked#1of 1
on usage

Used by 10 of 4418 companies in this segment.

Most Used Performance Monitoring Vendors Among Italy Companies

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New Relic

Ranked#1of 5
on usage

Used by 72 of 4418 companies in this segment.

Sentry

Ranked#2of 5
on usage

Used by 40 of 4418 companies in this segment.

Datadog

Ranked#3of 5
on usage

Used by 23 of 4418 companies in this segment.

Pingdom

Ranked#4of 5
on usage

Used by 18 of 4418 companies in this segment.

Dynatrace

Ranked#5of 5
on usage

Used by 8 of 4418 companies in this segment.

Most Used Reviews & Testimonials Vendors Among Italy Companies

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TrustPilot

Ranked#1of 4
on usage

Used by 139 of 4418 companies in this segment.

Trustindex

Ranked#2of 4
on usage

Used by 11 of 4418 companies in this segment.

Judge.me

Ranked#3of 4
on usage

Used by 9 of 4418 companies in this segment.

G2 Crowd

Ranked#4of 4
on usage

Used by 5 of 4418 companies in this segment.

Most Used Television Advertising Vendors Among Italy Companies

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Nielsen

Ranked#1of 3
on usage

Used by 84 of 4418 companies in this segment.

Apple

Ranked#2of 3
on usage

Used by 75 of 4418 companies in this segment.

Beachfront Media

Ranked#3of 3
on usage

Used by 7 of 4418 companies in this segment.

Most Used User Session Recording Vendors Among Italy Companies

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Hotjar

Ranked#1of 7
on usage

Used by 376 of 4418 companies in this segment.

Microsoft Clarity

Ranked#2of 7
on usage

Used by 206 of 4418 companies in this segment.

Smartlook

Ranked#3of 7
on usage

Used by 33 of 4418 companies in this segment.

Mouseflow

Ranked#4of 7
on usage

Used by 16 of 4418 companies in this segment.

Crazy Egg

Ranked#5of 7
on usage

Used by 16 of 4418 companies in this segment.

Zoho PageSense

Ranked#6of 7
on usage

Used by 6 of 4418 companies in this segment.

Most Used Web & Mobile Analytics Vendors Among Italy Companies

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Google Analytics

Ranked#1of 9
on usage

Used by 2273 of 4418 companies in this segment.

Hotjar

Ranked#2of 9
on usage

Used by 376 of 4418 companies in this segment.

Quantcast

Ranked#3of 9
on usage

Used by 141 of 4418 companies in this segment.

Moat

Ranked#4of 9
on usage

Used by 134 of 4418 companies in this segment.

Adobe

Ranked#5of 9
on usage

Used by 57 of 4418 companies in this segment.

Matomo

Ranked#6of 9
on usage

Used by 53 of 4418 companies in this segment.

Most Used Account-Based Marketing Vendors Among Italy Companies

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Demandbase

Ranked#1of 1
on usage

Used by 6 of 4418 companies in this segment.

Most Used Social Media Management Vendors Among Italy Companies

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Twitter

Ranked#1of 9
on usage

Used by 274 of 4418 companies in this segment.

AddThis

Ranked#2of 9
on usage

Used by 185 of 4418 companies in this segment.

AddToAny

Ranked#3of 9
on usage

Used by 159 of 4418 companies in this segment.

ShareThis

Ranked#4of 9
on usage

Used by 89 of 4418 companies in this segment.

Juicer

Ranked#5of 9
on usage

Used by 14 of 4418 companies in this segment.

ProveSource

Ranked#6of 9
on usage

Used by 7 of 4418 companies in this segment.

Most Used Website Personalization Vendors Among Italy Companies

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Google Optimize

Ranked#1of 6
on usage

Used by 99 of 4418 companies in this segment.

Clerk.io

Ranked#2of 6
on usage

Used by 41 of 4418 companies in this segment.

Weborama

Ranked#3of 6
on usage

Used by 11 of 4418 companies in this segment.

A/B Tasty

Ranked#4of 6
on usage

Used by 10 of 4418 companies in this segment.

NitroPack

Ranked#5of 6
on usage

Used by 6 of 4418 companies in this segment.

DynamicYield

Ranked#6of 6
on usage

Used by 6 of 4418 companies in this segment.

Most Used Competitive Intelligence Vendors Among Italy Companies

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Moat

Ranked#1of 1
on usage

Used by 134 of 4418 companies in this segment.

Most Used Content Delivery Network Vendors Among Italy Companies

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Cloudflare

Ranked#1of 1
on usage

Used by 1045 of 4418 companies in this segment.

Most Used Social Media Advertising Vendors Among Italy Companies

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Facebook Ads

Ranked#1of 6
on usage

Used by 1543 of 4418 companies in this segment.

Google Ads

Ranked#2of 6
on usage

Used by 1048 of 4418 companies in this segment.

LinkedIn Ads

Ranked#3of 6
on usage

Used by 411 of 4418 companies in this segment.

Pinterest Business

Ranked#4of 6
on usage

Used by 133 of 4418 companies in this segment.

Instagram

Ranked#5of 6
on usage

Used by 23 of 4418 companies in this segment.

Snapchat

Ranked#6of 6
on usage

Used by 6 of 4418 companies in this segment.

Most Used Content Management System Vendors Among Italy Companies

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Wordpress

Ranked#1of 1
on usage

Used by 1785 of 4418 companies in this segment.

Most Used Landing Page Optimization Vendors Among Italy Companies

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VWO

Ranked#1of 6
on usage

Used by 21 of 4418 companies in this segment.

Unbounce

Ranked#2of 6
on usage

Used by 17 of 4418 companies in this segment.

A/B Tasty

Ranked#3of 6
on usage

Used by 10 of 4418 companies in this segment.

Instapage

Ranked#4of 6
on usage

Used by 10 of 4418 companies in this segment.

optimizely

Ranked#5of 6
on usage

Used by 7 of 4418 companies in this segment.

Convert

Ranked#6of 6
on usage

Used by 5 of 4418 companies in this segment.

Most Used Call Analytics & Telephony Vendors Among Italy Companies

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Elevar

Ranked#1of 1
on usage

Used by 7 of 4418 companies in this segment.

Most Used Marketing Automation Platform Vendors Among Italy Companies

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MailChimp

Ranked#1of 6
on usage

Used by 170 of 4418 companies in this segment.

HubSpot

Ranked#2of 6
on usage

Used by 162 of 4418 companies in this segment.

ShinyStat

Ranked#3of 6
on usage

Used by 47 of 4418 companies in this segment.

Pardot

Ranked#4of 6
on usage

Used by 18 of 4418 companies in this segment.

AVADA Commerce

Ranked#5of 6
on usage

Used by 5 of 4418 companies in this segment.

Marketo

Ranked#6of 6
on usage

Used by 5 of 4418 companies in this segment.

Most Used Customer Data Platforms (CDPs) Vendors Among Italy Companies

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Tapad

Ranked#1of 7
on usage

Used by 84 of 4418 companies in this segment.

Salesforce Audience Studio

Ranked#2of 7
on usage

Used by 39 of 4418 companies in this segment.

Tealium

Ranked#3of 7
on usage

Used by 25 of 4418 companies in this segment.

Zeotap

Ranked#4of 7
on usage

Used by 20 of 4418 companies in this segment.

SALESmanago

Ranked#5of 7
on usage

Used by 18 of 4418 companies in this segment.

Segment

Ranked#6of 7
on usage

Used by 9 of 4418 companies in this segment.

Most Used Display & Programmatic Advertising Vendors Among Italy Companies

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Facebook Ads

Ranked#1of 9
on usage

Used by 1543 of 4418 companies in this segment.

Google Ads

Ranked#2of 9
on usage

Used by 1048 of 4418 companies in this segment.

LinkedIn Ads

Ranked#3of 9
on usage

Used by 411 of 4418 companies in this segment.

Google Adsense

Ranked#4of 9
on usage

Used by 262 of 4418 companies in this segment.

Criteo

Ranked#5of 9
on usage

Used by 138 of 4418 companies in this segment.

Moat

Ranked#6of 9
on usage

Used by 134 of 4418 companies in this segment.

Web Technologies Used by Italy Companies

Top 10 Web Technologies For Italy Companies

Most Popular Web Technologies for Italy Companies by Category

Most Used CRM Vendors Among Italy Companies

Most Used Chat Vendors Among Italy Companies

Most Used Surveys Vendors Among Italy Companies

Most Used Video Hosting Vendors Among Italy Companies

Most Used Data Providers Vendors Among Italy Companies

Most Used Privacy & GDPR Vendors Among Italy Companies

Most Used Tag Management Vendors Among Italy Companies

Most Used Video Creation Vendors Among Italy Companies

Most Used Data Management Vendors Among Italy Companies

Most Used Email Marketing Vendors Among Italy Companies

Most Used Customer Service Vendors Among Italy Companies

Most Used E-Commerce Carts Vendors Among Italy Companies

Most Used Visitor Tracking Vendors Among Italy Companies

Most Used Website Builders Vendors Among Italy Companies

Most Used Website Security Vendors Among Italy Companies

Most Used Employee Advocacy Vendors Among Italy Companies

Most Used Product Analytics Vendors Among Italy Companies

Most Used Native Advertising Vendors Among Italy Companies

Most Used Payment Processing Vendors Among Italy Companies

Most Used Project Management Vendors Among Italy Companies

Most Used Push Notifications Vendors Among Italy Companies

Most Used Search Advertising Vendors Among Italy Companies

Most Used Affiliate Marketing Vendors Among Italy Companies

Most Used Interactive Content Vendors Among Italy Companies

Most Used Certificate Authority Vendors Among Italy Companies

Most Used Marketing Attribution Vendors Among Italy Companies

Most Used Popup & Form Builders Vendors Among Italy Companies

Most Used Appointment Scheduling Vendors Among Italy Companies

Most Used Performance Monitoring Vendors Among Italy Companies

Most Used Reviews & Testimonials Vendors Among Italy Companies

Most Used Television Advertising Vendors Among Italy Companies

Most Used User Session Recording Vendors Among Italy Companies

Most Used Web & Mobile Analytics Vendors Among Italy Companies

Most Used Account-Based Marketing Vendors Among Italy Companies

Most Used Social Media Management Vendors Among Italy Companies

Most Used Website Personalization Vendors Among Italy Companies

Most Used Competitive Intelligence Vendors Among Italy Companies

Most Used Content Delivery Network Vendors Among Italy Companies

Most Used Social Media Advertising Vendors Among Italy Companies

Most Used Content Management System Vendors Among Italy Companies

Most Used Landing Page Optimization Vendors Among Italy Companies

Most Used Call Analytics & Telephony Vendors Among Italy Companies

Most Used Marketing Automation Platform Vendors Among Italy Companies

Most Used Customer Data Platforms (CDPs) Vendors Among Italy Companies

Most Used Display & Programmatic Advertising Vendors Among Italy Companies

Companies in the Italy Segment