Demand Generation Web Technologies Used by Email Marketing Companies

We are tracking 221 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Email Marketing Companies

This section shows what tools are used the most by Email Marketing companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Analytics	Used by 196 / 221 (88.69%) Email Marketing companies
#2 Google Tag Manager	Used by 186 / 221 (84.16%) Email Marketing companies
#3 Facebook Ads	Used by 124 / 221 (56.11%) Email Marketing companies
#4 Google Ads	Used by 116 / 221 (52.49%) Email Marketing companies
#5 LinkedIn Ads	Used by 105 / 221 (47.51%) Email Marketing companies
#6 Hotjar	Used by 61 / 221 (27.6%) Email Marketing companies
#7 Twitter	Used by 60 / 221 (27.15%) Email Marketing companies
#8 Bing Ads	Used by 60 / 221 (27.15%) Email Marketing companies
#9 jQuery	Used by 51 / 221 (23.08%) Email Marketing companies
#10 HubSpot	Used by 43 / 221 (19.46%) Email Marketing companies

Most Popular Demand Generation Tools for Email Marketing Companies by Category

This section shows top Demand Generation vendors broken out by category based on Email Marketing adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Account-Based Marketing Vendors Among Email Marketing Companies

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6sense

Ranked#1of 3
on usage

Used by 15 of 221 companies in this segment including PostUp , SparkPost and 7 others.

Demandbase

Ranked#2of 3
on usage

Used by 9 of 221 companies in this segment including SparkPost , K2 and 6 others.

Influ2

Ranked#3of 3
on usage

Used by 3 of 221 companies in this segment including Netcore , SproutLoud and eSputnik.

Most Used Affiliate Marketing Vendors Among Email Marketing Companies

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FirstPromoter

Ranked#1of 2
on usage

Used by 7 of 221 companies in this segment including CallAction , Stripo and 4 others.

Tapfiliate

Ranked#2of 2
on usage

Used by 3 of 221 companies in this segment including LeadFox , Bounceless.io and ZeroBounce.

Most Used Appointment Scheduling Vendors Among Email Marketing Companies

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Calendly

Ranked#1of 1
on usage

Used by 7 of 221 companies in this segment including Inboundio , Xink and 4 others.

Most Used CRM Vendors Among Email Marketing Companies

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HubSpot

Ranked#1of 6
on usage

Used by 43 of 221 companies in this segment including NP6 , GetResponse and 7 others.

Salesforce

Ranked#2of 6
on usage

Used by 4 of 221 companies in this segment including SMTP , iContact and 1 others.

Zoho

Ranked#3of 6
on usage

Used by 3 of 221 companies in this segment including Wyzebulb , Sales-Push and MailGet.

AgileCRM

Ranked#4of 6
on usage

Used by 3 of 221 companies in this segment including CustomerStories , Campaigner and FireDrum.

FreshWorks

Ranked#5of 6
on usage

Used by 3 of 221 companies in this segment including MassMailer , MailRelay and Cakemail.

Sharpspring

Ranked#6of 6
on usage

Used by 3 of 221 companies in this segment including MassMailer , Marketing 360 and Benchmark.

Most Used Channel Partner Management Vendors Among Email Marketing Companies

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PartnerStack

Ranked#1of 1
on usage

Used by 9 of 221 companies in this segment including Mailjet , Campaigner and 6 others.

Most Used Chat Vendors Among Email Marketing Companies

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Intercom

Ranked#1of 8
on usage

Used by 31 of 221 companies in this segment including CallAction , LeadFox and 7 others.

Drift

Ranked#2of 8
on usage

Used by 16 of 221 companies in this segment including SparkPost , Siftrock and 7 others.

Tawk.to

Ranked#3of 8
on usage

Used by 14 of 221 companies in this segment including eMailChef , Vibetrace and 7 others.

LiveChat

Ranked#4of 8
on usage

Used by 7 of 221 companies in this segment including Xink , ClickBack and 4 others.

Qualified.com

Ranked#5of 8
on usage

Used by 6 of 221 companies in this segment including PostUp , 366 Degrees and 3 others.

HelpScout

Ranked#6of 8
on usage

Used by 5 of 221 companies in this segment including SMTP , Campaigner and 2 others.

Most Used Competitive Intelligence Vendors Among Email Marketing Companies

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Moat

Ranked#1of 1
on usage

Used by 8 of 221 companies in this segment including LeadFox , VerticalResponse and 5 others.

Most Used Customer Data Platforms (CDPs) Vendors Among Email Marketing Companies

Browse all Customer Data Platforms (CDPs) vendors

Segment

Ranked#1of 4
on usage

Used by 14 of 221 companies in this segment including Siftrock , bizzy and 7 others.

Salesforce Audience Studio

Ranked#2of 4
on usage

Used by 7 of 221 companies in this segment including Siftrock , Klaviyo and 4 others.

freshpaint

Ranked#3of 4
on usage

Used by 6 of 221 companies in this segment including Siftrock , Omnisend and 3 others.

Tapad

Ranked#4of 4
on usage

Used by 6 of 221 companies in this segment including Marketing 360 , Marketo and 3 others.

Most Used Customer Service Vendors Among Email Marketing Companies

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Zendesk

Ranked#1of 4
on usage

Used by 33 of 221 companies in this segment including Webmecanik , Sales-Push and 7 others.

Intercom

Ranked#2of 4
on usage

Used by 31 of 221 companies in this segment including CallAction , LeadFox and 7 others.

Crisp.im

Ranked#3of 4
on usage

Used by 7 of 221 companies in this segment including Mailblast , FindThatLead and 4 others.

Freshdesk

Ranked#4of 4
on usage

Used by 4 of 221 companies in this segment including Xink , MassMailer and 1 others.

Most Used Data Management Vendors Among Email Marketing Companies

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Adobe Audience Manager

Ranked#1of 5
on usage

Used by 12 of 221 companies in this segment including PostUp , SparkPost and 7 others.

Lotame

Ranked#2of 5
on usage

Used by 9 of 221 companies in this segment including SparkPost , MailKitchen and 6 others.

Salesforce Audience Studio

Ranked#3of 5
on usage

Used by 7 of 221 companies in this segment including Siftrock , Klaviyo and 4 others.

Oracle DMP

Ranked#4of 5
on usage

Used by 7 of 221 companies in this segment including Marketing 360 , Klaviyo and 4 others.

The Trade Desk

Ranked#5of 5
on usage

Used by 7 of 221 companies in this segment including Marketo , Klaviyo and 4 others.

Most Used Data Providers Vendors Among Email Marketing Companies

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TowerData

Ranked#1of 6
on usage

Used by 26 of 221 companies in this segment including CallAction , SparkPost and 7 others.

ZoomInfo

Ranked#2of 6
on usage

Used by 19 of 221 companies in this segment including LeadFox , PostUp and 7 others.

LiveRamp

Ranked#3of 6
on usage

Used by 18 of 221 companies in this segment including CallAction , SparkPost and 7 others.

Clearbit

Ranked#4of 6
on usage

Used by 12 of 221 companies in this segment including Vibetrace , Siftrock and 7 others.

Yandex

Ranked#5of 6
on usage

Used by 7 of 221 companies in this segment including GetResponse , Mail250 and 4 others.

Bombora

Ranked#6of 6
on usage

Used by 3 of 221 companies in this segment including Netcore , Marketo and SproutLoud.

Most Used Display & Programmatic Advertising Vendors Among Email Marketing Companies

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Facebook Ads

Ranked#1of 17
on usage

Used by 124 of 221 companies in this segment including Inboundio , NP6 and 7 others.

Google Ads

Ranked#2of 17
on usage

Used by 116 of 221 companies in this segment including Inboundio , NP6 and 7 others.

LinkedIn Ads

Ranked#3of 17
on usage

Used by 105 of 221 companies in this segment including NP6 , GetResponse and 7 others.

Verizon Media

Ranked#4of 17
on usage

Used by 25 of 221 companies in this segment including CallAction , SparkPost and 7 others.

OpenX

Ranked#5of 17
on usage

Used by 24 of 221 companies in this segment including CallAction , PostUp and 7 others.

Rubicon Project

Ranked#6of 17
on usage

Used by 23 of 221 companies in this segment including CallAction , SparkPost and 7 others.

Most Used E-Commerce Carts Vendors Among Email Marketing Companies

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WooCommerce

Ranked#1of 1
on usage

Used by 4 of 221 companies in this segment including Sales-Push , vbout and 1 others.

Most Used Email Marketing Vendors Among Email Marketing Companies

Browse all Email Marketing vendors

HubSpot

Ranked#1of 4
on usage

Used by 43 of 221 companies in this segment including NP6 , GetResponse and 7 others.

Marketo

Ranked#2of 4
on usage

Used by 17 of 221 companies in this segment including PostUp , SparkPost and 7 others.

ActiveCampaign

Ranked#3of 4
on usage

Used by 6 of 221 companies in this segment including CallAction , Sales-Push and 3 others.

Pardot

Ranked#4of 4
on usage

Used by 6 of 221 companies in this segment including Netcore , iContact and 3 others.

Most Used Employee Advocacy Vendors Among Email Marketing Companies

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Oktopost

Ranked#1of 1
on usage

Used by 3 of 221 companies in this segment including ClickDimensions , SalesFusion and Communigator.

Most Used Interactive Content Vendors Among Email Marketing Companies

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Gravity Forms

Ranked#1of 3
on usage

Used by 8 of 221 companies in this segment including LeadGnome , 1PointMail and 5 others.

Survicate

Ranked#2of 3
on usage

Used by 5 of 221 companies in this segment including GetResponse , bizzy and 2 others.

Typeform

Ranked#3of 3
on usage

Used by 4 of 221 companies in this segment including SMTP , Omnisend and 1 others.

Most Used Landing Page Optimization Vendors Among Email Marketing Companies

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VWO

Ranked#1of 3
on usage

Used by 19 of 221 companies in this segment including GetResponse , SMTP and 7 others.

optimizely

Ranked#2of 3
on usage

Used by 11 of 221 companies in this segment including SparkPost , bizzy and 7 others.

Unbounce

Ranked#3of 3
on usage

Used by 7 of 221 companies in this segment including Netcore , Marketing 360 and 4 others.

Most Used Marketing Attribution Vendors Among Email Marketing Companies

Browse all Marketing Attribution vendors

Bizible

Ranked#1of 2
on usage

Used by 6 of 221 companies in this segment including SparkPost , Siftrock and 3 others.

Madkudu

Ranked#2of 2
on usage

Used by 3 of 221 companies in this segment including Siftrock , PersistIQ and ConvertKit.

Most Used Marketing Automation Platform Vendors Among Email Marketing Companies

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HubSpot

Ranked#1of 3
on usage

Used by 43 of 221 companies in this segment including NP6 , GetResponse and 7 others.

Marketo

Ranked#2of 3
on usage

Used by 17 of 221 companies in this segment including PostUp , SparkPost and 7 others.

Pardot

Ranked#3of 3
on usage

Used by 6 of 221 companies in this segment including Netcore , iContact and 3 others.

Most Used Native Advertising Vendors Among Email Marketing Companies

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Outbrain

Ranked#1of 3
on usage

Used by 19 of 221 companies in this segment including CallAction , SparkPost and 7 others.

Quora for Business

Ranked#2of 3
on usage

Used by 11 of 221 companies in this segment including GetResponse , Mindfire and 7 others.

Disqus

Ranked#3of 3
on usage

Used by 7 of 221 companies in this segment including Marketo , Astonish Email and 4 others.

Most Used Payment Processing Vendors Among Email Marketing Companies

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Stripe

Ranked#1of 1
on usage

Used by 16 of 221 companies in this segment including CallAction , Wyzebulb and 7 others.

Most Used Performance Monitoring Vendors Among Email Marketing Companies

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New Relic

Ranked#1of 4
on usage

Used by 31 of 221 companies in this segment including NP6 , GetResponse and 7 others.

Pingdom

Ranked#2of 4
on usage

Used by 7 of 221 companies in this segment including VerticalResponse , Stripo and 4 others.

Sentry

Ranked#3of 4
on usage

Used by 5 of 221 companies in this segment including NP6 , SocketLabs and 2 others.

Datadog

Ranked#4of 4
on usage

Used by 3 of 221 companies in this segment including Wyzebulb , Adabra and Cakemail.

Most Used Popup & Form Builders Vendors Among Email Marketing Companies

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OptInMonster

Ranked#1of 2
on usage

Used by 12 of 221 companies in this segment including VerticalResponse , Robly and 7 others.

SuMo

Ranked#2of 2
on usage

Used by 8 of 221 companies in this segment including Voilanorbert , SnapRetail and 5 others.

Most Used Privacy & GDPR Vendors Among Email Marketing Companies

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CookieLaw

Ranked#1of 7
on usage

Used by 16 of 221 companies in this segment including PostUp , Perkuto and 7 others.

OneTrust

Ranked#2of 7
on usage

Used by 10 of 221 companies in this segment including PostUp , Klaviyo and 7 others.

CookieBot

Ranked#3of 7
on usage

Used by 10 of 221 companies in this segment including Pure360 , RedEye and 7 others.

TrustArc

Ranked#4of 7
on usage

Used by 8 of 221 companies in this segment including bizzy , iContact and 5 others.

IAB Europe

Ranked#5of 7
on usage

Used by 3 of 221 companies in this segment including Siftrock , vbout and Pardot.

Osano

Ranked#6of 7
on usage

Used by 3 of 221 companies in this segment including Mailjet , LeadBI and Mailgun.

Most Used Product Analytics Vendors Among Email Marketing Companies

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Amplitude

Ranked#1of 5
on usage

Used by 12 of 221 companies in this segment including GetResponse , Stripo and 7 others.

Heap Inc

Ranked#2of 5
on usage

Used by 11 of 221 companies in this segment including GetResponse , Wyzebulb and 7 others.

Mixpanel

Ranked#3of 5
on usage

Used by 11 of 221 companies in this segment including Vibetrace , FanBridge and 7 others.

Appcues

Ranked#4of 5
on usage

Used by 9 of 221 companies in this segment including GetResponse , Robly and 6 others.

UserVoice

Ranked#5of 5
on usage

Used by 3 of 221 companies in this segment including Robly , Mailjet and Mailgun.

Most Used Project Management Vendors Among Email Marketing Companies

Browse all Project Management vendors

jQuery

Ranked#1of 2
on usage

Used by 51 of 221 companies in this segment including Webmecanik , VerticalResponse and 7 others.

Rubicon Project

Ranked#2of 2
on usage

Used by 23 of 221 companies in this segment including CallAction , SparkPost and 7 others.

Most Used Referral Marketing Vendors Among Email Marketing Companies

Browse all Referral Marketing vendors

FirstPromoter

Ranked#1of 1
on usage

Used by 7 of 221 companies in this segment including CallAction , Stripo and 4 others.

Most Used Reviews & Testimonials Vendors Among Email Marketing Companies

Browse all Reviews & Testimonials vendors

G2 Crowd

Ranked#1of 2
on usage

Used by 26 of 221 companies in this segment including GetResponse , SparkPost and 7 others.

TrustPilot

Ranked#2of 2
on usage

Used by 3 of 221 companies in this segment including MailBoxValidator , Dotdigital and Communigator.

Most Used Sales Automation Vendors Among Email Marketing Companies

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Drift

Ranked#1of 2
on usage

Used by 16 of 221 companies in this segment including SparkPost , Siftrock and 7 others.

SalesLoft

Ranked#2of 2
on usage

Used by 9 of 221 companies in this segment including PostUp , RedEye and 6 others.

Most Used Search Advertising Vendors Among Email Marketing Companies

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Google Ads

Ranked#1of 5
on usage

Used by 116 of 221 companies in this segment including Inboundio , NP6 and 7 others.

Bing Ads

Ranked#2of 5
on usage

Used by 60 of 221 companies in this segment including GetResponse , SMTP and 7 others.

Quora for Business

Ranked#3of 5
on usage

Used by 11 of 221 companies in this segment including GetResponse , Mindfire and 7 others.

Click Cease

Ranked#4of 5
on usage

Used by 7 of 221 companies in this segment including PostUp , Remarkety and 4 others.

Marin Software

Ranked#5of 5
on usage

Used by 3 of 221 companies in this segment including VerticalResponse , K2 and Hatchbuck.

Most Used Social Media Advertising Vendors Among Email Marketing Companies

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Facebook Ads

Ranked#1of 6
on usage

Used by 124 of 221 companies in this segment including Inboundio , NP6 and 7 others.

Google Ads

Ranked#2of 6
on usage

Used by 116 of 221 companies in this segment including Inboundio , NP6 and 7 others.

LinkedIn Ads

Ranked#3of 6
on usage

Used by 105 of 221 companies in this segment including NP6 , GetResponse and 7 others.

Pinterest Business

Ranked#4of 6
on usage

Used by 12 of 221 companies in this segment including GetResponse , Mindfire and 7 others.

Marin Software

Ranked#5of 6
on usage

Used by 3 of 221 companies in this segment including VerticalResponse , K2 and Hatchbuck.

Snapchat

Ranked#6of 6
on usage

Used by 3 of 221 companies in this segment including Marketing 360 , Marketo and Drip.

Most Used Social Media Management Vendors Among Email Marketing Companies

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Twitter

Ranked#1of 5
on usage

Used by 60 of 221 companies in this segment including GetResponse , CallAction and 7 others.

AddThis

Ranked#2of 5
on usage

Used by 14 of 221 companies in this segment including LeadFox , VerticalResponse and 7 others.

AddToAny

Ranked#3of 5
on usage

Used by 9 of 221 companies in this segment including MassMailer , vbout and 6 others.

ShareThis

Ranked#4of 5
on usage

Used by 6 of 221 companies in this segment including itracMarketer , MailKitchen and 3 others.

Oktopost

Ranked#5of 5
on usage

Used by 3 of 221 companies in this segment including ClickDimensions , SalesFusion and Communigator.

Most Used Surveys Vendors Among Email Marketing Companies

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Survicate

Ranked#1of 2
on usage

Used by 5 of 221 companies in this segment including GetResponse , bizzy and 2 others.

Wootric

Ranked#2of 2
on usage

Used by 3 of 221 companies in this segment including PersistIQ , Omnisend and Litmus.

Most Used Tag Management Vendors Among Email Marketing Companies

Browse all Tag Management vendors

Google Tag Manager

Ranked#1of 2
on usage

Used by 186 of 221 companies in this segment including Inboundio , NP6 and 7 others.

Segment

Ranked#2of 2
on usage

Used by 14 of 221 companies in this segment including Siftrock , bizzy and 7 others.

Most Used User Session Recording Vendors Among Email Marketing Companies

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Hotjar

Ranked#1of 6
on usage

Used by 61 of 221 companies in this segment including Inboundio , GetResponse and 7 others.

Microsoft Clarity

Ranked#2of 6
on usage

Used by 26 of 221 companies in this segment including Vibetrace , LeadGnome and 7 others.

Crazy Egg

Ranked#3of 6
on usage

Used by 10 of 221 companies in this segment including K2 , MassMailer and 7 others.

Inspectlet

Ranked#4of 6
on usage

Used by 6 of 221 companies in this segment including Automatr , Voilanorbert and 3 others.

Smartlook

Ranked#5of 6
on usage

Used by 3 of 221 companies in this segment including Wyzebulb , LeadFox and SendX.

Mouseflow

Ranked#6of 6
on usage

Used by 3 of 221 companies in this segment including Phonexa , Benchmark and iPresso.

Most Used Video Hosting Vendors Among Email Marketing Companies

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YouTube

Ranked#1of 3
on usage

Used by 36 of 221 companies in this segment including Inboundio , GetResponse and 7 others.

Wistia

Ranked#2of 3
on usage

Used by 31 of 221 companies in this segment including Inboundio , GetResponse and 7 others.

Vimeo

Ranked#3of 3
on usage

Used by 18 of 221 companies in this segment including Mustache , FanBridge and 7 others.

Most Used Visitor Tracking Vendors Among Email Marketing Companies

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Leadfeeder

Ranked#1of 4
on usage

Used by 13 of 221 companies in this segment including Siftrock , Envoke and 7 others.

Lead Forensics

Ranked#2of 4
on usage

Used by 3 of 221 companies in this segment including GetResponse , Targetbay and Digital Genius.

LeadLander

Ranked#3of 4
on usage

Used by 3 of 221 companies in this segment including PostUp , Coherent Path and Adestra.

Bombora

Ranked#4of 4
on usage

Used by 3 of 221 companies in this segment including Netcore , Marketo and SproutLoud.

Most Used Web & Mobile Analytics Vendors Among Email Marketing Companies

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Google Analytics

Ranked#1of 10
on usage

Used by 196 of 221 companies in this segment including Inboundio , NP6 and 7 others.

Hotjar

Ranked#2of 10
on usage

Used by 61 of 221 companies in this segment including Inboundio , GetResponse and 7 others.

FullStory

Ranked#3of 10
on usage

Used by 19 of 221 companies in this segment including LeadFox , Robly and 7 others.

Mixpanel

Ranked#4of 10
on usage

Used by 11 of 221 companies in this segment including Vibetrace , FanBridge and 7 others.

Moat

Ranked#5of 10
on usage

Used by 8 of 221 companies in this segment including LeadFox , VerticalResponse and 5 others.

Bizible

Ranked#6of 10
on usage

Used by 6 of 221 companies in this segment including SparkPost , Siftrock and 3 others.

Most Used Website Personalization Vendors Among Email Marketing Companies

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Google Optimize

Ranked#1of 2
on usage

Used by 24 of 221 companies in this segment including SMTP , Stripo and 7 others.

NitroPack

Ranked#2of 2
on usage

Used by 3 of 221 companies in this segment including Xink , Phonexa and MarketingOptimizer.

Companies in the Email Marketing Segment

We're tracking 221 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
1PointMail	Email Marketing , Demand Generation
366 Degrees	Email Marketing , Demand Generation , Marketing Automation Platform
AccuValid	Email Marketing , Demand Generation
ActiveCampaign	Email Marketing , Demand Generation , Top 10000 Sites - United States
ActiveDemand	Email Marketing , Demand Generation , Marketing Automation Platform
ActiveTrail	Email Marketing , Demand Generation , Marketing Automation Platform
Adabra	Email Marketing , Demand Generation , Marketing Automation Platform
Adestra	Email Marketing , Demand Generation , Marketing And Advertising
AeroLeads	Email Marketing , Demand Generation , Top 100,000 Sites - United States
ALTKRAFT	Email Marketing , Demand Generation , Marketing Automation Platform
Amazon SES	Email Marketing , Demand Generation , Top 1000 Sites - United States
APEX Pacific	Email Marketing , Demand Generation
Apsis	Email Marketing , Demand Generation , Marketing Automation Platform
Aritic	CRM , Demand Generation , Email Marketing
Art of Emails	Email Marketing , Demand Generation
Astonish Email	Email Marketing , Demand Generation
Atomic Mail Verifier	Data Cleansing & Enrichment , Demand Generation , Email Marketing
Automatr	Email Marketing , Demand Generation , Marketing Automation Platform
Automizy	Email Marketing , Demand Generation , Marketing Automation Platform
Autopilot	Email Marketing , Demand Generation , Marketing Automation Platform