Demand Generation Web Technologies Used by Reviews & Testimonials Companies

We are tracking 39 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Reviews & Testimonials Companies

This section shows what tools are used the most by Reviews & Testimonials companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Analytics	Used by 34 / 39 (87.18%) Reviews & Testimonials companies
#2 Google Tag Manager	Used by 32 / 39 (82.05%) Reviews & Testimonials companies
#3 Facebook Ads	Used by 23 / 39 (58.97%) Reviews & Testimonials companies
#4 Google Ads	Used by 21 / 39 (53.85%) Reviews & Testimonials companies
#5 LinkedIn Ads	Used by 18 / 39 (46.15%) Reviews & Testimonials companies
#6 Twitter	Used by 12 / 39 (30.77%) Reviews & Testimonials companies
#7 Bing Ads	Used by 12 / 39 (30.77%) Reviews & Testimonials companies
#8 HubSpot	Used by 12 / 39 (30.77%) Reviews & Testimonials companies
#9 FullStory	Used by 10 / 39 (25.64%) Reviews & Testimonials companies
#10 Hotjar	Used by 9 / 39 (23.08%) Reviews & Testimonials companies

Most Popular Demand Generation Tools for Reviews & Testimonials Companies by Category

This section shows top Demand Generation vendors broken out by category based on Reviews & Testimonials adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Account-Based Marketing Vendors Among Reviews & Testimonials Companies

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6sense

Ranked#1of 4
on usage

Used by 3 of 39 companies in this segment including IT Central Station , PowerReviews and Podium.

Triblio

Ranked#2of 4
on usage

Used by 1 of 39 companies in this segment including Podium.

Demandbase

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment including G2 Crowd.

Terminus

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including ReviewTrackers.

Most Used Affiliate Marketing Vendors Among Reviews & Testimonials Companies

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Trackonomics

Ranked#1of 2
on usage

Used by 1 of 39 companies in this segment including SaasGenius.

FirstPromoter

Ranked#2of 2
on usage

Used by 1 of 39 companies in this segment including Repuso.

Most Used Applicant Tracking System Vendors Among Reviews & Testimonials Companies

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Greenhouse

Ranked#1of 2
on usage

Used by 3 of 39 companies in this segment including TrustSpot , PowerReviews and G2 Crowd.

Workable

Ranked#2of 2
on usage

Used by 1 of 39 companies in this segment including ConsumerAffairs.

Most Used Appointment Scheduling Vendors Among Reviews & Testimonials Companies

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Calendly

Ranked#1of 1
on usage

Used by 2 of 39 companies in this segment including ShoutAboutUs and NiceJob.

Most Used CRM Vendors Among Reviews & Testimonials Companies

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HubSpot

Ranked#1of 3
on usage

Used by 12 of 39 companies in this segment including IT Central Station , ShopperApproved and 7 others.

Pipedrive

Ranked#2of 3
on usage

Used by 1 of 39 companies in this segment including TrustSpot.

Sharpspring

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment including ShopperApproved.

Most Used Call Analytics & Telephony Vendors Among Reviews & Testimonials Companies

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CallTrackingMetrics

Ranked#1of 1
on usage

Used by 1 of 39 companies in this segment including Podium.

Most Used Channel Partner Management Vendors Among Reviews & Testimonials Companies

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PartnerStack

Ranked#1of 1
on usage

Used by 1 of 39 companies in this segment including NiceJob.

Most Used Chat Vendors Among Reviews & Testimonials Companies

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Intercom

Ranked#1of 3
on usage

Used by 9 of 39 companies in this segment including Feedback Company , TrustSpot and 6 others.

Drift

Ranked#2of 3
on usage

Used by 5 of 39 companies in this segment including Capterra , ShoutAboutUs and 2 others.

Olark

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment including ReviewInc.

Most Used Customer Data Platforms (CDPs) Vendors Among Reviews & Testimonials Companies

Browse all Customer Data Platforms (CDPs) vendors

freshpaint

Ranked#1of 5
on usage

Used by 3 of 39 companies in this segment including ShopperApproved , PowerReviews and Okendo.

Salesforce Audience Studio

Ranked#2of 5
on usage

Used by 3 of 39 companies in this segment including Okendo , Podium and ReviewWave.

Tapad

Ranked#3of 5
on usage

Used by 2 of 39 companies in this segment including ShopperApproved and Podium.

Segment

Ranked#4of 5
on usage

Used by 2 of 39 companies in this segment including G2 Crowd and NiceJob.

Tealium

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment including ConsumerAffairs.

Most Used Customer Service Vendors Among Reviews & Testimonials Companies

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Intercom

Ranked#1of 4
on usage

Used by 9 of 39 companies in this segment including Feedback Company , TrustSpot and 6 others.

Zendesk

Ranked#2of 4
on usage

Used by 3 of 39 companies in this segment including Podium , G2 Crowd and ReviewTrackers.

Crisp.im

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment including Repuso.

Freshdesk

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including Feefo.

Most Used Data Management Vendors Among Reviews & Testimonials Companies

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Adobe Audience Manager

Ranked#1of 7
on usage

Used by 7 of 39 companies in this segment including IT Central Station , Capterra and 4 others.

The Trade Desk

Ranked#2of 7
on usage

Used by 5 of 39 companies in this segment including IT Central Station , ShopperApproved and 2 others.

Lotame

Ranked#3of 7
on usage

Used by 3 of 39 companies in this segment including IT Central Station , Okendo and Podium.

Oracle DMP

Ranked#4of 7
on usage

Used by 3 of 39 companies in this segment including Okendo , Podium and ReviewWave.

Salesforce Audience Studio

Ranked#5of 7
on usage

Used by 3 of 39 companies in this segment including Okendo , Podium and ReviewWave.

Eyeota

Ranked#6of 7
on usage

Used by 1 of 39 companies in this segment including IT Central Station.

Most Used Data Providers Vendors Among Reviews & Testimonials Companies

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Clearbit

Ranked#1of 6
on usage

Used by 6 of 39 companies in this segment including Capterra , Reviews and 3 others.

ZoomInfo

Ranked#2of 6
on usage

Used by 6 of 39 companies in this segment including PowerReviews , Okendo and 3 others.

TowerData

Ranked#3of 6
on usage

Used by 5 of 39 companies in this segment including IT Central Station , Okendo and 2 others.

LiveRamp

Ranked#4of 6
on usage

Used by 4 of 39 companies in this segment including Okendo , Podium and 1 others.

Bombora

Ranked#5of 6
on usage

Used by 1 of 39 companies in this segment including IT Central Station.

Datonics

Ranked#6of 6
on usage

Used by 1 of 39 companies in this segment including Podium.

Most Used Display & Programmatic Advertising Vendors Among Reviews & Testimonials Companies

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Facebook Ads

Ranked#1of 24
on usage

Used by 23 of 39 companies in this segment including IT Central Station , Capterra and 7 others.

Google Ads

Ranked#2of 24
on usage

Used by 21 of 39 companies in this segment including IT Central Station , Capterra and 7 others.

LinkedIn Ads

Ranked#3of 24
on usage

Used by 18 of 39 companies in this segment including IT Central Station , Capterra and 7 others.

TripleLift

Ranked#4of 24
on usage

Used by 6 of 39 companies in this segment including ShopperApproved , Okendo and 3 others.

AdRoll

Ranked#5of 24
on usage

Used by 6 of 39 companies in this segment including ShopperApproved , Okendo and 3 others.

Bidswitch

Ranked#6of 24
on usage

Used by 6 of 39 companies in this segment including ShopperApproved , Okendo and 3 others.

Most Used E-Commerce Carts Vendors Among Reviews & Testimonials Companies

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WooCommerce

Ranked#1of 1
on usage

Used by 1 of 39 companies in this segment including ShoutAboutUs.

Most Used Email Marketing Vendors Among Reviews & Testimonials Companies

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HubSpot

Ranked#1of 6
on usage

Used by 12 of 39 companies in this segment including IT Central Station , ShopperApproved and 7 others.

Oracle Eloqua

Ranked#2of 6
on usage

Used by 3 of 39 companies in this segment including Capterra , GetApp and Software Advice.

Marketo

Ranked#3of 6
on usage

Used by 2 of 39 companies in this segment including Podium and G2 Crowd.

ActiveCampaign

Ranked#4of 6
on usage

Used by 1 of 39 companies in this segment including Feedback Company.

MailChimp

Ranked#5of 6
on usage

Used by 1 of 39 companies in this segment including ReviewBuzz.

Pardot

Ranked#6of 6
on usage

Used by 1 of 39 companies in this segment including ReviewBuzz.

Most Used Interactive Content Vendors Among Reviews & Testimonials Companies

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Qualtrics

Ranked#1of 3
on usage

Used by 4 of 39 companies in this segment including Capterra , Podium and 1 others.

Gravity Forms

Ranked#2of 3
on usage

Used by 3 of 39 companies in this segment including Feedback Company , ReviewPush and Kiyoh.

Typeform

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment including NiceJob.

Most Used Landing Page Optimization Vendors Among Reviews & Testimonials Companies

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Unbounce

Ranked#1of 4
on usage

Used by 2 of 39 companies in this segment including Capterra and ReviewWave.

VWO

Ranked#2of 4
on usage

Used by 1 of 39 companies in this segment including Feefo.

optimizely

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment including Software Advice.

Instapage

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including TurnTo Networks.

Most Used Marketing Attribution Vendors Among Reviews & Testimonials Companies

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Bizible

Ranked#1of 4
on usage

Used by 2 of 39 companies in this segment including Podium and G2 Crowd.

Beachfront Media

Ranked#2of 4
on usage

Used by 1 of 39 companies in this segment including Podium.

LeadsRX

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment including Podium.

Madkudu

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including G2 Crowd.

Most Used Marketing Automation Platform Vendors Among Reviews & Testimonials Companies

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HubSpot

Ranked#1of 5
on usage

Used by 12 of 39 companies in this segment including IT Central Station , ShopperApproved and 7 others.

Oracle Eloqua

Ranked#2of 5
on usage

Used by 3 of 39 companies in this segment including Capterra , GetApp and Software Advice.

Marketo

Ranked#3of 5
on usage

Used by 2 of 39 companies in this segment including Podium and G2 Crowd.

MailChimp

Ranked#4of 5
on usage

Used by 1 of 39 companies in this segment including ReviewBuzz.

Pardot

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment including ReviewBuzz.

Most Used Native Advertising Vendors Among Reviews & Testimonials Companies

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Outbrain

Ranked#1of 2
on usage

Used by 7 of 39 companies in this segment including ShopperApproved , Okendo and 4 others.

Quora for Business

Ranked#2of 2
on usage

Used by 3 of 39 companies in this segment including ConsumerAffairs , Podium and NiceJob.

Most Used Payment Processing Vendors Among Reviews & Testimonials Companies

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Stripe

Ranked#1of 1
on usage

Used by 1 of 39 companies in this segment including Podium.

Most Used Performance Monitoring Vendors Among Reviews & Testimonials Companies

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New Relic

Ranked#1of 3
on usage

Used by 7 of 39 companies in this segment including Capterra , ShopperApproved and 4 others.

Sentry

Ranked#2of 3
on usage

Used by 2 of 39 companies in this segment including Okendo and Grade.us.

Datadog

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment including IT Central Station.

Most Used Popup & Form Builders Vendors Among Reviews & Testimonials Companies

Browse all Popup & Form Builders vendors

OptInMonster

Ranked#1of 1
on usage

Used by 2 of 39 companies in this segment including Podium and Grade.us.

Most Used Privacy & GDPR Vendors Among Reviews & Testimonials Companies

Browse all Privacy & GDPR vendors

CookieLaw

Ranked#1of 7
on usage

Used by 5 of 39 companies in this segment including Capterra , TrustSpot and 2 others.

CookiePro

Ranked#2of 7
on usage

Used by 2 of 39 companies in this segment including IT Central Station and Verified Reviews.

OneTrust

Ranked#3of 7
on usage

Used by 1 of 39 companies in this segment including IT Central Station.

Cookie-Script

Ranked#4of 7
on usage

Used by 1 of 39 companies in this segment including eKomi.

CookieBot

Ranked#5of 7
on usage

Used by 1 of 39 companies in this segment including Feedback Company.

iubenda

Ranked#6of 7
on usage

Used by 1 of 39 companies in this segment including ShopperApproved.

Most Used Product Analytics Vendors Among Reviews & Testimonials Companies

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Amplitude

Ranked#1of 4
on usage

Used by 5 of 39 companies in this segment including ShopperApproved , PowerReviews and 2 others.

Appcues

Ranked#2of 4
on usage

Used by 3 of 39 companies in this segment including Podium , G2 Crowd and ReviewTrackers.

Pendo

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment including Podium.

Heap Inc

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including GatherUp.

Most Used Project Management Vendors Among Reviews & Testimonials Companies

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jQuery

Ranked#1of 2
on usage

Used by 9 of 39 companies in this segment including Capterra , ConsumerAffairs and 6 others.

Rubicon Project

Ranked#2of 2
on usage

Used by 6 of 39 companies in this segment including ShopperApproved , Okendo and 3 others.

Most Used Push Notifications Vendors Among Reviews & Testimonials Companies

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Lytics

Ranked#1of 3
on usage

Used by 3 of 39 companies in this segment including Capterra , GetApp and Software Advice.

OneSignal

Ranked#2of 3
on usage

Used by 1 of 39 companies in this segment including Reviews.

Customer.io

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment including G2 Crowd.

Most Used Referral Marketing Vendors Among Reviews & Testimonials Companies

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FirstPromoter

Ranked#1of 2
on usage

Used by 1 of 39 companies in this segment including Repuso.

Viral Loops

Ranked#2of 2
on usage

Used by 1 of 39 companies in this segment including NiceJob.

Most Used Reviews & Testimonials Vendors Among Reviews & Testimonials Companies

Browse all Reviews & Testimonials vendors

G2 Crowd

Ranked#1of 2
on usage

Used by 7 of 39 companies in this segment including ConsumerAffairs , ReviewInc and 4 others.

Capterra

Ranked#2of 2
on usage

Used by 2 of 39 companies in this segment including GetApp and Software Advice.

Most Used Sales Automation Vendors Among Reviews & Testimonials Companies

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Drift

Ranked#1of 2
on usage

Used by 5 of 39 companies in this segment including Capterra , ShoutAboutUs and 2 others.

SalesLoft

Ranked#2of 2
on usage

Used by 1 of 39 companies in this segment including ReviewWave.

Most Used Search Advertising Vendors Among Reviews & Testimonials Companies

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Google Ads

Ranked#1of 5
on usage

Used by 21 of 39 companies in this segment including IT Central Station , Capterra and 7 others.

Bing Ads

Ranked#2of 5
on usage

Used by 12 of 39 companies in this segment including IT Central Station , Capterra and 7 others.

Click Cease

Ranked#3of 5
on usage

Used by 4 of 39 companies in this segment including IT Central Station , Podium and 1 others.

Quora for Business

Ranked#4of 5
on usage

Used by 3 of 39 companies in this segment including ConsumerAffairs , Podium and NiceJob.

Marin Software

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment including ReviewWave.

Most Used Social Media Advertising Vendors Among Reviews & Testimonials Companies

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Facebook Ads

Ranked#1of 4
on usage

Used by 23 of 39 companies in this segment including IT Central Station , Capterra and 7 others.

Google Ads

Ranked#2of 4
on usage

Used by 21 of 39 companies in this segment including IT Central Station , Capterra and 7 others.

LinkedIn Ads

Ranked#3of 4
on usage

Used by 18 of 39 companies in this segment including IT Central Station , Capterra and 7 others.

Marin Software

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including ReviewWave.

Most Used Social Media Management Vendors Among Reviews & Testimonials Companies

Browse all Social Media Management vendors

Twitter

Ranked#1of 2
on usage

Used by 12 of 39 companies in this segment including IT Central Station , ConsumerAffairs and 7 others.

AddThis

Ranked#2of 2
on usage

Used by 3 of 39 companies in this segment including ShopperApproved , Podium and ReviewWave.

Most Used Surveys Vendors Among Reviews & Testimonials Companies

Browse all Surveys vendors

Qualtrics

Ranked#1of 1
on usage

Used by 4 of 39 companies in this segment including Capterra , Podium and 1 others.

Most Used Tag Management Vendors Among Reviews & Testimonials Companies

Browse all Tag Management vendors

Google Tag Manager

Ranked#1of 4
on usage

Used by 32 of 39 companies in this segment including IT Central Station , SaasGenius and 7 others.

Segment

Ranked#2of 4
on usage

Used by 2 of 39 companies in this segment including G2 Crowd and NiceJob.

Tealium

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment including ConsumerAffairs.

Ensighten

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including ReviewWave.

Most Used Television Advertising Vendors Among Reviews & Testimonials Companies

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Beachfront Media

Ranked#1of 3
on usage

Used by 1 of 39 companies in this segment including Podium.

Nielsen

Ranked#2of 3
on usage

Used by 1 of 39 companies in this segment including Podium.

MNTN

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment including Podium.

Most Used User Session Recording Vendors Among Reviews & Testimonials Companies

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Hotjar

Ranked#1of 5
on usage

Used by 9 of 39 companies in this segment including IT Central Station , TrustSpot and 6 others.

Microsoft Clarity

Ranked#2of 5
on usage

Used by 5 of 39 companies in this segment including ConsumerAffairs , Okendo and 2 others.

Crazy Egg

Ranked#3of 5
on usage

Used by 3 of 39 companies in this segment including ShopperApproved , Podium and ReviewWave.

Inspectlet

Ranked#4of 5
on usage

Used by 1 of 39 companies in this segment including Capterra.

Smartlook

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment including Reviews.

Most Used Video Hosting Vendors Among Reviews & Testimonials Companies

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YouTube

Ranked#1of 4
on usage

Used by 7 of 39 companies in this segment including Capterra , Okendo and 4 others.

Vimeo

Ranked#2of 4
on usage

Used by 6 of 39 companies in this segment including IT Central Station , PowerReviews and 3 others.

Wistia

Ranked#3of 4
on usage

Used by 4 of 39 companies in this segment including Podium , ReviewBuzz and 1 others.

Vidyard

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including G2 Crowd.

Most Used Visitor Tracking Vendors Among Reviews & Testimonials Companies

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Leadfeeder

Ranked#1of 7
on usage

Used by 4 of 39 companies in this segment including SaasGenius , ReviewInc and 1 others.

Albacross Website Tracking

Ranked#2of 7
on usage

Used by 2 of 39 companies in this segment including Reviews and G2 Crowd.

Bombora

Ranked#3of 7
on usage

Used by 1 of 39 companies in this segment including IT Central Station.

Leadinfo

Ranked#4of 7
on usage

Used by 1 of 39 companies in this segment including Feedback Company.

BouncePilot

Ranked#5of 7
on usage

Used by 1 of 39 companies in this segment including ConsumerAffairs.

KickFire

Ranked#6of 7
on usage

Used by 1 of 39 companies in this segment including PowerReviews.

Most Used Web & Mobile Analytics Vendors Among Reviews & Testimonials Companies

Browse all Web & Mobile Analytics vendors

Google Analytics

Ranked#1of 5
on usage

Used by 34 of 39 companies in this segment including IT Central Station , SaasGenius and 7 others.

FullStory

Ranked#2of 5
on usage

Used by 10 of 39 companies in this segment including Capterra , ShopperApproved and 7 others.

Hotjar

Ranked#3of 5
on usage

Used by 9 of 39 companies in this segment including IT Central Station , TrustSpot and 6 others.

Bizible

Ranked#4of 5
on usage

Used by 2 of 39 companies in this segment including Podium and G2 Crowd.

Oribi

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment including PowerReviews.

Most Used Website Personalization Vendors Among Reviews & Testimonials Companies

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Google Optimize

Ranked#1of 2
on usage

Used by 6 of 39 companies in this segment including IT Central Station , Podium and 3 others.

ROKT

Ranked#2of 2
on usage

Used by 1 of 39 companies in this segment including Podium.

Companies in the Reviews & Testimonials Segment

We're tracking 39 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
AbleCommerce	Reviews & Testimonials , Demand Generation , Computer Software
Advocately	Reviews & Testimonials , Demand Generation , Information Technology And Services
Capterra	Reviews & Testimonials , Demand Generation , Top 10000 Sites - United States
ConsumerAffairs	Reviews & Testimonials , Demand Generation
eKomi	Reviews & Testimonials , Demand Generation
Feedback Company	Reviews & Testimonials , Demand Generation , Internet
Feefo	Reviews & Testimonials , Demand Generation
Field Solution Group	Reviews & Testimonials , Demand Generation
G2 Crowd	Reviews & Testimonials , Demand Generation , North America - 100+ Employees
GatherUp	Reviews & Testimonials , Demand Generation , Computer Software
GetApp	Reviews & Testimonials , Demand Generation , Top 10000 Sites - United States
Grade.us	Reviews & Testimonials , Demand Generation , Top 100,000 Sites - United States
IT Central Station	Reviews & Testimonials , Demand Generation , Internet
Kiyoh	Reviews & Testimonials , Demand Generation
NiceJob	Reviews & Testimonials , Demand Generation , Marketing And Advertising
Okendo	Reviews & Testimonials , Demand Generation
Owler	Reviews & Testimonials , Demand Generation , Top 10000 Sites - United States
Podium	Payment Processing , Demand Generation , Reviews & Testimonials
PowerReviews	Reviews & Testimonials , Demand Generation , Top 10000 Sites - United States
Repuso	Social Media Management , Demand Generation , Reviews & Testimonials