Web Technologies Used by Media Companies

We are tracking 24 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Web Technologies For Media Companies

This section shows what web technologies are used the most by Media companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 17 / 24 (70.83%) Media companies
#2 Google Analytics	Used by 16 / 24 (66.67%) Media companies
#3 CookieLaw	Used by 13 / 24 (54.17%) Media companies
#4 Wordpress	Used by 12 / 24 (50.0%) Media companies
#5 New Relic	Used by 11 / 24 (45.83%) Media companies
#6 Adobe	Used by 9 / 24 (37.5%) Media companies
#7 Facebook Ads	Used by 9 / 24 (37.5%) Media companies
#8 Google	Used by 9 / 24 (37.5%) Media companies
#9 Cloudflare	Used by 8 / 24 (33.33%) Media companies
#10 Google Ads	Used by 8 / 24 (33.33%) Media companies

Most Popular Web Technologies for Media Companies by Category

This section shows top vendors broken out by category based on Media adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Applicant Tracking System Vendors Among Media Companies

Browse all Applicant Tracking System vendors

iCIMS

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used CRM Vendors Among Media Companies

Browse all CRM vendors

HubSpot

Ranked#1of 1
on usage

Used by 2 of 24 companies in this segment including TEGNA Inc. and LSC Communications, Inc..

Most Used Call Analytics & Telephony Vendors Among Media Companies

Browse all Call Analytics & Telephony vendors

TrackingMore

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Chat Vendors Among Media Companies

Browse all Chat vendors

Ada

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Competitive Intelligence Vendors Among Media Companies

Browse all Competitive Intelligence vendors

Moat

Ranked#1of 1
on usage

Used by 2 of 24 companies in this segment including Viacom Inc. and CBS Corporation.

Most Used Content Creation & Curation Vendors Among Media Companies

Browse all Content Creation & Curation vendors

Parse.ly

Ranked#1of 1
on usage

Used by 3 of 24 companies in this segment including Viacom Inc. , News Corporation and CBS Corporation.

Most Used Customer Data Platforms (CDPs) Vendors Among Media Companies

Browse all Customer Data Platforms (CDPs) vendors

Salesforce Audience Studio

Ranked#1of 4
on usage

Used by 4 of 24 companies in this segment including Viacom Inc. , R.R. Donnelley & Sons Company and 1 others.

Tapad

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment including Warner Music Group Corp. and Cinemark Holdings, Inc..

Salesforce Customer 360

Ranked#3of 4
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Tealium

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Customer Service Vendors Among Media Companies

Browse all Customer Service vendors

Zendesk

Ranked#1of 2
on usage

Used by 3 of 24 companies in this segment including The Walt Disney Company , Univision Communications Inc. and Scripps Networks Interactive, Inc..

Gorgias

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Data Management Vendors Among Media Companies

Browse all Data Management vendors

Adobe Audience Manager

Ranked#1of 7
on usage

Used by 7 of 24 companies in this segment including TEGNA Inc. , Time Warner Inc. and 4 others.

The Trade Desk

Ranked#2of 7
on usage

Used by 5 of 24 companies in this segment including Warner Music Group Corp. , The Walt Disney Company and 2 others.

Salesforce Audience Studio

Ranked#3of 7
on usage

Used by 4 of 24 companies in this segment including Viacom Inc. , R.R. Donnelley & Sons Company and 1 others.

Oracle DMP

Ranked#4of 7
on usage

Used by 2 of 24 companies in this segment including The Walt Disney Company and Scripps Networks Interactive, Inc..

Salesforce Customer 360

Ranked#5of 7
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Lotame

Ranked#6of 7
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Most Used Data Providers Vendors Among Media Companies

Browse all Data Providers vendors

QuoteMedia

Ranked#1of 5
on usage

Used by 3 of 24 companies in this segment including Cinemark Holdings, Inc. , Liberty Media Corporation and Live Nation Entertainment, Inc..

TowerData

Ranked#2of 5
on usage

Used by 3 of 24 companies in this segment including The Walt Disney Company , R.R. Donnelley & Sons Company and Scripps Networks Interactive, Inc..

D3 - Data Driven Documents

Ranked#3of 5
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Bombora

Ranked#4of 5
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

LiveRamp

Ranked#5of 5
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Display & Programmatic Advertising Vendors Among Media Companies

Browse all Display & Programmatic Advertising vendors

Facebook Ads

Ranked#1of 18
on usage

Used by 9 of 24 companies in this segment including Warner Music Group Corp. , Viacom Inc. and 6 others.

Google Ads

Ranked#2of 18
on usage

Used by 8 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 5 others.

LinkedIn Ads

Ranked#3of 18
on usage

Used by 7 of 24 companies in this segment including Gannett Co., Inc. , Viacom Inc. and 4 others.

Rubicon Project

Ranked#4of 18
on usage

Used by 6 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 3 others.

Adobe Advertising Cloud

Ranked#5of 18
on usage

Used by 4 of 24 companies in this segment including Time Warner Inc. , The Walt Disney Company and 1 others.

MediaMath

Ranked#6of 18
on usage

Used by 4 of 24 companies in this segment including Warner Music Group Corp. , Sinclair Broadcast Group, Inc. and 1 others.

Most Used E-Commerce Carts Vendors Among Media Companies

Browse all E-Commerce Carts vendors

Back in Stock

Ranked#1of 5
on usage

Used by 2 of 24 companies in this segment including Univision Communications Inc. and Scripps Networks Interactive, Inc..

Shopify

Ranked#2of 5
on usage

Used by 2 of 24 companies in this segment including Univision Communications Inc. and Scripps Networks Interactive, Inc..

Hextom

Ranked#3of 5
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Webkul

Ranked#4of 5
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Trackify

Ranked#5of 5
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Email Marketing Vendors Among Media Companies

Browse all Email Marketing vendors

HubSpot

Ranked#1of 4
on usage

Used by 2 of 24 companies in this segment including TEGNA Inc. and LSC Communications, Inc..

Oracle Eloqua

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment including iHeartMedia, Inc. and Quad/Graphics, Inc..

Klaviyo

Ranked#3of 4
on usage

Used by 2 of 24 companies in this segment including Univision Communications Inc. and Scripps Networks Interactive, Inc..

Pardot

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Most Used Event Management Vendors Among Media Companies

Browse all Event Management vendors

Bandsintown

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Most Used Influencer Marketing Vendors Among Media Companies

Browse all Influencer Marketing vendors

Carro

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Interactive Content Vendors Among Media Companies

Browse all Interactive Content vendors

Gravity Forms

Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment including AMC Networks Inc. and Scripps Networks Interactive, Inc..

MovableInk

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Qualtrics

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Landing Page Optimization Vendors Among Media Companies

Browse all Landing Page Optimization vendors

optimizely

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Link Management Vendors Among Media Companies

Browse all Link Management vendors

Kochava

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Marketing Automation Platform Vendors Among Media Companies

Browse all Marketing Automation Platform vendors

HubSpot

Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment including TEGNA Inc. and LSC Communications, Inc..

Oracle Eloqua

Ranked#2of 3
on usage

Used by 2 of 24 companies in this segment including iHeartMedia, Inc. and Quad/Graphics, Inc..

Pardot

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Most Used Native Advertising Vendors Among Media Companies

Browse all Native Advertising vendors

Outbrain

Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Disqus

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used PR Vendors Among Media Companies

Browse all PR vendors

GlobeNewswire

Ranked#1of 3
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Cision

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment including Sinclair Broadcast Group, Inc..

PR Newswire

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Sinclair Broadcast Group, Inc..

Most Used Performance Monitoring Vendors Among Media Companies

Browse all Performance Monitoring vendors

New Relic

Ranked#1of 1
on usage

Used by 11 of 24 companies in this segment including Gannett Co., Inc. , TEGNA Inc. and 7 others.

Most Used Popup & Form Builders Vendors Among Media Companies

Browse all Popup & Form Builders vendors

Getsitecontrol

Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Poptin

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Privacy & GDPR Vendors Among Media Companies

Browse all Privacy & GDPR vendors

CookieLaw

Ranked#1of 3
on usage

Used by 13 of 24 companies in this segment including Gannett Co., Inc. , Warner Music Group Corp. and 7 others.

OneTrust

Ranked#2of 3
on usage

Used by 4 of 24 companies in this segment including Viacom Inc. , Nexstar Media Group, Inc. and 1 others.

TrustArc

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Sinclair Broadcast Group, Inc..

Most Used Project Management Vendors Among Media Companies

Browse all Project Management vendors

Rubicon Project

Ranked#1of 2
on usage

Used by 6 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 3 others.

jQuery

Ranked#2of 2
on usage

Used by 4 of 24 companies in this segment including Gannett Co., Inc. , News Corporation and 1 others.

Most Used Search Advertising Vendors Among Media Companies

Browse all Search Advertising vendors

Google Ads

Ranked#1of 2
on usage

Used by 8 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 5 others.

Bing Ads

Ranked#2of 2
on usage

Used by 2 of 24 companies in this segment including TEGNA Inc. and Scripps Networks Interactive, Inc..

Most Used Social Media Advertising Vendors Among Media Companies

Browse all Social Media Advertising vendors

Facebook Ads

Ranked#1of 4
on usage

Used by 9 of 24 companies in this segment including Warner Music Group Corp. , Viacom Inc. and 6 others.

Google Ads

Ranked#2of 4
on usage

Used by 8 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 5 others.

LinkedIn Ads

Ranked#3of 4
on usage

Used by 7 of 24 companies in this segment including Gannett Co., Inc. , Viacom Inc. and 4 others.

Snapchat

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Social Media Management Vendors Among Media Companies

Browse all Social Media Management vendors

Twitter

Ranked#1of 4
on usage

Used by 7 of 24 companies in this segment including Warner Music Group Corp. , Viacom Inc. and 4 others.

AddThis

Ranked#2of 4
on usage

Used by 3 of 24 companies in this segment including Viacom Inc. , Scripps Networks Interactive, Inc. and CBS Corporation.

AddToAny

Ranked#3of 4
on usage

Used by 2 of 24 companies in this segment including Gannett Co., Inc. and Live Nation Entertainment, Inc..

Juicer

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Surveys Vendors Among Media Companies

Browse all Surveys vendors

Qualtrics

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Tag Management Vendors Among Media Companies

Browse all Tag Management vendors

Google Tag Manager

Ranked#1of 2
on usage

Used by 17 of 24 companies in this segment including Gannett Co., Inc. , TEGNA Inc. and 7 others.

Tealium

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Television Advertising Vendors Among Media Companies

Browse all Television Advertising vendors

Nielsen

Ranked#1of 1
on usage

Used by 4 of 24 companies in this segment including The Walt Disney Company , Twenty-First Century Fox, Inc. and 1 others.

Most Used User Session Recording Vendors Among Media Companies

Browse all User Session Recording vendors

Crazy Egg

Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment including Cinemark Holdings, Inc. and R.R. Donnelley & Sons Company.

Microsoft Clarity

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment including TEGNA Inc..

Mouseflow

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Video Hosting Vendors Among Media Companies

Browse all Video Hosting vendors

Vimeo

Ranked#1of 4
on usage

Used by 4 of 24 companies in this segment including TEGNA Inc. , Nexstar Media Group, Inc. and 1 others.

YouTube

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment including Warner Music Group Corp. and Cinemark Holdings, Inc..

Brightcove

Ranked#3of 4
on usage

Used by 1 of 24 companies in this segment including The Walt Disney Company.

JW Player

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Visitor Tracking Vendors Among Media Companies

Browse all Visitor Tracking vendors

Dun & Bradstreet

Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Bombora

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Most Used Web & Mobile Analytics Vendors Among Media Companies

Browse all Web & Mobile Analytics vendors

Google Analytics

Ranked#1of 4
on usage

Used by 16 of 24 companies in this segment including Gannett Co., Inc. , TEGNA Inc. and 7 others.

Adobe

Ranked#2of 4
on usage

Used by 9 of 24 companies in this segment including TEGNA Inc. , Warner Music Group Corp. and 6 others.

Moat

Ranked#3of 4
on usage

Used by 2 of 24 companies in this segment including Viacom Inc. and CBS Corporation.

Quantcast

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Most Used Website Builders Vendors Among Media Companies

Browse all Website Builders vendors

Shopify

Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment including Univision Communications Inc. and Scripps Networks Interactive, Inc..

Squarespace

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Weglot

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Companies in the Media Segment

We're tracking 24 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
AMC Networks Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
CBS Corporation	Fortune 1000 , Media , North America - 100+ Employees
Cinemark Holdings, Inc.	Fortune 1000 , Media , Top 10000 Sites - United States
Deluxe Corporation	Fortune 1000 , Media , Top 10000 Sites - United States
Gannett Co., Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
iHeartMedia, Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
Liberty Media Corporation	Fortune 1000 , Media , North America - 100+ Employees
Live Nation Entertainment, Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
LSC Communications, Inc.	Fortune 1000 , Media , North America - 100+ Employees
News Corporation	Fortune 1000 , Media , Top 100,000 Sites - United States
Nexstar Media Group, Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
Quad/Graphics, Inc.	Fortune 1000 , Media , North America - 100+ Employees
Regal Entertainment Group	Fortune 1000 , Media , United Kingdom
R.R. Donnelley & Sons Company	Fortune 1000 , Media , North America - 100+ Employees
Scripps Networks Interactive, Inc.	Fortune 1000 , Media , Top 10000 Sites - United States
Sinclair Broadcast Group, Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
TEGNA Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
The Walt Disney Company	Fortune 1000 , Media , Top 10000 Sites - United States
Time Warner Inc.	Fortune 1000 , Media , North America - 100+ Employees
Tribune Media Company	Fortune 1000 , Media , North America - 100+ Employees