Demand Generation Web Technologies Used by Social Media Management Companies

We are tracking 210 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Social Media Management Companies

This section shows what tools are used the most by Social Media Management companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Analytics	Used by 179 / 210 (85.24%) Social Media Management companies
#2 Google Tag Manager	Used by 157 / 210 (74.76%) Social Media Management companies
#3 Facebook Ads	Used by 148 / 210 (70.48%) Social Media Management companies
#4 Google Ads	Used by 112 / 210 (53.33%) Social Media Management companies
#5 LinkedIn Ads	Used by 98 / 210 (46.67%) Social Media Management companies
#6 Twitter	Used by 69 / 210 (32.86%) Social Media Management companies
#7 Hotjar	Used by 63 / 210 (30.0%) Social Media Management companies
#8 HubSpot	Used by 49 / 210 (23.33%) Social Media Management companies
#9 Bing Ads	Used by 45 / 210 (21.43%) Social Media Management companies
#10 Intercom	Used by 44 / 210 (20.95%) Social Media Management companies

Most Popular Demand Generation Tools for Social Media Management Companies by Category

This section shows top Demand Generation vendors broken out by category based on Social Media Management adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Account-Based Marketing Vendors Among Social Media Management Companies

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6sense

Ranked#1of 2
on usage

Used by 16 of 210 companies in this segment including Sysomos , Lithium and 7 others.

Demandbase

Ranked#2of 2
on usage

Used by 6 of 210 companies in this segment including Unified , Quid and 3 others.

Most Used Affiliate Marketing Vendors Among Social Media Management Companies

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FirstPromoter

Ranked#1of 2
on usage

Used by 19 of 210 companies in this segment including Sociamonials , eClincher and 7 others.

Tapfiliate

Ranked#2of 2
on usage

Used by 3 of 210 companies in this segment including Vaizle , Stencil and PromoRepublic.

Most Used Applicant Tracking System Vendors Among Social Media Management Companies

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Greenhouse

Ranked#1of 1
on usage

Used by 5 of 210 companies in this segment including Buffer , Gremlin Social and 2 others.

Most Used Appointment Scheduling Vendors Among Social Media Management Companies

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Calendly

Ranked#1of 2
on usage

Used by 10 of 210 companies in this segment including Whatagraph , Around.io and 7 others.

Chili Piper

Ranked#2of 2
on usage

Used by 8 of 210 companies in this segment including Mention , NUVI and 5 others.

Most Used CRM Vendors Among Social Media Management Companies

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HubSpot

Ranked#1of 1
on usage

Used by 49 of 210 companies in this segment including Zoomph , Walls.io and 7 others.

Most Used Channel Partner Management Vendors Among Social Media Management Companies

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PartnerStack

Ranked#1of 1
on usage

Used by 9 of 210 companies in this segment including SocialBee , NapoleonCat and 6 others.

Most Used Chat Vendors Among Social Media Management Companies

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Intercom

Ranked#1of 5
on usage

Used by 44 of 210 companies in this segment including Whatagraph , Mention and 7 others.

Drift

Ranked#2of 5
on usage

Used by 14 of 210 companies in this segment including StrikeSocial , Sysomos and 7 others.

Tawk.to

Ranked#3of 5
on usage

Used by 7 of 210 companies in this segment including Socialman , SocialEngine and 4 others.

HelpScout

Ranked#4of 5
on usage

Used by 5 of 210 companies in this segment including SocialBee , ContentStudio and 2 others.

LiveChat

Ranked#5of 5
on usage

Used by 4 of 210 companies in this segment including Oxwall , SocialToaster and 1 others.

Most Used Competitive Intelligence Vendors Among Social Media Management Companies

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Moat

Ranked#1of 1
on usage

Used by 9 of 210 companies in this segment including AddThis , Sysomos and 6 others.

Most Used Customer Data Platforms (CDPs) Vendors Among Social Media Management Companies

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Segment

Ranked#1of 3
on usage

Used by 13 of 210 companies in this segment including Contento , Mention and 7 others.

Salesforce Audience Studio

Ranked#2of 3
on usage

Used by 8 of 210 companies in this segment including Markerly , AddThis and 5 others.

Tapad

Ranked#3of 3
on usage

Used by 3 of 210 companies in this segment including Hootsuite , Socialrep and Binkt.

Most Used Customer Service Vendors Among Social Media Management Companies

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Intercom

Ranked#1of 3
on usage

Used by 44 of 210 companies in this segment including Whatagraph , Mention and 7 others.

Zendesk

Ranked#2of 3
on usage

Used by 27 of 210 companies in this segment including Repucaution , Minds and 7 others.

Crisp.im

Ranked#3of 3
on usage

Used by 8 of 210 companies in this segment including eClincher , Cloud Campaign and 5 others.

Most Used Data Management Vendors Among Social Media Management Companies

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Salesforce Audience Studio

Ranked#1of 5
on usage

Used by 8 of 210 companies in this segment including Markerly , AddThis and 5 others.

The Trade Desk

Ranked#2of 5
on usage

Used by 5 of 210 companies in this segment including AddThis , Hootsuite and 2 others.

Lotame

Ranked#3of 5
on usage

Used by 5 of 210 companies in this segment including Awario , Planable and 2 others.

Oracle DMP

Ranked#4of 5
on usage

Used by 3 of 210 companies in this segment including AddThis , Hootsuite and Socialrep.

Adobe Audience Manager

Ranked#5of 5
on usage

Used by 3 of 210 companies in this segment including Hootsuite , Crisp and ShareThis.

Most Used Data Providers Vendors Among Social Media Management Companies

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TowerData

Ranked#1of 4
on usage

Used by 22 of 210 companies in this segment including Markerly , AddThis and 7 others.

ZoomInfo

Ranked#2of 4
on usage

Used by 16 of 210 companies in this segment including Whatagraph , Lithium and 7 others.

LiveRamp

Ranked#3of 4
on usage

Used by 11 of 210 companies in this segment including Markerly , Falcon Social and 7 others.

Clearbit

Ranked#4of 4
on usage

Used by 10 of 210 companies in this segment including Walls.io , Cloud Campaign and 7 others.

Most Used Display & Programmatic Advertising Vendors Among Social Media Management Companies

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Facebook Ads

Ranked#1of 16
on usage

Used by 148 of 210 companies in this segment including SwiftCRM , Sociamonials and 7 others.

Google Ads

Ranked#2of 16
on usage

Used by 112 of 210 companies in this segment including Archie , Zoomph and 7 others.

LinkedIn Ads

Ranked#3of 16
on usage

Used by 98 of 210 companies in this segment including Repucaution , Walls.io and 7 others.

Verizon Media

Ranked#4of 16
on usage

Used by 22 of 210 companies in this segment including eClincher , Markerly and 7 others.

OpenX

Ranked#5of 16
on usage

Used by 21 of 210 companies in this segment including eClincher , Markerly and 7 others.

Rubicon Project

Ranked#6of 16
on usage

Used by 15 of 210 companies in this segment including eClincher , Falcon Social and 7 others.

Most Used E-Commerce Carts Vendors Among Social Media Management Companies

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WooCommerce

Ranked#1of 1
on usage

Used by 3 of 210 companies in this segment including Sociamonials , streamchartz and Stencil.

Most Used Email Marketing Vendors Among Social Media Management Companies

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HubSpot

Ranked#1of 6
on usage

Used by 49 of 210 companies in this segment including Zoomph , Walls.io and 7 others.

Marketo

Ranked#2of 6
on usage

Used by 17 of 210 companies in this segment including StrikeSocial , Sysomos and 7 others.

ActiveCampaign

Ranked#3of 6
on usage

Used by 14 of 210 companies in this segment including Spokal , Lately and 7 others.

Pardot

Ranked#4of 6
on usage

Used by 6 of 210 companies in this segment including AddThis , Mention and 3 others.

MailChimp

Ranked#5of 6
on usage

Used by 4 of 210 companies in this segment including Sparkle , NewsWhip and 1 others.

Drip

Ranked#6of 6
on usage

Used by 3 of 210 companies in this segment including SocialBee , Tailwind and Crowdfire.

Most Used Interactive Content Vendors Among Social Media Management Companies

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Gravity Forms

Ranked#1of 1
on usage

Used by 3 of 210 companies in this segment including Rignite , 3BL Media and Oxwall.

Most Used Landing Page Optimization Vendors Among Social Media Management Companies

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optimizely

Ranked#1of 3
on usage

Used by 15 of 210 companies in this segment including Falcon Social , Viraltag and 7 others.

Unbounce

Ranked#2of 3
on usage

Used by 8 of 210 companies in this segment including SocialHub , Falcon Social and 5 others.

VWO

Ranked#3of 3
on usage

Used by 5 of 210 companies in this segment including Mention , Spokal and 2 others.

Most Used Marketing Attribution Vendors Among Social Media Management Companies

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Bizible

Ranked#1of 2
on usage

Used by 7 of 210 companies in this segment including Falcon Social , Quid and 4 others.

Attribution

Ranked#2of 2
on usage

Used by 3 of 210 companies in this segment including Planoly , Digimind and Loomly.

Most Used Marketing Automation Platform Vendors Among Social Media Management Companies

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HubSpot

Ranked#1of 4
on usage

Used by 49 of 210 companies in this segment including Zoomph , Walls.io and 7 others.

Marketo

Ranked#2of 4
on usage

Used by 17 of 210 companies in this segment including StrikeSocial , Sysomos and 7 others.

Pardot

Ranked#3of 4
on usage

Used by 6 of 210 companies in this segment including AddThis , Mention and 3 others.

MailChimp

Ranked#4of 4
on usage

Used by 4 of 210 companies in this segment including Sparkle , NewsWhip and 1 others.

Most Used Native Advertising Vendors Among Social Media Management Companies

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Disqus

Ranked#1of 3
on usage

Used by 16 of 210 companies in this segment including AddThis , Spokal and 7 others.

Quora for Business

Ranked#2of 3
on usage

Used by 13 of 210 companies in this segment including Walls.io , Social Animal and 7 others.

Outbrain

Ranked#3of 3
on usage

Used by 11 of 210 companies in this segment including Falcon Social , Zuum and 7 others.

Most Used Payment Processing Vendors Among Social Media Management Companies

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Stripe

Ranked#1of 1
on usage

Used by 23 of 210 companies in this segment including SwiftCRM , Markerly and 7 others.

Most Used Performance Monitoring Vendors Among Social Media Management Companies

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New Relic

Ranked#1of 4
on usage

Used by 34 of 210 companies in this segment including Sociamonials , Walls.io and 7 others.

Sentry

Ranked#2of 4
on usage

Used by 8 of 210 companies in this segment including DrumUp , Naytev and 5 others.

Datadog

Ranked#3of 4
on usage

Used by 3 of 210 companies in this segment including Whatagraph , Buffer and Iconosquare.

Pingdom

Ranked#4of 4
on usage

Used by 3 of 210 companies in this segment including Crowdbabble , Planable and Later.

Most Used Popup & Form Builders Vendors Among Social Media Management Companies

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SuMo

Ranked#1of 3
on usage

Used by 13 of 210 companies in this segment including Cloud Campaign , SoAmpli and 7 others.

OptInMonster

Ranked#2of 3
on usage

Used by 7 of 210 companies in this segment including MavSocial , ArchiveSocial and 4 others.

Poptin

Ranked#3of 3
on usage

Used by 3 of 210 companies in this segment including Whatagraph , commun.it and dlvr.it.

Most Used Privacy & GDPR Vendors Among Social Media Management Companies

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CookieLaw

Ranked#1of 7
on usage

Used by 12 of 210 companies in this segment including Lithium , Rocketreach and 7 others.

CookieBot

Ranked#2of 7
on usage

Used by 8 of 210 companies in this segment including Sysomos , Coosto and 5 others.

IAB Europe

Ranked#3of 7
on usage

Used by 6 of 210 companies in this segment including Markerly , Falcon Social and 3 others.

OneTrust

Ranked#4of 7
on usage

Used by 5 of 210 companies in this segment including Mention , Falcon Social and 2 others.

iubenda

Ranked#5of 7
on usage

Used by 5 of 210 companies in this segment including Gremlin Social , PostPlanner and 2 others.

CookieYes

Ranked#6of 7
on usage

Used by 3 of 210 companies in this segment including Buffer , Sendible and 3BL Media.

Most Used Product Analytics Vendors Among Social Media Management Companies

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Mixpanel

Ranked#1of 5
on usage

Used by 25 of 210 companies in this segment including Walls.io , Contento and 7 others.

Amplitude

Ranked#2of 5
on usage

Used by 11 of 210 companies in this segment including Contento , Around.io and 7 others.

Heap Inc

Ranked#3of 5
on usage

Used by 6 of 210 companies in this segment including Cloud Campaign , Kontentino and 3 others.

Headway

Ranked#4of 5
on usage

Used by 5 of 210 companies in this segment including Mention , PostPickr and 2 others.

Pendo

Ranked#5of 5
on usage

Used by 5 of 210 companies in this segment including HeyOrca , NUVI and 2 others.

Most Used Project Management Vendors Among Social Media Management Companies

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jQuery

Ranked#1of 2
on usage

Used by 25 of 210 companies in this segment including Repucaution , Markerly and 7 others.

Rubicon Project

Ranked#2of 2
on usage

Used by 15 of 210 companies in this segment including eClincher , Falcon Social and 7 others.

Most Used Push Notifications Vendors Among Social Media Management Companies

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Customer.io

Ranked#1of 1
on usage

Used by 3 of 210 companies in this segment including Buffer , ContentStudio and SocialPilot.

Most Used Referral Marketing Vendors Among Social Media Management Companies

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FirstPromoter

Ranked#1of 1
on usage

Used by 19 of 210 companies in this segment including Sociamonials , eClincher and 7 others.

Most Used Reviews & Testimonials Vendors Among Social Media Management Companies

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G2 Crowd

Ranked#1of 1
on usage

Used by 27 of 210 companies in this segment including eClincher , Whatagraph and 7 others.

Most Used Sales Automation Vendors Among Social Media Management Companies

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Drift

Ranked#1of 2
on usage

Used by 14 of 210 companies in this segment including StrikeSocial , Sysomos and 7 others.

SalesLoft

Ranked#2of 2
on usage

Used by 6 of 210 companies in this segment including Markerly , Quid and 3 others.

Most Used Search Advertising Vendors Among Social Media Management Companies

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Google Ads

Ranked#1of 5
on usage

Used by 112 of 210 companies in this segment including Archie , Zoomph and 7 others.

Bing Ads

Ranked#2of 5
on usage

Used by 45 of 210 companies in this segment including Walls.io , Whatagraph and 7 others.

Quora for Business

Ranked#3of 5
on usage

Used by 13 of 210 companies in this segment including Walls.io , Social Animal and 7 others.

Click Cease

Ranked#4of 5
on usage

Used by 8 of 210 companies in this segment including eClincher , Whatagraph and 5 others.

Marin Software

Ranked#5of 5
on usage

Used by 4 of 210 companies in this segment including Pulsar , Pagemodo and 1 others.

Most Used Social Media Advertising Vendors Among Social Media Management Companies

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Facebook Ads

Ranked#1of 6
on usage

Used by 148 of 210 companies in this segment including SwiftCRM , Sociamonials and 7 others.

Google Ads

Ranked#2of 6
on usage

Used by 112 of 210 companies in this segment including Archie , Zoomph and 7 others.

LinkedIn Ads

Ranked#3of 6
on usage

Used by 98 of 210 companies in this segment including Repucaution , Walls.io and 7 others.

Pinterest Business

Ranked#4of 6
on usage

Used by 24 of 210 companies in this segment including Socialdealer , HeyOrca and 7 others.

Instagram

Ranked#5of 6
on usage

Used by 5 of 210 companies in this segment including Buffer , Chirpify and 2 others.

Marin Software

Ranked#6of 6
on usage

Used by 4 of 210 companies in this segment including Pulsar , Pagemodo and 1 others.

Most Used Social Media Management Vendors Among Social Media Management Companies

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Twitter

Ranked#1of 4
on usage

Used by 69 of 210 companies in this segment including Repucaution , eClincher and 7 others.

AddThis

Ranked#2of 4
on usage

Used by 14 of 210 companies in this segment including eClincher , AddThis and 7 others.

ShareThis

Ranked#3of 4
on usage

Used by 6 of 210 companies in this segment including Awario , Planable and 3 others.

AddToAny

Ranked#4of 4
on usage

Used by 5 of 210 companies in this segment including Crowdbabble , Contfeed and 2 others.

Most Used Tag Management Vendors Among Social Media Management Companies

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Google Tag Manager

Ranked#1of 2
on usage

Used by 157 of 210 companies in this segment including SwiftCRM , Sociamonials and 7 others.

Segment

Ranked#2of 2
on usage

Used by 13 of 210 companies in this segment including Contento , Mention and 7 others.

Most Used User Session Recording Vendors Among Social Media Management Companies

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Hotjar

Ranked#1of 4
on usage

Used by 63 of 210 companies in this segment including Walls.io , Contento and 7 others.

Microsoft Clarity

Ranked#2of 4
on usage

Used by 20 of 210 companies in this segment including Walls.io , Germin8 and 7 others.

Crazy Egg

Ranked#3of 4
on usage

Used by 7 of 210 companies in this segment including MavSocial , ArchiveSocial and 4 others.

Smartlook

Ranked#4of 4
on usage

Used by 3 of 210 companies in this segment including HeyOrca , PostPlanner and Postcron.

Most Used Video Hosting Vendors Among Social Media Management Companies

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YouTube

Ranked#1of 3
on usage

Used by 39 of 210 companies in this segment including SwiftCRM , Sociamonials and 7 others.

Wistia

Ranked#2of 3
on usage

Used by 17 of 210 companies in this segment including Cloud Campaign , Buffer and 7 others.

Vimeo

Ranked#3of 3
on usage

Used by 13 of 210 companies in this segment including SocialVolt , Cloud Campaign and 7 others.

Most Used Visitor Tracking Vendors Among Social Media Management Companies

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Leadfeeder

Ranked#1of 2
on usage

Used by 8 of 210 companies in this segment including Contento , Mention and 5 others.

Snitcher

Ranked#2of 2
on usage

Used by 3 of 210 companies in this segment including Mention , BrandTotal and TweetFavy.

Most Used Web & Mobile Analytics Vendors Among Social Media Management Companies

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Google Analytics

Ranked#1of 9
on usage

Used by 179 of 210 companies in this segment including SocialVolt , Archie and 7 others.

Hotjar

Ranked#2of 9
on usage

Used by 63 of 210 companies in this segment including Walls.io , Contento and 7 others.

Mixpanel

Ranked#3of 9
on usage

Used by 25 of 210 companies in this segment including Walls.io , Contento and 7 others.

FullStory

Ranked#4of 9
on usage

Used by 16 of 210 companies in this segment including Lately , Around.io and 7 others.

Moat

Ranked#5of 9
on usage

Used by 9 of 210 companies in this segment including AddThis , Sysomos and 6 others.

Bizible

Ranked#6of 9
on usage

Used by 7 of 210 companies in this segment including Falcon Social , Quid and 4 others.

Most Used Website Personalization Vendors Among Social Media Management Companies

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Google Optimize

Ranked#1of 2
on usage

Used by 23 of 210 companies in this segment including Contento , Whatagraph and 7 others.

NitroPack

Ranked#2of 2
on usage

Used by 3 of 210 companies in this segment including Quid , PromoRepublic and NetBase.

Companies in the Social Media Management Segment

We're tracking 210 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
3BL Media	Social Media Management , Demand Generation , Top 100,000 Sites - United States
Abovo42	Social Media Management , Demand Generation
Adaptly	Social Media Management , Demand Generation , North America - 100+ Employees
AddThis	Social Media Management , Demand Generation , Top 1000 Sites - United States
Adtuo	Social Media Management , Demand Generation , Marketing And Advertising
AgoraPulse	Social Media Management , Demand Generation , Top 10000 Sites - United States
Ahalogy	Social Media Management , Demand Generation , Top 100,000 Sites - United States
Amplifr	Social Media Management , Demand Generation , Top 100,000 Sites - United States
Ampsy	Social Media Management , Demand Generation
Archie	Social Media Management , Demand Generation
ArchiveSocial	Social Media Management , Demand Generation , Internet
Around.io	Social Media Management , Demand Generation , Marketing And Advertising
Awario	Social Media Management , Demand Generation , Top 100,000 Sites - United States
Binkt	Social Media Management , Demand Generation
BoomSonar	Social Media Management , Demand Generation
Brandle	Social Media Management , Demand Generation , Internet
BrandTotal	Social Media Management , Demand Generation , Internet
Brandwatch	Social Media Management , Demand Generation , Top 10000 Sites - United States
Buffer	Social Media Management , Demand Generation , Top 10000 Sites - United States
Buzzinga	Social Media Management , Demand Generation , Marketing And Advertising