Demand Generation Web Technologies Used by Oil & Energy Companies

We are tracking 1229 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Oil & Energy Companies

This section shows what tools are used the most by Oil & Energy companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used VendorsAdoption
 
#1 Google Analytics
Used by 860 / 1229 (69.98%) Oil & Energy companies
#2 Google Tag Manager
Used by 816 / 1229 (66.4%) Oil & Energy companies
 
#3 Facebook Ads
Used by 288 / 1229 (23.43%) Oil & Energy companies
#4 Google Ads
Used by 281 / 1229 (22.86%) Oil & Energy companies
#5 YouTube
Used by 220 / 1229 (17.9%) Oil & Energy companies
#6 LinkedIn Ads
Used by 212 / 1229 (17.25%) Oil & Energy companies
#7 New Relic
Used by 129 / 1229 (10.5%) Oil & Energy companies
#8 jQuery
Used by 127 / 1229 (10.33%) Oil & Energy companies
#9 Twitter
Used by 115 / 1229 (9.36%) Oil & Energy companies
#10 Hotjar
Used by 107 / 1229 (8.71%) Oil & Energy companies

Most Popular Demand Generation Tools for Oil & Energy Companies by Category

This section shows top Demand Generation vendors broken out by category based on Oil & Energy adoption.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used CRM Vendors Among Oil & Energy Companies
Browse all CRM vendors
Ranked#1of 1
on usage

Used by 92 of 1229 companies in this segment including Quest Integrity , W Energy Software and 7 others.

Most Used Call Analytics & Telephony Vendors Among Oil & Energy Companies
Browse all Call Analytics & Telephony vendors
Ranked#1of 1
on usage

Used by 28 of 1229 companies in this segment including Macewen Petroleum , Utex Industries Inc. and 7 others.

Most Used Competitive Intelligence Vendors Among Oil & Energy Companies
Browse all Competitive Intelligence vendors
 
Ranked#1of 1
on usage

Used by 54 of 1229 companies in this segment including vitogaz switzerland ag , Harnois Groupe Pétrolier and 7 others.

Most Used Customer Data Platforms (CDPs) Vendors Among Oil & Energy Companies
Browse all Customer Data Platforms (CDPs) vendors
Ranked#1of 2
on usage

Used by 32 of 1229 companies in this segment including Macewen Petroleum , Redguard and 7 others.

Ranked#2of 2
on usage

Used by 27 of 1229 companies in this segment including Aep Energy , Energy Transfer Equity, L.P. and 7 others.

Most Used Data Management Vendors Among Oil & Energy Companies
Browse all Data Management vendors
Ranked#1of 6
on usage

Used by 83 of 1229 companies in this segment including Extraction Oil & Gas , Aep Energy and 7 others.

Ranked#2of 6
on usage

Used by 48 of 1229 companies in this segment including Aep Energy , NRG Energy, Inc. and 7 others.

Ranked#3of 6
on usage

Used by 46 of 1229 companies in this segment including Macewen Petroleum , Aep Energy and 7 others.

Ranked#4of 6
on usage

Used by 42 of 1229 companies in this segment including Macewen Petroleum , Redguard and 7 others.

Ranked#5of 6
on usage

Used by 27 of 1229 companies in this segment including Aep Energy , Energy Transfer Equity, L.P. and 7 others.

Ranked#6of 6
on usage

Used by 20 of 1229 companies in this segment including Macewen Petroleum , Ellwood Oil & Gas and 7 others.

Most Used Data Providers Vendors Among Oil & Energy Companies
Browse all Data Providers vendors
Ranked#1of 6
on usage

Used by 48 of 1229 companies in this segment including Macewen Petroleum , Enverus and 7 others.

Ranked#2of 6
on usage

Used by 34 of 1229 companies in this segment including Союз нефтесервисных компаний Казахстана , society of petroleum engineers and 7 others.

Ranked#3of 6
on usage

Used by 28 of 1229 companies in this segment including Macewen Petroleum , Enverus and 7 others.

Ranked#4of 6
on usage

Used by 23 of 1229 companies in this segment including Parex Resources , Cheniere Energy, Inc. and 7 others.

Ranked#5of 6
on usage

Used by 18 of 1229 companies in this segment including Macewen Petroleum , Redguard and 7 others.

Ranked#6of 6
on usage

Used by 17 of 1229 companies in this segment including Aep Energy , NRG Energy, Inc. and 7 others.

Most Used Display & Programmatic Advertising Vendors Among Oil & Energy Companies
Browse all Display & Programmatic Advertising vendors
Ranked#1of 19
on usage

Used by 288 of 1229 companies in this segment including Macewen Petroleum , Utex Industries Inc. and 7 others.

Ranked#2of 19
on usage

Used by 281 of 1229 companies in this segment including Macewen Petroleum , Wild Well Control and 7 others.

Ranked#3of 19
on usage

Used by 212 of 1229 companies in this segment including Macewen Petroleum , Wild Well Control and 7 others.

Ranked#4of 19
on usage

Used by 67 of 1229 companies in this segment including Macewen Petroleum , Ellwood Oil & Gas and 7 others.

Ranked#5of 19
on usage

Used by 56 of 1229 companies in this segment including Macewen Petroleum , Ellwood Oil & Gas and 7 others.

 
Ranked#6of 19
on usage

Used by 54 of 1229 companies in this segment including vitogaz switzerland ag , Harnois Groupe Pétrolier and 7 others.

Most Used E-Commerce Carts Vendors Among Oil & Energy Companies
Browse all E-Commerce Carts vendors
Ranked#1of 1
on usage

Used by 43 of 1229 companies in this segment including pantera energy , آرنا پترو گاز | Arena Petro Gas and 7 others.

Most Used Email Marketing Vendors Among Oil & Energy Companies
Browse all Email Marketing vendors
Ranked#1of 4
on usage

Used by 92 of 1229 companies in this segment including Quest Integrity , W Energy Software and 7 others.

 
Ranked#2of 4
on usage

Used by 29 of 1229 companies in this segment including T.D. Williamson , Wajax and 7 others.

Ranked#3of 4
on usage

Used by 18 of 1229 companies in this segment including Helmerich & Payne , Current, Powered By Ge and 7 others.

Ranked#4of 4
on usage

Used by 14 of 1229 companies in this segment including G2 Integrated Solutions , Rymax Lubricants and 7 others.

Most Used Interactive Content Vendors Among Oil & Energy Companies
Browse all Interactive Content vendors
Ranked#1of 1
on usage

Used by 92 of 1229 companies in this segment including Macewen Petroleum , Utex Industries Inc. and 7 others.

Most Used Marketing Attribution Vendors Among Oil & Energy Companies
Browse all Marketing Attribution vendors
Ranked#1of 1
on usage

Used by 16 of 1229 companies in this segment including Macewen Petroleum , Redguard and 7 others.

Most Used Marketing Automation Platform Vendors Among Oil & Energy Companies
Browse all Marketing Automation Platform vendors
Ranked#1of 4
on usage

Used by 92 of 1229 companies in this segment including Quest Integrity , W Energy Software and 7 others.

 
Ranked#2of 4
on usage

Used by 29 of 1229 companies in this segment including T.D. Williamson , Wajax and 7 others.

Ranked#3of 4
on usage

Used by 18 of 1229 companies in this segment including Helmerich & Payne , Current, Powered By Ge and 7 others.

Ranked#4of 4
on usage

Used by 14 of 1229 companies in this segment including G2 Integrated Solutions , Rymax Lubricants and 7 others.

Most Used Native Advertising Vendors Among Oil & Energy Companies
Browse all Native Advertising vendors
Ranked#1of 1
on usage

Used by 18 of 1229 companies in this segment including iwell , oilman magazine and 7 others.

Most Used PR Vendors Among Oil & Energy Companies
Browse all PR vendors
Ranked#1of 1
on usage

Used by 15 of 1229 companies in this segment including b c e services corp , Calumet Specialty Products Partners, L.P. and 7 others.

Most Used Performance Monitoring Vendors Among Oil & Energy Companies
Browse all Performance Monitoring vendors
Ranked#1of 1
on usage

Used by 129 of 1229 companies in this segment including Extraction Oil & Gas , T.D. Williamson and 7 others.

Most Used Privacy & GDPR Vendors Among Oil & Energy Companies
Browse all Privacy & GDPR vendors
Ranked#1of 2
on usage

Used by 49 of 1229 companies in this segment including Enverus , Helmerich & Payne and 7 others.

Ranked#2of 2
on usage

Used by 27 of 1229 companies in this segment including society of petroleum engineers , trafigura and 7 others.

Most Used Project Management Vendors Among Oil & Energy Companies
Browse all Project Management vendors
Ranked#1of 3
on usage

Used by 127 of 1229 companies in this segment including Ellwood Oil & Gas , YellowPages and 7 others.

Ranked#2of 3
on usage

Used by 56 of 1229 companies in this segment including Macewen Petroleum , Ellwood Oil & Gas and 7 others.

Ranked#3of 3
on usage

Used by 17 of 1229 companies in this segment including Союз нефтесервисных компаний Казахстана , suo “mosoblgaz” and 7 others.

Most Used Search Advertising Vendors Among Oil & Energy Companies
Browse all Search Advertising vendors
Ranked#1of 2
on usage

Used by 281 of 1229 companies in this segment including Macewen Petroleum , Wild Well Control and 7 others.

Ranked#2of 2
on usage

Used by 98 of 1229 companies in this segment including Macewen Petroleum , Enverus and 7 others.

Most Used Social Media Advertising Vendors Among Oil & Energy Companies
Browse all Social Media Advertising vendors
Ranked#1of 3
on usage

Used by 288 of 1229 companies in this segment including Macewen Petroleum , Utex Industries Inc. and 7 others.

Ranked#2of 3
on usage

Used by 281 of 1229 companies in this segment including Macewen Petroleum , Wild Well Control and 7 others.

Ranked#3of 3
on usage

Used by 212 of 1229 companies in this segment including Macewen Petroleum , Wild Well Control and 7 others.

Most Used Social Media Management Vendors Among Oil & Energy Companies
Browse all Social Media Management vendors
Ranked#1of 4
on usage

Used by 115 of 1229 companies in this segment including Ellwood Oil & Gas , Our Finite World and 7 others.

 
Ranked#2of 4
on usage

Used by 65 of 1229 companies in this segment including Ellwood Oil & Gas , vitogaz switzerland ag and 7 others.

Ranked#3of 4
on usage

Used by 29 of 1229 companies in this segment including T.D. Williamson , pedec and 7 others.

Ranked#4of 4
on usage

Used by 23 of 1229 companies in this segment including Sun Coast Resources, Inc. , society of petroleum engineers and 7 others.

Most Used Tag Management Vendors Among Oil & Energy Companies
Browse all Tag Management vendors
Ranked#1of 1
on usage

Used by 816 of 1229 companies in this segment including Valero Energy Corporation , Macewen Petroleum and 7 others.

Most Used Television Advertising Vendors Among Oil & Energy Companies
Browse all Television Advertising vendors
Ranked#1of 2
on usage

Used by 24 of 1229 companies in this segment including Macewen Petroleum , Redguard and 7 others.

Ranked#2of 2
on usage

Used by 16 of 1229 companies in this segment including Macewen Petroleum , Redguard and 7 others.

Most Used User Session Recording Vendors Among Oil & Energy Companies
Browse all User Session Recording vendors
Ranked#1of 3
on usage

Used by 107 of 1229 companies in this segment including Macewen Petroleum , international gas detectors ltd and 7 others.

Ranked#2of 3
on usage

Used by 34 of 1229 companies in this segment including GazMetroPlus , Pic Group, Inc. and 7 others.

Ranked#3of 3
on usage

Used by 25 of 1229 companies in this segment including Quest Integrity , Cougar Drilling Solutions and 7 others.

Most Used Video Hosting Vendors Among Oil & Energy Companies
Browse all Video Hosting vendors
Ranked#1of 3
on usage

Used by 220 of 1229 companies in this segment including Valero Energy Corporation , oil india limited :: a navratna company and 7 others.

Ranked#2of 3
on usage

Used by 78 of 1229 companies in this segment including Excelerate Energy , Pillar Innovations and 7 others.

Ranked#3of 3
on usage

Used by 15 of 1229 companies in this segment including society of petroleum engineers , Trans-Northern Pipelines Inc. and 7 others.

Most Used Visitor Tracking Vendors Among Oil & Energy Companies
Browse all Visitor Tracking vendors
Ranked#1of 1
on usage

Used by 19 of 1229 companies in this segment including Macewen Petroleum , Redguard and 7 others.

Most Used Web & Mobile Analytics Vendors Among Oil & Energy Companies
Browse all Web & Mobile Analytics vendors
Ranked#1of 5
on usage

Used by 860 of 1229 companies in this segment including Valero Energy Corporation , Extraction Oil & Gas and 7 others.

Ranked#2of 5
on usage

Used by 107 of 1229 companies in this segment including Macewen Petroleum , international gas detectors ltd and 7 others.

Ranked#3of 5
on usage

Used by 73 of 1229 companies in this segment including Extraction Oil & Gas , b c e services corp and 7 others.

 
Ranked#4of 5
on usage

Used by 54 of 1229 companies in this segment including vitogaz switzerland ag , Harnois Groupe Pétrolier and 7 others.

Ranked#5of 5
on usage

Used by 17 of 1229 companies in this segment including Helmerich & Payne , MESA and 7 others.

Most Used Website Builders Vendors Among Oil & Energy Companies
Browse all Website Builders vendors
Ranked#1of 1
on usage

Used by 19 of 1229 companies in this segment including Transcanada Turbines , Jet Specialty Inc and 7 others.

Most Used Website Personalization Vendors Among Oil & Energy Companies
Browse all Website Personalization vendors
Ranked#1of 1
on usage

Used by 23 of 1229 companies in this segment including Aep Energy , Forum Energy Technologies and 7 others.