Demand Generation Web Technologies Used by Media Companies

We are tracking 24 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Media Companies

This section shows what tools are used the most by Media companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used VendorsAdoption
#1 Google Tag Manager
Used by 17 / 24 (70.83%) Media companies
 
#2 Google Analytics
Used by 16 / 24 (66.67%) Media companies
#3 CookieLaw
Used by 13 / 24 (54.17%) Media companies
#4 New Relic
Used by 11 / 24 (45.83%) Media companies
#5 Adobe
Used by 9 / 24 (37.5%) Media companies
 
#6 Facebook Ads
Used by 9 / 24 (37.5%) Media companies
#7 Google Ads
Used by 8 / 24 (33.33%) Media companies
#8 LinkedIn Ads
Used by 7 / 24 (29.17%) Media companies
#9 Adobe Audience Manager
Used by 7 / 24 (29.17%) Media companies
#10 Twitter
Used by 7 / 24 (29.17%) Media companies

Most Popular Demand Generation Tools for Media Companies by Category

This section shows top Demand Generation vendors broken out by category based on Media adoption.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Applicant Tracking System Vendors Among Media Companies
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Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used CRM Vendors Among Media Companies
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Ranked#1of 1
on usage

Used by 2 of 24 companies in this segment including TEGNA Inc. and LSC Communications, Inc..

Most Used Call Analytics & Telephony Vendors Among Media Companies
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Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Chat Vendors Among Media Companies
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Ada
Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Competitive Intelligence Vendors Among Media Companies
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Ranked#1of 1
on usage

Used by 2 of 24 companies in this segment including Viacom Inc. and CBS Corporation.

Most Used Content Creation & Curation Vendors Among Media Companies
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Ranked#1of 1
on usage

Used by 3 of 24 companies in this segment including Viacom Inc. , News Corporation and CBS Corporation.

Most Used Customer Data Platforms (CDPs) Vendors Among Media Companies
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Ranked#1of 4
on usage

Used by 4 of 24 companies in this segment including Viacom Inc. , R.R. Donnelley & Sons Company and 1 others.

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment including Warner Music Group Corp. and Cinemark Holdings, Inc..

Ranked#3of 4
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Customer Service Vendors Among Media Companies
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Ranked#1of 2
on usage

Used by 3 of 24 companies in this segment including The Walt Disney Company , Univision Communications Inc. and Scripps Networks Interactive, Inc..

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Data Management Vendors Among Media Companies
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Ranked#1of 7
on usage

Used by 7 of 24 companies in this segment including TEGNA Inc. , Time Warner Inc. and 4 others.

Ranked#2of 7
on usage

Used by 5 of 24 companies in this segment including Warner Music Group Corp. , The Walt Disney Company and 2 others.

Ranked#3of 7
on usage

Used by 4 of 24 companies in this segment including Viacom Inc. , R.R. Donnelley & Sons Company and 1 others.

Ranked#4of 7
on usage

Used by 2 of 24 companies in this segment including The Walt Disney Company and Scripps Networks Interactive, Inc..

Ranked#5of 7
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Ranked#6of 7
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Most Used Data Providers Vendors Among Media Companies
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Ranked#1of 5
on usage

Used by 3 of 24 companies in this segment including Cinemark Holdings, Inc. , Liberty Media Corporation and Live Nation Entertainment, Inc..

Ranked#2of 5
on usage

Used by 3 of 24 companies in this segment including The Walt Disney Company , R.R. Donnelley & Sons Company and Scripps Networks Interactive, Inc..

Ranked#3of 5
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Ranked#4of 5
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Ranked#5of 5
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Display & Programmatic Advertising Vendors Among Media Companies
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Ranked#1of 18
on usage

Used by 9 of 24 companies in this segment including Warner Music Group Corp. , Viacom Inc. and 6 others.

Ranked#2of 18
on usage

Used by 8 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 5 others.

Ranked#3of 18
on usage

Used by 7 of 24 companies in this segment including Gannett Co., Inc. , Viacom Inc. and 4 others.

Ranked#4of 18
on usage

Used by 6 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 3 others.

Ranked#5of 18
on usage

Used by 4 of 24 companies in this segment including Time Warner Inc. , The Walt Disney Company and 1 others.

Ranked#6of 18
on usage

Used by 4 of 24 companies in this segment including Warner Music Group Corp. , Sinclair Broadcast Group, Inc. and 1 others.

Most Used E-Commerce Carts Vendors Among Media Companies
Browse all E-Commerce Carts vendors
Ranked#1of 5
on usage

Used by 2 of 24 companies in this segment including Univision Communications Inc. and Scripps Networks Interactive, Inc..

Ranked#2of 5
on usage

Used by 2 of 24 companies in this segment including Univision Communications Inc. and Scripps Networks Interactive, Inc..

Ranked#3of 5
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Ranked#4of 5
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Ranked#5of 5
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Email Marketing Vendors Among Media Companies
Browse all Email Marketing vendors
Ranked#1of 4
on usage

Used by 2 of 24 companies in this segment including TEGNA Inc. and LSC Communications, Inc..

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment including iHeartMedia, Inc. and Quad/Graphics, Inc..

Ranked#3of 4
on usage

Used by 2 of 24 companies in this segment including Univision Communications Inc. and Scripps Networks Interactive, Inc..

 
Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Most Used Event Management Vendors Among Media Companies
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Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Most Used Influencer Marketing Vendors Among Media Companies
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Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Interactive Content Vendors Among Media Companies
Browse all Interactive Content vendors
Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment including AMC Networks Inc. and Scripps Networks Interactive, Inc..

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Landing Page Optimization Vendors Among Media Companies
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Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Link Management Vendors Among Media Companies
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Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Marketing Automation Platform Vendors Among Media Companies
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Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment including TEGNA Inc. and LSC Communications, Inc..

Ranked#2of 3
on usage

Used by 2 of 24 companies in this segment including iHeartMedia, Inc. and Quad/Graphics, Inc..

 
Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Most Used Native Advertising Vendors Among Media Companies
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Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used PR Vendors Among Media Companies
Browse all PR vendors
Ranked#1of 3
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment including Sinclair Broadcast Group, Inc..

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Sinclair Broadcast Group, Inc..

Most Used Performance Monitoring Vendors Among Media Companies
Browse all Performance Monitoring vendors
Ranked#1of 1
on usage

Used by 11 of 24 companies in this segment including Gannett Co., Inc. , TEGNA Inc. and 7 others.

Most Used Popup & Form Builders Vendors Among Media Companies
Browse all Popup & Form Builders vendors
Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Privacy & GDPR Vendors Among Media Companies
Browse all Privacy & GDPR vendors
Ranked#1of 3
on usage

Used by 13 of 24 companies in this segment including Gannett Co., Inc. , Warner Music Group Corp. and 7 others.

Ranked#2of 3
on usage

Used by 4 of 24 companies in this segment including Viacom Inc. , Nexstar Media Group, Inc. and 1 others.

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Sinclair Broadcast Group, Inc..

Most Used Project Management Vendors Among Media Companies
Browse all Project Management vendors
Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment including Nexstar Media Group, Inc..

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Nexstar Media Group, Inc..

Most Used Search Advertising Vendors Among Media Companies
Browse all Search Advertising vendors
Ranked#1of 2
on usage

Used by 8 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 5 others.

Ranked#2of 2
on usage

Used by 2 of 24 companies in this segment including TEGNA Inc. and Scripps Networks Interactive, Inc..

Most Used Social Media Advertising Vendors Among Media Companies
Browse all Social Media Advertising vendors
Ranked#1of 4
on usage

Used by 9 of 24 companies in this segment including Warner Music Group Corp. , Viacom Inc. and 6 others.

Ranked#2of 4
on usage

Used by 8 of 24 companies in this segment including Time Warner Inc. , Warner Music Group Corp. and 5 others.

Ranked#3of 4
on usage

Used by 7 of 24 companies in this segment including Gannett Co., Inc. , Viacom Inc. and 4 others.

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Social Media Management Vendors Among Media Companies
Browse all Social Media Management vendors
Ranked#1of 4
on usage

Used by 7 of 24 companies in this segment including Warner Music Group Corp. , Viacom Inc. and 4 others.

 
Ranked#2of 4
on usage

Used by 3 of 24 companies in this segment including Viacom Inc. , Scripps Networks Interactive, Inc. and CBS Corporation.

Ranked#3of 4
on usage

Used by 2 of 24 companies in this segment including Gannett Co., Inc. and Live Nation Entertainment, Inc..

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Surveys Vendors Among Media Companies
Browse all Surveys vendors
Ranked#1of 1
on usage

Used by 1 of 24 companies in this segment including Scripps Networks Interactive, Inc..

Most Used Tag Management Vendors Among Media Companies
Browse all Tag Management vendors
Ranked#1of 2
on usage

Used by 17 of 24 companies in this segment including Gannett Co., Inc. , TEGNA Inc. and 7 others.

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Television Advertising Vendors Among Media Companies
Browse all Television Advertising vendors
Ranked#1of 1
on usage

Used by 4 of 24 companies in this segment including The Walt Disney Company , Twenty-First Century Fox, Inc. and 1 others.

Most Used User Session Recording Vendors Among Media Companies
Browse all User Session Recording vendors
Ranked#1of 3
on usage

Used by 2 of 24 companies in this segment including Cinemark Holdings, Inc. and R.R. Donnelley & Sons Company.

Ranked#2of 3
on usage

Used by 1 of 24 companies in this segment including TEGNA Inc..

Ranked#3of 3
on usage

Used by 1 of 24 companies in this segment including Cinemark Holdings, Inc..

Most Used Video Hosting Vendors Among Media Companies
Browse all Video Hosting vendors
Ranked#1of 4
on usage

Used by 4 of 24 companies in this segment including TEGNA Inc. , Nexstar Media Group, Inc. and 1 others.

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment including Warner Music Group Corp. and Cinemark Holdings, Inc..

Ranked#3of 4
on usage

Used by 1 of 24 companies in this segment including The Walt Disney Company.

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Most Used Visitor Tracking Vendors Among Media Companies
Browse all Visitor Tracking vendors
Ranked#1of 2
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Ranked#2of 2
on usage

Used by 1 of 24 companies in this segment including R.R. Donnelley & Sons Company.

Most Used Web & Mobile Analytics Vendors Among Media Companies
Browse all Web & Mobile Analytics vendors
Ranked#1of 4
on usage

Used by 16 of 24 companies in this segment including Gannett Co., Inc. , TEGNA Inc. and 7 others.

Ranked#2of 4
on usage

Used by 9 of 24 companies in this segment including TEGNA Inc. , Warner Music Group Corp. and 6 others.

 
Ranked#3of 4
on usage

Used by 2 of 24 companies in this segment including Viacom Inc. and CBS Corporation.

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Most Used Website Builders Vendors Among Media Companies
Browse all Website Builders vendors
Ranked#1of 4
on usage

Used by 4 of 24 companies in this segment including Gannett Co., Inc. , News Corporation and 1 others.

Ranked#2of 4
on usage

Used by 2 of 24 companies in this segment including Univision Communications Inc. and Scripps Networks Interactive, Inc..

Ranked#3of 4
on usage

Used by 1 of 24 companies in this segment including Warner Music Group Corp..

Ranked#4of 4
on usage

Used by 1 of 24 companies in this segment including Univision Communications Inc..

Companies in the Media Segment

We're tracking 24 companies in this segment. You can browse up to the first 100 matching companies below.

CompanyCompany Segments
AMC Networks Inc. Fortune 1000 , Media , Top 100,000 Sites - United States
CBS Corporation Fortune 1000 , Media , North America - 100+ Employees
Cinemark Holdings, Inc. Fortune 1000 , Media , Top 10000 Sites - United States
Deluxe Corporation Fortune 1000 , Media , Top 10000 Sites - United States
Gannett Co., Inc. Fortune 1000 , Media , Top 100,000 Sites - United States
iHeartMedia, Inc. Fortune 1000 , Media , Top 100,000 Sites - United States
Liberty Media Corporation Fortune 1000 , Media , North America - 100+ Employees
Live Nation Entertainment, Inc. Fortune 1000 , Media , Top 100,000 Sites - United States
LSC Communications, Inc. Fortune 1000 , Media , North America - 100+ Employees
News Corporation Fortune 1000 , Media , Top 100,000 Sites - United States
Nexstar Media Group, Inc. Fortune 1000 , Media , Top 100,000 Sites - United States
Quad/Graphics, Inc. Fortune 1000 , Media , North America - 100+ Employees
Regal Entertainment Group Fortune 1000 , Media , United Kingdom
R.R. Donnelley & Sons Company Fortune 1000 , Media , North America - 100+ Employees
Scripps Networks Interactive, Inc. Fortune 1000 , Media , Top 10000 Sites - United States
Sinclair Broadcast Group, Inc. Fortune 1000 , Media , Top 100,000 Sites - United States
TEGNA Inc. Fortune 1000 , Media , Top 100,000 Sites - United States
The Walt Disney Company Fortune 1000 , Media , Top 10000 Sites - United States
Time Warner Inc. Fortune 1000 , Media , North America - 100+ Employees
Tribune Media Company Fortune 1000 , Media , North America - 100+ Employees