Demand Generation Web Technologies Used by Market Research Companies

We are tracking 533 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Market Research Companies

This section shows what tools are used the most by Market Research companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Analytics	Used by 426 / 533 (79.92%) Market Research companies
#2 Google Tag Manager	Used by 425 / 533 (79.74%) Market Research companies
#3 Google Ads	Used by 171 / 533 (32.08%) Market Research companies
#4 LinkedIn Ads	Used by 167 / 533 (31.33%) Market Research companies
#5 Facebook Ads	Used by 167 / 533 (31.33%) Market Research companies
#6 HubSpot	Used by 118 / 533 (22.14%) Market Research companies
#7 Hotjar	Used by 99 / 533 (18.57%) Market Research companies
#8 Twitter	Used by 84 / 533 (15.76%) Market Research companies
#9 YouTube	Used by 76 / 533 (14.26%) Market Research companies
#10 jQuery	Used by 75 / 533 (14.07%) Market Research companies

Most Popular Demand Generation Tools for Market Research Companies by Category

This section shows top Demand Generation vendors broken out by category based on Market Research adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Account-Based Marketing Vendors Among Market Research Companies

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6sense

Ranked#1of 3
on usage

Used by 17 of 533 companies in this segment including Dapresy , UserZoom and 7 others.

Demandbase

Ranked#2of 3
on usage

Used by 13 of 533 companies in this segment including Similarweb , FocusVision and 7 others.

Terminus

Ranked#3of 3
on usage

Used by 7 of 533 companies in this segment including Second To None , smg.com and 4 others.

Most Used CRM Vendors Among Market Research Companies

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HubSpot

Ranked#1of 2
on usage

Used by 118 of 533 companies in this segment including communications for research, inc. , Pollfish and 7 others.

Zoho

Ranked#2of 2
on usage

Used by 13 of 533 companies in this segment including precision sample, llc , smart apartment data and 7 others.

Most Used Chat Vendors Among Market Research Companies

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Tawk.to

Ranked#1of 4
on usage

Used by 40 of 533 companies in this segment including Mobility Foresights , Western Market Research and 7 others.

Intercom

Ranked#2of 4
on usage

Used by 20 of 533 companies in this segment including Pollfish , Buxton and 7 others.

Drift

Ranked#3of 4
on usage

Used by 16 of 533 companies in this segment including UserZoom , Second To None and 7 others.

LiveChat

Ranked#4of 4
on usage

Used by 10 of 533 companies in this segment including imarc services private limited , MetrixLab and 7 others.

Most Used Competitive Intelligence Vendors Among Market Research Companies

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Moat

Ranked#1of 1
on usage

Used by 11 of 533 companies in this segment including Second To None , Shareablee and 7 others.

Most Used Customer Data Platforms (CDPs) Vendors Among Market Research Companies

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Salesforce Audience Studio

Ranked#1of 3
on usage

Used by 11 of 533 companies in this segment including precision sample, llc , essilor limited and 7 others.

Segment

Ranked#2of 3
on usage

Used by 7 of 533 companies in this segment including Pollfish , pickfu and 4 others.

Tapad

Ranked#3of 3
on usage

Used by 6 of 533 companies in this segment including essilor limited , Toluna - Opinions for all and 3 others.

Most Used Customer Service Vendors Among Market Research Companies

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Intercom

Ranked#1of 2
on usage

Used by 20 of 533 companies in this segment including Pollfish , Buxton and 7 others.

Zendesk

Ranked#2of 2
on usage

Used by 17 of 533 companies in this segment including marketagent.com online research gmbh , Ken Research and 7 others.

Most Used Data Management Vendors Among Market Research Companies

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The Trade Desk

Ranked#1of 7
on usage

Used by 23 of 533 companies in this segment including precision sample, llc , Second To None and 7 others.

Lotame

Ranked#2of 7
on usage

Used by 18 of 533 companies in this segment including Western Market Research , Second To None and 7 others.

Adobe Audience Manager

Ranked#3of 7
on usage

Used by 17 of 533 companies in this segment including precision sample, llc , Second To None and 7 others.

Oracle DMP

Ranked#4of 7
on usage

Used by 12 of 533 companies in this segment including Toluna - Opinions for all , aytm (ask your target market) and 7 others.

Salesforce Audience Studio

Ranked#5of 7
on usage

Used by 11 of 533 companies in this segment including precision sample, llc , essilor limited and 7 others.

Simpli.fi

Ranked#6of 7
on usage

Used by 8 of 533 companies in this segment including Toluna - Opinions for all , SWOT & PESTLE.com and 5 others.

Most Used Data Providers Vendors Among Market Research Companies

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TowerData

Ranked#1of 5
on usage

Used by 29 of 533 companies in this segment including C+R Research , MediaRadar and 7 others.

ZoomInfo

Ranked#2of 5
on usage

Used by 27 of 533 companies in this segment including Buxton , PureSpectrum and 7 others.

Yandex

Ranked#3of 5
on usage

Used by 16 of 533 companies in this segment including loyalty partners vostok , аналитическое агентство автостат (autostat) and 7 others.

LiveRamp

Ranked#4of 5
on usage

Used by 9 of 533 companies in this segment including C+R Research , MediaRadar and 6 others.

Clearbit

Ranked#5of 5
on usage

Used by 9 of 533 companies in this segment including Similarweb , Welcome to Respondent | www.respondent.io and 6 others.

Most Used Display & Programmatic Advertising Vendors Among Market Research Companies

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Google Ads

Ranked#1of 16
on usage

Used by 171 of 533 companies in this segment including communications for research, inc. , 2PM and 7 others.

LinkedIn Ads

Ranked#2of 16
on usage

Used by 167 of 533 companies in this segment including communications for research, inc. , Pollfish and 7 others.

Facebook Ads

Ranked#3of 16
on usage

Used by 167 of 533 companies in this segment including 2PM , Biometric Update | and 7 others.

OpenX

Ranked#4of 16
on usage

Used by 27 of 533 companies in this segment including C+R Research , MediaRadar and 7 others.

Verizon Media

Ranked#5of 16
on usage

Used by 26 of 533 companies in this segment including C+R Research , MediaRadar and 7 others.

Rubicon Project

Ranked#6of 16
on usage

Used by 25 of 533 companies in this segment including C+R Research , MediaRadar and 7 others.

Most Used E-Commerce Carts Vendors Among Market Research Companies

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WooCommerce

Ranked#1of 2
on usage

Used by 20 of 533 companies in this segment including Mobility Foresights , Hunt Scanlon Media and 7 others.

Shopify

Ranked#2of 2
on usage

Used by 6 of 533 companies in this segment including Brightfield Group , MISSION and 3 others.

Most Used Email Marketing Vendors Among Market Research Companies

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HubSpot

Ranked#1of 5
on usage

Used by 118 of 533 companies in this segment including communications for research, inc. , Pollfish and 7 others.

Pardot

Ranked#2of 5
on usage

Used by 28 of 533 companies in this segment including Millward Brown , Dapresy and 7 others.

Marketo

Ranked#3of 5
on usage

Used by 24 of 533 companies in this segment including Dapresy , UserZoom and 7 others.

MailChimp

Ranked#4of 5
on usage

Used by 11 of 533 companies in this segment including 2PM , ServeTheHome and 7 others.

ActiveCampaign

Ranked#5of 5
on usage

Used by 7 of 533 companies in this segment including pickfu , Juniper Research Ltd and 4 others.

Most Used Interactive Content Vendors Among Market Research Companies

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Gravity Forms

Ranked#1of 1
on usage

Used by 28 of 533 companies in this segment including Biometric Update | , anderson economic group and 7 others.

Most Used Landing Page Optimization Vendors Among Market Research Companies

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VWO

Ranked#1of 1
on usage

Used by 6 of 533 companies in this segment including Similarweb , Technavio and 3 others.

Most Used Marketing Attribution Vendors Among Market Research Companies

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Bizible

Ranked#1of 1
on usage

Used by 6 of 533 companies in this segment including Dapresy , MediaRadar and 3 others.

Most Used Marketing Automation Platform Vendors Among Market Research Companies

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HubSpot

Ranked#1of 4
on usage

Used by 118 of 533 companies in this segment including communications for research, inc. , Pollfish and 7 others.

Pardot

Ranked#2of 4
on usage

Used by 28 of 533 companies in this segment including Millward Brown , Dapresy and 7 others.

Marketo

Ranked#3of 4
on usage

Used by 24 of 533 companies in this segment including Dapresy , UserZoom and 7 others.

MailChimp

Ranked#4of 4
on usage

Used by 11 of 533 companies in this segment including 2PM , ServeTheHome and 7 others.

Most Used Native Advertising Vendors Among Market Research Companies

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Outbrain

Ranked#1of 2
on usage

Used by 12 of 533 companies in this segment including C+R Research , MediaRadar and 7 others.

Taboola

Ranked#2of 2
on usage

Used by 7 of 533 companies in this segment including Similarweb , ServeTheHome and 4 others.

Most Used Payment Processing Vendors Among Market Research Companies

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Stripe

Ranked#1of 1
on usage

Used by 16 of 533 companies in this segment including 2PM , pickfu and 7 others.

Most Used Performance Monitoring Vendors Among Market Research Companies

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New Relic

Ranked#1of 2
on usage

Used by 27 of 533 companies in this segment including communications for research, inc. , kisaco research and 7 others.

Sentry

Ranked#2of 2
on usage

Used by 11 of 533 companies in this segment including Pollfish , Mintel and 7 others.

Most Used Popup & Form Builders Vendors Among Market Research Companies

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OptInMonster

Ranked#1of 2
on usage

Used by 13 of 533 companies in this segment including Pollfish , MediaRadar and 7 others.

SuMo

Ranked#2of 2
on usage

Used by 9 of 533 companies in this segment including management paradise , Emerj and 6 others.

Most Used Privacy & GDPR Vendors Among Market Research Companies

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CookieLaw

Ranked#1of 4
on usage

Used by 17 of 533 companies in this segment including UserZoom , FocusVision and 7 others.

CookieBot

Ranked#2of 4
on usage

Used by 10 of 533 companies in this segment including Millward Brown , MetrixLab and 7 others.

CookieYes

Ranked#3of 4
on usage

Used by 9 of 533 companies in this segment including PureSpectrum , InSites Consulting and 6 others.

Evidon

Ranked#4of 4
on usage

Used by 7 of 533 companies in this segment including Survey Sampling International , Branded Research Inc and 4 others.

Most Used Product Analytics Vendors Among Market Research Companies

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Mixpanel

Ranked#1of 1
on usage

Used by 12 of 533 companies in this segment including helixa , iSpionage and 7 others.

Most Used Project Management Vendors Among Market Research Companies

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jQuery

Ranked#1of 2
on usage

Used by 75 of 533 companies in this segment including C&C Market Research, Inc. , precision sample, llc and 7 others.

Rubicon Project

Ranked#2of 2
on usage

Used by 25 of 533 companies in this segment including C+R Research , MediaRadar and 7 others.

Most Used Push Notifications Vendors Among Market Research Companies

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OneSignal

Ranked#1of 1
on usage

Used by 12 of 533 companies in this segment including Stratview Research , Ken Research and 7 others.

Most Used Reviews & Testimonials Vendors Among Market Research Companies

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TrustPilot

Ranked#1of 2
on usage

Used by 7 of 533 companies in this segment including www.tellwut.com , yougov and 4 others.

G2 Crowd

Ranked#2of 2
on usage

Used by 6 of 533 companies in this segment including UserZoom , Similarweb and 3 others.

Most Used Sales Automation Vendors Among Market Research Companies

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Drift

Ranked#1of 2
on usage

Used by 16 of 533 companies in this segment including UserZoom , Second To None and 7 others.

SalesLoft

Ranked#2of 2
on usage

Used by 9 of 533 companies in this segment including Suzy™ , BeMyEye and 6 others.

Most Used Search Advertising Vendors Among Market Research Companies

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Google Ads

Ranked#1of 3
on usage

Used by 171 of 533 companies in this segment including communications for research, inc. , 2PM and 7 others.

Bing Ads

Ranked#2of 3
on usage

Used by 74 of 533 companies in this segment including Mobility Foresights , Buxton and 7 others.

Click Cease

Ranked#3of 3
on usage

Used by 10 of 533 companies in this segment including Suzy™ , smg.com and 7 others.

Most Used Social Media Advertising Vendors Among Market Research Companies

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Google Ads

Ranked#1of 4
on usage

Used by 171 of 533 companies in this segment including communications for research, inc. , 2PM and 7 others.

LinkedIn Ads

Ranked#2of 4
on usage

Used by 167 of 533 companies in this segment including communications for research, inc. , Pollfish and 7 others.

Facebook Ads

Ranked#3of 4
on usage

Used by 167 of 533 companies in this segment including 2PM , Biometric Update | and 7 others.

Pinterest Business

Ranked#4of 4
on usage

Used by 7 of 533 companies in this segment including essilor limited , sharpbrains and 4 others.

Most Used Social Media Management Vendors Among Market Research Companies

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Twitter

Ranked#1of 4
on usage

Used by 84 of 533 companies in this segment including communications for research, inc. , 2PM and 7 others.

AddToAny

Ranked#2of 4
on usage

Used by 20 of 533 companies in this segment including Stratview Research , seo digital and 7 others.

AddThis

Ranked#3of 4
on usage

Used by 16 of 533 companies in this segment including Second To None , Shareablee and 7 others.

ShareThis

Ranked#4of 4
on usage

Used by 12 of 533 companies in this segment including Western Market Research , imarc services private limited and 7 others.

Most Used Tag Management Vendors Among Market Research Companies

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Google Tag Manager

Ranked#1of 2
on usage

Used by 425 of 533 companies in this segment including Biometric Update | , C&C Market Research, Inc. and 7 others.

Segment

Ranked#2of 2
on usage

Used by 7 of 533 companies in this segment including Pollfish , pickfu and 4 others.

Most Used User Session Recording Vendors Among Market Research Companies

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Hotjar

Ranked#1of 4
on usage

Used by 99 of 533 companies in this segment including communications for research, inc. , Maru Group and 7 others.

Microsoft Clarity

Ranked#2of 4
on usage

Used by 49 of 533 companies in this segment including Mobility Foresights , Borderless Access | Redefining Reach and Insights and 7 others.

Crazy Egg

Ranked#3of 4
on usage

Used by 10 of 533 companies in this segment including Innovate Mr , trendwatching and 7 others.

Mouseflow

Ranked#4of 4
on usage

Used by 10 of 533 companies in this segment including epiphany rbc , Brightfield Group and 7 others.

Most Used Video Hosting Vendors Among Market Research Companies

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YouTube

Ranked#1of 3
on usage

Used by 76 of 533 companies in this segment including Pollfish , Maru Group and 7 others.

Vimeo

Ranked#2of 3
on usage

Used by 32 of 533 companies in this segment including kisaco research , PureSpectrum and 7 others.

Wistia

Ranked#3of 3
on usage

Used by 15 of 533 companies in this segment including Buxton , Dapresy and 7 others.

Most Used Visitor Tracking Vendors Among Market Research Companies

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Leadfeeder

Ranked#1of 1
on usage

Used by 27 of 533 companies in this segment including insightslice , smart apartment data and 7 others.

Most Used Web & Mobile Analytics Vendors Among Market Research Companies

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Google Analytics

Ranked#1of 8
on usage

Used by 426 of 533 companies in this segment including communications for research, inc. , Biometric Update | and 7 others.

Hotjar

Ranked#2of 8
on usage

Used by 99 of 533 companies in this segment including communications for research, inc. , Maru Group and 7 others.

FullStory

Ranked#3of 8
on usage

Used by 13 of 533 companies in this segment including pickfu , Welcome to Respondent | www.respondent.io and 7 others.

Quantcast

Ranked#4of 8
on usage

Used by 12 of 533 companies in this segment including CyberNews , Similarweb and 7 others.

Mixpanel

Ranked#5of 8
on usage

Used by 12 of 533 companies in this segment including helixa , iSpionage and 7 others.

Moat

Ranked#6of 8
on usage

Used by 11 of 533 companies in this segment including Second To None , Shareablee and 7 others.

Most Used Website Builders Vendors Among Market Research Companies

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Squarespace

Ranked#1of 2
on usage

Used by 8 of 533 companies in this segment including Maru Group , Shareablee and 5 others.

Shopify

Ranked#2of 2
on usage

Used by 6 of 533 companies in this segment including Brightfield Group , MISSION and 3 others.

Most Used Website Personalization Vendors Among Market Research Companies

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Google Optimize

Ranked#1of 1
on usage

Used by 26 of 533 companies in this segment including Maru Group , Buxton and 7 others.

Companies in the Market Research Segment

We're tracking 533 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
1Q	Market Research
20\|20 Research	North America - 100+ Employees , Market Research
2PM	Top 100,000 Sites - United States , Market Research
60 Decibels	North America - 100+ Employees , Market Research
6wresearch- market intelligence solutions	Market Research
Abi Research	North America - 100+ Employees , Market Research
Acadia Lead Management Services	North America - 100+ Employees , Market Research
ACCELERANT RESEARCH	Market Research
Ace Metrix	Display & Programmatic Advertising , Demand Generation , Market Research
Actionable Intelligence \| Market Research for digital printer and MFP hardware and supplies	Top 100,000 Sites - United States , Market Research
activemeasure.com	Top 100,000 Sites - United States , Market Research
acumen research and consulting	Market Research
acute market reports	Market Research
Adience - A Specialist B2B Market Research Consultancy in New York City	Market Research
Adjusti	Market Research
adroit market research	Market Research
Advanis	North America - 100+ Employees , Market Research
Agencia de Estudios de Mercado	Market Research
alexa reports	Market Research
\| Algopix	Top 100,000 Sites - United States , Market Research