Demand Generation Web Technologies Used by Publishing Companies

We are tracking 3604 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Publishing Companies

This section shows what tools are used the most by Publishing companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Analytics	Used by 3017 / 3604 (83.71%) Publishing companies
#2 Google Tag Manager	Used by 2850 / 3604 (79.08%) Publishing companies
#3 Google Ads	Used by 2078 / 3604 (57.66%) Publishing companies
#4 Facebook Ads	Used by 1765 / 3604 (48.97%) Publishing companies
#5 LinkedIn Ads	Used by 810 / 3604 (22.48%) Publishing companies
#6 Twitter	Used by 796 / 3604 (22.09%) Publishing companies
#7 YouTube	Used by 677 / 3604 (18.78%) Publishing companies
#8 The Trade Desk	Used by 664 / 3604 (18.42%) Publishing companies
#9 Verizon Media	Used by 604 / 3604 (16.76%) Publishing companies
#10 Quantcast	Used by 539 / 3604 (14.96%) Publishing companies

Most Popular Demand Generation Tools for Publishing Companies by Category

This section shows top Demand Generation vendors broken out by category based on Publishing adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Account-Based Marketing Vendors Among Publishing Companies

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Demandbase

Ranked#1of 1
on usage

Used by 50 of 3604 companies in this segment including The Discoverer , Tailgater Magazine and 7 others.

Most Used Affiliate Marketing Vendors Among Publishing Companies

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SkimLinks

Ranked#1of 1
on usage

Used by 122 of 3604 companies in this segment including Golf , The Discoverer and 7 others.

Most Used CRM Vendors Among Publishing Companies

Browse all CRM vendors

HubSpot

Ranked#1of 1
on usage

Used by 241 of 3604 companies in this segment including STAT , The Jama Network and 7 others.

Most Used Competitive Intelligence Vendors Among Publishing Companies

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Moat

Ranked#1of 1
on usage

Used by 390 of 3604 companies in this segment including STAT , Canadian Geographic and 7 others.

Most Used Content Creation & Curation Vendors Among Publishing Companies

Browse all Content Creation & Curation vendors

Parse.ly

Ranked#1of 1
on usage

Used by 159 of 3604 companies in this segment including Chief Marketer , COOL HUNTING® and 7 others.

Most Used Customer Data Platforms (CDPs) Vendors Among Publishing Companies

Browse all Customer Data Platforms (CDPs) vendors

Tapad

Ranked#1of 4
on usage

Used by 359 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Salesforce Audience Studio

Ranked#2of 4
on usage

Used by 259 of 3604 companies in this segment including Chief Marketer , times/review newsgroup and 7 others.

Segment

Ranked#3of 4
on usage

Used by 83 of 3604 companies in this segment including The Daily Progress , meed and 7 others.

BlueConic

Ranked#4of 4
on usage

Used by 56 of 3604 companies in this segment including Muscle & Fitness , The Week and 7 others.

Most Used Customer Service Vendors Among Publishing Companies

Browse all Customer Service vendors

Zendesk

Ranked#1of 1
on usage

Used by 87 of 3604 companies in this segment including istituto della enciclopedia italiana fondata da giovanni treccani , The Jama Network and 7 others.

Most Used Data Management Vendors Among Publishing Companies

Browse all Data Management vendors

The Trade Desk

Ranked#1of 9
on usage

Used by 664 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Lotame

Ranked#2of 9
on usage

Used by 500 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Adobe Audience Manager

Ranked#3of 9
on usage

Used by 418 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Oracle DMP

Ranked#4of 9
on usage

Used by 354 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Salesforce Audience Studio

Ranked#5of 9
on usage

Used by 259 of 3604 companies in this segment including Chief Marketer , times/review newsgroup and 7 others.

Simpli.fi

Ranked#6of 9
on usage

Used by 259 of 3604 companies in this segment including The Daily Progress , The Discoverer and 7 others.

Most Used Data Providers Vendors Among Publishing Companies

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TowerData

Ranked#1of 6
on usage

Used by 478 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

LiveRamp

Ranked#2of 6
on usage

Used by 331 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Bombora

Ranked#3of 6
on usage

Used by 150 of 3604 companies in this segment including The Daily Progress , Container Journal and 7 others.

Blis

Ranked#4of 6
on usage

Used by 80 of 3604 companies in this segment including The Discoverer , Muscle & Fitness and 7 others.

Yandex

Ranked#5of 6
on usage

Used by 63 of 3604 companies in this segment including time out moscow , condé nast russia and 7 others.

Datonics

Ranked#6of 6
on usage

Used by 53 of 3604 companies in this segment including Chief Marketer , The Daily Progress and 7 others.

Most Used Display & Programmatic Advertising Vendors Among Publishing Companies

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Google Ads

Ranked#1of 46
on usage

Used by 2078 of 3604 companies in this segment including PCGuia , diario de yucatán and 7 others.

Facebook Ads

Ranked#2of 46
on usage

Used by 1765 of 3604 companies in this segment including PCGuia , Kidsweek - dé weekkrant voor kinderen van 7 t/m 12 jaar and 7 others.

LinkedIn Ads

Ranked#3of 46
on usage

Used by 810 of 3604 companies in this segment including STAT , Chief Marketer and 7 others.

Verizon Media

Ranked#4of 46
on usage

Used by 604 of 3604 companies in this segment including PCGuia , Chief Marketer and 7 others.

OpenX

Ranked#5of 46
on usage

Used by 515 of 3604 companies in this segment including PCGuia , Chief Marketer and 7 others.

PubMatic

Ranked#6of 46
on usage

Used by 506 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Most Used E-Commerce Carts Vendors Among Publishing Companies

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WooCommerce

Ranked#1of 2
on usage

Used by 267 of 3604 companies in this segment including ABC-CLIO , meed and 7 others.

Shopify

Ranked#2of 2
on usage

Used by 183 of 3604 companies in this segment including STAT , Canadian Geographic and 7 others.

Most Used Email Marketing Vendors Among Publishing Companies

Browse all Email Marketing vendors

HubSpot

Ranked#1of 7
on usage

Used by 241 of 3604 companies in this segment including STAT , The Jama Network and 7 others.

MailChimp

Ranked#2of 7
on usage

Used by 237 of 3604 companies in this segment including CCDMD , SEEN Magazine and 7 others.

ActiveCampaign

Ranked#3of 7
on usage

Used by 87 of 3604 companies in this segment including HCM Technology Report , Salt Lake Magazine and 7 others.

Sailthru

Ranked#4of 7
on usage

Used by 80 of 3604 companies in this segment including Golf , advertising age and 7 others.

Klaviyo

Ranked#5of 7
on usage

Used by 58 of 3604 companies in this segment including Golf , Shambhala and 7 others.

Pardot

Ranked#6of 7
on usage

Used by 53 of 3604 companies in this segment including meed , The CEO Magazine and 7 others.

Most Used Interactive Content Vendors Among Publishing Companies

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Gravity Forms

Ranked#1of 1
on usage

Used by 174 of 3604 companies in this segment including STAT , Cowboys and Indians Magazine and 7 others.

Most Used Landing Page Optimization Vendors Among Publishing Companies

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Unbounce

Ranked#1of 2
on usage

Used by 58 of 3604 companies in this segment including meed , Shambhala and 7 others.

optimizely

Ranked#2of 2
on usage

Used by 36 of 3604 companies in this segment including hardys bay consulting , The Jama Network and 7 others.

Most Used Marketing Attribution Vendors Among Publishing Companies

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Beachfront Media

Ranked#1of 1
on usage

Used by 94 of 3604 companies in this segment including The Daily Progress , The Discoverer and 7 others.

Most Used Marketing Automation Platform Vendors Among Publishing Companies

Browse all Marketing Automation Platform vendors

HubSpot

Ranked#1of 4
on usage

Used by 241 of 3604 companies in this segment including STAT , The Jama Network and 7 others.

MailChimp

Ranked#2of 4
on usage

Used by 237 of 3604 companies in this segment including CCDMD , SEEN Magazine and 7 others.

Pardot

Ranked#3of 4
on usage

Used by 53 of 3604 companies in this segment including meed , The CEO Magazine and 7 others.

Marketo

Ranked#4of 4
on usage

Used by 49 of 3604 companies in this segment including The Jama Network , Naylor and 7 others.

Most Used Native Advertising Vendors Among Publishing Companies

Browse all Native Advertising vendors

Outbrain

Ranked#1of 8
on usage

Used by 211 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Taboola

Ranked#2of 8
on usage

Used by 196 of 3604 companies in this segment including Golf , 425 Business and 7 others.

Disqus

Ranked#3of 8
on usage

Used by 175 of 3604 companies in this segment including Chief Marketer , Jing Daily and 7 others.

Nativo

Ranked#4of 8
on usage

Used by 88 of 3604 companies in this segment including Chief Marketer , The Daily Progress and 7 others.

Bidtellect

Ranked#5of 8
on usage

Used by 68 of 3604 companies in this segment including The Daily Progress , The Week and 7 others.

AdYouLike

Ranked#6of 8
on usage

Used by 66 of 3604 companies in this segment including The Discoverer , aba journal and 7 others.

Most Used Payment Processing Vendors Among Publishing Companies

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Stripe

Ranked#1of 2
on usage

Used by 152 of 3604 companies in this segment including Jing Daily , Yellowtrace and 7 others.

PayPal

Ranked#2of 2
on usage

Used by 53 of 3604 companies in this segment including istituto della enciclopedia italiana fondata da giovanni treccani , falstaff verlags gesmbh and 7 others.

Most Used Performance Monitoring Vendors Among Publishing Companies

Browse all Performance Monitoring vendors

New Relic

Ranked#1of 3
on usage

Used by 274 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

Datadog

Ranked#2of 3
on usage

Used by 52 of 3604 companies in this segment including Cowboys and Indians Magazine , Scholastic Canada Ltd. and 7 others.

Pingdom

Ranked#3of 3
on usage

Used by 50 of 3604 companies in this segment including Guilford Press , Monocle and 7 others.

Most Used Popup & Form Builders Vendors Among Publishing Companies

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OptInMonster

Ranked#1of 2
on usage

Used by 124 of 3604 companies in this segment including Chief Marketer , iPhoneLife.com and 7 others.

SuMo

Ranked#2of 2
on usage

Used by 42 of 3604 companies in this segment including Golf , times/review newsgroup and 7 others.

Most Used Privacy & GDPR Vendors Among Publishing Companies

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CookieLaw

Ranked#1of 6
on usage

Used by 215 of 3604 companies in this segment including The Discoverer , Guilford Press and 7 others.

IAB Europe

Ranked#2of 6
on usage

Used by 122 of 3604 companies in this segment including Chief Marketer , iPhoneLife.com and 7 others.

OneTrust

Ranked#3of 6
on usage

Used by 97 of 3604 companies in this segment including The Discoverer , American City Business Journals and 7 others.

CookieBot

Ranked#4of 6
on usage

Used by 57 of 3604 companies in this segment including istituto della enciclopedia italiana fondata da giovanni treccani , David C. Cook and 7 others.

Osano

Ranked#5of 6
on usage

Used by 48 of 3604 companies in this segment including The Daily Progress , Gear Patrol and 7 others.

Didomi

Ranked#6of 6
on usage

Used by 37 of 3604 companies in this segment including midilibre.fr , Leonoticias and 7 others.

Most Used Project Management Vendors Among Publishing Companies

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Rubicon Project

Ranked#1of 2
on usage

Used by 496 of 3604 companies in this segment including Chief Marketer , Golf and 7 others.

jQuery

Ranked#2of 2
on usage

Used by 442 of 3604 companies in this segment including Canadian Geographic , Chief Marketer and 7 others.

Most Used Push Notifications Vendors Among Publishing Companies

Browse all Push Notifications vendors

OneSignal

Ranked#1of 2
on usage

Used by 210 of 3604 companies in this segment including PCGuia , diario de yucatán and 7 others.

Lytics

Ranked#2of 2
on usage

Used by 37 of 3604 companies in this segment including law times , Legacy Research Group and 7 others.

Most Used Search Advertising Vendors Among Publishing Companies

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Google Ads

Ranked#1of 2
on usage

Used by 2078 of 3604 companies in this segment including PCGuia , diario de yucatán and 7 others.

Bing Ads

Ranked#2of 2
on usage

Used by 377 of 3604 companies in this segment including PCGuia , STAT and 7 others.

Most Used Social Media Advertising Vendors Among Publishing Companies

Browse all Social Media Advertising vendors

Google Ads

Ranked#1of 6
on usage

Used by 2078 of 3604 companies in this segment including PCGuia , diario de yucatán and 7 others.

Facebook Ads

Ranked#2of 6
on usage

Used by 1765 of 3604 companies in this segment including PCGuia , Kidsweek - dé weekkrant voor kinderen van 7 t/m 12 jaar and 7 others.

LinkedIn Ads

Ranked#3of 6
on usage

Used by 810 of 3604 companies in this segment including STAT , Chief Marketer and 7 others.

Pinterest Business

Ranked#4of 6
on usage

Used by 274 of 3604 companies in this segment including diario de yucatán , Chief Marketer and 7 others.

Instagram

Ranked#5of 6
on usage

Used by 85 of 3604 companies in this segment including the ENTERTAINER , GO Magazine and 7 others.

Snapchat

Ranked#6of 6
on usage

Used by 39 of 3604 companies in this segment including Intelligent Change , the ENTERTAINER and 7 others.

Most Used Social Media Management Vendors Among Publishing Companies

Browse all Social Media Management vendors

Twitter

Ranked#1of 4
on usage

Used by 796 of 3604 companies in this segment including ABC-CLIO , STAT and 7 others.

AddThis

Ranked#2of 4
on usage

Used by 431 of 3604 companies in this segment including Canadian Geographic , Chief Marketer and 7 others.

ShareThis

Ranked#3of 4
on usage

Used by 189 of 3604 companies in this segment including Canadian Geographic , Naylor and 7 others.

AddToAny

Ranked#4of 4
on usage

Used by 140 of 3604 companies in this segment including Canadian Geographic , iPhoneLife.com and 7 others.

Most Used Tag Management Vendors Among Publishing Companies

Browse all Tag Management vendors

Google Tag Manager

Ranked#1of 2
on usage

Used by 2850 of 3604 companies in this segment including PCGuia , Kidsweek - dé weekkrant voor kinderen van 7 t/m 12 jaar and 7 others.

Segment

Ranked#2of 2
on usage

Used by 83 of 3604 companies in this segment including The Daily Progress , meed and 7 others.

Most Used Television Advertising Vendors Among Publishing Companies

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Nielsen

Ranked#1of 2
on usage

Used by 226 of 3604 companies in this segment including Chief Marketer , The Daily Progress and 7 others.

Beachfront Media

Ranked#2of 2
on usage

Used by 94 of 3604 companies in this segment including The Daily Progress , The Discoverer and 7 others.

Most Used User Session Recording Vendors Among Publishing Companies

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Hotjar

Ranked#1of 3
on usage

Used by 428 of 3604 companies in this segment including Canadian Geographic , iPhoneLife.com and 7 others.

Microsoft Clarity

Ranked#2of 3
on usage

Used by 173 of 3604 companies in this segment including PCGuia , iPhoneLife.com and 7 others.

Crazy Egg

Ranked#3of 3
on usage

Used by 110 of 3604 companies in this segment including Canadian Geographic , Chief Marketer and 7 others.

Most Used Video Hosting Vendors Among Publishing Companies

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YouTube

Ranked#1of 6
on usage

Used by 677 of 3604 companies in this segment including Canadian Geographic , Chief Marketer and 7 others.

Vimeo

Ranked#2of 6
on usage

Used by 181 of 3604 companies in this segment including iPhoneLife.com , Shambhala and 7 others.

JW Player

Ranked#3of 6
on usage

Used by 93 of 3604 companies in this segment including STAT , iPhoneLife.com and 7 others.

Brightcove

Ranked#4of 6
on usage

Used by 55 of 3604 companies in this segment including Forbes.ro , Scholastic Canada Ltd. and 7 others.

SoundCloud

Ranked#5of 6
on usage

Used by 38 of 3604 companies in this segment including David C. Cook , New Food Magazine and 7 others.

Wistia

Ranked#6of 6
on usage

Used by 36 of 3604 companies in this segment including Shambhala , Elite Agent and 7 others.

Most Used Visitor Tracking Vendors Among Publishing Companies

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Bombora

Ranked#1of 2
on usage

Used by 150 of 3604 companies in this segment including The Daily Progress , Container Journal and 7 others.

Intent IQ

Ranked#2of 2
on usage

Used by 108 of 3604 companies in this segment including The Daily Progress , Naylor and 7 others.

Most Used Web & Mobile Analytics Vendors Among Publishing Companies

Browse all Web & Mobile Analytics vendors

Google Analytics

Ranked#1of 5
on usage

Used by 3017 of 3604 companies in this segment including PCGuia , Kidsweek - dé weekkrant voor kinderen van 7 t/m 12 jaar and 7 others.

Quantcast

Ranked#2of 5
on usage

Used by 539 of 3604 companies in this segment including PCGuia , iPhoneLife.com and 7 others.

Hotjar

Ranked#3of 5
on usage

Used by 428 of 3604 companies in this segment including Canadian Geographic , iPhoneLife.com and 7 others.

Moat

Ranked#4of 5
on usage

Used by 390 of 3604 companies in this segment including STAT , Canadian Geographic and 7 others.

Adobe

Ranked#5of 5
on usage

Used by 81 of 3604 companies in this segment including Architectural Review , Scholastic Canada Ltd. and 7 others.

Most Used Webinar & Virtual Events Vendors Among Publishing Companies

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Roku

Ranked#1of 1
on usage

Used by 171 of 3604 companies in this segment including The Discoverer , aba journal and 7 others.

Most Used Website Builders Vendors Among Publishing Companies

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Shopify

Ranked#1of 2
on usage

Used by 183 of 3604 companies in this segment including STAT , Canadian Geographic and 7 others.

Squarespace

Ranked#2of 2
on usage

Used by 37 of 3604 companies in this segment including COOL HUNTING® , Cicada Books and 7 others.

Most Used Website Personalization Vendors Among Publishing Companies

Browse all Website Personalization vendors

Google Optimize

Ranked#1of 2
on usage

Used by 121 of 3604 companies in this segment including Golf , iPhoneLife.com and 7 others.

Cxense

Ranked#2of 2
on usage

Used by 73 of 3604 companies in this segment including aba journal , Inc42 Media and 7 others.

Companies in the Publishing Segment

We're tracking 3604 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
https://globalfranchisemagazine.com	Publishing
https://xk5.com.ua/	Publishing
https://info-center.by:443/	Publishing
https://www.menshealth.com.au/	Publishing
https://www.vokrugsveta.ru/	Publishing
https://wpp.co.th/	Publishing
http://dennis.co.uk	Publishing
https://elsevierhealth.com	Publishing
http://jpimedia.co.uk	Publishing
https://hbrtaiwan.com	Publishing
https://bandaumnikov.ru/	Publishing
https://panor.ru/	Publishing
http://prospekt.org/	Publishing
https://argumenti.ru/	Publishing
https://metalinfo.ru/	Publishing
.	Publishing
0223.com.ar	Publishing
10best.com	Top 10000 Sites - United States , Top 100,000 Sites - United States , Publishing
10 Magazine Korea	Publishing
1105 Media	North America - 100+ Employees , Publishing