Top Demand Generation Tools used by Retailing companies

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 53 / 77 (68.83%) Retailing companies
#2 Google Analytics	Used by 52 / 77 (67.53%) Retailing companies
#3 New Relic	Used by 39 / 77 (50.65%) Retailing companies
#4 Facebook Ads	Used by 35 / 77 (45.45%) Retailing companies
#5 Google Ads	Used by 32 / 77 (41.56%) Retailing companies
#6 Adobe Audience Manager	Used by 29 / 77 (37.66%) Retailing companies
#7 Cloudflare	Used by 28 / 77 (36.36%) Retailing companies
#8 Google	Used by 26 / 77 (33.77%) Retailing companies
#9 CookieLaw	Used by 23 / 77 (29.87%) Retailing companies
#10 Adobe	Used by 22 / 77 (28.57%) Retailing companies

Most Popular Demand Generation Tools for Retailing Companies by Category

This section shows top Demand Generation vendors broken out by category based on Retailing adoption.

Most Used PR Vendors Among Retailing Companies

Browse all PR vendors

PR Newswire

Ranked#1of 2
on usage

Used by 3 of 77 companies in this segment.

Cision

Ranked#2of 2
on usage

Used by 1 of 77 companies in this segment.

Most Used CRM Vendors Among Retailing Companies

Browse all CRM vendors

Salesforce

Ranked#1of 2
on usage

Used by 5 of 77 companies in this segment.

HubSpot

Ranked#2of 2
on usage

Used by 1 of 77 companies in this segment.

Most Used Chat Vendors Among Retailing Companies

Browse all Chat vendors

Liveperson

Ranked#1of 4
on usage

Used by 3 of 77 companies in this segment.

Quiq Messaging

Ranked#2of 4
on usage

Used by 2 of 77 companies in this segment.

iPerceptions

Ranked#3of 4
on usage

Used by 1 of 77 companies in this segment.

Ada

Ranked#4of 4
on usage

Used by 1 of 77 companies in this segment.

Most Used Surveys Vendors Among Retailing Companies

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Medallia

Ranked#1of 3
on usage

Used by 4 of 77 companies in this segment.

Qualtrics

Ranked#2of 3
on usage

Used by 4 of 77 companies in this segment.

Doorbell.io

Ranked#3of 3
on usage

Used by 1 of 77 companies in this segment.

Most Used Video Hosting Vendors Among Retailing Companies

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YouTube

Ranked#1of 4
on usage

Used by 15 of 77 companies in this segment.

Vimeo

Ranked#2of 4
on usage

Used by 9 of 77 companies in this segment.

Eko

Ranked#3of 4
on usage

Used by 1 of 77 companies in this segment.

JW Player

Ranked#4of 4
on usage

Used by 1 of 77 companies in this segment.

Most Used Data Providers Vendors Among Retailing Companies

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TowerData

Ranked#1of 6
on usage

Used by 12 of 77 companies in this segment.

LiveRamp

Ranked#2of 6
on usage

Used by 6 of 77 companies in this segment.

QuoteMedia

Ranked#3of 6
on usage

Used by 5 of 77 companies in this segment.

Datonics

Ranked#4of 6
on usage

Used by 2 of 77 companies in this segment.

TransUnion

Ranked#5of 6
on usage

Used by 1 of 77 companies in this segment.

Bombora

Ranked#6of 6
on usage

Used by 1 of 77 companies in this segment.

Most Used Privacy & GDPR Vendors Among Retailing Companies

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CookieLaw

Ranked#1of 5
on usage

Used by 23 of 77 companies in this segment.

Usablenet

Ranked#2of 5
on usage

Used by 3 of 77 companies in this segment.

Clarip

Ranked#3of 5
on usage

Used by 2 of 77 companies in this segment.

Osano

Ranked#4of 5
on usage

Used by 1 of 77 companies in this segment.

CookiePro

Ranked#5of 5
on usage

Used by 1 of 77 companies in this segment.

Most Used Tag Management Vendors Among Retailing Companies

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Google Tag Manager

Ranked#1of 4
on usage

Used by 53 of 77 companies in this segment.

Tealium

Ranked#2of 4
on usage

Used by 9 of 77 companies in this segment.

Segment

Ranked#3of 4
on usage

Used by 2 of 77 companies in this segment.

Ensighten

Ranked#4of 4
on usage

Used by 1 of 77 companies in this segment.

Most Used Data Management Vendors Among Retailing Companies

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Adobe Audience Manager

Ranked#1of 9
on usage

Used by 29 of 77 companies in this segment.

The Trade Desk

Ranked#2of 9
on usage

Used by 20 of 77 companies in this segment.

Oracle DMP

Ranked#3of 9
on usage

Used by 9 of 77 companies in this segment.

Salesforce Audience Studio

Ranked#4of 9
on usage

Used by 8 of 77 companies in this segment.

Lotame

Ranked#5of 9
on usage

Used by 7 of 77 companies in this segment.

Eyeota

Ranked#6of 9
on usage

Used by 4 of 77 companies in this segment.

Most Used Email Marketing Vendors Among Retailing Companies

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Marketo

Ranked#1of 7
on usage

Used by 3 of 77 companies in this segment.

Coherent Path

Ranked#2of 7
on usage

Used by 2 of 77 companies in this segment.

Klaviyo

Ranked#3of 7
on usage

Used by 2 of 77 companies in this segment.

MailChimp

Ranked#4of 7
on usage

Used by 1 of 77 companies in this segment.

HubSpot

Ranked#5of 7
on usage

Used by 1 of 77 companies in this segment.

Pardot

Ranked#6of 7
on usage

Used by 1 of 77 companies in this segment.

Most Used Link Management Vendors Among Retailing Companies

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Branch

Ranked#1of 1
on usage

Used by 1 of 77 companies in this segment.

Most Used Customer Service Vendors Among Retailing Companies

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Quiq Messaging

Ranked#1of 4
on usage

Used by 2 of 77 companies in this segment.

Zingle

Ranked#2of 4
on usage

Used by 1 of 77 companies in this segment.

iPerceptions

Ranked#3of 4
on usage

Used by 1 of 77 companies in this segment.

Gorgias

Ranked#4of 4
on usage

Used by 1 of 77 companies in this segment.

Most Used E-Commerce Carts Vendors Among Retailing Companies

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Rakuten

Ranked#1of 4
on usage

Used by 2 of 77 companies in this segment.

Afterpay

Ranked#2of 4
on usage

Used by 2 of 77 companies in this segment.

WooCommerce

Ranked#3of 4
on usage

Used by 1 of 77 companies in this segment.

Shopify

Ranked#4of 4
on usage

Used by 1 of 77 companies in this segment.

Most Used Visitor Tracking Vendors Among Retailing Companies

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Intent IQ

Ranked#1of 4
on usage

Used by 2 of 77 companies in this segment.

Leadfeeder

Ranked#2of 4
on usage

Used by 1 of 77 companies in this segment.

Bombora

Ranked#3of 4
on usage

Used by 1 of 77 companies in this segment.

netFactor

Ranked#4of 4
on usage

Used by 1 of 77 companies in this segment.

Most Used Website Builders Vendors Among Retailing Companies

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jQuery

Ranked#1of 3
on usage

Used by 7 of 77 companies in this segment.

Wix

Ranked#2of 3
on usage

Used by 1 of 77 companies in this segment.

Shopify

Ranked#3of 3
on usage

Used by 1 of 77 companies in this segment.

Most Used Employee Advocacy Vendors Among Retailing Companies

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SAP SuccessFactors

Ranked#1of 1
on usage

Used by 1 of 77 companies in this segment.

Most Used Product Analytics Vendors Among Retailing Companies

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Amplitude

Ranked#1of 2
on usage

Used by 1 of 77 companies in this segment.

Mixpanel

Ranked#2of 2
on usage

Used by 1 of 77 companies in this segment.

Most Used Native Advertising Vendors Among Retailing Companies

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AdYouLike

Ranked#1of 5
on usage

Used by 3 of 77 companies in this segment.

Nativo

Ranked#2of 5
on usage

Used by 3 of 77 companies in this segment.

Taboola

Ranked#3of 5
on usage

Used by 2 of 77 companies in this segment.

Outbrain

Ranked#4of 5
on usage

Used by 1 of 77 companies in this segment.

Bidtellect

Ranked#5of 5
on usage

Used by 1 of 77 companies in this segment.

Most Used Payment Processing Vendors Among Retailing Companies

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PayPal

Ranked#1of 3
on usage

Used by 3 of 77 companies in this segment.

Braintree

Ranked#2of 3
on usage

Used by 1 of 77 companies in this segment.

Stripe

Ranked#3of 3
on usage

Used by 1 of 77 companies in this segment.

Most Used Push Notifications Vendors Among Retailing Companies

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OneSignal

Ranked#1of 1
on usage

Used by 1 of 77 companies in this segment.

Most Used Search Advertising Vendors Among Retailing Companies

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Google Ads

Ranked#1of 3
on usage

Used by 32 of 77 companies in this segment.

Bing Ads

Ranked#2of 3
on usage

Used by 19 of 77 companies in this segment.

Yext

Ranked#3of 3
on usage

Used by 1 of 77 companies in this segment.

Most Used Affiliate Marketing Vendors Among Retailing Companies

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Impact

Ranked#1of 3
on usage

Used by 5 of 77 companies in this segment.

Pepperjam

Ranked#2of 3
on usage

Used by 2 of 77 companies in this segment.

Rakuten Marketing

Ranked#3of 3
on usage

Used by 1 of 77 companies in this segment.

Most Used Interactive Content Vendors Among Retailing Companies

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MovableInk

Ranked#1of 3
on usage

Used by 8 of 77 companies in this segment.

Qualtrics

Ranked#2of 3
on usage

Used by 4 of 77 companies in this segment.

Gravity Forms

Ranked#3of 3
on usage

Used by 3 of 77 companies in this segment.

Most Used Influencer Marketing Vendors Among Retailing Companies

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Impact

Ranked#1of 2
on usage

Used by 5 of 77 companies in this segment.

Pixlee

Ranked#2of 2
on usage

Used by 1 of 77 companies in this segment.

Most Used Certificate Authority Vendors Among Retailing Companies

Browse all Certificate Authority vendors

Let's Encrypt

Ranked#1of 2
on usage

Used by 2 of 77 companies in this segment.

DigiCert

Ranked#2of 2
on usage

Used by 1 of 77 companies in this segment.

Most Used Marketing Attribution Vendors Among Retailing Companies

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Beachfront Media

Ranked#1of 2
on usage

Used by 2 of 77 companies in this segment.

iSpot.tv

Ranked#2of 2
on usage

Used by 2 of 77 companies in this segment.

Most Used Popup & Form Builders Vendors Among Retailing Companies

Browse all Popup & Form Builders vendors

Poptin

Ranked#1of 1
on usage

Used by 1 of 77 companies in this segment.

Most Used Appointment Scheduling Vendors Among Retailing Companies

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Calendly

Ranked#1of 1
on usage

Used by 1 of 77 companies in this segment.

Most Used Performance Monitoring Vendors Among Retailing Companies

Browse all Performance Monitoring vendors

New Relic

Ranked#1of 5
on usage

Used by 39 of 77 companies in this segment.

Pingdom

Ranked#2of 5
on usage

Used by 4 of 77 companies in this segment.

AppDynamics

Ranked#3of 5
on usage

Used by 3 of 77 companies in this segment.

Dynatrace

Ranked#4of 5
on usage

Used by 3 of 77 companies in this segment.

SpeedCurve

Ranked#5of 5
on usage

Used by 1 of 77 companies in this segment.

Most Used Reviews & Testimonials Vendors Among Retailing Companies

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PowerReviews

Ranked#1of 2
on usage

Used by 2 of 77 companies in this segment.

Bizrate

Ranked#2of 2
on usage

Used by 1 of 77 companies in this segment.

Most Used Television Advertising Vendors Among Retailing Companies

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Nielsen

Ranked#1of 5
on usage

Used by 7 of 77 companies in this segment.

Beachfront Media

Ranked#2of 5
on usage

Used by 2 of 77 companies in this segment.

MNTN

Ranked#3of 5
on usage

Used by 2 of 77 companies in this segment.

iSpot.tv

Ranked#4of 5
on usage

Used by 2 of 77 companies in this segment.

Tvsquared

Ranked#5of 5
on usage

Used by 1 of 77 companies in this segment.

Most Used User Session Recording Vendors Among Retailing Companies

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Crazy Egg

Ranked#1of 4
on usage

Used by 10 of 77 companies in this segment.

Hotjar

Ranked#2of 4
on usage

Used by 7 of 77 companies in this segment.

Microsoft Clarity

Ranked#3of 4
on usage

Used by 7 of 77 companies in this segment.

Mouseflow

Ranked#4of 4
on usage

Used by 1 of 77 companies in this segment.

Most Used Web & Mobile Analytics Vendors Among Retailing Companies

Browse all Web & Mobile Analytics vendors

Google Analytics

Ranked#1of 9
on usage

Used by 52 of 77 companies in this segment.

Adobe

Ranked#2of 9
on usage

Used by 22 of 77 companies in this segment.

Hotjar

Ranked#3of 9
on usage

Used by 7 of 77 companies in this segment.

Quantcast

Ranked#4of 9
on usage

Used by 5 of 77 companies in this segment.

Moat

Ranked#5of 9
on usage

Used by 2 of 77 companies in this segment.

Clicktale

Ranked#6of 9
on usage

Used by 2 of 77 companies in this segment.

Most Used Social Media Management Vendors Among Retailing Companies

Browse all Social Media Management vendors

Twitter

Ranked#1of 7
on usage

Used by 14 of 77 companies in this segment.

AddThis

Ranked#2of 7
on usage

Used by 4 of 77 companies in this segment.

ShareThis

Ranked#3of 7
on usage

Used by 3 of 77 companies in this segment.

AddToAny

Ranked#4of 7
on usage

Used by 2 of 77 companies in this segment.

CareerArc

Ranked#5of 7
on usage

Used by 1 of 77 companies in this segment.

Juicer

Ranked#6of 7
on usage

Used by 1 of 77 companies in this segment.

Most Used Website Personalization Vendors Among Retailing Companies

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Google Optimize

Ranked#1of 4
on usage

Used by 7 of 77 companies in this segment.

Monetate

Ranked#2of 4
on usage

Used by 4 of 77 companies in this segment.

DynamicYield

Ranked#3of 4
on usage

Used by 3 of 77 companies in this segment.

A/B Tasty

Ranked#4of 4
on usage

Used by 1 of 77 companies in this segment.

Most Used Competitive Intelligence Vendors Among Retailing Companies

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Moat

Ranked#1of 1
on usage

Used by 2 of 77 companies in this segment.

Most Used Content Delivery Network Vendors Among Retailing Companies

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Cloudflare

Ranked#1of 1
on usage

Used by 28 of 77 companies in this segment.

Most Used Social Media Advertising Vendors Among Retailing Companies

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Facebook Ads

Ranked#1of 5
on usage

Used by 35 of 77 companies in this segment.

Google Ads

Ranked#2of 5
on usage

Used by 32 of 77 companies in this segment.

Pinterest Business

Ranked#3of 5
on usage

Used by 17 of 77 companies in this segment.

Snapchat

Ranked#4of 5
on usage

Used by 14 of 77 companies in this segment.

LinkedIn Ads

Ranked#5of 5
on usage

Used by 10 of 77 companies in this segment.

Most Used Webinar & Virtual Events Vendors Among Retailing Companies

Browse all Webinar & Virtual Events vendors

Bambuser

Ranked#1of 1
on usage

Used by 3 of 77 companies in this segment.

Most Used Applicant Tracking System Vendors Among Retailing Companies

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iCIMS

Ranked#1of 6
on usage

Used by 5 of 77 companies in this segment.

Recruitics

Ranked#2of 6
on usage

Used by 3 of 77 companies in this segment.

Paradox

Ranked#3of 6
on usage

Used by 2 of 77 companies in this segment.

Indeed

Ranked#4of 6
on usage

Used by 1 of 77 companies in this segment.

CareerArc

Ranked#5of 6
on usage

Used by 1 of 77 companies in this segment.

Jobvite

Ranked#6of 6
on usage

Used by 1 of 77 companies in this segment.

Most Used Landing Page Optimization Vendors Among Retailing Companies

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optimizely

Ranked#1of 4
on usage

Used by 5 of 77 companies in this segment.

VWO

Ranked#2of 4
on usage

Used by 2 of 77 companies in this segment.

Unbounce

Ranked#3of 4
on usage

Used by 2 of 77 companies in this segment.

A/B Tasty

Ranked#4of 4
on usage

Used by 1 of 77 companies in this segment.

Most Used Call Analytics & Telephony Vendors Among Retailing Companies

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Talkdesk

Ranked#1of 1
on usage

Used by 1 of 77 companies in this segment.

Most Used Data Cleansing & Enrichment Vendors Among Retailing Companies

Browse all Data Cleansing & Enrichment vendors

NeverBounce

Ranked#1of 1
on usage

Used by 1 of 77 companies in this segment.

Most Used Marketing Automation Platform Vendors Among Retailing Companies

Browse all Marketing Automation Platform vendors

Marketo

Ranked#1of 4
on usage

Used by 3 of 77 companies in this segment.

MailChimp

Ranked#2of 4
on usage

Used by 1 of 77 companies in this segment.

HubSpot

Ranked#3of 4
on usage

Used by 1 of 77 companies in this segment.

Pardot

Ranked#4of 4
on usage

Used by 1 of 77 companies in this segment.

Most Used Customer Data Platforms (CDPs) Vendors Among Retailing Companies

Browse all Customer Data Platforms (CDPs) vendors

Tapad

Ranked#1of 7
on usage

Used by 19 of 77 companies in this segment.

Tealium

Ranked#2of 7
on usage

Used by 9 of 77 companies in this segment.

Salesforce Audience Studio

Ranked#3of 7
on usage

Used by 8 of 77 companies in this segment.

Segment

Ranked#4of 7
on usage

Used by 2 of 77 companies in this segment.

Salesforce Customer 360

Ranked#5of 7
on usage

Used by 2 of 77 companies in this segment.

AgilOne

Ranked#6of 7
on usage

Used by 1 of 77 companies in this segment.

Most Used Display & Programmatic Advertising Vendors Among Retailing Companies

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Facebook Ads

Ranked#1of 9
on usage

Used by 35 of 77 companies in this segment.

Google Ads

Ranked#2of 9
on usage

Used by 32 of 77 companies in this segment.

Verizon Media

Ranked#3of 9
on usage

Used by 20 of 77 companies in this segment.

Rubicon Project

Ranked#4of 9
on usage

Used by 15 of 77 companies in this segment.

Adobe Advertising Cloud

Ranked#5of 9
on usage

Used by 15 of 77 companies in this segment.

LinkedIn Ads

Ranked#6of 9
on usage

Used by 10 of 77 companies in this segment.

Demand Generation Web Technologies Used by Retailing Companies

Top 10 Demand Generation Tools For Retailing Companies

Most Popular Demand Generation Tools for Retailing Companies by Category

Most Used PR Vendors Among Retailing Companies

Most Used CRM Vendors Among Retailing Companies

Most Used Chat Vendors Among Retailing Companies

Most Used Surveys Vendors Among Retailing Companies

Most Used Video Hosting Vendors Among Retailing Companies

Most Used Data Providers Vendors Among Retailing Companies

Most Used Privacy & GDPR Vendors Among Retailing Companies

Most Used Tag Management Vendors Among Retailing Companies

Most Used Data Management Vendors Among Retailing Companies

Most Used Email Marketing Vendors Among Retailing Companies

Most Used Link Management Vendors Among Retailing Companies

Most Used Customer Service Vendors Among Retailing Companies

Most Used E-Commerce Carts Vendors Among Retailing Companies

Most Used Visitor Tracking Vendors Among Retailing Companies

Most Used Website Builders Vendors Among Retailing Companies

Most Used Employee Advocacy Vendors Among Retailing Companies

Most Used Product Analytics Vendors Among Retailing Companies

Most Used Native Advertising Vendors Among Retailing Companies

Most Used Payment Processing Vendors Among Retailing Companies

Most Used Push Notifications Vendors Among Retailing Companies

Most Used Search Advertising Vendors Among Retailing Companies

Most Used Affiliate Marketing Vendors Among Retailing Companies

Most Used Interactive Content Vendors Among Retailing Companies

Most Used Influencer Marketing Vendors Among Retailing Companies

Most Used Certificate Authority Vendors Among Retailing Companies

Most Used Marketing Attribution Vendors Among Retailing Companies

Most Used Popup & Form Builders Vendors Among Retailing Companies

Most Used Appointment Scheduling Vendors Among Retailing Companies

Most Used Performance Monitoring Vendors Among Retailing Companies

Most Used Reviews & Testimonials Vendors Among Retailing Companies

Most Used Television Advertising Vendors Among Retailing Companies

Most Used User Session Recording Vendors Among Retailing Companies

Most Used Web & Mobile Analytics Vendors Among Retailing Companies

Most Used Social Media Management Vendors Among Retailing Companies

Most Used Website Personalization Vendors Among Retailing Companies

Most Used Competitive Intelligence Vendors Among Retailing Companies

Most Used Content Delivery Network Vendors Among Retailing Companies

Most Used Social Media Advertising Vendors Among Retailing Companies

Most Used Webinar & Virtual Events Vendors Among Retailing Companies

Most Used Applicant Tracking System Vendors Among Retailing Companies

Most Used Landing Page Optimization Vendors Among Retailing Companies

Most Used Call Analytics & Telephony Vendors Among Retailing Companies

Most Used Data Cleansing & Enrichment Vendors Among Retailing Companies

Most Used Marketing Automation Platform Vendors Among Retailing Companies

Most Used Customer Data Platforms (CDPs) Vendors Among Retailing Companies

Most Used Display & Programmatic Advertising Vendors Among Retailing Companies

Companies in the Retailing Segment