Google Analytics Customer Insights

Company Description:

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Connect with Google Analytics

Website: https://analytics.google.com/

Industry: Internet

Location: Mountain View, California, United States

Employees: 10001+

Founded: 1998

* Company data provided by People Data Labs

Google Analytics Customer Profile

Google Analytics Customer Growth Rate

Google Analytics has 726275 customers in our database. View their customer count and growth rate over time in the chart below.

Sample Size: 726275

* Last Updated: 2024-03-18 00:01:19 UTC

Google Analytics Customer List

Download a CSV of Google Analytics's customer list of 726275 customers.

We capture this data based on javascript, cookies, tracking pixels and other references on the customer website that we've matched back to Google Analytics.

Google Analytics Customer List Preview

Customer Name	Overall Traffic Rank	City	Country	Founded	Industry	Employees
Google	1	Mountain View	United States	1998	Internet	10001+
Bing Ads	4	Redmond	United States	1975	Computer Software	10001+
Apple	6	Cupertino	United States	1976	Consumer Electronics	10001+
YouTube	8	San Bruno	United States	2005	Internet	1001-5000
Twitter Ads	12	San Francisco	United States	2006	Internet	1001-5000
Cloudflare	19	San Francisco	United States	2009	Information Technology And Services	1001-5000
WordPress.org	40		United States		Internet	51-200
ubiquiti networks	43	New York	United States	2005	Telecommunications	501-1000
DigiCert	44	Lehi	United States	2003	Computer & Network Security	1001-5000
Yahoo!	47	Sunnyvale	United States	1994	Internet	10001+

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Google Analytics Customers by Employee Count

Employee Count	% of Customers	# of Customers
11-50 employees	31%	90350
1-10 employees	22%	64678
51-200 employees	20%	58514
201-500 employees	10%	29624
1001-5000 employees	6%	19125
501-1000 employees	5%	15674
10001+ employees	1%	5246
5001-10000 employees	1%	4049
2-10 employees	0%	534
Other employees	0%	1

Sample Size: 287795 Google Analytics customers with Employee Count data

Google Analytics Customers by Country (HQ)

Country (HQ)	% of Customers	# of Customers
United States	65%	132208
United Kingdom	9%	18484
Canada	5%	11803
India	5%	11413
Australia	3%	6791
France	2%	6041
Netherlands	2%	5790
Spain	2%	5172
Germany	2%	4047
Other	0%	210

Sample Size: 201959 Google Analytics customers with Country (HQ) data

Google Analytics Customers by Industry

Industry	% of Customers	# of Customers
Information Technology And Services	19%	17479
Internet	14%	13550
Computer Software	13%	12481
Retail	10%	10005
Marketing And Advertising	10%	9782
Non-Profit Organization Management	8%	8078
Financial Services	8%	7607
Education Management	6%	6153
Higher Education	6%	6078
Other	0%	138

Sample Size: 91351 Google Analytics customers with Industry data

Google Analytics Competitive Profile

Google Analytics compared to other Web & Mobile Analytics companies

Google Analytics Customer Growth vs. other Web & Mobile Analytics Vendors

For comparison, we've added customer growth rates for the most widely used vendors in the Web & Mobile Analytics category - alongside Google Analytics.

* Additions and Removals reflect additions and removals of domains associated with the vendor. Signficant changes to implementation for a vendor can cause that change to be reflected as a gain or loss of that customer.

Closest Web & Mobile Analytics Competitors to Google Analytics

We're tracking 82 vendors in the Web & Mobile Analytics category.

Google Analytics is currently scored #1 in the Web & Mobile Analytics category, versus their competitors.

The top Web & Mobile Analytics vendors that we are tracking are Google Analytics, Hotjar and StatCounter.

Explore all vendors in the Web & Mobile Analytics category »

Name	Overall Score	Customer Count Score	Overall Traffic Score	Website Visits Score	DNS Traffic Score	Inbound Links Score
Google Analytics	100/100	100/100	100/100	100/100	100/100	100/100
Hotjar	99/100	98/100	99/100	98/100	96/100	97/100
StatCounter	97/100	89/100	96/100	96/100	84/100	99/100
Mixpanel	97/100	84/100	98/100	90/100	98/100	91/100
FullStory	95/100	86/100	95/100	85/100	91/100	78/100
Quantcast	94/100	96/100	93/100	35/100	89/100	93/100