Demand Generation Web Technologies Used by Materials Companies

We are tracking 45 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Materials Companies

This section shows what tools are used the most by Materials companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Analytics	Used by 37 / 45 (82.22%) Materials companies
#2 Google Tag Manager	Used by 34 / 45 (75.56%) Materials companies
#3 New Relic	Used by 27 / 45 (60.0%) Materials companies
#4 Google Ads	Used by 19 / 45 (42.22%) Materials companies
#5 Facebook Ads	Used by 17 / 45 (37.78%) Materials companies
#6 LinkedIn Ads	Used by 16 / 45 (35.56%) Materials companies
#7 YouTube	Used by 15 / 45 (33.33%) Materials companies
#8 Adobe Audience Manager	Used by 13 / 45 (28.89%) Materials companies
#9 Adobe	Used by 12 / 45 (26.67%) Materials companies
#10 Hotjar	Used by 11 / 45 (24.44%) Materials companies

Most Popular Demand Generation Tools for Materials Companies by Category

This section shows top Demand Generation vendors broken out by category based on Materials adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Account-Based Marketing Vendors Among Materials Companies

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Demandbase

Ranked#1of 4
on usage

Used by 2 of 45 companies in this segment including Avery Dennison Corporation and Louisiana-Pacific Corporation.

Jabmo

Ranked#2of 4
on usage

Used by 2 of 45 companies in this segment including Avery Dennison Corporation and Sealed Air Corporation.

Terminus

Ranked#3of 4
on usage

Used by 2 of 45 companies in this segment including Louisiana-Pacific Corporation and Worthington Industries, Inc..

6sense

Ranked#4of 4
on usage

Used by 1 of 45 companies in this segment including Worthington Industries, Inc..

Most Used Applicant Tracking System Vendors Among Materials Companies

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CareerArc

Ranked#1of 2
on usage

Used by 1 of 45 companies in this segment including Alcoa Corporation.

Paradox

Ranked#2of 2
on usage

Used by 1 of 45 companies in this segment including Owens Corning.

Most Used CRM Vendors Among Materials Companies

Browse all CRM vendors

HubSpot

Ranked#1of 2
on usage

Used by 7 of 45 companies in this segment including Ply Gem Holdings, Inc. , Universal Forest Products, Inc. and 4 others.

Salesforce

Ranked#2of 2
on usage

Used by 1 of 45 companies in this segment including Builders FirstSource, Inc..

Most Used Call Analytics & Telephony Vendors Among Materials Companies

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CallRail

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment including Builders FirstSource, Inc..

Most Used Chat Vendors Among Materials Companies

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Drift

Ranked#1of 2
on usage

Used by 2 of 45 companies in this segment including Avery Dennison Corporation and JELD-WEN Holding, Inc..

iPerceptions

Ranked#2of 2
on usage

Used by 1 of 45 companies in this segment including Avery Dennison Corporation.

Most Used Competitive Intelligence Vendors Among Materials Companies

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Moat

Ranked#1of 1
on usage

Used by 7 of 45 companies in this segment including International Paper Company , Weyerhaeuser Company and 4 others.

Most Used Customer Data Platforms (CDPs) Vendors Among Materials Companies

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Tapad

Ranked#1of 2
on usage

Used by 3 of 45 companies in this segment including Owens-Illinois, Inc. , Commercial Metals Company and Worthington Industries, Inc..

Salesforce Audience Studio

Ranked#2of 2
on usage

Used by 2 of 45 companies in this segment including USG Corporation and Worthington Industries, Inc..

Most Used Customer Service Vendors Among Materials Companies

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iPerceptions

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment including Avery Dennison Corporation.

Most Used Data Management Vendors Among Materials Companies

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Adobe Audience Manager

Ranked#1of 7
on usage

Used by 13 of 45 companies in this segment including Berry Global Group, Inc. , USG Corporation and 7 others.

The Trade Desk

Ranked#2of 7
on usage

Used by 4 of 45 companies in this segment including USG Corporation , Louisiana-Pacific Corporation and 1 others.

Lotame

Ranked#3of 7
on usage

Used by 4 of 45 companies in this segment including Owens-Illinois, Inc. , Avery Dennison Corporation and 1 others.

Simpli.fi

Ranked#4of 7
on usage

Used by 3 of 45 companies in this segment including Berry Global Group, Inc. , Commercial Metals Company and Worthington Industries, Inc..

Oracle DMP

Ranked#5of 7
on usage

Used by 3 of 45 companies in this segment including Owens-Illinois, Inc. , Commercial Metals Company and Worthington Industries, Inc..

Salesforce Audience Studio

Ranked#6of 7
on usage

Used by 2 of 45 companies in this segment including USG Corporation and Worthington Industries, Inc..

Most Used Data Providers Vendors Among Materials Companies

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TowerData

Ranked#1of 6
on usage

Used by 5 of 45 companies in this segment including Owens-Illinois, Inc. , Avery Dennison Corporation and 2 others.

Bombora

Ranked#2of 6
on usage

Used by 2 of 45 companies in this segment including Owens-Illinois, Inc. and Worthington Industries, Inc..

LiveRamp

Ranked#3of 6
on usage

Used by 2 of 45 companies in this segment including Commercial Metals Company and Worthington Industries, Inc..

Datonics

Ranked#4of 6
on usage

Used by 2 of 45 companies in this segment including Commercial Metals Company and Worthington Industries, Inc..

QuoteMedia

Ranked#5of 6
on usage

Used by 1 of 45 companies in this segment including A-Mark Precious Metals, Inc..

ZoomInfo

Ranked#6of 6
on usage

Used by 1 of 45 companies in this segment including Avery Dennison Corporation.

Most Used Display & Programmatic Advertising Vendors Among Materials Companies

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Google Ads

Ranked#1of 17
on usage

Used by 19 of 45 companies in this segment including Valmont Industries, Inc. , Berry Global Group, Inc. and 7 others.

Facebook Ads

Ranked#2of 17
on usage

Used by 17 of 45 companies in this segment including Valmont Industries, Inc. , Berry Global Group, Inc. and 7 others.

LinkedIn Ads

Ranked#3of 17
on usage

Used by 16 of 45 companies in this segment including Ply Gem Holdings, Inc. , AptarGroup, Inc. and 7 others.

Moat

Ranked#4of 17
on usage

Used by 7 of 45 companies in this segment including International Paper Company , Weyerhaeuser Company and 4 others.

Adobe Advertising Cloud

Ranked#5of 17
on usage

Used by 6 of 45 companies in this segment including Berry Global Group, Inc. , AK Steel Holding Corporation and 3 others.

Rubicon Project

Ranked#6of 17
on usage

Used by 4 of 45 companies in this segment including USG Corporation , Commercial Metals Company and 1 others.

Most Used E-Commerce Carts Vendors Among Materials Companies

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WooCommerce

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment including AptarGroup, Inc..

Most Used Email Marketing Vendors Among Materials Companies

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HubSpot

Ranked#1of 6
on usage

Used by 7 of 45 companies in this segment including Ply Gem Holdings, Inc. , Universal Forest Products, Inc. and 4 others.

Pardot

Ranked#2of 6
on usage

Used by 4 of 45 companies in this segment including Graphic Packaging Holding Company , JELD-WEN Holding, Inc. and 1 others.

Marketo

Ranked#3of 6
on usage

Used by 3 of 45 companies in this segment including USG Corporation , Bemis Company, Inc. and Sealed Air Corporation.

Oracle Eloqua

Ranked#4of 6
on usage

Used by 2 of 45 companies in this segment including Ply Gem Holdings, Inc. and Avery Dennison Corporation.

ClickDimensions

Ranked#5of 6
on usage

Used by 2 of 45 companies in this segment including Nucor Corporation and Packaging Corporation of America.

Mailmunch

Ranked#6of 6
on usage

Used by 1 of 45 companies in this segment including Owens-Illinois, Inc..

Most Used Employee Advocacy Vendors Among Materials Companies

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SAP SuccessFactors

Ranked#1of 1
on usage

Used by 2 of 45 companies in this segment including Louisiana-Pacific Corporation and Crown Holdings, Inc..

Most Used Interactive Content Vendors Among Materials Companies

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Qualtrics

Ranked#1of 6
on usage

Used by 2 of 45 companies in this segment including Berry Global Group, Inc. and JELD-WEN Holding, Inc..

Ceros

Ranked#2of 6
on usage

Used by 2 of 45 companies in this segment including Carlisle Companies Incorporated and Avery Dennison Corporation.

Gravity Forms

Ranked#3of 6
on usage

Used by 1 of 45 companies in this segment including AptarGroup, Inc..

Wufoo

Ranked#4of 6
on usage

Used by 1 of 45 companies in this segment including Nucor Corporation.

RightMessage

Ranked#5of 6
on usage

Used by 1 of 45 companies in this segment including JELD-WEN Holding, Inc..

FormAssembly

Ranked#6of 6
on usage

Used by 1 of 45 companies in this segment including Builders FirstSource, Inc..

Most Used Landing Page Optimization Vendors Among Materials Companies

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VWO

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment including JELD-WEN Holding, Inc..

Most Used Marketing Attribution Vendors Among Materials Companies

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Beachfront Media

Ranked#1of 2
on usage

Used by 2 of 45 companies in this segment including Commercial Metals Company and Worthington Industries, Inc..

Wicked Reports

Ranked#2of 2
on usage

Used by 1 of 45 companies in this segment including Builders FirstSource, Inc..

Most Used Marketing Automation Platform Vendors Among Materials Companies

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HubSpot

Ranked#1of 6
on usage

Used by 7 of 45 companies in this segment including Ply Gem Holdings, Inc. , Universal Forest Products, Inc. and 4 others.

Pardot

Ranked#2of 6
on usage

Used by 4 of 45 companies in this segment including Graphic Packaging Holding Company , JELD-WEN Holding, Inc. and 1 others.

Marketo

Ranked#3of 6
on usage

Used by 3 of 45 companies in this segment including USG Corporation , Bemis Company, Inc. and Sealed Air Corporation.

Oracle Eloqua

Ranked#4of 6
on usage

Used by 2 of 45 companies in this segment including Ply Gem Holdings, Inc. and Avery Dennison Corporation.

ClickDimensions

Ranked#5of 6
on usage

Used by 2 of 45 companies in this segment including Nucor Corporation and Packaging Corporation of America.

Act-On

Ranked#6of 6
on usage

Used by 1 of 45 companies in this segment including Avery Dennison Corporation.

Most Used PR Vendors Among Materials Companies

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Business Wire

Ranked#1of 3
on usage

Used by 3 of 45 companies in this segment including United States Steel Corporation , Berry Global Group, Inc. and Summit Materials, Inc..

PR Newswire

Ranked#2of 3
on usage

Used by 2 of 45 companies in this segment including Verso Corporation and Weyerhaeuser Company.

GlobeNewswire

Ranked#3of 3
on usage

Used by 2 of 45 companies in this segment including AK Steel Holding Corporation and Sonoco Products Company.

Most Used Performance Monitoring Vendors Among Materials Companies

Browse all Performance Monitoring vendors

New Relic

Ranked#1of 2
on usage

Used by 27 of 45 companies in this segment including Graphic Packaging Holding Company , Valmont Industries, Inc. and 7 others.

Pingdom

Ranked#2of 2
on usage

Used by 2 of 45 companies in this segment including Weyerhaeuser Company and Avery Dennison Corporation.

Most Used Privacy & GDPR Vendors Among Materials Companies

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CookieLaw

Ranked#1of 6
on usage

Used by 6 of 45 companies in this segment including Graphic Packaging Holding Company , Valmont Industries, Inc. and 3 others.

CookieBot

Ranked#2of 6
on usage

Used by 4 of 45 companies in this segment including Berry Global Group, Inc. , Packaging Corporation of America and 1 others.

Osano

Ranked#3of 6
on usage

Used by 1 of 45 companies in this segment including A-Mark Precious Metals, Inc..

TrustArc

Ranked#4of 6
on usage

Used by 1 of 45 companies in this segment including Universal Forest Products, Inc..

CookieYes

Ranked#5of 6
on usage

Used by 1 of 45 companies in this segment including Summit Materials, Inc..

OneTrust

Ranked#6of 6
on usage

Used by 1 of 45 companies in this segment including Sealed Air Corporation.

Most Used Project Management Vendors Among Materials Companies

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jQuery

Ranked#1of 2
on usage

Used by 9 of 45 companies in this segment including Valmont Industries, Inc. , Weyerhaeuser Company and 6 others.

Rubicon Project

Ranked#2of 2
on usage

Used by 4 of 45 companies in this segment including USG Corporation , Commercial Metals Company and 1 others.

Most Used Referral Marketing Vendors Among Materials Companies

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Lootly

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment including Avery Dennison Corporation.

Most Used Sales Automation Vendors Among Materials Companies

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Drift

Ranked#1of 1
on usage

Used by 2 of 45 companies in this segment including Avery Dennison Corporation and JELD-WEN Holding, Inc..

Most Used Search Advertising Vendors Among Materials Companies

Browse all Search Advertising vendors

Google Ads

Ranked#1of 3
on usage

Used by 19 of 45 companies in this segment including Valmont Industries, Inc. , Berry Global Group, Inc. and 7 others.

Bing Ads

Ranked#2of 3
on usage

Used by 5 of 45 companies in this segment including Louisiana-Pacific Corporation , JELD-WEN Holding, Inc. and 2 others.

Click Cease

Ranked#3of 3
on usage

Used by 1 of 45 companies in this segment including Avery Dennison Corporation.

Most Used Social Media Advertising Vendors Among Materials Companies

Browse all Social Media Advertising vendors

Google Ads

Ranked#1of 4
on usage

Used by 19 of 45 companies in this segment including Valmont Industries, Inc. , Berry Global Group, Inc. and 7 others.

Facebook Ads

Ranked#2of 4
on usage

Used by 17 of 45 companies in this segment including Valmont Industries, Inc. , Berry Global Group, Inc. and 7 others.

LinkedIn Ads

Ranked#3of 4
on usage

Used by 16 of 45 companies in this segment including Ply Gem Holdings, Inc. , AptarGroup, Inc. and 7 others.

Pinterest Business

Ranked#4of 4
on usage

Used by 4 of 45 companies in this segment including Ply Gem Holdings, Inc. , Louisiana-Pacific Corporation and 1 others.

Most Used Social Media Management Vendors Among Materials Companies

Browse all Social Media Management vendors

AddThis

Ranked#1of 6
on usage

Used by 7 of 45 companies in this segment including International Paper Company , Weyerhaeuser Company and 4 others.

Twitter

Ranked#2of 6
on usage

Used by 6 of 45 companies in this segment including Owens-Illinois, Inc. , Avery Dennison Corporation and 3 others.

AddToAny

Ranked#3of 6
on usage

Used by 4 of 45 companies in this segment including Ply Gem Holdings, Inc. , International Paper Company and 1 others.

ShareThis

Ranked#4of 6
on usage

Used by 1 of 45 companies in this segment including Avery Dennison Corporation.

CareerArc

Ranked#5of 6
on usage

Used by 1 of 45 companies in this segment including Alcoa Corporation.

Sprout Social

Ranked#6of 6
on usage

Used by 1 of 45 companies in this segment including Alcoa Corporation.

Most Used Surveys Vendors Among Materials Companies

Browse all Surveys vendors

Qualtrics

Ranked#1of 3
on usage

Used by 2 of 45 companies in this segment including Berry Global Group, Inc. and JELD-WEN Holding, Inc..

Wufoo

Ranked#2of 3
on usage

Used by 1 of 45 companies in this segment including Nucor Corporation.

FormAssembly

Ranked#3of 3
on usage

Used by 1 of 45 companies in this segment including Builders FirstSource, Inc..

Most Used Tag Management Vendors Among Materials Companies

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Google Tag Manager

Ranked#1of 2
on usage

Used by 34 of 45 companies in this segment including Graphic Packaging Holding Company , Valmont Industries, Inc. and 7 others.

Ensighten

Ranked#2of 2
on usage

Used by 3 of 45 companies in this segment including Avery Dennison Corporation , Louisiana-Pacific Corporation and Sealed Air Corporation.

Most Used Television Advertising Vendors Among Materials Companies

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Tvsquared

Ranked#1of 3
on usage

Used by 2 of 45 companies in this segment including Avery Dennison Corporation and Louisiana-Pacific Corporation.

Beachfront Media

Ranked#2of 3
on usage

Used by 2 of 45 companies in this segment including Commercial Metals Company and Worthington Industries, Inc..

Nielsen

Ranked#3of 3
on usage

Used by 2 of 45 companies in this segment including Commercial Metals Company and Worthington Industries, Inc..

Most Used User Session Recording Vendors Among Materials Companies

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Hotjar

Ranked#1of 5
on usage

Used by 11 of 45 companies in this segment including Ply Gem Holdings, Inc. , AptarGroup, Inc. and 7 others.

Crazy Egg

Ranked#2of 5
on usage

Used by 5 of 45 companies in this segment including Valmont Industries, Inc. , AK Steel Holding Corporation and 2 others.

Inspectlet

Ranked#3of 5
on usage

Used by 1 of 45 companies in this segment including A-Mark Precious Metals, Inc..

Microsoft Clarity

Ranked#4of 5
on usage

Used by 1 of 45 companies in this segment including Builders FirstSource, Inc..

Mouseflow

Ranked#5of 5
on usage

Used by 1 of 45 companies in this segment including Builders FirstSource, Inc..

Most Used Video Creation Vendors Among Materials Companies

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Kaltura

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment including Sealed Air Corporation.

Most Used Video Hosting Vendors Among Materials Companies

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YouTube

Ranked#1of 5
on usage

Used by 15 of 45 companies in this segment including United States Steel Corporation , Berry Global Group, Inc. and 7 others.

Vimeo

Ranked#2of 5
on usage

Used by 6 of 45 companies in this segment including Sonoco Products Company , Reliance Steel & Aluminum Co. and 3 others.

Brightcove

Ranked#3of 5
on usage

Used by 1 of 45 companies in this segment including Valmont Industries, Inc..

Wistia

Ranked#4of 5
on usage

Used by 1 of 45 companies in this segment including International Paper Company.

Kaltura

Ranked#5of 5
on usage

Used by 1 of 45 companies in this segment including Sealed Air Corporation.

Most Used Visitor Tracking Vendors Among Materials Companies

Browse all Visitor Tracking vendors

Bombora

Ranked#1of 4
on usage

Used by 2 of 45 companies in this segment including Owens-Illinois, Inc. and Worthington Industries, Inc..

Intent IQ

Ranked#2of 4
on usage

Used by 2 of 45 companies in this segment including Commercial Metals Company and Worthington Industries, Inc..

KickFire

Ranked#3of 4
on usage

Used by 2 of 45 companies in this segment including Packaging Corporation of America and Worthington Industries, Inc..

Leadfeeder

Ranked#4of 4
on usage

Used by 1 of 45 companies in this segment including Packaging Corporation of America.

Most Used Web & Mobile Analytics Vendors Among Materials Companies

Browse all Web & Mobile Analytics vendors

Google Analytics

Ranked#1of 7
on usage

Used by 37 of 45 companies in this segment including Graphic Packaging Holding Company , Valmont Industries, Inc. and 7 others.

Adobe

Ranked#2of 7
on usage

Used by 12 of 45 companies in this segment including Berry Global Group, Inc. , AK Steel Holding Corporation and 7 others.

Hotjar

Ranked#3of 7
on usage

Used by 11 of 45 companies in this segment including Ply Gem Holdings, Inc. , AptarGroup, Inc. and 7 others.

Moat

Ranked#4of 7
on usage

Used by 7 of 45 companies in this segment including International Paper Company , Weyerhaeuser Company and 4 others.

Piwik Pro

Ranked#5of 7
on usage

Used by 1 of 45 companies in this segment including AptarGroup, Inc..

Quantcast

Ranked#6of 7
on usage

Used by 1 of 45 companies in this segment including Weyerhaeuser Company.

Most Used Webinar & Virtual Events Vendors Among Materials Companies

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Roku

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment including Owens Corning.

Most Used Website Personalization Vendors Among Materials Companies

Browse all Website Personalization vendors

Google Optimize

Ranked#1of 1
on usage

Used by 1 of 45 companies in this segment including Sealed Air Corporation.

Companies in the Materials Segment

We're tracking 45 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
AK Steel Holding Corporation	Fortune 1000 , Materials , North America - 100+ Employees
Alcoa Corporation	Fortune 1000 , Materials , North America - 100+ Employees
Aleris Corporation	Fortune 1000 , Materials , North America - 100+ Employees
Allegheny Technologies Incorporated	Fortune 1000 , Materials , North America - 100+ Employees
A-Mark Precious Metals, Inc.	Fortune 1000 , Materials , Internet
AptarGroup, Inc.	Fortune 1000 , Materials , North America - 100+ Employees
Avery Dennison Corporation	Fortune 1000 , Materials , Top 100,000 Sites - United States
Ball Corporation	Fortune 1000 , Materials , Top 100,000 Sites - United States
Bemis Company, Inc.	Fortune 1000 , Materials , North America - 100+ Employees
Berry Global Group, Inc.	Fortune 1000 , Materials , Top 100,000 Sites - United States
Builders FirstSource, Inc.	Fortune 1000 , Materials , Top 100,000 Sites - United States
Carlisle Companies Incorporated	Fortune 1000 , Materials , North America - 100+ Employees
Commercial Metals Company	Fortune 1000 , Materials , North America - 100+ Employees
Crown Holdings, Inc.	Fortune 1000 , Materials , North America - 100+ Employees
Domtar Corporation	Fortune 1000 , Materials , North America - 100+ Employees
Graphic Packaging Holding Company	Fortune 1000 , Materials , North America - 100+ Employees
Greif	Fortune 1000 , Materials , North America - 100+ Employees
Griffon Corp.	Fortune 1000 , Materials
International Paper Company	Fortune 1000 , Materials , Top 100,000 Sites - United States
JELD-WEN Holding, Inc.	Fortune 1000 , Materials , Top 100,000 Sites - United States