Demand Generation Web Technologies Used by Media Companies

We are tracking 24 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Media Companies

This section shows what tools are used the most by Media companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 17 / 24 (70.83%) Media companies
#2 Google Analytics	Used by 16 / 24 (66.67%) Media companies
#3 CookieLaw	Used by 13 / 24 (54.17%) Media companies
#4 New Relic	Used by 11 / 24 (45.83%) Media companies
#5 Facebook Ads	Used by 9 / 24 (37.5%) Media companies
#6 Adobe	Used by 9 / 24 (37.5%) Media companies
#7 Google Ads	Used by 8 / 24 (33.33%) Media companies
#8 LinkedIn Ads	Used by 7 / 24 (29.17%) Media companies
#9 Twitter	Used by 7 / 24 (29.17%) Media companies
#10 Adobe Audience Manager	Used by 7 / 24 (29.17%) Media companies

Most Popular Demand Generation Tools for Media Companies by Category

This section shows top Demand Generation vendors broken out by category based on Media adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Applicant Tracking System Vendors Among Media Companies

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iCIMS

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used CRM Vendors Among Media Companies

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HubSpot

Ranked#1of 1
on usage

Used by 2 of 24 companies in this segment including LSC Communications, Inc. and TEGNA Inc..

Most Used Call Analytics & Telephony Vendors Among Media Companies

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TrackingMore

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Chat Vendors Among Media Companies

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Ada

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Competitive Intelligence Vendors Among Media Companies

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Moat

Ranked#1of 1
on usage

Used by 2 of 24 companies in this segment including Viacom Inc. and CBS Corporation.

Most Used Content Creation & Curation Vendors Among Media Companies

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Parse.ly

Ranked#1of 1
on usage

Used by 3 of 24 companies in this segment including Viacom Inc. , News Corporation and CBS Corporation.

Most Used Customer Data Platforms (CDPs) Vendors Among Media Companies

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Salesforce Audience Studio

Ranked#1of 4
on usage

Used by 4 of 24 companies in this segment including Viacom Inc. , R.R. Donnelley & Sons Company and 1 others.

Tapad

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment including Warner Music Group Corp. and Cinemark Holdings, Inc..

Salesforce Customer 360

Ranked#3of 4
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Tealium

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Customer Service Vendors Among Media Companies

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Zendesk

Ranked#1of 2
on usage

Used by 3 of 24 companies in this segment including Univision Communications Inc. , The Walt Disney Company and Scripps Networks Interactive, Inc..

Gorgias

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Data Management Vendors Among Media Companies

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Adobe Audience Manager

Ranked#1of 7
on usage

Used by 7 of 24 companies in this segment including TEGNA Inc. , Time Warner Inc. and 4 others.

The Trade Desk

Ranked#2of 7
on usage

Used by 5 of 24 companies in this segment including Warner Music Group Corp. , Univision Communications Inc. and 2 others.

Salesforce Audience Studio

Ranked#3of 7
on usage

Used by 4 of 24 companies in this segment including Viacom Inc. , R.R. Donnelley & Sons Company and 1 others.

Oracle DMP

Ranked#4of 7
on usage

Used by 2 of 24 companies in this segment including The Walt Disney Company and Scripps Networks Interactive, Inc..

Salesforce Customer 360

Ranked#5of 7
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Lotame

Ranked#6of 7
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Most Used Data Providers Vendors Among Media Companies

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QuoteMedia

Ranked#1of 5
on usage

Used by 3 of 24 companies in this segment including Cinemark Holdings, Inc. , Liberty Media Corporation and Live Nation Entertainment, Inc..

TowerData

Ranked#2of 5
on usage

Used by 3 of 24 companies in this segment including R.R. Donnelley & Sons Company , The Walt Disney Company and Scripps Networks Interactive, Inc..

D3 - Data Driven Documents

Ranked#3of 5
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Bombora

Ranked#4of 5
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

LiveRamp

Ranked#5of 5
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Display & Programmatic Advertising Vendors Among Media Companies

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Facebook Ads

Ranked#1of 20
on usage

Used by 9 of 24 companies in this segment including LSC Communications, Inc. , Warner Music Group Corp. and 6 others.

Google Ads

Ranked#2of 20
on usage

Used by 8 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 5 others.

LinkedIn Ads

Ranked#3of 20
on usage

Used by 7 of 24 companies in this segment including LSC Communications, Inc. , Gannett Co., Inc. and 4 others.

Rubicon Project

Ranked#4of 20
on usage

Used by 6 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 3 others.

Adobe Advertising Cloud

Ranked#5of 20
on usage

Used by 4 of 24 companies in this segment including Time Warner Inc. , AMC Networks Inc. and 1 others.

MediaMath

Ranked#6of 20
on usage

Used by 4 of 24 companies in this segment including Warner Music Group Corp. , Sinclair Broadcast Group, Inc. and 1 others.

Most Used E-Commerce Carts Vendors Among Media Companies

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Back in Stock

Ranked#1of 5
on usage

Used by 2 of 24 companies in this segment including Univision Communications Inc. and Scripps Networks Interactive, Inc..

Shopify

Ranked#2of 5
on usage

Used by 2 of 24 companies in this segment including Univision Communications Inc. and Scripps Networks Interactive, Inc..

Hextom

Ranked#3of 5
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Webkul

Ranked#4of 5
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Trackify

Ranked#5of 5
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Email Marketing Vendors Among Media Companies

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HubSpot

Ranked#1of 4
on usage

Used by 2 of 24 companies in this segment including LSC Communications, Inc. and TEGNA Inc..

Oracle Eloqua

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment including Quad/Graphics, Inc. and iHeartMedia, Inc..

Klaviyo

Ranked#3of 4
on usage

Used by 2 of 24 companies in this segment including Univision Communications Inc. and Scripps Networks Interactive, Inc..

Pardot

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Most Used Influencer Marketing Vendors Among Media Companies

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Carro

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Interactive Content Vendors Among Media Companies

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Gravity Forms

Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment including AMC Networks Inc. and Scripps Networks Interactive, Inc..

MovableInk

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Qualtrics

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Link Management Vendors Among Media Companies

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Kochava

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Marketing Automation Platform Vendors Among Media Companies

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HubSpot

Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment including LSC Communications, Inc. and TEGNA Inc..

Oracle Eloqua

Ranked#2of 3
on usage

Used by 2 of 24 companies in this segment including Quad/Graphics, Inc. and iHeartMedia, Inc..

Pardot

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Most Used Native Advertising Vendors Among Media Companies

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Outbrain

Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Disqus

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used PR Vendors Among Media Companies

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GlobeNewswire

Ranked#1of 3
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Cision

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment including Sinclair Broadcast Group, Inc..

PR Newswire

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Sinclair Broadcast Group, Inc..

Most Used Performance Monitoring Vendors Among Media Companies

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New Relic

Ranked#1of 1
on usage

Used by 11 of 24 companies in this segment including Gannett Co., Inc. , Twenty-First Century Fox, Inc. and 7 others.

Most Used Popup & Form Builders Vendors Among Media Companies

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Getsitecontrol

Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Poptin

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Privacy & GDPR Vendors Among Media Companies

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CookieLaw

Ranked#1of 3
on usage

Used by 13 of 24 companies in this segment including Nexstar Media Group, Inc. , Gannett Co., Inc. and 7 others.

OneTrust

Ranked#2of 3
on usage

Used by 4 of 24 companies in this segment including Nexstar Media Group, Inc. , Viacom Inc. and 1 others.

TrustArc

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Sinclair Broadcast Group, Inc..

Most Used Project Management Vendors Among Media Companies

Browse all Project Management vendors

Rubicon Project

Ranked#1of 2
on usage

Used by 6 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 3 others.

jQuery

Ranked#2of 2
on usage

Used by 4 of 24 companies in this segment including Gannett Co., Inc. , News Corporation and 1 others.

Most Used Search Advertising Vendors Among Media Companies

Browse all Search Advertising vendors

Google Ads

Ranked#1of 2
on usage

Used by 8 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 5 others.

Bing Ads

Ranked#2of 2
on usage

Used by 2 of 24 companies in this segment including TEGNA Inc. and Scripps Networks Interactive, Inc..

Most Used Social Media Advertising Vendors Among Media Companies

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Facebook Ads

Ranked#1of 4
on usage

Used by 9 of 24 companies in this segment including LSC Communications, Inc. , Warner Music Group Corp. and 6 others.

Google Ads

Ranked#2of 4
on usage

Used by 8 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 5 others.

LinkedIn Ads

Ranked#3of 4
on usage

Used by 7 of 24 companies in this segment including LSC Communications, Inc. , Gannett Co., Inc. and 4 others.

Snapchat

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Social Media Management Vendors Among Media Companies

Browse all Social Media Management vendors

Twitter

Ranked#1of 4
on usage

Used by 7 of 24 companies in this segment including LSC Communications, Inc. , Warner Music Group Corp. and 4 others.

AddThis

Ranked#2of 4
on usage

Used by 3 of 24 companies in this segment including Viacom Inc. , Scripps Networks Interactive, Inc. and CBS Corporation.

AddToAny

Ranked#3of 4
on usage

Used by 2 of 24 companies in this segment including Gannett Co., Inc. and Live Nation Entertainment, Inc..

Juicer

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Surveys Vendors Among Media Companies

Browse all Surveys vendors

Qualtrics

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Tag Management Vendors Among Media Companies

Browse all Tag Management vendors

Google Tag Manager

Ranked#1of 2
on usage

Used by 17 of 24 companies in this segment including LSC Communications, Inc. , Nexstar Media Group, Inc. and 7 others.

Tealium

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Television Advertising Vendors Among Media Companies

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Nielsen

Ranked#1of 1
on usage

Used by 4 of 24 companies in this segment including Twenty-First Century Fox, Inc. , Univision Communications Inc. and 1 others.

Most Used User Session Recording Vendors Among Media Companies

Browse all User Session Recording vendors

Crazy Egg

Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment including Cinemark Holdings, Inc. and R.R. Donnelley & Sons Company.

Microsoft Clarity

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment including TEGNA Inc..

Mouseflow

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Video Hosting Vendors Among Media Companies

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Vimeo

Ranked#1of 4
on usage

Used by 4 of 24 companies in this segment including Nexstar Media Group, Inc. , TEGNA Inc. and 1 others.

YouTube

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment including Warner Music Group Corp. and Cinemark Holdings, Inc..

JW Player

Ranked#3of 4
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Brightcove

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including The Walt Disney Company.

Most Used Visitor Tracking Vendors Among Media Companies

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Dun & Bradstreet

Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Bombora

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Most Used Web & Mobile Analytics Vendors Among Media Companies

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Google Analytics

Ranked#1of 4
on usage

Used by 16 of 24 companies in this segment including LSC Communications, Inc. , Nexstar Media Group, Inc. and 7 others.

Adobe

Ranked#2of 4
on usage

Used by 9 of 24 companies in this segment including Twenty-First Century Fox, Inc. , TEGNA Inc. and 6 others.

Moat

Ranked#3of 4
on usage

Used by 2 of 24 companies in this segment including Viacom Inc. and CBS Corporation.

Quantcast

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Most Used Webinar & Virtual Events Vendors Among Media Companies

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Bandsintown

Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Most Used Website Builders Vendors Among Media Companies

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Shopify

Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment including Univision Communications Inc. and Scripps Networks Interactive, Inc..

Squarespace

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Weglot

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Companies in the Media Segment

We're tracking 24 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
AMC Networks Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
CBS Corporation	Fortune 1000 , Media , North America - 100+ Employees
Cinemark Holdings, Inc.	Fortune 1000 , Media , Top 10000 Sites - United States
Deluxe Corporation	Fortune 1000 , Media , Top 10000 Sites - United States
Gannett Co., Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
iHeartMedia, Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
Liberty Media Corporation	Fortune 1000 , Media , North America - 100+ Employees
Live Nation Entertainment, Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
LSC Communications, Inc.	Fortune 1000 , Media , North America - 100+ Employees
News Corporation	Fortune 1000 , Media , Top 100,000 Sites - United States
Nexstar Media Group, Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
Quad/Graphics, Inc.	Fortune 1000 , Media , North America - 100+ Employees
Regal Entertainment Group	Fortune 1000 , Media
R.R. Donnelley & Sons Company	Fortune 1000 , Media , North America - 100+ Employees
Scripps Networks Interactive, Inc.	Fortune 1000 , Media , Top 10000 Sites - United States
Sinclair Broadcast Group, Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
TEGNA Inc.	Fortune 1000 , Media , Top 100,000 Sites - United States
The Walt Disney Company	Fortune 1000 , Media , Top 10000 Sites - United States
Time Warner Inc.	Fortune 1000 , Media , North America - 100+ Employees
Tribune Media Company	Fortune 1000 , Media , North America - 100+ Employees