We are tracking 39 companies in this segment. View the list of included companies at the bottom of this page.
Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.
Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.
This section shows what tools are used the most by Customer Data Platforms (CDPs) companies. The percentage (%) shown reflects what share of the total segment uses that vendor.
Most Used Vendors | Adoption |
---|---|
#1 Google Tag Manager | Used by 36 / 39 (92.31%) Customer Data Platforms (CDPs) companies |
#2 LinkedIn Ads | Used by 32 / 39 (82.05%) Customer Data Platforms (CDPs) companies |
Used by 31 / 39 (79.49%) Customer Data Platforms (CDPs) companies | |
Used by 28 / 39 (71.79%) Customer Data Platforms (CDPs) companies | |
#5 Google Ads | Used by 27 / 39 (69.23%) Customer Data Platforms (CDPs) companies |
#6 Wordpress | Used by 21 / 39 (53.85%) Customer Data Platforms (CDPs) companies |
#7 HubSpot | Used by 21 / 39 (53.85%) Customer Data Platforms (CDPs) companies |
#8 Twitter | Used by 19 / 39 (48.72%) Customer Data Platforms (CDPs) companies |
Used by 19 / 39 (48.72%) Customer Data Platforms (CDPs) companies | |
#10 Atlassian | Used by 16 / 39 (41.03%) Customer Data Platforms (CDPs) companies |
This section shows top Demand Generation vendors broken out by category based on Customer Data Platforms (CDPs) adoption.