Data Management Vendors

Data Management is one of the least competitive categories within Demand Generation. We're tracking 24 vendors in this category.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Data Management Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
The Trade Desk
The Trade Desk 100/100 100/100 75/100 100/100 64/100 73/100
TownNews
TownNews 100/100 29/100 100/100 84/100 100/100 100/100
AdForm
AdForm 91/100 58/100 82/100 75/100 55/100 82/100
Informatica
Informatica 86/100 -- 88/100 92/100 73/100 91/100
Lotame
Lotame 81/100 93/100 63/100 42/100 37/100 64/100
Omeda
Omeda 77/100 22/100 94/100 1/100 82/100 28/100
Claritas
Claritas 72/100 43/100 57/100 34/100 1/100 55/100
 
Webtrekk 67/100 1/100 50/100 67/100 19/100 46/100
Swoop
Swoop 62/100 8/100 69/100 9/100 91/100 --
Mapp
Mapp 58/100 -- 38/100 50/100 28/100 37/100
 
Eyeota 58/100 50/100 25/100 59/100 -- 19/100
Adobe Audience Manager
Adobe Audience Manager 48/100 86/100 -- -- -- --
Barometric
Barometric 41/100 -- 32/100 -- 46/100 1/100
 
Oracle DMP 41/100 79/100 -- -- -- --
Simpli.fi
Simpli.fi 34/100 72/100 -- -- -- --
Salesforce Audience Studio
Salesforce Audience Studio 29/100 65/100 -- -- -- --
PushSpring
PushSpring 22/100 -- 44/100 -- 10/100 --
Accordant Media
Accordant Media 22/100 15/100 13/100 25/100 -- --
AdCore
AdCore 15/100 -- 19/100 17/100 -- 10/100
Salesforce Customer 360
Salesforce Customer 360 10/100 36/100 -- -- -- --
Cross Pixel
Cross Pixel 5/100 -- 7/100 -- -- --
AdBrain
AdBrain 1/100 -- 1/100 -- -- --
Reltio
Reltio -- -- -- -- -- --
Filecamp
Filecamp -- -- -- -- -- --