TikTok Customer Insights

Company Description:

TikTok - trends start here. On a device or on the web, viewers can watch and discover millions of personalized short videos. Download the app to get started.

Industry: Marketing And Advertising

Location: Los Angeles, California, United States

Employees: 501-1000

Founded: 2012

* Company data provided by People Data Labs

TikTok Customer Profile

TikTok Customer Growth Rate

TikTok has 39403 customers in our database. View their customer count and growth rate over time in the chart below.

Sample Size: 39403

* Last Updated: 2024-05-11 00:01:12 UTC

TikTok Customer List

Download a CSV of TikTok's customer list of 39403 customers.

We capture this data based on javascript, cookies, tracking pixels and other references on the customer website that we've matched back to TikTok.

TikTok Customer List Preview

Customer Name	Overall Traffic Rank	City	Country	Founded	Industry	Employees
Bing Ads	4	Redmond	United States	1975	Computer Software	10001+
Yahoo!	47	Sunnyvale	United States	1994	Internet	10001+
Adobe Experience Cloud	53	San Jose	United States	1982	Computer Software	10001+
Spotify	58	Stockholm	Sweden	2006	Music	1001-5000
Vimeo	60	New York	United States	2004	Internet	501-1000
Intuit Inc.	76	Mountain View	United States	1983	Computer Software	5001-10000
Criteo	121	Paris	France	2005	Internet	1001-5000
Samsung us	133		South Korea	1938	Consumer Electronics	10001+
SoundCloud	156	Berlin	Germany	2007	Internet	201-500
Shipt Grocery Delivery	174	Birmingham	United States	2014	Internet	501-1000

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TikTok Customers by Employee Count

Employee Count	% of Customers	# of Customers
11-50 employees	30%	6514
51-200 employees	19%	4223
1-10 employees	19%	4202
201-500 employees	9%	2033
1001-5000 employees	9%	1914
501-1000 employees	5%	1203
10001+ employees	2%	542
5001-10000 employees	2%	479
2-10 employees	0%	59
Other employees	0%	1

Sample Size: 21170 TikTok customers with Employee Count data

TikTok Customers by Country (HQ)

Country (HQ)	% of Customers	# of Customers
United States	65%	9980
United Kingdom	9%	1470
Canada	6%	994
Australia	5%	826
Brazil	3%	583
France	2%	347
Spain	2%	333
Indonesia	1%	263
Turkey	1%	257
Other	0%	99

Sample Size: 15152 TikTok customers with Country (HQ) data

TikTok Customers by Industry

Industry	% of Customers	# of Customers
Retail	23%	2220
Apparel & Fashion	14%	1379
Consumer Goods	11%	1138
Higher Education	11%	1051
Health, Wellness And Fitness	9%	946
Internet	9%	942
Food & Beverages	6%	651
Cosmetics	5%	562
Financial Services	5%	530
Other	1%	135

Sample Size: 9554 TikTok customers with Industry data

TikTok Ad Library

Understand how TikTok advertises and key messaging by viewing the advertisements below that they are running across the web. Hover or click any image to see a larger version of that creative.

TikTok Ad

First Seen: 2022-03-12

Last Seen: 2022-08-22

Times Seen: 1

TikTok Ad

First Seen: 2022-07-03

Last Seen: 2022-08-31

Times Seen: 2

TikTok Ad

First Seen: 2023-01-25

Last Seen: 2023-01-25

Times Seen: 1

Our Ad Library lets you view all 38 TikTok ads and search their ad library by keyword.

Search TikTok online ads in our Ad Library

TikTok Competitive Profile

TikTok compared to other Video Creation companies

TikTok Customer Growth vs. other Video Creation Vendors

For comparison, we've added customer growth rates for the most widely used vendors in the Video Creation category - alongside TikTok.

* Additions and Removals reflect additions and removals of domains associated with the vendor. Signficant changes to implementation for a vendor can cause that change to be reflected as a gain or loss of that customer.

Closest Video Creation Competitors to TikTok

We're tracking 59 vendors in the Video Creation category.

TikTok is currently scored #1 in the Video Creation category, versus their competitors.

The top Video Creation vendors that we are tracking are TikTok, Telegram and Kaltura.

Explore all vendors in the Video Creation category »

Name	Overall Score	Customer Count Score	Overall Traffic Score	Website Visits Score	DNS Traffic Score	Inbound Links Score
TikTok	100/100	100/100	100/100	100/100	100/100	100/100
Telegram	99/100	83/100	98/100	98/100	89/100	98/100
Kaltura	97/100	90/100	92/100	93/100	95/100	90/100
FOX Broadcasting Company	95/100	47/100	90/100	90/100	83/100	93/100
Panopto	93/100	43/100	78/100	95/100	77/100	78/100
Connatix	91/100	68/100	96/100	53/100	98/100	50/100

TikTok compared to other Video Hosting companies

TikTok Customer Growth vs. other Video Hosting Vendors

For comparison, we've added customer growth rates for the most widely used vendors in the Video Hosting category - alongside TikTok.

Closest Video Hosting Competitors to TikTok

We're tracking 83 vendors in the Video Hosting category.

TikTok is currently scored #2 in the Video Hosting category, versus their competitors.

The top Video Hosting vendors that we are tracking are YouTube, TikTok and Vimeo.

Explore all vendors in the Video Hosting category »

Name	Overall Score	Customer Count Score	Overall Traffic Score	Website Visits Score	DNS Traffic Score	Inbound Links Score
YouTube	100/100	100/100	100/100	100/100	100/100	100/100
TikTok	99/100	98/100	98/100	99/100	99/100	97/100
Vimeo	98/100	96/100	99/100	97/100	95/100	99/100
SoundCloud	96/100	84/100	96/100	95/100	78/100	95/100
Wistia	94/100	94/100	81/100	83/100	89/100	89/100
Dailymotion	94/100	74/100	94/100	94/100	80/100	94/100