Top Demand Generation Tools used by Customer Data Platforms (CDPs) companies

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 36 / 39 (92.31%) Customer Data Platforms (CDPs) companies
#2 LinkedIn Ads	Used by 32 / 39 (82.05%) Customer Data Platforms (CDPs) companies
#3 Google Analytics	Used by 31 / 39 (79.49%) Customer Data Platforms (CDPs) companies
#4 Facebook Ads	Used by 28 / 39 (71.79%) Customer Data Platforms (CDPs) companies
#5 Google Ads	Used by 27 / 39 (69.23%) Customer Data Platforms (CDPs) companies
#6 Wordpress	Used by 21 / 39 (53.85%) Customer Data Platforms (CDPs) companies
#7 HubSpot	Used by 21 / 39 (53.85%) Customer Data Platforms (CDPs) companies
#8 Twitter	Used by 19 / 39 (48.72%) Customer Data Platforms (CDPs) companies
#9 Google	Used by 19 / 39 (48.72%) Customer Data Platforms (CDPs) companies
#10 Atlassian	Used by 16 / 39 (41.03%) Customer Data Platforms (CDPs) companies

Most Popular Demand Generation Tools for Customer Data Platforms (CDPs) Companies by Category

This section shows top Demand Generation vendors broken out by category based on Customer Data Platforms (CDPs) adoption.

Most Used PR Vendors Among Customer Data Platforms (CDPs) Companies

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AirPR

Ranked#1of 1
on usage

Used by 2 of 39 companies in this segment.

Most Used CRM Vendors Among Customer Data Platforms (CDPs) Companies

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HubSpot

Ranked#1of 4
on usage

Used by 21 of 39 companies in this segment.

Salesforce

Ranked#2of 4
on usage

Used by 3 of 39 companies in this segment.

Zoho

Ranked#3of 4
on usage

Used by 2 of 39 companies in this segment.

FreshWorks

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment.

Most Used Chat Vendors Among Customer Data Platforms (CDPs) Companies

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Drift

Ranked#1of 5
on usage

Used by 10 of 39 companies in this segment.

Intercom

Ranked#2of 5
on usage

Used by 3 of 39 companies in this segment.

Qualified.com

Ranked#3of 5
on usage

Used by 2 of 39 companies in this segment.

Insent

Ranked#4of 5
on usage

Used by 1 of 39 companies in this segment.

FreshWorks

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment.

Most Used Surveys Vendors Among Customer Data Platforms (CDPs) Companies

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Qualtrics

Ranked#1of 2
on usage

Used by 2 of 39 companies in this segment.

Doorbell.io

Ranked#2of 2
on usage

Used by 1 of 39 companies in this segment.

Most Used Video Hosting Vendors Among Customer Data Platforms (CDPs) Companies

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Wistia

Ranked#1of 3
on usage

Used by 9 of 39 companies in this segment.

YouTube

Ranked#2of 3
on usage

Used by 8 of 39 companies in this segment.

Vimeo

Ranked#3of 3
on usage

Used by 4 of 39 companies in this segment.

Most Used Data Providers Vendors Among Customer Data Platforms (CDPs) Companies

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Clearbit

Ranked#1of 5
on usage

Used by 8 of 39 companies in this segment.

ZoomInfo

Ranked#2of 5
on usage

Used by 7 of 39 companies in this segment.

TowerData

Ranked#3of 5
on usage

Used by 5 of 39 companies in this segment.

LiveRamp

Ranked#4of 5
on usage

Used by 4 of 39 companies in this segment.

Insent

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment.

Most Used Privacy & GDPR Vendors Among Customer Data Platforms (CDPs) Companies

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CookieLaw

Ranked#1of 9
on usage

Used by 6 of 39 companies in this segment.

OneTrust

Ranked#2of 9
on usage

Used by 4 of 39 companies in this segment.

CookieBot

Ranked#3of 9
on usage

Used by 2 of 39 companies in this segment.

Fathom Analytics

Ranked#4of 9
on usage

Used by 2 of 39 companies in this segment.

Termly

Ranked#5of 9
on usage

Used by 1 of 39 companies in this segment.

CookiePro

Ranked#6of 9
on usage

Used by 1 of 39 companies in this segment.

Most Used Tag Management Vendors Among Customer Data Platforms (CDPs) Companies

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Google Tag Manager

Ranked#1of 4
on usage

Used by 36 of 39 companies in this segment.

Segment

Ranked#2of 4
on usage

Used by 3 of 39 companies in this segment.

Tealium

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment.

BlueShift

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment.

Most Used Data Management Vendors Among Customer Data Platforms (CDPs) Companies

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The Trade Desk

Ranked#1of 5
on usage

Used by 5 of 39 companies in this segment.

Lotame

Ranked#2of 5
on usage

Used by 2 of 39 companies in this segment.

Adobe Audience Manager

Ranked#3of 5
on usage

Used by 2 of 39 companies in this segment.

Salesforce Audience Studio

Ranked#4of 5
on usage

Used by 1 of 39 companies in this segment.

AdForm

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment.

Most Used Email Marketing Vendors Among Customer Data Platforms (CDPs) Companies

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HubSpot

Ranked#1of 9
on usage

Used by 21 of 39 companies in this segment.

Marketo

Ranked#2of 9
on usage

Used by 9 of 39 companies in this segment.

Pardot

Ranked#3of 9
on usage

Used by 6 of 39 companies in this segment.

SendGrid

Ranked#4of 9
on usage

Used by 5 of 39 companies in this segment.

Zoho Campaigns

Ranked#5of 9
on usage

Used by 2 of 39 companies in this segment.

Mailjet

Ranked#6of 9
on usage

Used by 2 of 39 companies in this segment.

Most Used Link Management Vendors Among Customer Data Platforms (CDPs) Companies

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Branch

Ranked#1of 1
on usage

Used by 1 of 39 companies in this segment.

Most Used Customer Service Vendors Among Customer Data Platforms (CDPs) Companies

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Zendesk

Ranked#1of 3
on usage

Used by 4 of 39 companies in this segment.

Intercom

Ranked#2of 3
on usage

Used by 3 of 39 companies in this segment.

Freshdesk

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment.

Most Used E-Commerce Carts Vendors Among Customer Data Platforms (CDPs) Companies

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WooCommerce

Ranked#1of 1
on usage

Used by 3 of 39 companies in this segment.

Most Used Sales Automation Vendors Among Customer Data Platforms (CDPs) Companies

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Drift

Ranked#1of 2
on usage

Used by 10 of 39 companies in this segment.

SalesLoft

Ranked#2of 2
on usage

Used by 4 of 39 companies in this segment.

Most Used Visitor Tracking Vendors Among Customer Data Platforms (CDPs) Companies

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Leadfeeder

Ranked#1of 3
on usage

Used by 3 of 39 companies in this segment.

ExactVisitor

Ranked#2of 3
on usage

Used by 1 of 39 companies in this segment.

Albacross Website Tracking

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment.

Most Used Website Builders Vendors Among Customer Data Platforms (CDPs) Companies

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jQuery

Ranked#1of 2
on usage

Used by 9 of 39 companies in this segment.

Prismic

Ranked#2of 2
on usage

Used by 1 of 39 companies in this segment.

Most Used Employee Advocacy Vendors Among Customer Data Platforms (CDPs) Companies

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Oktopost

Ranked#1of 1
on usage

Used by 2 of 39 companies in this segment.

Most Used Product Analytics Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Product Analytics vendors

Mixpanel

Ranked#1of 6
on usage

Used by 3 of 39 companies in this segment.

Heap Inc

Ranked#2of 6
on usage

Used by 2 of 39 companies in this segment.

Amplitude

Ranked#3of 6
on usage

Used by 2 of 39 companies in this segment.

Userpilot

Ranked#4of 6
on usage

Used by 1 of 39 companies in this segment.

Headway

Ranked#5of 6
on usage

Used by 1 of 39 companies in this segment.

Chameleon

Ranked#6of 6
on usage

Used by 1 of 39 companies in this segment.

Most Used Native Advertising Vendors Among Customer Data Platforms (CDPs) Companies

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Outbrain

Ranked#1of 4
on usage

Used by 5 of 39 companies in this segment.

Quora for Business

Ranked#2of 4
on usage

Used by 3 of 39 companies in this segment.

Taboola

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment.

Disqus

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment.

Most Used Payment Processing Vendors Among Customer Data Platforms (CDPs) Companies

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Stripe

Ranked#1of 1
on usage

Used by 4 of 39 companies in this segment.

Most Used Project Management Vendors Among Customer Data Platforms (CDPs) Companies

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Atlassian

Ranked#1of 3
on usage

Used by 16 of 39 companies in this segment.

Smartsheet

Ranked#2of 3
on usage

Used by 2 of 39 companies in this segment.

Dropbox

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment.

Most Used Search Advertising Vendors Among Customer Data Platforms (CDPs) Companies

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Google Ads

Ranked#1of 4
on usage

Used by 27 of 39 companies in this segment.

Bing Ads

Ranked#2of 4
on usage

Used by 14 of 39 companies in this segment.

Click Cease

Ranked#3of 4
on usage

Used by 4 of 39 companies in this segment.

Quora for Business

Ranked#4of 4
on usage

Used by 3 of 39 companies in this segment.

Most Used Interactive Content Vendors Among Customer Data Platforms (CDPs) Companies

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Gravity Forms

Ranked#1of 2
on usage

Used by 3 of 39 companies in this segment.

Qualtrics

Ranked#2of 2
on usage

Used by 2 of 39 companies in this segment.

Most Used Certificate Authority Vendors Among Customer Data Platforms (CDPs) Companies

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DigiCert

Ranked#1of 3
on usage

Used by 4 of 39 companies in this segment.

Let's Encrypt

Ranked#2of 3
on usage

Used by 4 of 39 companies in this segment.

comodo ca

Ranked#3of 3
on usage

Used by 2 of 39 companies in this segment.

Most Used Marketing Attribution Vendors Among Customer Data Platforms (CDPs) Companies

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Bizible

Ranked#1of 2
on usage

Used by 5 of 39 companies in this segment.

Madkudu

Ranked#2of 2
on usage

Used by 1 of 39 companies in this segment.

Most Used Popup & Form Builders Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Popup & Form Builders vendors

OptInMonster

Ranked#1of 3
on usage

Used by 2 of 39 companies in this segment.

Poptin

Ranked#2of 3
on usage

Used by 1 of 39 companies in this segment.

SuMo

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment.

Most Used Appointment Scheduling Vendors Among Customer Data Platforms (CDPs) Companies

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Calendly

Ranked#1of 1
on usage

Used by 1 of 39 companies in this segment.

Most Used Performance Monitoring Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Performance Monitoring vendors

New Relic

Ranked#1of 2
on usage

Used by 13 of 39 companies in this segment.

SpeedCurve

Ranked#2of 2
on usage

Used by 1 of 39 companies in this segment.

Most Used Reviews & Testimonials Vendors Among Customer Data Platforms (CDPs) Companies

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G2 Crowd

Ranked#1of 3
on usage

Used by 10 of 39 companies in this segment.

Trust Radius

Ranked#2of 3
on usage

Used by 1 of 39 companies in this segment.

Capterra

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment.

Most Used Television Advertising Vendors Among Customer Data Platforms (CDPs) Companies

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Apple

Ranked#1of 1
on usage

Used by 12 of 39 companies in this segment.

Most Used User Session Recording Vendors Among Customer Data Platforms (CDPs) Companies

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Hotjar

Ranked#1of 3
on usage

Used by 16 of 39 companies in this segment.

Microsoft Clarity

Ranked#2of 3
on usage

Used by 7 of 39 companies in this segment.

Crazy Egg

Ranked#3of 3
on usage

Used by 6 of 39 companies in this segment.

Most Used Web & Mobile Analytics Vendors Among Customer Data Platforms (CDPs) Companies

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Google Analytics

Ranked#1of 9
on usage

Used by 31 of 39 companies in this segment.

Hotjar

Ranked#2of 9
on usage

Used by 16 of 39 companies in this segment.

Bizible

Ranked#3of 9
on usage

Used by 5 of 39 companies in this segment.

FullStory

Ranked#4of 9
on usage

Used by 4 of 39 companies in this segment.

Adobe

Ranked#5of 9
on usage

Used by 4 of 39 companies in this segment.

Mixpanel

Ranked#6of 9
on usage

Used by 3 of 39 companies in this segment.

Most Used Account-Based Marketing Vendors Among Customer Data Platforms (CDPs) Companies

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6sense

Ranked#1of 4
on usage

Used by 9 of 39 companies in this segment.

Demandbase

Ranked#2of 4
on usage

Used by 3 of 39 companies in this segment.

Terminus

Ranked#3of 4
on usage

Used by 2 of 39 companies in this segment.

Triblio

Ranked#4of 4
on usage

Used by 2 of 39 companies in this segment.

Most Used Social Media Management Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Social Media Management vendors

Twitter

Ranked#1of 4
on usage

Used by 19 of 39 companies in this segment.

Oktopost

Ranked#2of 4
on usage

Used by 2 of 39 companies in this segment.

ShareThis

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment.

Juicer

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment.

Most Used Website Personalization Vendors Among Customer Data Platforms (CDPs) Companies

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Google Optimize

Ranked#1of 1
on usage

Used by 3 of 39 companies in this segment.

Most Used Content Delivery Network Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Content Delivery Network vendors

Cloudflare

Ranked#1of 1
on usage

Used by 16 of 39 companies in this segment.

Most Used Social Media Advertising Vendors Among Customer Data Platforms (CDPs) Companies

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LinkedIn Ads

Ranked#1of 4
on usage

Used by 32 of 39 companies in this segment.

Facebook Ads

Ranked#2of 4
on usage

Used by 28 of 39 companies in this segment.

Google Ads

Ranked#3of 4
on usage

Used by 27 of 39 companies in this segment.

Pinterest Business

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment.

Most Used Webinar & Virtual Events Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Webinar & Virtual Events vendors

Citrix Systems

Ranked#1of 1
on usage

Used by 2 of 39 companies in this segment.

Most Used Applicant Tracking System Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Applicant Tracking System vendors

Greenhouse

Ranked#1of 4
on usage

Used by 1 of 39 companies in this segment.

BambooHR

Ranked#2of 4
on usage

Used by 1 of 39 companies in this segment.

JazzHR

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment.

Workable

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment.

Most Used Landing Page Optimization Vendors Among Customer Data Platforms (CDPs) Companies

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VWO

Ranked#1of 3
on usage

Used by 4 of 39 companies in this segment.

Unbounce

Ranked#2of 3
on usage

Used by 2 of 39 companies in this segment.

optimizely

Ranked#3of 3
on usage

Used by 2 of 39 companies in this segment.

Most Used Call Analytics & Telephony Vendors Among Customer Data Platforms (CDPs) Companies

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Twilio

Ranked#1of 1
on usage

Used by 1 of 39 companies in this segment.

Most Used Content Creation & Curation Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Content Creation & Curation vendors

Parse.ly

Ranked#1of 1
on usage

Used by 1 of 39 companies in this segment.

Most Used Marketing Automation Platform Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Marketing Automation Platform vendors

HubSpot

Ranked#1of 4
on usage

Used by 21 of 39 companies in this segment.

Marketo

Ranked#2of 4
on usage

Used by 9 of 39 companies in this segment.

Pardot

Ranked#3of 4
on usage

Used by 6 of 39 companies in this segment.

Oracle Eloqua

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment.

Most Used Customer Data Platforms (CDPs) Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Customer Data Platforms (CDPs) vendors

Segment

Ranked#1of 5
on usage

Used by 3 of 39 companies in this segment.

Tealium

Ranked#2of 5
on usage

Used by 1 of 39 companies in this segment.

Salesforce Audience Studio

Ranked#3of 5
on usage

Used by 1 of 39 companies in this segment.

Blue Sheep

Ranked#4of 5
on usage

Used by 1 of 39 companies in this segment.

BlueShift

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment.

Most Used Display & Programmatic Advertising Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Display & Programmatic Advertising vendors

LinkedIn Ads

Ranked#1of 9
on usage

Used by 32 of 39 companies in this segment.

Facebook Ads

Ranked#2of 9
on usage

Used by 28 of 39 companies in this segment.

Google Ads

Ranked#3of 9
on usage

Used by 27 of 39 companies in this segment.

Rubicon Project

Ranked#4of 9
on usage

Used by 9 of 39 companies in this segment.

Verizon Media

Ranked#5of 9
on usage

Used by 8 of 39 companies in this segment.

IndexExchange

Ranked#6of 9
on usage

Used by 6 of 39 companies in this segment.

Demand Generation Web Technologies Used by Customer Data Platforms (CDPs) Companies

Top 10 Demand Generation Tools For Customer Data Platforms (CDPs) Companies

Most Popular Demand Generation Tools for Customer Data Platforms (CDPs) Companies by Category

Most Used PR Vendors Among Customer Data Platforms (CDPs) Companies

Most Used CRM Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Chat Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Surveys Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Video Hosting Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Data Providers Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Privacy & GDPR Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Tag Management Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Data Management Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Email Marketing Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Link Management Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Customer Service Vendors Among Customer Data Platforms (CDPs) Companies

Most Used E-Commerce Carts Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Sales Automation Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Visitor Tracking Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Website Builders Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Employee Advocacy Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Product Analytics Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Native Advertising Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Payment Processing Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Project Management Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Search Advertising Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Interactive Content Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Certificate Authority Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Marketing Attribution Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Popup & Form Builders Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Appointment Scheduling Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Performance Monitoring Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Reviews & Testimonials Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Television Advertising Vendors Among Customer Data Platforms (CDPs) Companies

Most Used User Session Recording Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Web & Mobile Analytics Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Account-Based Marketing Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Social Media Management Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Website Personalization Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Content Delivery Network Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Social Media Advertising Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Webinar & Virtual Events Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Applicant Tracking System Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Landing Page Optimization Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Call Analytics & Telephony Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Content Creation & Curation Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Marketing Automation Platform Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Customer Data Platforms (CDPs) Vendors Among Customer Data Platforms (CDPs) Companies

Most Used Display & Programmatic Advertising Vendors Among Customer Data Platforms (CDPs) Companies

Companies in the Customer Data Platforms (CDPs) Segment