Demand Generation Web Technologies Used by Social Media Advertising Companies

We are tracking 32 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Social Media Advertising Companies

This section shows what tools are used the most by Social Media Advertising companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 24 / 32 (75.0%) Social Media Advertising companies
#2 Facebook Ads	Used by 22 / 32 (68.75%) Social Media Advertising companies
#3 Google Analytics	Used by 22 / 32 (68.75%) Social Media Advertising companies
#4 LinkedIn Ads	Used by 19 / 32 (59.38%) Social Media Advertising companies
#5 Google Ads	Used by 18 / 32 (56.25%) Social Media Advertising companies
#6 HubSpot	Used by 11 / 32 (34.38%) Social Media Advertising companies
#7 Bing Ads	Used by 10 / 32 (31.25%) Social Media Advertising companies
#8 Twitter	Used by 8 / 32 (25.0%) Social Media Advertising companies
#9 Intercom	Used by 7 / 32 (21.88%) Social Media Advertising companies
#10 New Relic	Used by 7 / 32 (21.88%) Social Media Advertising companies

Most Popular Demand Generation Tools for Social Media Advertising Companies by Category

This section shows top Demand Generation vendors broken out by category based on Social Media Advertising adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Account-Based Marketing Vendors Among Social Media Advertising Companies

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Demandbase

Ranked#1of 2
on usage

Used by 1 of 32 companies in this segment including Sizmek.

6sense

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment including Marin Software.

Most Used Affiliate Marketing Vendors Among Social Media Advertising Companies

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FirstPromoter

Ranked#1of 2
on usage

Used by 2 of 32 companies in this segment including Sked Social and Madgicx.

Tapfiliate

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment including Madgicx.

Most Used Applicant Tracking System Vendors Among Social Media Advertising Companies

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BambooHR

Ranked#1of 2
on usage

Used by 1 of 32 companies in this segment including StitcherAds.

Greenhouse

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment including Smartly.io.

Most Used Appointment Scheduling Vendors Among Social Media Advertising Companies

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Calendly

Ranked#1of 2
on usage

Used by 3 of 32 companies in this segment including Sked Social , Adzooma and Socioh.

Chili Piper

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment including Marin Software.

Most Used CRM Vendors Among Social Media Advertising Companies

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HubSpot

Ranked#1of 5
on usage

Used by 11 of 32 companies in this segment including Pathmatics , Camera IQ and 7 others.

FreshWorks

Ranked#2of 5
on usage

Used by 2 of 32 companies in this segment including Boosterberg and FastTony.es.

Salesforce

Ranked#3of 5
on usage

Used by 1 of 32 companies in this segment including Marin Software.

Zoho

Ranked#4of 5
on usage

Used by 1 of 32 companies in this segment including Adzooma.

Pipedrive

Ranked#5of 5
on usage

Used by 1 of 32 companies in this segment including Socioh.

Most Used Channel Partner Management Vendors Among Social Media Advertising Companies

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PartnerStack

Ranked#1of 1
on usage

Used by 2 of 32 companies in this segment including Reveal Bot and Adzooma.

Most Used Chat Vendors Among Social Media Advertising Companies

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Intercom

Ranked#1of 3
on usage

Used by 7 of 32 companies in this segment including Reveal Bot , Camera IQ and 4 others.

Drift

Ranked#2of 3
on usage

Used by 2 of 32 companies in this segment including Pathmatics and WordStream.

FreshWorks

Ranked#3of 3
on usage

Used by 2 of 32 companies in this segment including Boosterberg and FastTony.es.

Most Used Competitive Intelligence Vendors Among Social Media Advertising Companies

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Moat

Ranked#1of 1
on usage

Used by 1 of 32 companies in this segment including BannerFlow.

Most Used Customer Data Platforms (CDPs) Vendors Among Social Media Advertising Companies

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Salesforce Audience Studio

Ranked#1of 3
on usage

Used by 2 of 32 companies in this segment including Pathmatics and StitcherAds.

Tapad

Ranked#2of 3
on usage

Used by 1 of 32 companies in this segment including Snapchat.

Segment

Ranked#3of 3
on usage

Used by 1 of 32 companies in this segment including Smartly.io.

Most Used Customer Service Vendors Among Social Media Advertising Companies

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Intercom

Ranked#1of 2
on usage

Used by 7 of 32 companies in this segment including Reveal Bot , Camera IQ and 4 others.

Zendesk

Ranked#2of 2
on usage

Used by 3 of 32 companies in this segment including Snapchat , AdEspresso and Smartly.io.

Most Used Data Management Vendors Among Social Media Advertising Companies

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Salesforce Audience Studio

Ranked#1of 5
on usage

Used by 2 of 32 companies in this segment including Pathmatics and StitcherAds.

Lotame

Ranked#2of 5
on usage

Used by 2 of 32 companies in this segment including StitcherAds and WordStream.

Adobe Audience Manager

Ranked#3of 5
on usage

Used by 1 of 32 companies in this segment including Sizmek.

AdForm

Ranked#4of 5
on usage

Used by 1 of 32 companies in this segment including BannerFlow.

Oracle DMP

Ranked#5of 5
on usage

Used by 1 of 32 companies in this segment including StitcherAds.

Most Used Data Providers Vendors Among Social Media Advertising Companies

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ZoomInfo

Ranked#1of 5
on usage

Used by 4 of 32 companies in this segment including Pathmatics , Marin Software and 1 others.

TowerData

Ranked#2of 5
on usage

Used by 3 of 32 companies in this segment including Pathmatics , Sizmek and StitcherAds.

LiveRamp

Ranked#3of 5
on usage

Used by 2 of 32 companies in this segment including Pathmatics and StitcherAds.

Clearbit

Ranked#4of 5
on usage

Used by 2 of 32 companies in this segment including Smartly.io and Stormboard.

Bombora

Ranked#5of 5
on usage

Used by 1 of 32 companies in this segment including Sizmek.

Most Used Display & Programmatic Advertising Vendors Among Social Media Advertising Companies

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Facebook Ads

Ranked#1of 18
on usage

Used by 22 of 32 companies in this segment including Advanse , Reveal Bot and 7 others.

LinkedIn Ads

Ranked#2of 18
on usage

Used by 19 of 32 companies in this segment including Reveal Bot , Pathmatics and 7 others.

Google Ads

Ranked#3of 18
on usage

Used by 18 of 32 companies in this segment including Reveal Bot , Pathmatics and 7 others.

OpenX

Ranked#4of 18
on usage

Used by 5 of 32 companies in this segment including Pathmatics , Sizmek and 2 others.

IndexExchange

Ranked#5of 18
on usage

Used by 4 of 32 companies in this segment including Pathmatics , Sizmek and 1 others.

Verizon Media

Ranked#6of 18
on usage

Used by 3 of 32 companies in this segment including Pathmatics , AdEspresso and StitcherAds.

Most Used Email Marketing Vendors Among Social Media Advertising Companies

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HubSpot

Ranked#1of 6
on usage

Used by 11 of 32 companies in this segment including Pathmatics , Camera IQ and 7 others.

Marketo

Ranked#2of 6
on usage

Used by 3 of 32 companies in this segment including Sizmek , Marin Software and WordStream.

Pardot

Ranked#3of 6
on usage

Used by 2 of 32 companies in this segment including Sizmek and Snapchat.

Oracle Eloqua

Ranked#4of 6
on usage

Used by 1 of 32 companies in this segment including Twitter Ads.

FeedBlitz

Ranked#5of 6
on usage

Used by 1 of 32 companies in this segment including Marin Software.

ActiveCampaign

Ranked#6of 6
on usage

Used by 1 of 32 companies in this segment including Adzooma.

Most Used Interactive Content Vendors Among Social Media Advertising Companies

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Qualtrics

Ranked#1of 3
on usage

Used by 1 of 32 companies in this segment including Sizmek.

Gravity Forms

Ranked#2of 3
on usage

Used by 1 of 32 companies in this segment including Camera IQ.

Typeform

Ranked#3of 3
on usage

Used by 1 of 32 companies in this segment including BannerFlow.

Most Used Landing Page Optimization Vendors Among Social Media Advertising Companies

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Unbounce

Ranked#1of 3
on usage

Used by 1 of 32 companies in this segment including BannerFlow.

optimizely

Ranked#2of 3
on usage

Used by 1 of 32 companies in this segment including AdEspresso.

VWO

Ranked#3of 3
on usage

Used by 1 of 32 companies in this segment including Sked Social.

Most Used Marketing Attribution Vendors Among Social Media Advertising Companies

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Bizible

Ranked#1of 1
on usage

Used by 1 of 32 companies in this segment including Smartly.io.

Most Used Marketing Automation Platform Vendors Among Social Media Advertising Companies

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HubSpot

Ranked#1of 4
on usage

Used by 11 of 32 companies in this segment including Pathmatics , Camera IQ and 7 others.

Marketo

Ranked#2of 4
on usage

Used by 3 of 32 companies in this segment including Sizmek , Marin Software and WordStream.

Pardot

Ranked#3of 4
on usage

Used by 2 of 32 companies in this segment including Sizmek and Snapchat.

Oracle Eloqua

Ranked#4of 4
on usage

Used by 1 of 32 companies in this segment including Twitter Ads.

Most Used Native Advertising Vendors Among Social Media Advertising Companies

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Outbrain

Ranked#1of 4
on usage

Used by 3 of 32 companies in this segment including Pathmatics , Snapchat and StitcherAds.

Taboola

Ranked#2of 4
on usage

Used by 3 of 32 companies in this segment including Pathmatics , Snapchat and Adscale.

Quora for Business

Ranked#3of 4
on usage

Used by 1 of 32 companies in this segment including AdEspresso.

Disqus

Ranked#4of 4
on usage

Used by 1 of 32 companies in this segment including WordStream.

Most Used Payment Processing Vendors Among Social Media Advertising Companies

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Stripe

Ranked#1of 1
on usage

Used by 3 of 32 companies in this segment including StitcherAds , FastTony.es and Madgicx.

Most Used Performance Monitoring Vendors Among Social Media Advertising Companies

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New Relic

Ranked#1of 3
on usage

Used by 7 of 32 companies in this segment including Reveal Bot , Marin Software and 4 others.

Sentry

Ranked#2of 3
on usage

Used by 1 of 32 companies in this segment including AdEspresso.

Datadog

Ranked#3of 3
on usage

Used by 1 of 32 companies in this segment including The Next Ad.

Most Used Popup & Form Builders Vendors Among Social Media Advertising Companies

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OptInMonster

Ranked#1of 1
on usage

Used by 1 of 32 companies in this segment including WordStream.

Most Used Privacy & GDPR Vendors Among Social Media Advertising Companies

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CookieLaw

Ranked#1of 4
on usage

Used by 3 of 32 companies in this segment including BannerFlow , WordStream and Stormboard.

CookieBot

Ranked#2of 4
on usage

Used by 3 of 32 companies in this segment including Smartly.io , Boosterberg and Adzooma.

IAB Europe

Ranked#3of 4
on usage

Used by 2 of 32 companies in this segment including Pathmatics and FastTony.es.

Osano

Ranked#4of 4
on usage

Used by 1 of 32 companies in this segment including Marin Software.

Most Used Product Analytics Vendors Among Social Media Advertising Companies

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Mixpanel

Ranked#1of 2
on usage

Used by 5 of 32 companies in this segment including Reveal Bot , AdEspresso and 2 others.

Amplitude

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment including Sked Social.

Most Used Project Management Vendors Among Social Media Advertising Companies

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jQuery

Ranked#1of 2
on usage

Used by 4 of 32 companies in this segment including Camera IQ , BannerFlow and 1 others.

Rubicon Project

Ranked#2of 2
on usage

Used by 3 of 32 companies in this segment including Pathmatics , Sizmek and StitcherAds.

Most Used Push Notifications Vendors Among Social Media Advertising Companies

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OneSignal

Ranked#1of 1
on usage

Used by 1 of 32 companies in this segment including AdEspresso.

Most Used Referral Marketing Vendors Among Social Media Advertising Companies

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FirstPromoter

Ranked#1of 1
on usage

Used by 2 of 32 companies in this segment including Sked Social and Madgicx.

Most Used Reviews & Testimonials Vendors Among Social Media Advertising Companies

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G2 Crowd

Ranked#1of 2
on usage

Used by 3 of 32 companies in this segment including Pathmatics , BannerFlow and Marin Software.

TrustPilot

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment including Adzooma.

Most Used Sales Automation Vendors Among Social Media Advertising Companies

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Drift

Ranked#1of 2
on usage

Used by 2 of 32 companies in this segment including Pathmatics and WordStream.

Outplay

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment including Stormboard.

Most Used Search Advertising Vendors Among Social Media Advertising Companies

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Google Ads

Ranked#1of 4
on usage

Used by 18 of 32 companies in this segment including Reveal Bot , Pathmatics and 7 others.

Bing Ads

Ranked#2of 4
on usage

Used by 10 of 32 companies in this segment including Reveal Bot , Sizmek and 7 others.

Quora for Business

Ranked#3of 4
on usage

Used by 1 of 32 companies in this segment including AdEspresso.

Marin Software

Ranked#4of 4
on usage

Used by 1 of 32 companies in this segment including Marin Software.

Most Used Social Media Advertising Vendors Among Social Media Advertising Companies

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Facebook Ads

Ranked#1of 7
on usage

Used by 22 of 32 companies in this segment including Advanse , Reveal Bot and 7 others.

LinkedIn Ads

Ranked#2of 7
on usage

Used by 19 of 32 companies in this segment including Reveal Bot , Pathmatics and 7 others.

Google Ads

Ranked#3of 7
on usage

Used by 18 of 32 companies in this segment including Reveal Bot , Pathmatics and 7 others.

Pinterest Business

Ranked#4of 7
on usage

Used by 2 of 32 companies in this segment including StitcherAds and Sked Social.

Snapchat

Ranked#5of 7
on usage

Used by 1 of 32 companies in this segment including Snapchat.

Marin Software

Ranked#6of 7
on usage

Used by 1 of 32 companies in this segment including Marin Software.

Most Used Social Media Management Vendors Among Social Media Advertising Companies

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Twitter

Ranked#1of 4
on usage

Used by 8 of 32 companies in this segment including Pathmatics , Snapchat and 5 others.

AddToAny

Ranked#2of 4
on usage

Used by 3 of 32 companies in this segment including BannerFlow , StitcherAds and Adscale.

ShareThis

Ranked#3of 4
on usage

Used by 2 of 32 companies in this segment including Camera IQ and WordStream.

AddThis

Ranked#4of 4
on usage

Used by 2 of 32 companies in this segment including BannerFlow and AdEspresso.

Most Used Surveys Vendors Among Social Media Advertising Companies

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Qualtrics

Ranked#1of 1
on usage

Used by 1 of 32 companies in this segment including Sizmek.

Most Used Tag Management Vendors Among Social Media Advertising Companies

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Google Tag Manager

Ranked#1of 2
on usage

Used by 24 of 32 companies in this segment including Advanse , Reveal Bot and 7 others.

Segment

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment including Smartly.io.

Most Used User Session Recording Vendors Among Social Media Advertising Companies

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Hotjar

Ranked#1of 5
on usage

Used by 7 of 32 companies in this segment including Smartly.io , The Next Ad and 4 others.

Microsoft Clarity

Ranked#2of 5
on usage

Used by 4 of 32 companies in this segment including Reveal Bot , Marin Software and 1 others.

Mouseflow

Ranked#3of 5
on usage

Used by 3 of 32 companies in this segment including BannerFlow , Marin Software and Stormboard.

Smartlook

Ranked#4of 5
on usage

Used by 2 of 32 companies in this segment including Adscale and Madgicx.

Zoho PageSense

Ranked#5of 5
on usage

Used by 1 of 32 companies in this segment including Sked Social.

Most Used Video Hosting Vendors Among Social Media Advertising Companies

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YouTube

Ranked#1of 4
on usage

Used by 6 of 32 companies in this segment including Reveal Bot , Marin Software and 3 others.

Vimeo

Ranked#2of 4
on usage

Used by 5 of 32 companies in this segment including BannerFlow , Marin Software and 2 others.

Vidyard

Ranked#3of 4
on usage

Used by 1 of 32 companies in this segment including Pathmatics.

JW Player

Ranked#4of 4
on usage

Used by 1 of 32 companies in this segment including Sizmek.

Most Used Visitor Tracking Vendors Among Social Media Advertising Companies

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Bombora

Ranked#1of 2
on usage

Used by 1 of 32 companies in this segment including Sizmek.

Leadfeeder

Ranked#2of 2
on usage

Used by 1 of 32 companies in this segment including Camera IQ.

Most Used Web & Mobile Analytics Vendors Among Social Media Advertising Companies

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Google Analytics

Ranked#1of 8
on usage

Used by 22 of 32 companies in this segment including Advanse , Reveal Bot and 7 others.

Hotjar

Ranked#2of 8
on usage

Used by 7 of 32 companies in this segment including Smartly.io , The Next Ad and 4 others.

Mixpanel

Ranked#3of 8
on usage

Used by 5 of 32 companies in this segment including Reveal Bot , AdEspresso and 2 others.

FullStory

Ranked#4of 8
on usage

Used by 3 of 32 companies in this segment including AdEspresso , StitcherAds and Sked Social.

Quantcast

Ranked#5of 8
on usage

Used by 2 of 32 companies in this segment including Pathmatics and FastTony.es.

Adobe

Ranked#6of 8
on usage

Used by 2 of 32 companies in this segment including Sizmek and AdEspresso.

Most Used Website Builders Vendors Among Social Media Advertising Companies

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Weglot

Ranked#1of 3
on usage

Used by 1 of 32 companies in this segment including The Next Ad.

Squarespace

Ranked#2of 3
on usage

Used by 1 of 32 companies in this segment including Stormboard.

Prismic

Ranked#3of 3
on usage

Used by 1 of 32 companies in this segment including Adzooma.

Most Used Website Personalization Vendors Among Social Media Advertising Companies

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Google Optimize

Ranked#1of 1
on usage

Used by 3 of 32 companies in this segment including Marin Software , WordStream and Sked Social.

Companies in the Social Media Advertising Segment

We're tracking 32 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
AdEspresso	Social Media Advertising , Demand Generation , Top 10000 Sites - United States
adHawk	Social Media Advertising , Demand Generation , Marketing And Advertising
Adscale	Social Media Advertising , Demand Generation , Internet
Advanse	Social Media Advertising , Demand Generation , Marketing And Advertising
Adzooma	Search Advertising , Demand Generation , Social Media Advertising
BannerFlow	Display & Programmatic Advertising , Demand Generation , Social Media Advertising
Boosterberg	Social Media Advertising , Demand Generation , Marketing And Advertising
Camera IQ	Social Media Advertising , Demand Generation
Captain Growth	Social Media Advertising , Demand Generation
Catvertiser	Social Media Advertising , Demand Generation
Facebook	Social Media Advertising , Demand Generation
Facebook Ads	Social Media Advertising , Demand Generation , Top 1000 Sites - United States
FastTony.es	Social Media Advertising , Demand Generation , Marketing And Advertising
Instagram	Social Media Advertising , Demand Generation , Top 1000 Sites - United States
Madgicx	Social Media Advertising , Demand Generation , Top 10000 Sites - United States
Marin Software	Display & Programmatic Advertising , Demand Generation , Search Advertising
Pathmatics	Social Media Advertising , Demand Generation , Top 100,000 Sites - United States
Pinterest	Social Media Advertising , Demand Generation , Top 1000 Sites - United States
Qwaya	Social Media Advertising , Demand Generation , Internet
Reveal Bot	Display & Programmatic Advertising , Demand Generation , Social Media Advertising