Top Demand Generation Tools used by Social Media Advertising companies

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 26 / 32 (81.25%) Social Media Advertising companies
#2 Facebook Ads	Used by 22 / 32 (68.75%) Social Media Advertising companies
#3 Google Analytics	Used by 21 / 32 (65.62%) Social Media Advertising companies
#4 Google Ads	Used by 19 / 32 (59.38%) Social Media Advertising companies
#5 LinkedIn Ads	Used by 19 / 32 (59.38%) Social Media Advertising companies
#6 Google	Used by 18 / 32 (56.25%) Social Media Advertising companies
#7 Wordpress	Used by 14 / 32 (43.75%) Social Media Advertising companies
#8 Bing Ads	Used by 12 / 32 (37.5%) Social Media Advertising companies
#9 HubSpot	Used by 12 / 32 (37.5%) Social Media Advertising companies
#10 Cloudflare	Used by 12 / 32 (37.5%) Social Media Advertising companies

Most Popular Demand Generation Tools for Social Media Advertising Companies by Category

This section shows top Demand Generation vendors broken out by category based on Social Media Advertising adoption.

Most Used CRM Vendors Among Social Media Advertising Companies

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HubSpot

Ranked#1of 5
on usage

Used by 12 of 32 companies in this segment.

Salesforce

Ranked#2of 5
on usage

Used by 3 of 32 companies in this segment.

FreshWorks

Ranked#3of 5
on usage

Used by 2 of 32 companies in this segment.

Zoho

Ranked#4of 5
on usage

Used by 1 of 32 companies in this segment.

Pipedrive

Ranked#5of 5
on usage

Used by 1 of 32 companies in this segment.

Most Used Chat Vendors Among Social Media Advertising Companies

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Intercom

Ranked#1of 3
on usage

Used by 7 of 32 companies in this segment.

Drift

Ranked#2of 3
on usage

Used by 2 of 32 companies in this segment.

FreshWorks

Ranked#3of 3
on usage

Used by 2 of 32 companies in this segment.

Most Used Surveys Vendors Among Social Media Advertising Companies

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Qualtrics

Ranked#1of 1
on usage

Used by 1 of 32 companies in this segment.

Most Used Video Hosting Vendors Among Social Media Advertising Companies

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YouTube

Ranked#1of 5
on usage

Used by 7 of 32 companies in this segment.

Vimeo

Ranked#2of 5
on usage

Used by 5 of 32 companies in this segment.

TikTok

Ranked#3of 5
on usage

Used by 2 of 32 companies in this segment.

Vidyard

Ranked#4of 5
on usage

Used by 1 of 32 companies in this segment.

JW Player

Ranked#5of 5
on usage

Used by 1 of 32 companies in this segment.

Most Used Data Providers Vendors Among Social Media Advertising Companies

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ZoomInfo

Ranked#1of 5
on usage

Used by 4 of 32 companies in this segment.

TowerData

Ranked#2of 5
on usage

Used by 3 of 32 companies in this segment.

Clearbit

Ranked#3of 5
on usage

Used by 3 of 32 companies in this segment.

LiveRamp

Ranked#4of 5
on usage

Used by 2 of 32 companies in this segment.

Bombora

Ranked#5of 5
on usage

Used by 1 of 32 companies in this segment.

Most Used Privacy & GDPR Vendors Among Social Media Advertising Companies

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CookieLaw

Ranked#1of 5
on usage

Used by 3 of 32 companies in this segment.

CookieBot

Ranked#2of 5
on usage

Used by 3 of 32 companies in this segment.

IAB Europe

Ranked#3of 5
on usage

Used by 2 of 32 companies in this segment.

OneTrust

Ranked#4of 5
on usage

Used by 1 of 32 companies in this segment.

Osano

Ranked#5of 5
on usage

Used by 1 of 32 companies in this segment.

Most Used Tag Management Vendors Among Social Media Advertising Companies

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Google Tag Manager

Ranked#1of 2
on usage

Used by 26 of 32 companies in this segment.

Segment

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment.

Most Used Video Creation Vendors Among Social Media Advertising Companies

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TikTok

Ranked#1of 1
on usage

Used by 2 of 32 companies in this segment.

Most Used Data Management Vendors Among Social Media Advertising Companies

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Lotame

Ranked#1of 5
on usage

Used by 2 of 32 companies in this segment.

Salesforce Audience Studio

Ranked#2of 5
on usage

Used by 2 of 32 companies in this segment.

Oracle DMP

Ranked#3of 5
on usage

Used by 1 of 32 companies in this segment.

Adobe Audience Manager

Ranked#4of 5
on usage

Used by 1 of 32 companies in this segment.

AdForm

Ranked#5of 5
on usage

Used by 1 of 32 companies in this segment.

Most Used Email Marketing Vendors Among Social Media Advertising Companies

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HubSpot

Ranked#1of 9
on usage

Used by 12 of 32 companies in this segment.

Marketo

Ranked#2of 9
on usage

Used by 3 of 32 companies in this segment.

Pardot

Ranked#3of 9
on usage

Used by 2 of 32 companies in this segment.

Oracle Eloqua

Ranked#4of 9
on usage

Used by 1 of 32 companies in this segment.

Zoho Campaigns

Ranked#5of 9
on usage

Used by 1 of 32 companies in this segment.

ActiveCampaign

Ranked#6of 9
on usage

Used by 1 of 32 companies in this segment.

Most Used Customer Service Vendors Among Social Media Advertising Companies

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Intercom

Ranked#1of 2
on usage

Used by 7 of 32 companies in this segment.

Zendesk

Ranked#2of 2
on usage

Used by 3 of 32 companies in this segment.

Most Used Sales Automation Vendors Among Social Media Advertising Companies

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Drift

Ranked#1of 2
on usage

Used by 2 of 32 companies in this segment.

Outplay

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment.

Most Used Visitor Tracking Vendors Among Social Media Advertising Companies

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Leadfeeder

Ranked#1of 2
on usage

Used by 2 of 32 companies in this segment.

Bombora

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment.

Most Used Website Builders Vendors Among Social Media Advertising Companies

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jQuery

Ranked#1of 4
on usage

Used by 4 of 32 companies in this segment.

Weglot

Ranked#2of 4
on usage

Used by 1 of 32 companies in this segment.

Squarespace

Ranked#3of 4
on usage

Used by 1 of 32 companies in this segment.

Prismic

Ranked#4of 4
on usage

Used by 1 of 32 companies in this segment.

Most Used Product Analytics Vendors Among Social Media Advertising Companies

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Mixpanel

Ranked#1of 2
on usage

Used by 5 of 32 companies in this segment.

Amplitude

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment.

Most Used Native Advertising Vendors Among Social Media Advertising Companies

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Outbrain

Ranked#1of 4
on usage

Used by 3 of 32 companies in this segment.

Taboola

Ranked#2of 4
on usage

Used by 3 of 32 companies in this segment.

Quora for Business

Ranked#3of 4
on usage

Used by 1 of 32 companies in this segment.

Disqus

Ranked#4of 4
on usage

Used by 1 of 32 companies in this segment.

Most Used Payment Processing Vendors Among Social Media Advertising Companies

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Stripe

Ranked#1of 1
on usage

Used by 3 of 32 companies in this segment.

Most Used Project Management Vendors Among Social Media Advertising Companies

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Atlassian

Ranked#1of 3
on usage

Used by 5 of 32 companies in this segment.

Dropbox

Ranked#2of 3
on usage

Used by 1 of 32 companies in this segment.

Smartsheet

Ranked#3of 3
on usage

Used by 1 of 32 companies in this segment.

Most Used Push Notifications Vendors Among Social Media Advertising Companies

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OneSignal

Ranked#1of 1
on usage

Used by 1 of 32 companies in this segment.

Most Used Referral Marketing Vendors Among Social Media Advertising Companies

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FirstPromoter

Ranked#1of 1
on usage

Used by 2 of 32 companies in this segment.

Most Used Search Advertising Vendors Among Social Media Advertising Companies

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Google Ads

Ranked#1of 4
on usage

Used by 19 of 32 companies in this segment.

Bing Ads

Ranked#2of 4
on usage

Used by 12 of 32 companies in this segment.

Quora for Business

Ranked#3of 4
on usage

Used by 1 of 32 companies in this segment.

Marin Software

Ranked#4of 4
on usage

Used by 1 of 32 companies in this segment.

Most Used Affiliate Marketing Vendors Among Social Media Advertising Companies

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FirstPromoter

Ranked#1of 2
on usage

Used by 2 of 32 companies in this segment.

Tapfiliate

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment.

Most Used Interactive Content Vendors Among Social Media Advertising Companies

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Gravity Forms

Ranked#1of 3
on usage

Used by 1 of 32 companies in this segment.

Qualtrics

Ranked#2of 3
on usage

Used by 1 of 32 companies in this segment.

Typeform

Ranked#3of 3
on usage

Used by 1 of 32 companies in this segment.

Most Used Certificate Authority Vendors Among Social Media Advertising Companies

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Let's Encrypt

Ranked#1of 2
on usage

Used by 2 of 32 companies in this segment.

DigiCert

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment.

Most Used Marketing Attribution Vendors Among Social Media Advertising Companies

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Bizible

Ranked#1of 1
on usage

Used by 1 of 32 companies in this segment.

Most Used Popup & Form Builders Vendors Among Social Media Advertising Companies

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OptInMonster

Ranked#1of 1
on usage

Used by 1 of 32 companies in this segment.

Most Used Appointment Scheduling Vendors Among Social Media Advertising Companies

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Calendly

Ranked#1of 2
on usage

Used by 3 of 32 companies in this segment.

Chili Piper

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment.

Most Used Performance Monitoring Vendors Among Social Media Advertising Companies

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New Relic

Ranked#1of 3
on usage

Used by 7 of 32 companies in this segment.

Sentry

Ranked#2of 3
on usage

Used by 1 of 32 companies in this segment.

Datadog

Ranked#3of 3
on usage

Used by 1 of 32 companies in this segment.

Most Used Reviews & Testimonials Vendors Among Social Media Advertising Companies

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G2 Crowd

Ranked#1of 2
on usage

Used by 4 of 32 companies in this segment.

TrustPilot

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment.

Most Used Television Advertising Vendors Among Social Media Advertising Companies

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Apple

Ranked#1of 1
on usage

Used by 5 of 32 companies in this segment.

Most Used User Session Recording Vendors Among Social Media Advertising Companies

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Hotjar

Ranked#1of 5
on usage

Used by 7 of 32 companies in this segment.

Microsoft Clarity

Ranked#2of 5
on usage

Used by 6 of 32 companies in this segment.

Mouseflow

Ranked#3of 5
on usage

Used by 3 of 32 companies in this segment.

Smartlook

Ranked#4of 5
on usage

Used by 2 of 32 companies in this segment.

Zoho PageSense

Ranked#5of 5
on usage

Used by 1 of 32 companies in this segment.

Most Used Web & Mobile Analytics Vendors Among Social Media Advertising Companies

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Google Analytics

Ranked#1of 8
on usage

Used by 21 of 32 companies in this segment.

Hotjar

Ranked#2of 8
on usage

Used by 7 of 32 companies in this segment.

Mixpanel

Ranked#3of 8
on usage

Used by 5 of 32 companies in this segment.

FullStory

Ranked#4of 8
on usage

Used by 3 of 32 companies in this segment.

Adobe

Ranked#5of 8
on usage

Used by 2 of 32 companies in this segment.

Quantcast

Ranked#6of 8
on usage

Used by 2 of 32 companies in this segment.

Most Used Account-Based Marketing Vendors Among Social Media Advertising Companies

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6sense

Ranked#1of 2
on usage

Used by 2 of 32 companies in this segment.

Demandbase

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment.

Most Used Social Media Management Vendors Among Social Media Advertising Companies

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Twitter

Ranked#1of 4
on usage

Used by 8 of 32 companies in this segment.

AddToAny

Ranked#2of 4
on usage

Used by 4 of 32 companies in this segment.

ShareThis

Ranked#3of 4
on usage

Used by 2 of 32 companies in this segment.

AddThis

Ranked#4of 4
on usage

Used by 2 of 32 companies in this segment.

Most Used Website Personalization Vendors Among Social Media Advertising Companies

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Google Optimize

Ranked#1of 1
on usage

Used by 4 of 32 companies in this segment.

Most Used Competitive Intelligence Vendors Among Social Media Advertising Companies

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Moat

Ranked#1of 1
on usage

Used by 1 of 32 companies in this segment.

Most Used Content Delivery Network Vendors Among Social Media Advertising Companies

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Cloudflare

Ranked#1of 1
on usage

Used by 12 of 32 companies in this segment.

Most Used Social Media Advertising Vendors Among Social Media Advertising Companies

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Facebook Ads

Ranked#1of 7
on usage

Used by 22 of 32 companies in this segment.

Google Ads

Ranked#2of 7
on usage

Used by 19 of 32 companies in this segment.

LinkedIn Ads

Ranked#3of 7
on usage

Used by 19 of 32 companies in this segment.

Pinterest Business

Ranked#4of 7
on usage

Used by 3 of 32 companies in this segment.

Snapchat

Ranked#5of 7
on usage

Used by 1 of 32 companies in this segment.

Marin Software

Ranked#6of 7
on usage

Used by 1 of 32 companies in this segment.

Most Used Webinar & Virtual Events Vendors Among Social Media Advertising Companies

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Citrix Systems

Ranked#1of 1
on usage

Used by 1 of 32 companies in this segment.

Most Used Applicant Tracking System Vendors Among Social Media Advertising Companies

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BambooHR

Ranked#1of 2
on usage

Used by 1 of 32 companies in this segment.

Greenhouse

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment.

Most Used Content Management System Vendors Among Social Media Advertising Companies

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Wordpress

Ranked#1of 1
on usage

Used by 14 of 32 companies in this segment.

Most Used Landing Page Optimization Vendors Among Social Media Advertising Companies

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VWO

Ranked#1of 3
on usage

Used by 2 of 32 companies in this segment.

optimizely

Ranked#2of 3
on usage

Used by 1 of 32 companies in this segment.

Unbounce

Ranked#3of 3
on usage

Used by 1 of 32 companies in this segment.

Most Used Channel Partner Management Vendors Among Social Media Advertising Companies

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PartnerStack

Ranked#1of 1
on usage

Used by 2 of 32 companies in this segment.

Most Used Marketing Automation Platform Vendors Among Social Media Advertising Companies

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HubSpot

Ranked#1of 4
on usage

Used by 12 of 32 companies in this segment.

Marketo

Ranked#2of 4
on usage

Used by 3 of 32 companies in this segment.

Pardot

Ranked#3of 4
on usage

Used by 2 of 32 companies in this segment.

Oracle Eloqua

Ranked#4of 4
on usage

Used by 1 of 32 companies in this segment.

Most Used Customer Data Platforms (CDPs) Vendors Among Social Media Advertising Companies

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Salesforce Audience Studio

Ranked#1of 3
on usage

Used by 2 of 32 companies in this segment.

Tapad

Ranked#2of 3
on usage

Used by 1 of 32 companies in this segment.

Segment

Ranked#3of 3
on usage

Used by 1 of 32 companies in this segment.

Most Used Display & Programmatic Advertising Vendors Among Social Media Advertising Companies

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Facebook Ads

Ranked#1of 9
on usage

Used by 22 of 32 companies in this segment.

Google Ads

Ranked#2of 9
on usage

Used by 19 of 32 companies in this segment.

LinkedIn Ads

Ranked#3of 9
on usage

Used by 19 of 32 companies in this segment.

OpenX

Ranked#4of 9
on usage

Used by 4 of 32 companies in this segment.

Verizon Media

Ranked#5of 9
on usage

Used by 3 of 32 companies in this segment.

IndexExchange

Ranked#6of 9
on usage

Used by 3 of 32 companies in this segment.

Demand Generation Web Technologies Used by Social Media Advertising Companies

Top 10 Demand Generation Tools For Social Media Advertising Companies

Most Popular Demand Generation Tools for Social Media Advertising Companies by Category

Most Used CRM Vendors Among Social Media Advertising Companies

Most Used Chat Vendors Among Social Media Advertising Companies

Most Used Surveys Vendors Among Social Media Advertising Companies

Most Used Video Hosting Vendors Among Social Media Advertising Companies

Most Used Data Providers Vendors Among Social Media Advertising Companies

Most Used Privacy & GDPR Vendors Among Social Media Advertising Companies

Most Used Tag Management Vendors Among Social Media Advertising Companies

Most Used Video Creation Vendors Among Social Media Advertising Companies

Most Used Data Management Vendors Among Social Media Advertising Companies

Most Used Email Marketing Vendors Among Social Media Advertising Companies

Most Used Customer Service Vendors Among Social Media Advertising Companies

Most Used Sales Automation Vendors Among Social Media Advertising Companies

Most Used Visitor Tracking Vendors Among Social Media Advertising Companies

Most Used Website Builders Vendors Among Social Media Advertising Companies

Most Used Product Analytics Vendors Among Social Media Advertising Companies

Most Used Native Advertising Vendors Among Social Media Advertising Companies

Most Used Payment Processing Vendors Among Social Media Advertising Companies

Most Used Project Management Vendors Among Social Media Advertising Companies

Most Used Push Notifications Vendors Among Social Media Advertising Companies

Most Used Referral Marketing Vendors Among Social Media Advertising Companies

Most Used Search Advertising Vendors Among Social Media Advertising Companies

Most Used Affiliate Marketing Vendors Among Social Media Advertising Companies

Most Used Interactive Content Vendors Among Social Media Advertising Companies

Most Used Certificate Authority Vendors Among Social Media Advertising Companies

Most Used Marketing Attribution Vendors Among Social Media Advertising Companies

Most Used Popup & Form Builders Vendors Among Social Media Advertising Companies

Most Used Appointment Scheduling Vendors Among Social Media Advertising Companies

Most Used Performance Monitoring Vendors Among Social Media Advertising Companies

Most Used Reviews & Testimonials Vendors Among Social Media Advertising Companies

Most Used Television Advertising Vendors Among Social Media Advertising Companies

Most Used User Session Recording Vendors Among Social Media Advertising Companies

Most Used Web & Mobile Analytics Vendors Among Social Media Advertising Companies

Most Used Account-Based Marketing Vendors Among Social Media Advertising Companies

Most Used Social Media Management Vendors Among Social Media Advertising Companies

Most Used Website Personalization Vendors Among Social Media Advertising Companies

Most Used Competitive Intelligence Vendors Among Social Media Advertising Companies

Most Used Content Delivery Network Vendors Among Social Media Advertising Companies

Most Used Social Media Advertising Vendors Among Social Media Advertising Companies

Most Used Webinar & Virtual Events Vendors Among Social Media Advertising Companies

Most Used Applicant Tracking System Vendors Among Social Media Advertising Companies

Most Used Content Management System Vendors Among Social Media Advertising Companies

Most Used Landing Page Optimization Vendors Among Social Media Advertising Companies

Most Used Channel Partner Management Vendors Among Social Media Advertising Companies

Most Used Marketing Automation Platform Vendors Among Social Media Advertising Companies

Most Used Customer Data Platforms (CDPs) Vendors Among Social Media Advertising Companies

Most Used Display & Programmatic Advertising Vendors Among Social Media Advertising Companies

Companies in the Social Media Advertising Segment