Web Technologies Used by Apparel Companies

We are tracking 14 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Web Technologies For Apparel Companies

This section shows what web technologies are used the most by Apparel companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Analytics	Used by 12 / 14 (85.71%) Apparel companies
#2 Google Tag Manager	Used by 12 / 14 (85.71%) Apparel companies
#3 Facebook Ads	Used by 7 / 14 (50.0%) Apparel companies
#4 Google Ads	Used by 6 / 14 (42.86%) Apparel companies
#5 TikTok	Used by 6 / 14 (42.86%) Apparel companies
#6 New Relic	Used by 6 / 14 (42.86%) Apparel companies
#7 Bing Ads	Used by 5 / 14 (35.71%) Apparel companies
#8 Cloudflare	Used by 5 / 14 (35.71%) Apparel companies
#9 CookieLaw	Used by 5 / 14 (35.71%) Apparel companies
#10 Salesforce Commerce Cloud	Used by 5 / 14 (35.71%) Apparel companies

Most Popular Web Technologies for Apparel Companies by Category

This section shows top vendors broken out by category based on Apparel adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Affiliate Marketing Vendors Among Apparel Companies

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Rakuten Marketing

Ranked#1of 2
on usage

Used by 1 of 14 companies in this segment including Ralph Lauren Corporation.

awin

Ranked#2of 2
on usage

Used by 1 of 14 companies in this segment including Under Armour, Inc..

Most Used Applicant Tracking System Vendors Among Apparel Companies

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SmartRecruiters

Ranked#1of 2
on usage

Used by 1 of 14 companies in this segment including Skechers U.S.A., Inc..

Paradox

Ranked#2of 2
on usage

Used by 1 of 14 companies in this segment including Carter's, Inc..

Most Used Customer Data Platforms (CDPs) Vendors Among Apparel Companies

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Tapad

Ranked#1of 3
on usage

Used by 4 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 1 others.

Salesforce Audience Studio

Ranked#2of 3
on usage

Used by 2 of 14 companies in this segment including Under Armour, Inc. and Skechers U.S.A., Inc..

Tealium

Ranked#3of 3
on usage

Used by 1 of 14 companies in this segment including Under Armour, Inc..

Most Used Customer Service Vendors Among Apparel Companies

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[24]7

Ranked#1of 1
on usage

Used by 1 of 14 companies in this segment including Columbia Sportswear Company.

Most Used Data Management Vendors Among Apparel Companies

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Adobe Audience Manager

Ranked#1of 3
on usage

Used by 5 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 2 others.

The Trade Desk

Ranked#2of 3
on usage

Used by 4 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 1 others.

Salesforce Audience Studio

Ranked#3of 3
on usage

Used by 2 of 14 companies in this segment including Under Armour, Inc. and Skechers U.S.A., Inc..

Most Used Data Providers Vendors Among Apparel Companies

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QuoteMedia

Ranked#1of 2
on usage

Used by 3 of 14 companies in this segment including Skechers U.S.A., Inc. , Columbia Sportswear Company and V.F. Corporation.

TowerData

Ranked#2of 2
on usage

Used by 2 of 14 companies in this segment including Ralph Lauren Corporation and Under Armour, Inc..

Most Used Display & Programmatic Advertising Vendors Among Apparel Companies

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Facebook Ads

Ranked#1of 15
on usage

Used by 7 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 4 others.

Google Ads

Ranked#2of 15
on usage

Used by 6 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 3 others.

Verizon Media

Ranked#3of 15
on usage

Used by 5 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 2 others.

Rubicon Project

Ranked#4of 15
on usage

Used by 4 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 1 others.

Adobe Advertising Cloud

Ranked#5of 15
on usage

Used by 3 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and Carter's, Inc..

LinkedIn Ads

Ranked#6of 15
on usage

Used by 2 of 14 companies in this segment including Ralph Lauren Corporation and Tapestry, Inc..

Most Used E-Commerce Carts Vendors Among Apparel Companies

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Rakuten

Ranked#1of 1
on usage

Used by 1 of 14 companies in this segment including Ralph Lauren Corporation.

Most Used Interactive Content Vendors Among Apparel Companies

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MovableInk

Ranked#1of 2
on usage

Used by 2 of 14 companies in this segment including Ralph Lauren Corporation and Under Armour, Inc..

Qualtrics

Ranked#2of 2
on usage

Used by 2 of 14 companies in this segment including Under Armour, Inc. and Nike, Inc..

Most Used Link Management Vendors Among Apparel Companies

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Branch

Ranked#1of 1
on usage

Used by 2 of 14 companies in this segment including Under Armour, Inc. and Carter's, Inc..

Most Used Native Advertising Vendors Among Apparel Companies

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Bidtellect

Ranked#1of 3
on usage

Used by 1 of 14 companies in this segment including Ralph Lauren Corporation.

Outbrain

Ranked#2of 3
on usage

Used by 1 of 14 companies in this segment including Ralph Lauren Corporation.

Taboola

Ranked#3of 3
on usage

Used by 1 of 14 companies in this segment including Skechers U.S.A., Inc..

Most Used Payment Processing Vendors Among Apparel Companies

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PayPal

Ranked#1of 1
on usage

Used by 1 of 14 companies in this segment including Columbia Sportswear Company.

Most Used Performance Monitoring Vendors Among Apparel Companies

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New Relic

Ranked#1of 1
on usage

Used by 6 of 14 companies in this segment including G-III Apparel Group, Ltd. , Skechers U.S.A., Inc. and 3 others.

Most Used Privacy & GDPR Vendors Among Apparel Companies

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CookieLaw

Ranked#1of 2
on usage

Used by 5 of 14 companies in this segment including Ralph Lauren Corporation , Tapestry, Inc. and 2 others.

TrustArc

Ranked#2of 2
on usage

Used by 1 of 14 companies in this segment including Under Armour, Inc..

Most Used Project Management Vendors Among Apparel Companies

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Rubicon Project

Ranked#1of 2
on usage

Used by 4 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 1 others.

jQuery

Ranked#2of 2
on usage

Used by 4 of 14 companies in this segment including Under Armour, Inc. , G-III Apparel Group, Ltd. and 1 others.

Most Used Search Advertising Vendors Among Apparel Companies

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Google Ads

Ranked#1of 2
on usage

Used by 6 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 3 others.

Bing Ads

Ranked#2of 2
on usage

Used by 5 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 2 others.

Most Used Social Media Advertising Vendors Among Apparel Companies

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Facebook Ads

Ranked#1of 5
on usage

Used by 7 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 4 others.

Google Ads

Ranked#2of 5
on usage

Used by 6 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 3 others.

Snapchat

Ranked#3of 5
on usage

Used by 5 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 2 others.

Pinterest Business

Ranked#4of 5
on usage

Used by 4 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 1 others.

LinkedIn Ads

Ranked#5of 5
on usage

Used by 2 of 14 companies in this segment including Ralph Lauren Corporation and Tapestry, Inc..

Most Used Social Media Management Vendors Among Apparel Companies

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Twitter

Ranked#1of 2
on usage

Used by 2 of 14 companies in this segment including Ralph Lauren Corporation and Under Armour, Inc..

ShareThis

Ranked#2of 2
on usage

Used by 1 of 14 companies in this segment including Under Armour, Inc..

Most Used Surveys Vendors Among Apparel Companies

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Qualtrics

Ranked#1of 1
on usage

Used by 2 of 14 companies in this segment including Under Armour, Inc. and Nike, Inc..

Most Used Tag Management Vendors Among Apparel Companies

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Google Tag Manager

Ranked#1of 2
on usage

Used by 12 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 7 others.

Tealium

Ranked#2of 2
on usage

Used by 1 of 14 companies in this segment including Under Armour, Inc..

Most Used Video Hosting Vendors Among Apparel Companies

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Vimeo

Ranked#1of 3
on usage

Used by 3 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and Skechers U.S.A., Inc..

YouTube

Ranked#2of 3
on usage

Used by 3 of 14 companies in this segment including Ralph Lauren Corporation , PVH Corp. and Fossil Group, Inc..

JW Player

Ranked#3of 3
on usage

Used by 1 of 14 companies in this segment including Tapestry, Inc..

Most Used Web & Mobile Analytics Vendors Among Apparel Companies

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Google Analytics

Ranked#1of 6
on usage

Used by 12 of 14 companies in this segment including Ralph Lauren Corporation , Under Armour, Inc. and 7 others.

Adobe

Ranked#2of 6
on usage

Used by 4 of 14 companies in this segment including Ralph Lauren Corporation , G-III Apparel Group, Ltd. and 1 others.

ContentSquare

Ranked#3of 6
on usage

Used by 1 of 14 companies in this segment including Ralph Lauren Corporation.

Clicky

Ranked#4of 6
on usage

Used by 1 of 14 companies in this segment including Under Armour, Inc..

Blue Triangle

Ranked#5of 6
on usage

Used by 1 of 14 companies in this segment including Columbia Sportswear Company.

FullStory

Ranked#6of 6
on usage

Used by 1 of 14 companies in this segment including Columbia Sportswear Company.

Most Used Website Personalization Vendors Among Apparel Companies

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Monetate

Ranked#1of 3
on usage

Used by 2 of 14 companies in this segment including Ralph Lauren Corporation and Columbia Sportswear Company.

DynamicYield

Ranked#2of 3
on usage

Used by 1 of 14 companies in this segment including Carter's, Inc..

RichRelevance

Ranked#3of 3
on usage

Used by 1 of 14 companies in this segment including Carter's, Inc..

Companies in the Apparel Segment

We're tracking 14 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
Carter's, Inc.	Fortune 1000 , Apparel , Top 10000 Sites - United States
Columbia Sportswear Company	Fortune 1000 , Apparel , Top 10000 Sites - United States
Fossil Group, Inc.	Fortune 1000 , Apparel , North America - 100+ Employees
G-III Apparel Group, Ltd.	Fortune 1000 , Apparel , Top 100,000 Sites - United States
Hanesbrands Inc.	Fortune 1000 , Apparel , Top 100,000 Sites - United States
Levi Strauss & Co.	Fortune 1000 , Apparel , Top 100,000 Sites - United States
Nike, Inc.	Fortune 1000 , Apparel , Top 1000 Sites - United States
PVH Corp.	Fortune 1000 , Apparel , Top 100,000 Sites - United States
Ralph Lauren Corporation	Fortune 1000 , Apparel , Top 10000 Sites - United States
Skechers U.S.A., Inc.	Fortune 1000 , Apparel , North America - 100+ Employees
Tapestry, Inc.	Fortune 1000 , Apparel , Top 100,000 Sites - United States
Under Armour, Inc.	Fortune 1000 , Apparel
V.F. Corporation	Fortune 1000 , Apparel , Top 100,000 Sites - United States
Wolverine World Wide, Inc.	Fortune 1000 , Apparel , Top 100,000 Sites - United States