Web Technologies Used by Publishing Companies

We are tracking 3604 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Web Technologies For Publishing Companies

This section shows what web technologies are used the most by Publishing companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 3066 / 3604 (85.07%) Publishing companies
#2 Google Analytics	Used by 3015 / 3604 (83.66%) Publishing companies
#3 Google Ads	Used by 2122 / 3604 (58.88%) Publishing companies
#4 Google	Used by 2057 / 3604 (57.08%) Publishing companies
#5 Facebook Ads	Used by 1795 / 3604 (49.81%) Publishing companies
#6 Wordpress	Used by 1665 / 3604 (46.2%) Publishing companies
#7 Cloudflare	Used by 887 / 3604 (24.61%) Publishing companies
#8 LinkedIn Ads	Used by 825 / 3604 (22.89%) Publishing companies
#9 Twitter	Used by 798 / 3604 (22.14%) Publishing companies
#10 YouTube	Used by 684 / 3604 (18.98%) Publishing companies

Most Popular Web Technologies for Publishing Companies by Category

This section shows top vendors broken out by category based on Publishing adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Account-Based Marketing Vendors Among Publishing Companies

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Demandbase

Ranked#1of 1
on usage

Used by 52 of 3604 companies in this segment including The Discoverer , The Week and 7 others.

Most Used Affiliate Marketing Vendors Among Publishing Companies

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SkimLinks

Ranked#1of 1
on usage

Used by 127 of 3604 companies in this segment including Golf , The Discoverer and 7 others.

Most Used CRM Vendors Among Publishing Companies

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HubSpot

Ranked#1of 1
on usage

Used by 262 of 3604 companies in this segment including STAT , The Jama Network and 7 others.

Most Used Competitive Intelligence Vendors Among Publishing Companies

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Moat

Ranked#1of 1
on usage

Used by 386 of 3604 companies in this segment including STAT , Canadian Geographic and 7 others.

Most Used Content Creation & Curation Vendors Among Publishing Companies

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Parse.ly

Ranked#1of 1
on usage

Used by 166 of 3604 companies in this segment including diario de yucatán , Chief Marketer and 7 others.

Most Used Customer Data Platforms (CDPs) Vendors Among Publishing Companies

Browse all Customer Data Platforms (CDPs) vendors

Tapad

Ranked#1of 4
on usage

Used by 393 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Salesforce Audience Studio

Ranked#2of 4
on usage

Used by 260 of 3604 companies in this segment including Chief Marketer , times/review newsgroup and 7 others.

Segment

Ranked#3of 4
on usage

Used by 87 of 3604 companies in this segment including The Daily Progress , meed and 7 others.

BlueConic

Ranked#4of 4
on usage

Used by 58 of 3604 companies in this segment including Muscle & Fitness , The Week and 7 others.

Most Used Customer Service Vendors Among Publishing Companies

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Zendesk

Ranked#1of 1
on usage

Used by 84 of 3604 companies in this segment including istituto della enciclopedia italiana fondata da giovanni treccani , The Jama Network and 7 others.

Most Used Data Management Vendors Among Publishing Companies

Browse all Data Management vendors

The Trade Desk

Ranked#1of 9
on usage

Used by 677 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Lotame

Ranked#2of 9
on usage

Used by 513 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Adobe Audience Manager

Ranked#3of 9
on usage

Used by 425 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Oracle DMP

Ranked#4of 9
on usage

Used by 352 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Simpli.fi

Ranked#5of 9
on usage

Used by 270 of 3604 companies in this segment including The Daily Progress , The Discoverer and 7 others.

Salesforce Audience Studio

Ranked#6of 9
on usage

Used by 260 of 3604 companies in this segment including Chief Marketer , times/review newsgroup and 7 others.

Most Used Data Providers Vendors Among Publishing Companies

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TowerData

Ranked#1of 6
on usage

Used by 489 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

LiveRamp

Ranked#2of 6
on usage

Used by 355 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Bombora

Ranked#3of 6
on usage

Used by 162 of 3604 companies in this segment including The Daily Progress , Container Journal and 7 others.

Blis

Ranked#4of 6
on usage

Used by 67 of 3604 companies in this segment including Muscle & Fitness , The Week and 7 others.

Yandex

Ranked#5of 6
on usage

Used by 59 of 3604 companies in this segment including time out moscow , condé nast russia and 7 others.

Datonics

Ranked#6of 6
on usage

Used by 57 of 3604 companies in this segment including Chief Marketer , The Daily Progress and 7 others.

Most Used Display & Programmatic Advertising Vendors Among Publishing Companies

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Google Ads

Ranked#1of 48
on usage

Used by 2122 of 3604 companies in this segment including PCGuia , diario de yucatán and 7 others.

Facebook Ads

Ranked#2of 48
on usage

Used by 1795 of 3604 companies in this segment including PCGuia , Kidsweek - dé weekkrant voor kinderen van 7 t/m 12 jaar and 7 others.

LinkedIn Ads

Ranked#3of 48
on usage

Used by 825 of 3604 companies in this segment including STAT , Chief Marketer and 7 others.

Verizon Media

Ranked#4of 48
on usage

Used by 621 of 3604 companies in this segment including Chief Marketer , The Daily Progress and 7 others.

OpenX

Ranked#5of 48
on usage

Used by 540 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

PubMatic

Ranked#6of 48
on usage

Used by 537 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Most Used E-Commerce Carts Vendors Among Publishing Companies

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WooCommerce

Ranked#1of 2
on usage

Used by 275 of 3604 companies in this segment including ABC-CLIO , meed and 7 others.

Shopify

Ranked#2of 2
on usage

Used by 187 of 3604 companies in this segment including STAT , Canadian Geographic and 7 others.

Most Used Email Marketing Vendors Among Publishing Companies

Browse all Email Marketing vendors

HubSpot

Ranked#1of 7
on usage

Used by 262 of 3604 companies in this segment including STAT , The Jama Network and 7 others.

MailChimp

Ranked#2of 7
on usage

Used by 243 of 3604 companies in this segment including CCDMD , SEEN Magazine and 7 others.

ActiveCampaign

Ranked#3of 7
on usage

Used by 95 of 3604 companies in this segment including Main Line Today , HCM Technology Report and 7 others.

Sailthru

Ranked#4of 7
on usage

Used by 84 of 3604 companies in this segment including Golf , advertising age and 7 others.

Klaviyo

Ranked#5of 7
on usage

Used by 65 of 3604 companies in this segment including Golf , Shambhala and 7 others.

Pardot

Ranked#6of 7
on usage

Used by 53 of 3604 companies in this segment including meed , The CEO Magazine and 7 others.

Most Used Interactive Content Vendors Among Publishing Companies

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Gravity Forms

Ranked#1of 1
on usage

Used by 181 of 3604 companies in this segment including STAT , Cowboys and Indians Magazine and 7 others.

Most Used Landing Page Optimization Vendors Among Publishing Companies

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Unbounce

Ranked#1of 3
on usage

Used by 58 of 3604 companies in this segment including meed , Shambhala and 7 others.

VWO

Ranked#2of 3
on usage

Used by 43 of 3604 companies in this segment including La Gazzetta dello Sport , Inc42 Media and 7 others.

optimizely

Ranked#3of 3
on usage

Used by 36 of 3604 companies in this segment including hardys bay consulting , The Jama Network and 7 others.

Most Used Marketing Attribution Vendors Among Publishing Companies

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Beachfront Media

Ranked#1of 1
on usage

Used by 111 of 3604 companies in this segment including The Daily Progress , Naylor and 7 others.

Most Used Marketing Automation Platform Vendors Among Publishing Companies

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HubSpot

Ranked#1of 4
on usage

Used by 262 of 3604 companies in this segment including STAT , The Jama Network and 7 others.

MailChimp

Ranked#2of 4
on usage

Used by 243 of 3604 companies in this segment including CCDMD , SEEN Magazine and 7 others.

Pardot

Ranked#3of 4
on usage

Used by 53 of 3604 companies in this segment including meed , The CEO Magazine and 7 others.

Marketo

Ranked#4of 4
on usage

Used by 52 of 3604 companies in this segment including The Jama Network , Naylor and 7 others.

Most Used Native Advertising Vendors Among Publishing Companies

Browse all Native Advertising vendors

Outbrain

Ranked#1of 8
on usage

Used by 221 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Taboola

Ranked#2of 8
on usage

Used by 205 of 3604 companies in this segment including Golf , 425 Business and 7 others.

Disqus

Ranked#3of 8
on usage

Used by 180 of 3604 companies in this segment including Chief Marketer , Jing Daily and 7 others.

Nativo

Ranked#4of 8
on usage

Used by 95 of 3604 companies in this segment including Chief Marketer , War Is Boring and 7 others.

AdYouLike

Ranked#5of 8
on usage

Used by 72 of 3604 companies in this segment including The Discoverer , aba journal and 7 others.

Bidtellect

Ranked#6of 8
on usage

Used by 71 of 3604 companies in this segment including 東洋経済新報社（toyo keizai inc.） , The Week and 7 others.

Most Used Payment Processing Vendors Among Publishing Companies

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Stripe

Ranked#1of 2
on usage

Used by 159 of 3604 companies in this segment including Jing Daily , Yellowtrace and 7 others.

PayPal

Ranked#2of 2
on usage

Used by 53 of 3604 companies in this segment including istituto della enciclopedia italiana fondata da giovanni treccani , falstaff verlags gesmbh and 7 others.

Most Used Performance Monitoring Vendors Among Publishing Companies

Browse all Performance Monitoring vendors

New Relic

Ranked#1of 3
on usage

Used by 279 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Datadog

Ranked#2of 3
on usage

Used by 51 of 3604 companies in this segment including Cowboys and Indians Magazine , Scholastic Canada Ltd. and 7 others.

Pingdom

Ranked#3of 3
on usage

Used by 50 of 3604 companies in this segment including Guilford Press , Monocle and 7 others.

Most Used Popup & Form Builders Vendors Among Publishing Companies

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OptInMonster

Ranked#1of 2
on usage

Used by 124 of 3604 companies in this segment including Chief Marketer , iPhoneLife.com and 7 others.

SuMo

Ranked#2of 2
on usage

Used by 42 of 3604 companies in this segment including Golf , times/review newsgroup and 7 others.

Most Used Privacy & GDPR Vendors Among Publishing Companies

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CookieLaw

Ranked#1of 6
on usage

Used by 240 of 3604 companies in this segment including The Discoverer , Guilford Press and 7 others.

IAB Europe

Ranked#2of 6
on usage

Used by 114 of 3604 companies in this segment including iPhoneLife.com , istituto della enciclopedia italiana fondata da giovanni treccani and 7 others.

OneTrust

Ranked#3of 6
on usage

Used by 102 of 3604 companies in this segment including The Discoverer , American City Business Journals and 7 others.

CookieBot

Ranked#4of 6
on usage

Used by 58 of 3604 companies in this segment including istituto della enciclopedia italiana fondata da giovanni treccani , David C. Cook and 7 others.

Osano

Ranked#5of 6
on usage

Used by 52 of 3604 companies in this segment including The Daily Progress , Gear Patrol and 7 others.

Didomi

Ranked#6of 6
on usage

Used by 41 of 3604 companies in this segment including midilibre.fr , Leonoticias and 7 others.

Most Used Project Management Vendors Among Publishing Companies

Browse all Project Management vendors

Rubicon Project

Ranked#1of 2
on usage

Used by 536 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

jQuery

Ranked#2of 2
on usage

Used by 453 of 3604 companies in this segment including Canadian Geographic , Chief Marketer and 7 others.

Most Used Push Notifications Vendors Among Publishing Companies

Browse all Push Notifications vendors

OneSignal

Ranked#1of 2
on usage

Used by 218 of 3604 companies in this segment including PCGuia , diario de yucatán and 7 others.

Lytics

Ranked#2of 2
on usage

Used by 39 of 3604 companies in this segment including law times , Legacy Research Group and 7 others.

Most Used Search Advertising Vendors Among Publishing Companies

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Google Ads

Ranked#1of 2
on usage

Used by 2122 of 3604 companies in this segment including PCGuia , diario de yucatán and 7 others.

Bing Ads

Ranked#2of 2
on usage

Used by 418 of 3604 companies in this segment including PCGuia , STAT and 7 others.

Most Used Social Media Advertising Vendors Among Publishing Companies

Browse all Social Media Advertising vendors

Google Ads

Ranked#1of 6
on usage

Used by 2122 of 3604 companies in this segment including PCGuia , diario de yucatán and 7 others.

Facebook Ads

Ranked#2of 6
on usage

Used by 1795 of 3604 companies in this segment including PCGuia , Kidsweek - dé weekkrant voor kinderen van 7 t/m 12 jaar and 7 others.

LinkedIn Ads

Ranked#3of 6
on usage

Used by 825 of 3604 companies in this segment including STAT , Chief Marketer and 7 others.

Pinterest Business

Ranked#4of 6
on usage

Used by 279 of 3604 companies in this segment including diario de yucatán , Chief Marketer and 7 others.

Instagram

Ranked#5of 6
on usage

Used by 87 of 3604 companies in this segment including the ENTERTAINER , GO Magazine and 7 others.

Snapchat

Ranked#6of 6
on usage

Used by 39 of 3604 companies in this segment including Intelligent Change , the ENTERTAINER and 7 others.

Most Used Social Media Management Vendors Among Publishing Companies

Browse all Social Media Management vendors

Twitter

Ranked#1of 4
on usage

Used by 798 of 3604 companies in this segment including ABC-CLIO , STAT and 7 others.

AddThis

Ranked#2of 4
on usage

Used by 425 of 3604 companies in this segment including Canadian Geographic , Chief Marketer and 7 others.

ShareThis

Ranked#3of 4
on usage

Used by 205 of 3604 companies in this segment including Canadian Geographic , Naylor and 7 others.

AddToAny

Ranked#4of 4
on usage

Used by 165 of 3604 companies in this segment including Canadian Geographic , Chief Marketer and 7 others.

Most Used Tag Management Vendors Among Publishing Companies

Browse all Tag Management vendors

Google Tag Manager

Ranked#1of 2
on usage

Used by 3066 of 3604 companies in this segment including PCGuia , Kidsweek - dé weekkrant voor kinderen van 7 t/m 12 jaar and 7 others.

Segment

Ranked#2of 2
on usage

Used by 87 of 3604 companies in this segment including The Daily Progress , meed and 7 others.

Most Used Television Advertising Vendors Among Publishing Companies

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Nielsen

Ranked#1of 2
on usage

Used by 228 of 3604 companies in this segment including Chief Marketer , The Daily Progress and 7 others.

Beachfront Media

Ranked#2of 2
on usage

Used by 111 of 3604 companies in this segment including The Daily Progress , Naylor and 7 others.

Most Used User Session Recording Vendors Among Publishing Companies

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Hotjar

Ranked#1of 3
on usage

Used by 444 of 3604 companies in this segment including Canadian Geographic , iPhoneLife.com and 7 others.

Microsoft Clarity

Ranked#2of 3
on usage

Used by 206 of 3604 companies in this segment including PCGuia , iPhoneLife.com and 7 others.

Crazy Egg

Ranked#3of 3
on usage

Used by 108 of 3604 companies in this segment including Canadian Geographic , Golf and 7 others.

Most Used Video Hosting Vendors Among Publishing Companies

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YouTube

Ranked#1of 7
on usage

Used by 684 of 3604 companies in this segment including Canadian Geographic , Chief Marketer and 7 others.

Vimeo

Ranked#2of 7
on usage

Used by 181 of 3604 companies in this segment including iPhoneLife.com , Shambhala and 7 others.

JW Player

Ranked#3of 7
on usage

Used by 94 of 3604 companies in this segment including STAT , iPhoneLife.com and 7 others.

Brightcove

Ranked#4of 7
on usage

Used by 54 of 3604 companies in this segment including Forbes.ro , Scholastic Canada Ltd. and 7 others.

Primis

Ranked#5of 7
on usage

Used by 43 of 3604 companies in this segment including 東洋経済新報社（toyo keizai inc.） , The Week and 7 others.

SoundCloud

Ranked#6of 7
on usage

Used by 39 of 3604 companies in this segment including David C. Cook , New Food Magazine and 7 others.

Most Used Visitor Tracking Vendors Among Publishing Companies

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Bombora

Ranked#1of 2
on usage

Used by 162 of 3604 companies in this segment including The Daily Progress , Container Journal and 7 others.

Intent IQ

Ranked#2of 2
on usage

Used by 134 of 3604 companies in this segment including The Daily Progress , Naylor and 7 others.

Most Used Web & Mobile Analytics Vendors Among Publishing Companies

Browse all Web & Mobile Analytics vendors

Google Analytics

Ranked#1of 5
on usage

Used by 3015 of 3604 companies in this segment including PCGuia , Kidsweek - dé weekkrant voor kinderen van 7 t/m 12 jaar and 7 others.

Quantcast

Ranked#2of 5
on usage

Used by 550 of 3604 companies in this segment including PCGuia , iPhoneLife.com and 7 others.

Hotjar

Ranked#3of 5
on usage

Used by 444 of 3604 companies in this segment including Canadian Geographic , iPhoneLife.com and 7 others.

Moat

Ranked#4of 5
on usage

Used by 386 of 3604 companies in this segment including STAT , Canadian Geographic and 7 others.

Adobe

Ranked#5of 5
on usage

Used by 83 of 3604 companies in this segment including Architectural Review , Scholastic Canada Ltd. and 7 others.

Most Used Website Builders Vendors Among Publishing Companies

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Shopify

Ranked#1of 2
on usage

Used by 187 of 3604 companies in this segment including STAT , Canadian Geographic and 7 others.

Squarespace

Ranked#2of 2
on usage

Used by 37 of 3604 companies in this segment including COOL HUNTING® , Cicada Books and 7 others.

Most Used Website Personalization Vendors Among Publishing Companies

Browse all Website Personalization vendors

Google Optimize

Ranked#1of 2
on usage

Used by 121 of 3604 companies in this segment including Golf , iPhoneLife.com and 7 others.

Cxense

Ranked#2of 2
on usage

Used by 76 of 3604 companies in this segment including 東洋経済新報社（toyo keizai inc.） , aba journal and 7 others.

Companies in the Publishing Segment

We're tracking 3604 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
https://globalfranchisemagazine.com	Publishing
https://xk5.com.ua/	Publishing
https://info-center.by:443/	Publishing
https://www.menshealth.com.au/	Publishing , Australia
http://prospekt.org/	Publishing
https://www.vokrugsveta.ru/	Publishing
https://wpp.co.th/	Publishing
http://dennis.co.uk	Publishing , United Kingdom
https://elsevierhealth.com	Publishing , Spain
http://jpimedia.co.uk	Publishing , United Kingdom
https://hbrtaiwan.com	Publishing
https://argumenti.ru/	Publishing
https://panor.ru/	Publishing , Russia
https://bandaumnikov.ru/	Publishing
https://metalinfo.ru/	Publishing
0223.com.ar	Publishing , Argentina
10best.com	Top 10000 Sites - United States , Top 100,000 Sites - United States , Publishing
10 Magazine Korea	Publishing
1105 Media	North America - 100+ Employees , Publishing , United States
11FREUNDE	Publishing , Germany