Demand Generation Web Technologies Used by Insurance Companies

We are tracking 2019 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Insurance Companies

This section shows what tools are used the most by Insurance companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 1647 / 2019 (81.58%) Insurance companies
#2 Google Analytics	Used by 1592 / 2019 (78.85%) Insurance companies
#3 Facebook Ads	Used by 960 / 2019 (47.55%) Insurance companies
#4 Google Ads	Used by 894 / 2019 (44.28%) Insurance companies
#5 LinkedIn Ads	Used by 554 / 2019 (27.44%) Insurance companies
#6 Bing Ads	Used by 461 / 2019 (22.83%) Insurance companies
#7 YouTube	Used by 395 / 2019 (19.56%) Insurance companies
#8 Hotjar	Used by 353 / 2019 (17.48%) Insurance companies
#9 jQuery	Used by 264 / 2019 (13.08%) Insurance companies
#10 Verizon Media	Used by 260 / 2019 (12.88%) Insurance companies

Most Popular Demand Generation Tools for Insurance Companies by Category

This section shows top Demand Generation vendors broken out by category based on Insurance adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Account-Based Marketing Vendors Among Insurance Companies

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Demandbase

Ranked#1of 1
on usage

Used by 25 of 2019 companies in this segment including connecticare , Baldwin Krystyn Sherman Partners and 7 others.

Most Used CRM Vendors Among Insurance Companies

Browse all CRM vendors

HubSpot

Ranked#1of 2
on usage

Used by 239 of 2019 companies in this segment including PetSure , petpartners and 7 others.

Salesforce

Ranked#2of 2
on usage

Used by 38 of 2019 companies in this segment including connecticare , berkshire hathaway travel protection and 7 others.

Most Used Call Analytics & Telephony Vendors Among Insurance Companies

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CallRail

Ranked#1of 2
on usage

Used by 40 of 2019 companies in this segment including Bbg , SelectHealth.org and 7 others.

Invoca

Ranked#2of 2
on usage

Used by 21 of 2019 companies in this segment including connecticare , Fidelity Life and 7 others.

Most Used Chat Vendors Among Insurance Companies

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Liveperson

Ranked#1of 4
on usage

Used by 39 of 2019 companies in this segment including We Are Marmalade , Blueshield Of Northeastern New York and 7 others.

Intercom

Ranked#2of 4
on usage

Used by 34 of 2019 companies in this segment including petpartners , Bold Penguin and 7 others.

Tawk.to

Ranked#3of 4
on usage

Used by 31 of 2019 companies in this segment including Bbg , DDOR osiguranje and 7 others.

LiveChat

Ranked#4of 4
on usage

Used by 25 of 2019 companies in this segment including Medibank , The Insurebc Group and 7 others.

Most Used Competitive Intelligence Vendors Among Insurance Companies

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Moat

Ranked#1of 1
on usage

Used by 103 of 2019 companies in this segment including III , california earthquake authority and 7 others.

Most Used Customer Data Platforms (CDPs) Vendors Among Insurance Companies

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Tapad

Ranked#1of 4
on usage

Used by 120 of 2019 companies in this segment including Paynewest Insurance , tawuniya and 7 others.

Salesforce Audience Studio

Ranked#2of 4
on usage

Used by 96 of 2019 companies in this segment including Paynewest Insurance , california earthquake authority and 7 others.

Tealium

Ranked#3of 4
on usage

Used by 51 of 2019 companies in this segment including barmer , Zurich North America and 7 others.

Segment

Ranked#4of 4
on usage

Used by 41 of 2019 companies in this segment including Medavie Blue Cross / Croix Bleue Medavie , insuresign and 7 others.

Most Used Customer Service Vendors Among Insurance Companies

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Zendesk

Ranked#1of 2
on usage

Used by 46 of 2019 companies in this segment including Naifa , Jimcor Agencies and 7 others.

Intercom

Ranked#2of 2
on usage

Used by 34 of 2019 companies in this segment including petpartners , Bold Penguin and 7 others.

Most Used Data Management Vendors Among Insurance Companies

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Adobe Audience Manager

Ranked#1of 7
on usage

Used by 250 of 2019 companies in this segment including Paynewest Insurance , Inter Valley Health Plan and 7 others.

The Trade Desk

Ranked#2of 7
on usage

Used by 189 of 2019 companies in this segment including Paynewest Insurance , Inter Valley Health Plan and 7 others.

Lotame

Ranked#3of 7
on usage

Used by 115 of 2019 companies in this segment including Paynewest Insurance , connecticare and 7 others.

Oracle DMP

Ranked#4of 7
on usage

Used by 108 of 2019 companies in this segment including Paynewest Insurance , Inter Valley Health Plan and 7 others.

Salesforce Audience Studio

Ranked#5of 7
on usage

Used by 96 of 2019 companies in this segment including Paynewest Insurance , california earthquake authority and 7 others.

Simpli.fi

Ranked#6of 7
on usage

Used by 39 of 2019 companies in this segment including Paynewest Insurance , bluecross blueshield of tennessee and 7 others.

Most Used Data Providers Vendors Among Insurance Companies

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TowerData

Ranked#1of 5
on usage

Used by 170 of 2019 companies in this segment including Paynewest Insurance , connecticare and 7 others.

LiveRamp

Ranked#2of 5
on usage

Used by 83 of 2019 companies in this segment including Paynewest Insurance , Nonstop Wellness and 7 others.

ZoomInfo

Ranked#3of 5
on usage

Used by 45 of 2019 companies in this segment including Hays Companies , Patra Corporation and 7 others.

Datonics

Ranked#4of 5
on usage

Used by 32 of 2019 companies in this segment including Paynewest Insurance , bluecross blueshield of tennessee and 7 others.

Yandex

Ranked#5of 5
on usage

Used by 25 of 2019 companies in this segment including СК «Согласие» , сбербанк cтрахование and 7 others.

Most Used Display & Programmatic Advertising Vendors Among Insurance Companies

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Facebook Ads

Ranked#1of 28
on usage

Used by 960 of 2019 companies in this segment including PetSure , Bbg and 7 others.

Google Ads

Ranked#2of 28
on usage

Used by 894 of 2019 companies in this segment including PetSure , Bbg and 7 others.

LinkedIn Ads

Ranked#3of 28
on usage

Used by 554 of 2019 companies in this segment including Bbg , Paynewest Insurance and 7 others.

Verizon Media

Ranked#4of 28
on usage

Used by 260 of 2019 companies in this segment including Paynewest Insurance , Seguro, seguro con INTER.MX and 7 others.

Rubicon Project

Ranked#5of 28
on usage

Used by 220 of 2019 companies in this segment including Paynewest Insurance , connecticare and 7 others.

OpenX

Ranked#6of 28
on usage

Used by 143 of 2019 companies in this segment including Paynewest Insurance , Nonstop Wellness and 7 others.

Most Used Email Marketing Vendors Among Insurance Companies

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HubSpot

Ranked#1of 6
on usage

Used by 239 of 2019 companies in this segment including PetSure , petpartners and 7 others.

Pardot

Ranked#2of 6
on usage

Used by 70 of 2019 companies in this segment including Davis Vision , Bold Penguin and 7 others.

Marketo

Ranked#3of 6
on usage

Used by 65 of 2019 companies in this segment including Navy Health , Fidelity Life and 7 others.

MailChimp

Ranked#4of 6
on usage

Used by 26 of 2019 companies in this segment including manapolise.lv , usli and 7 others.

ActiveCampaign

Ranked#5of 6
on usage

Used by 25 of 2019 companies in this segment including Altig - American Income Life Insurance Company , RelianceHMO and 7 others.

ClickDimensions

Ranked#6of 6
on usage

Used by 21 of 2019 companies in this segment including Medcost , Texas Farm Bureau Insurance Companies and 7 others.

Most Used Interactive Content Vendors Among Insurance Companies

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Gravity Forms

Ranked#1of 2
on usage

Used by 147 of 2019 companies in this segment including All-Risks Insurance Brokers Limited , Sasria Soc Limited and 7 others.

Qualtrics

Ranked#2of 2
on usage

Used by 79 of 2019 companies in this segment including PetSure , Utica National Insurance Group and 7 others.

Most Used Landing Page Optimization Vendors Among Insurance Companies

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VWO

Ranked#1of 3
on usage

Used by 63 of 2019 companies in this segment including reale mutua assicurazioni , We Are Marmalade and 7 others.

optimizely

Ranked#2of 3
on usage

Used by 43 of 2019 companies in this segment including Utica National Insurance Group , United Educators and 7 others.

Unbounce

Ranked#3of 3
on usage

Used by 24 of 2019 companies in this segment including Summacare , Pumpkin® Pet Insurance and 7 others.

Most Used Marketing Attribution Vendors Among Insurance Companies

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Beachfront Media

Ranked#1of 1
on usage

Used by 33 of 2019 companies in this segment including Paynewest Insurance , bluecross blueshield of tennessee and 7 others.

Most Used Marketing Automation Platform Vendors Among Insurance Companies

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HubSpot

Ranked#1of 5
on usage

Used by 239 of 2019 companies in this segment including PetSure , petpartners and 7 others.

Pardot

Ranked#2of 5
on usage

Used by 70 of 2019 companies in this segment including Davis Vision , Bold Penguin and 7 others.

Marketo

Ranked#3of 5
on usage

Used by 65 of 2019 companies in this segment including Navy Health , Fidelity Life and 7 others.

MailChimp

Ranked#4of 5
on usage

Used by 26 of 2019 companies in this segment including manapolise.lv , usli and 7 others.

ClickDimensions

Ranked#5of 5
on usage

Used by 21 of 2019 companies in this segment including Medcost , Texas Farm Bureau Insurance Companies and 7 others.

Most Used Native Advertising Vendors Among Insurance Companies

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Outbrain

Ranked#1of 2
on usage

Used by 78 of 2019 companies in this segment including Compare Car Insurance Quotes , Nonstop Wellness and 7 others.

Taboola

Ranked#2of 2
on usage

Used by 46 of 2019 companies in this segment including Sproutt life insurance , california earthquake authority and 7 others.

Most Used Performance Monitoring Vendors Among Insurance Companies

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New Relic

Ranked#1of 4
on usage

Used by 176 of 2019 companies in this segment including tawuniya , Compare Car Insurance Quotes and 7 others.

AppDynamics

Ranked#2of 4
on usage

Used by 38 of 2019 companies in this segment including Auto-Owners Insurance Group , Aviva plc and 7 others.

Pingdom

Ranked#3of 4
on usage

Used by 22 of 2019 companies in this segment including Sproutt life insurance , tawuniya and 7 others.

Dynatrace

Ranked#4of 4
on usage

Used by 22 of 2019 companies in this segment including Distinguished Programs , die mobiliar and 7 others.

Most Used Popup & Form Builders Vendors Among Insurance Companies

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OptInMonster

Ranked#1of 1
on usage

Used by 26 of 2019 companies in this segment including Nonstop Wellness , Conventus and 7 others.

Most Used Privacy & GDPR Vendors Among Insurance Companies

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CookieLaw

Ranked#1of 3
on usage

Used by 126 of 2019 companies in this segment including L'Unique Assurances Générales , fidelidade and 7 others.

CookieBot

Ranked#2of 3
on usage

Used by 31 of 2019 companies in this segment including reale mutua assicurazioni , Corvel Corporation and 7 others.

OneTrust

Ranked#3of 3
on usage

Used by 27 of 2019 companies in this segment including thaivivat , insuresign and 7 others.

Most Used Product Analytics Vendors Among Insurance Companies

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Mixpanel

Ranked#1of 2
on usage

Used by 27 of 2019 companies in this segment including turtlemint , Pumpkin® Pet Insurance and 7 others.

Heap Inc

Ranked#2of 2
on usage

Used by 26 of 2019 companies in this segment including A-Max Auto Insurance , Tugo Insurance and 7 others.

Most Used Project Management Vendors Among Insurance Companies

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jQuery

Ranked#1of 2
on usage

Used by 264 of 2019 companies in this segment including Seguro, seguro con INTER.MX , Compare Car Insurance Quotes and 7 others.

Rubicon Project

Ranked#2of 2
on usage

Used by 220 of 2019 companies in this segment including Paynewest Insurance , connecticare and 7 others.

Most Used Reviews & Testimonials Vendors Among Insurance Companies

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TrustPilot

Ranked#1of 1
on usage

Used by 79 of 2019 companies in this segment including Anchor General Insurance Agency , Sproutt life insurance and 7 others.

Most Used SEO Vendors Among Insurance Companies

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BrightEdge

Ranked#1of 1
on usage

Used by 27 of 2019 companies in this segment including Kinsale Insurance , Blue Cross And Blue Shield Of Vermont and 7 others.

Most Used Search Advertising Vendors Among Insurance Companies

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Google Ads

Ranked#1of 3
on usage

Used by 894 of 2019 companies in this segment including PetSure , Bbg and 7 others.

Bing Ads

Ranked#2of 3
on usage

Used by 461 of 2019 companies in this segment including cholamandalam ms general insurance co. ltd. , Seguro, seguro con INTER.MX and 7 others.

Click Cease

Ranked#3of 3
on usage

Used by 29 of 2019 companies in this segment including Pure Insurance , Pronto Insurance and 7 others.

Most Used Social Media Advertising Vendors Among Insurance Companies

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Facebook Ads

Ranked#1of 5
on usage

Used by 960 of 2019 companies in this segment including PetSure , Bbg and 7 others.

Google Ads

Ranked#2of 5
on usage

Used by 894 of 2019 companies in this segment including PetSure , Bbg and 7 others.

LinkedIn Ads

Ranked#3of 5
on usage

Used by 554 of 2019 companies in this segment including Bbg , Paynewest Insurance and 7 others.

Pinterest Business

Ranked#4of 5
on usage

Used by 78 of 2019 companies in this segment including SelectHealth.org , Medavie Blue Cross / Croix Bleue Medavie and 7 others.

Snapchat

Ranked#5of 5
on usage

Used by 30 of 2019 companies in this segment including tawuniya , RelianceHMO and 7 others.

Most Used Social Media Management Vendors Among Insurance Companies

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Twitter

Ranked#1of 4
on usage

Used by 257 of 2019 companies in this segment including Seguro, seguro con INTER.MX , blacaz. i your global insurance partner and 7 others.

AddThis

Ranked#2of 4
on usage

Used by 125 of 2019 companies in this segment including III , fidelidade and 7 others.

AddToAny

Ranked#3of 4
on usage

Used by 68 of 2019 companies in this segment including Sproutt life insurance , Sasria Soc Limited and 7 others.

ShareThis

Ranked#4of 4
on usage

Used by 49 of 2019 companies in this segment including Fnf Canada , connecticare and 7 others.

Most Used Surveys Vendors Among Insurance Companies

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Qualtrics

Ranked#1of 1
on usage

Used by 79 of 2019 companies in this segment including PetSure , Utica National Insurance Group and 7 others.

Most Used Tag Management Vendors Among Insurance Companies

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Google Tag Manager

Ranked#1of 4
on usage

Used by 1647 of 2019 companies in this segment including PetSure , Altig - American Income Life Insurance Company and 7 others.

Tealium

Ranked#2of 4
on usage

Used by 51 of 2019 companies in this segment including barmer , Zurich North America and 7 others.

Segment

Ranked#3of 4
on usage

Used by 41 of 2019 companies in this segment including Medavie Blue Cross / Croix Bleue Medavie , insuresign and 7 others.

Ensighten

Ranked#4of 4
on usage

Used by 34 of 2019 companies in this segment including Paynewest Insurance , Nationwide Mutual Insurance Co. and 7 others.

Most Used Television Advertising Vendors Among Insurance Companies

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Nielsen

Ranked#1of 3
on usage

Used by 67 of 2019 companies in this segment including Paynewest Insurance , Canal Insurance Company and 7 others.

Beachfront Media

Ranked#2of 3
on usage

Used by 33 of 2019 companies in this segment including Paynewest Insurance , bluecross blueshield of tennessee and 7 others.

Tvsquared

Ranked#3of 3
on usage

Used by 31 of 2019 companies in this segment including dotsure.co.za , healthmarkets and 7 others.

Most Used User Session Recording Vendors Among Insurance Companies

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Hotjar

Ranked#1of 4
on usage

Used by 353 of 2019 companies in this segment including PetSure , Altig - American Income Life Insurance Company and 7 others.

Microsoft Clarity

Ranked#2of 4
on usage

Used by 186 of 2019 companies in this segment including cholamandalam ms general insurance co. ltd. , Seguro, seguro con INTER.MX and 7 others.

Crazy Egg

Ranked#3of 4
on usage

Used by 73 of 2019 companies in this segment including PetSure , blacaz. i your global insurance partner and 7 others.

Mouseflow

Ranked#4of 4
on usage

Used by 39 of 2019 companies in this segment including All-Risks Insurance Brokers Limited , Sigortaladım.com and 7 others.

Most Used Video Hosting Vendors Among Insurance Companies

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YouTube

Ranked#1of 3
on usage

Used by 395 of 2019 companies in this segment including PetSure , Inter Valley Health Plan and 7 others.

Vimeo

Ranked#2of 3
on usage

Used by 153 of 2019 companies in this segment including Nonstop Wellness , Medavie Blue Cross / Croix Bleue Medavie and 7 others.

Wistia

Ranked#3of 3
on usage

Used by 49 of 2019 companies in this segment including Arbitration Forums , cdphp and 7 others.

Most Used Visitor Tracking Vendors Among Insurance Companies

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Intent IQ

Ranked#1of 1
on usage

Used by 34 of 2019 companies in this segment including Paynewest Insurance , Lussier Dale Parizeau Inc. and 7 others.

Most Used Web & Mobile Analytics Vendors Among Insurance Companies

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Google Analytics

Ranked#1of 7
on usage

Used by 1592 of 2019 companies in this segment including PetSure , Bbg and 7 others.

Hotjar

Ranked#2of 7
on usage

Used by 353 of 2019 companies in this segment including PetSure , Altig - American Income Life Insurance Company and 7 others.

Adobe

Ranked#3of 7
on usage

Used by 160 of 2019 companies in this segment including connecticare , Travel Guard and 7 others.

Moat

Ranked#4of 7
on usage

Used by 103 of 2019 companies in this segment including III , california earthquake authority and 7 others.

Quantcast

Ranked#5of 7
on usage

Used by 54 of 2019 companies in this segment including Navy Health , bluecross blueshield of tennessee and 7 others.

FullStory

Ranked#6of 7
on usage

Used by 53 of 2019 companies in this segment including Sproutt life insurance , RelianceHMO and 7 others.

Most Used Website Personalization Vendors Among Insurance Companies

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Google Optimize

Ranked#1of 1
on usage

Used by 128 of 2019 companies in this segment including petpartners , L'Unique Assurances Générales and 7 others.

Companies in the Insurance Segment

We're tracking 2019 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
https://www.generaliglobalhealth.com/	Insurance , United Kingdom
https://ia.gov.ae/ar	Insurance , United Arab Emirates
https://healthinsurancecomparison.com.au	Insurance , Australia
http://bgs.by/	Insurance
https://meijiyasuda.co.jp	Insurance , Japan
캐롯손해보험	Insurance
สินมั่นคงประกันภัย จำกัด(มหาชน)	Insurance
100% SEGURO	Insurance
10Life: 全面的香港保險比較解碼平台	Insurance , China
1 i̇deal sigorta ltd. şti.	Insurance , Turkey
2021 Training	Top 100,000 Sites - United States , Insurance , United States
2-10	Top 100,000 Sites - United States , North America - 100+ Employees , Insurance
21st century insurance	Top 100,000 Sites - United States , North America - 100+ Employees , Insurance
24\|7 Home Rescue	Insurance , United Kingdom
724.co.th	Insurance
aaa	Top 1000 Sites - United States , Top 10000 Sites - United States , Top 100,000 Sites - United States
Aaa Auto Club South	North America - 100+ Employees , Insurance
aaa life insurance company	Top 100,000 Sites - United States , North America - 100+ Employees , Insurance
aa insurance nz	Insurance , New Zealand
@AAMI	Insurance