Top Demand Generation Tools used by Sales Automation companies

Most Used Vendors	Adoption
#1 Google Analytics	Used by 16 / 19 (84.21%) Sales Automation companies
#2 Google Tag Manager	Used by 16 / 19 (84.21%) Sales Automation companies
#3 LinkedIn Ads	Used by 14 / 19 (73.68%) Sales Automation companies
#4 Wordpress	Used by 13 / 19 (68.42%) Sales Automation companies
#5 Facebook Ads	Used by 13 / 19 (68.42%) Sales Automation companies
#6 Google Ads	Used by 11 / 19 (57.89%) Sales Automation companies
#7 6sense	Used by 10 / 19 (52.63%) Sales Automation companies
#8 Bing Ads	Used by 10 / 19 (52.63%) Sales Automation companies
#9 Cloudflare	Used by 9 / 19 (47.37%) Sales Automation companies
#10 Google	Used by 8 / 19 (42.11%) Sales Automation companies

Most Popular Demand Generation Tools for Sales Automation Companies by Category

This section shows top Demand Generation vendors broken out by category based on Sales Automation adoption.

Most Used CRM Vendors Among Sales Automation Companies

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HubSpot

Ranked#1of 4
on usage

Used by 7 of 19 companies in this segment.

Zoho

Ranked#2of 4
on usage

Used by 2 of 19 companies in this segment.

GA Connector

Ranked#3of 4
on usage

Used by 2 of 19 companies in this segment.

Salesforce

Ranked#4of 4
on usage

Used by 1 of 19 companies in this segment.

Most Used Chat Vendors Among Sales Automation Companies

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Drift

Ranked#1of 8
on usage

Used by 5 of 19 companies in this segment.

Intercom

Ranked#2of 8
on usage

Used by 3 of 19 companies in this segment.

Qualified.com

Ranked#3of 8
on usage

Used by 2 of 19 companies in this segment.

Tawk.to

Ranked#4of 8
on usage

Used by 1 of 19 companies in this segment.

Tidio Chat

Ranked#5of 8
on usage

Used by 1 of 19 companies in this segment.

HelpScout

Ranked#6of 8
on usage

Used by 1 of 19 companies in this segment.

Most Used Surveys Vendors Among Sales Automation Companies

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SatisMeter

Ranked#1of 1
on usage

Used by 1 of 19 companies in this segment.

Most Used Video Hosting Vendors Among Sales Automation Companies

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Wistia

Ranked#1of 4
on usage

Used by 7 of 19 companies in this segment.

Vimeo

Ranked#2of 4
on usage

Used by 6 of 19 companies in this segment.

YouTube

Ranked#3of 4
on usage

Used by 4 of 19 companies in this segment.

SoundCloud

Ranked#4of 4
on usage

Used by 1 of 19 companies in this segment.

Most Used Data Providers Vendors Among Sales Automation Companies

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TowerData

Ranked#1of 6
on usage

Used by 5 of 19 companies in this segment.

Clearbit

Ranked#2of 6
on usage

Used by 4 of 19 companies in this segment.

ZoomInfo

Ranked#3of 6
on usage

Used by 3 of 19 companies in this segment.

LiveRamp

Ranked#4of 6
on usage

Used by 3 of 19 companies in this segment.

Bombora

Ranked#5of 6
on usage

Used by 2 of 19 companies in this segment.

Yandex

Ranked#6of 6
on usage

Used by 1 of 19 companies in this segment.

Most Used Privacy & GDPR Vendors Among Sales Automation Companies

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CookieLaw

Ranked#1of 6
on usage

Used by 4 of 19 companies in this segment.

OneTrust

Ranked#2of 6
on usage

Used by 3 of 19 companies in this segment.

CookieBot

Ranked#3of 6
on usage

Used by 3 of 19 companies in this segment.

CookiePro

Ranked#4of 6
on usage

Used by 2 of 19 companies in this segment.

iubenda

Ranked#5of 6
on usage

Used by 1 of 19 companies in this segment.

IAB Europe

Ranked#6of 6
on usage

Used by 1 of 19 companies in this segment.

Most Used Tag Management Vendors Among Sales Automation Companies

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Google Tag Manager

Ranked#1of 2
on usage

Used by 16 of 19 companies in this segment.

Segment

Ranked#2of 2
on usage

Used by 3 of 19 companies in this segment.

Most Used Data Management Vendors Among Sales Automation Companies

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The Trade Desk

Ranked#1of 6
on usage

Used by 5 of 19 companies in this segment.

Adobe Audience Manager

Ranked#2of 6
on usage

Used by 3 of 19 companies in this segment.

Salesforce Audience Studio

Ranked#3of 6
on usage

Used by 3 of 19 companies in this segment.

Oracle DMP

Ranked#4of 6
on usage

Used by 2 of 19 companies in this segment.

Lotame

Ranked#5of 6
on usage

Used by 2 of 19 companies in this segment.

Eyeota

Ranked#6of 6
on usage

Used by 2 of 19 companies in this segment.

Most Used Email Marketing Vendors Among Sales Automation Companies

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Marketo

Ranked#1of 8
on usage

Used by 7 of 19 companies in this segment.

HubSpot

Ranked#2of 8
on usage

Used by 7 of 19 companies in this segment.

Mailgun

Ranked#3of 8
on usage

Used by 3 of 19 companies in this segment.

Pardot

Ranked#4of 8
on usage

Used by 3 of 19 companies in this segment.

SendGrid

Ranked#5of 8
on usage

Used by 2 of 19 companies in this segment.

Mailerlite

Ranked#6of 8
on usage

Used by 1 of 19 companies in this segment.

Most Used Customer Service Vendors Among Sales Automation Companies

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Zendesk

Ranked#1of 2
on usage

Used by 4 of 19 companies in this segment.

Intercom

Ranked#2of 2
on usage

Used by 3 of 19 companies in this segment.

Most Used E-Commerce Carts Vendors Among Sales Automation Companies

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Shopify

Ranked#1of 1
on usage

Used by 1 of 19 companies in this segment.

Most Used Event Management Vendors Among Sales Automation Companies

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Swoogo

Ranked#1of 1
on usage

Used by 1 of 19 companies in this segment.

Most Used Sales Automation Vendors Among Sales Automation Companies

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Drift

Ranked#1of 2
on usage

Used by 5 of 19 companies in this segment.

SalesLoft

Ranked#2of 2
on usage

Used by 1 of 19 companies in this segment.

Most Used Visitor Tracking Vendors Among Sales Automation Companies

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Leadfeeder

Ranked#1of 6
on usage

Used by 3 of 19 companies in this segment.

Bombora

Ranked#2of 6
on usage

Used by 2 of 19 companies in this segment.

Albacross Website Tracking

Ranked#3of 6
on usage

Used by 1 of 19 companies in this segment.

HappierLeads

Ranked#4of 6
on usage

Used by 1 of 19 companies in this segment.

Fastbase

Ranked#5of 6
on usage

Used by 1 of 19 companies in this segment.

Snitcher

Ranked#6of 6
on usage

Used by 1 of 19 companies in this segment.

Most Used Website Builders Vendors Among Sales Automation Companies

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jQuery

Ranked#1of 2
on usage

Used by 4 of 19 companies in this segment.

Shopify

Ranked#2of 2
on usage

Used by 1 of 19 companies in this segment.

Most Used Product Analytics Vendors Among Sales Automation Companies

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Amplitude

Ranked#1of 3
on usage

Used by 2 of 19 companies in this segment.

Mixpanel

Ranked#2of 3
on usage

Used by 1 of 19 companies in this segment.

Headway

Ranked#3of 3
on usage

Used by 1 of 19 companies in this segment.

Most Used Native Advertising Vendors Among Sales Automation Companies

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Outbrain

Ranked#1of 3
on usage

Used by 3 of 19 companies in this segment.

Taboola

Ranked#2of 3
on usage

Used by 1 of 19 companies in this segment.

Quora for Business

Ranked#3of 3
on usage

Used by 1 of 19 companies in this segment.

Most Used Payment Processing Vendors Among Sales Automation Companies

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Stripe

Ranked#1of 1
on usage

Used by 2 of 19 companies in this segment.

Most Used Project Management Vendors Among Sales Automation Companies

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Atlassian

Ranked#1of 1
on usage

Used by 6 of 19 companies in this segment.

Most Used Referral Marketing Vendors Among Sales Automation Companies

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FirstPromoter

Ranked#1of 1
on usage

Used by 1 of 19 companies in this segment.

Most Used Search Advertising Vendors Among Sales Automation Companies

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Google Ads

Ranked#1of 4
on usage

Used by 11 of 19 companies in this segment.

Bing Ads

Ranked#2of 4
on usage

Used by 10 of 19 companies in this segment.

Click Cease

Ranked#3of 4
on usage

Used by 1 of 19 companies in this segment.

Quora for Business

Ranked#4of 4
on usage

Used by 1 of 19 companies in this segment.

Most Used Affiliate Marketing Vendors Among Sales Automation Companies

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FirstPromoter

Ranked#1of 2
on usage

Used by 1 of 19 companies in this segment.

Tapfiliate

Ranked#2of 2
on usage

Used by 1 of 19 companies in this segment.

Most Used Interactive Content Vendors Among Sales Automation Companies

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RightMessage

Ranked#1of 1
on usage

Used by 1 of 19 companies in this segment.

Most Used Certificate Authority Vendors Among Sales Automation Companies

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DigiCert

Ranked#1of 2
on usage

Used by 1 of 19 companies in this segment.

Let's Encrypt

Ranked#2of 2
on usage

Used by 1 of 19 companies in this segment.

Most Used Marketing Attribution Vendors Among Sales Automation Companies

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Bizible

Ranked#1of 2
on usage

Used by 3 of 19 companies in this segment.

Madkudu

Ranked#2of 2
on usage

Used by 1 of 19 companies in this segment.

Most Used Popup & Form Builders Vendors Among Sales Automation Companies

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OptInMonster

Ranked#1of 2
on usage

Used by 4 of 19 companies in this segment.

Getsitecontrol

Ranked#2of 2
on usage

Used by 1 of 19 companies in this segment.

Most Used Appointment Scheduling Vendors Among Sales Automation Companies

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Calendly

Ranked#1of 2
on usage

Used by 3 of 19 companies in this segment.

Chili Piper

Ranked#2of 2
on usage

Used by 1 of 19 companies in this segment.

Most Used Performance Monitoring Vendors Among Sales Automation Companies

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Pingdom

Ranked#1of 2
on usage

Used by 2 of 19 companies in this segment.

New Relic

Ranked#2of 2
on usage

Used by 2 of 19 companies in this segment.

Most Used Reviews & Testimonials Vendors Among Sales Automation Companies

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G2 Crowd

Ranked#1of 1
on usage

Used by 7 of 19 companies in this segment.

Most Used Television Advertising Vendors Among Sales Automation Companies

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Apple

Ranked#1of 2
on usage

Used by 6 of 19 companies in this segment.

Nielsen

Ranked#2of 2
on usage

Used by 1 of 19 companies in this segment.

Most Used User Session Recording Vendors Among Sales Automation Companies

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Microsoft Clarity

Ranked#1of 4
on usage

Used by 7 of 19 companies in this segment.

Crazy Egg

Ranked#2of 4
on usage

Used by 6 of 19 companies in this segment.

Hotjar

Ranked#3of 4
on usage

Used by 6 of 19 companies in this segment.

Zoho PageSense

Ranked#4of 4
on usage

Used by 1 of 19 companies in this segment.

Most Used Web & Mobile Analytics Vendors Among Sales Automation Companies

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Google Analytics

Ranked#1of 9
on usage

Used by 16 of 19 companies in this segment.

Hotjar

Ranked#2of 9
on usage

Used by 6 of 19 companies in this segment.

Oribi

Ranked#3of 9
on usage

Used by 4 of 19 companies in this segment.

Bizible

Ranked#4of 9
on usage

Used by 3 of 19 companies in this segment.

GA Connector

Ranked#5of 9
on usage

Used by 2 of 19 companies in this segment.

FullStory

Ranked#6of 9
on usage

Used by 2 of 19 companies in this segment.

Most Used Account-Based Marketing Vendors Among Sales Automation Companies

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6sense

Ranked#1of 5
on usage

Used by 10 of 19 companies in this segment.

Terminus

Ranked#2of 5
on usage

Used by 3 of 19 companies in this segment.

BrightFunnel

Ranked#3of 5
on usage

Used by 1 of 19 companies in this segment.

Metadata

Ranked#4of 5
on usage

Used by 1 of 19 companies in this segment.

Demandbase

Ranked#5of 5
on usage

Used by 1 of 19 companies in this segment.

Most Used Social Media Management Vendors Among Sales Automation Companies

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Twitter

Ranked#1of 4
on usage

Used by 7 of 19 companies in this segment.

AddThis

Ranked#2of 4
on usage

Used by 1 of 19 companies in this segment.

AddToAny

Ranked#3of 4
on usage

Used by 1 of 19 companies in this segment.

ShareThis

Ranked#4of 4
on usage

Used by 1 of 19 companies in this segment.

Most Used Website Personalization Vendors Among Sales Automation Companies

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Google Optimize

Ranked#1of 3
on usage

Used by 5 of 19 companies in this segment.

Reactful

Ranked#2of 3
on usage

Used by 1 of 19 companies in this segment.

Bound

Ranked#3of 3
on usage

Used by 1 of 19 companies in this segment.

Most Used Competitive Intelligence Vendors Among Sales Automation Companies

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Moat

Ranked#1of 1
on usage

Used by 1 of 19 companies in this segment.

Most Used Content Delivery Network Vendors Among Sales Automation Companies

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Cloudflare

Ranked#1of 1
on usage

Used by 9 of 19 companies in this segment.

Most Used Social Media Advertising Vendors Among Sales Automation Companies

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LinkedIn Ads

Ranked#1of 3
on usage

Used by 14 of 19 companies in this segment.

Facebook Ads

Ranked#2of 3
on usage

Used by 13 of 19 companies in this segment.

Google Ads

Ranked#3of 3
on usage

Used by 11 of 19 companies in this segment.

Most Used Applicant Tracking System Vendors Among Sales Automation Companies

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Greenhouse

Ranked#1of 3
on usage

Used by 1 of 19 companies in this segment.

Workable

Ranked#2of 3
on usage

Used by 1 of 19 companies in this segment.

Breezy

Ranked#3of 3
on usage

Used by 1 of 19 companies in this segment.

Most Used Landing Page Optimization Vendors Among Sales Automation Companies

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Unbounce

Ranked#1of 1
on usage

Used by 1 of 19 companies in this segment.

Most Used Call Analytics & Telephony Vendors Among Sales Automation Companies

Browse all Call Analytics & Telephony vendors

Twilio

Ranked#1of 1
on usage

Used by 2 of 19 companies in this segment.

Most Used Channel Partner Management Vendors Among Sales Automation Companies

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PartnerStack

Ranked#1of 1
on usage

Used by 1 of 19 companies in this segment.

Most Used Marketing Automation Platform Vendors Among Sales Automation Companies

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Marketo

Ranked#1of 4
on usage

Used by 7 of 19 companies in this segment.

HubSpot

Ranked#2of 4
on usage

Used by 7 of 19 companies in this segment.

Pardot

Ranked#3of 4
on usage

Used by 3 of 19 companies in this segment.

Gist

Ranked#4of 4
on usage

Used by 1 of 19 companies in this segment.

Most Used Customer Data Platforms (CDPs) Vendors Among Sales Automation Companies

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Segment

Ranked#1of 3
on usage

Used by 3 of 19 companies in this segment.

Salesforce Audience Studio

Ranked#2of 3
on usage

Used by 3 of 19 companies in this segment.

freshpaint

Ranked#3of 3
on usage

Used by 1 of 19 companies in this segment.

Most Used Display & Programmatic Advertising Vendors Among Sales Automation Companies

Browse all Display & Programmatic Advertising vendors

LinkedIn Ads

Ranked#1of 9
on usage

Used by 14 of 19 companies in this segment.

Facebook Ads

Ranked#2of 9
on usage

Used by 13 of 19 companies in this segment.

Google Ads

Ranked#3of 9
on usage

Used by 11 of 19 companies in this segment.

Verizon Media

Ranked#4of 9
on usage

Used by 4 of 19 companies in this segment.

Rubicon Project

Ranked#5of 9
on usage

Used by 4 of 19 companies in this segment.

TripleLift

Ranked#6of 9
on usage

Used by 3 of 19 companies in this segment.

Demand Generation Web Technologies Used by Sales Automation Companies

Top 10 Demand Generation Tools For Sales Automation Companies

Most Popular Demand Generation Tools for Sales Automation Companies by Category

Most Used CRM Vendors Among Sales Automation Companies

Most Used Chat Vendors Among Sales Automation Companies

Most Used Surveys Vendors Among Sales Automation Companies

Most Used Video Hosting Vendors Among Sales Automation Companies

Most Used Data Providers Vendors Among Sales Automation Companies

Most Used Privacy & GDPR Vendors Among Sales Automation Companies

Most Used Tag Management Vendors Among Sales Automation Companies

Most Used Data Management Vendors Among Sales Automation Companies

Most Used Email Marketing Vendors Among Sales Automation Companies

Most Used Customer Service Vendors Among Sales Automation Companies

Most Used E-Commerce Carts Vendors Among Sales Automation Companies

Most Used Event Management Vendors Among Sales Automation Companies

Most Used Sales Automation Vendors Among Sales Automation Companies

Most Used Visitor Tracking Vendors Among Sales Automation Companies

Most Used Website Builders Vendors Among Sales Automation Companies

Most Used Product Analytics Vendors Among Sales Automation Companies

Most Used Native Advertising Vendors Among Sales Automation Companies

Most Used Payment Processing Vendors Among Sales Automation Companies

Most Used Project Management Vendors Among Sales Automation Companies

Most Used Referral Marketing Vendors Among Sales Automation Companies

Most Used Search Advertising Vendors Among Sales Automation Companies

Most Used Affiliate Marketing Vendors Among Sales Automation Companies

Most Used Interactive Content Vendors Among Sales Automation Companies

Most Used Certificate Authority Vendors Among Sales Automation Companies

Most Used Marketing Attribution Vendors Among Sales Automation Companies

Most Used Popup & Form Builders Vendors Among Sales Automation Companies

Most Used Appointment Scheduling Vendors Among Sales Automation Companies

Most Used Performance Monitoring Vendors Among Sales Automation Companies

Most Used Reviews & Testimonials Vendors Among Sales Automation Companies

Most Used Television Advertising Vendors Among Sales Automation Companies

Most Used User Session Recording Vendors Among Sales Automation Companies

Most Used Web & Mobile Analytics Vendors Among Sales Automation Companies

Most Used Account-Based Marketing Vendors Among Sales Automation Companies

Most Used Social Media Management Vendors Among Sales Automation Companies

Most Used Website Personalization Vendors Among Sales Automation Companies

Most Used Competitive Intelligence Vendors Among Sales Automation Companies

Most Used Content Delivery Network Vendors Among Sales Automation Companies

Most Used Social Media Advertising Vendors Among Sales Automation Companies

Most Used Applicant Tracking System Vendors Among Sales Automation Companies

Most Used Landing Page Optimization Vendors Among Sales Automation Companies

Most Used Call Analytics & Telephony Vendors Among Sales Automation Companies

Most Used Channel Partner Management Vendors Among Sales Automation Companies

Most Used Marketing Automation Platform Vendors Among Sales Automation Companies

Most Used Customer Data Platforms (CDPs) Vendors Among Sales Automation Companies

Most Used Display & Programmatic Advertising Vendors Among Sales Automation Companies

Companies in the Sales Automation Segment