Demand Generation Web Technologies Used by Customer Data Platforms (CDPs) Companies

We are tracking 39 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Customer Data Platforms (CDPs) Companies

This section shows what tools are used the most by Customer Data Platforms (CDPs) companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Tag Manager	Used by 36 / 39 (92.31%) Customer Data Platforms (CDPs) companies
#2 LinkedIn Ads	Used by 32 / 39 (82.05%) Customer Data Platforms (CDPs) companies
#3 Google Analytics	Used by 31 / 39 (79.49%) Customer Data Platforms (CDPs) companies
#4 Facebook Ads	Used by 27 / 39 (69.23%) Customer Data Platforms (CDPs) companies
#5 Google Ads	Used by 26 / 39 (66.67%) Customer Data Platforms (CDPs) companies
#6 HubSpot	Used by 20 / 39 (51.28%) Customer Data Platforms (CDPs) companies
#7 Twitter	Used by 19 / 39 (48.72%) Customer Data Platforms (CDPs) companies
#8 Hotjar	Used by 15 / 39 (38.46%) Customer Data Platforms (CDPs) companies
#9 Bing Ads	Used by 13 / 39 (33.33%) Customer Data Platforms (CDPs) companies
#10 New Relic	Used by 12 / 39 (30.77%) Customer Data Platforms (CDPs) companies

Most Popular Demand Generation Tools for Customer Data Platforms (CDPs) Companies by Category

This section shows top Demand Generation vendors broken out by category based on Customer Data Platforms (CDPs) adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Account-Based Marketing Vendors Among Customer Data Platforms (CDPs) Companies

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6sense

Ranked#1of 4
on usage

Used by 6 of 39 companies in this segment including Amperity , Tealium and 3 others.

Demandbase

Ranked#2of 4
on usage

Used by 4 of 39 companies in this segment including mParticle , Amperity and 1 others.

Triblio

Ranked#3of 4
on usage

Used by 2 of 39 companies in this segment including Treasure Data and RedPoint Global.

Terminus

Ranked#4of 4
on usage

Used by 2 of 39 companies in this segment including LiveRamp and LiveRamp An Acxiom Company.

Most Used Applicant Tracking System Vendors Among Customer Data Platforms (CDPs) Companies

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Greenhouse

Ranked#1of 4
on usage

Used by 1 of 39 companies in this segment including ActionIQ.

Workable

Ranked#2of 4
on usage

Used by 1 of 39 companies in this segment including RedPoint Global.

BambooHR

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment including Zaius.

JazzHR

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including Quaero.

Most Used Appointment Scheduling Vendors Among Customer Data Platforms (CDPs) Companies

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Calendly

Ranked#1of 1
on usage

Used by 1 of 39 companies in this segment including Hull.

Most Used CRM Vendors Among Customer Data Platforms (CDPs) Companies

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HubSpot

Ranked#1of 3
on usage

Used by 20 of 39 companies in this segment including Datatrics , Simon Data and 7 others.

Zoho

Ranked#2of 3
on usage

Used by 2 of 39 companies in this segment including CommandersAct and Commanders Act.

FreshWorks

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment including Customer Labs Inc.

Most Used Chat Vendors Among Customer Data Platforms (CDPs) Companies

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Drift

Ranked#1of 5
on usage

Used by 11 of 39 companies in this segment including Amperity , Tealium and 7 others.

Intercom

Ranked#2of 5
on usage

Used by 3 of 39 companies in this segment including Dstillery , Lexer and Lifesight.

Qualified.com

Ranked#3of 5
on usage

Used by 2 of 39 companies in this segment including Treasure Data and Simon Data.

Insent

Ranked#4of 5
on usage

Used by 1 of 39 companies in this segment including Amperity.

FreshWorks

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment including Customer Labs Inc.

Most Used Content Creation & Curation Vendors Among Customer Data Platforms (CDPs) Companies

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Parse.ly

Ranked#1of 1
on usage

Used by 1 of 39 companies in this segment including CMSWire.

Most Used Customer Data Platforms (CDPs) Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Customer Data Platforms (CDPs) vendors

Segment

Ranked#1of 5
on usage

Used by 3 of 39 companies in this segment including BlueShift , PieSync and AgilOne.

Salesforce Audience Studio

Ranked#2of 5
on usage

Used by 2 of 39 companies in this segment including Amperity and ActionIQ.

Tealium

Ranked#3of 5
on usage

Used by 1 of 39 companies in this segment including Tealium.

BlueShift

Ranked#4of 5
on usage

Used by 1 of 39 companies in this segment including BlueShift.

Blue Sheep

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment including Blue Sheep.

Most Used Customer Service Vendors Among Customer Data Platforms (CDPs) Companies

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Zendesk

Ranked#1of 3
on usage

Used by 4 of 39 companies in this segment including Treasure Data , mParticle and 1 others.

Intercom

Ranked#2of 3
on usage

Used by 3 of 39 companies in this segment including Dstillery , Lexer and Lifesight.

Freshdesk

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment including Dialog Insight.

Most Used Data Management Vendors Among Customer Data Platforms (CDPs) Companies

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The Trade Desk

Ranked#1of 4
on usage

Used by 4 of 39 companies in this segment including Treasure Data , QuickPivot and 1 others.

Lotame

Ranked#2of 4
on usage

Used by 2 of 39 companies in this segment including Simon Data and Tapad.

Salesforce Audience Studio

Ranked#3of 4
on usage

Used by 2 of 39 companies in this segment including Amperity and ActionIQ.

Adobe Audience Manager

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including Quaero.

Most Used Data Providers Vendors Among Customer Data Platforms (CDPs) Companies

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TowerData

Ranked#1of 5
on usage

Used by 7 of 39 companies in this segment including mParticle , Amperity and 4 others.

ZoomInfo

Ranked#2of 5
on usage

Used by 6 of 39 companies in this segment including Simon Data , Amperity and 3 others.

Clearbit

Ranked#3of 5
on usage

Used by 5 of 39 companies in this segment including mParticle , Simon Data and 2 others.

LiveRamp

Ranked#4of 5
on usage

Used by 5 of 39 companies in this segment including Amperity , LiveRamp and 2 others.

Insent

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment including Amperity.

Most Used Display & Programmatic Advertising Vendors Among Customer Data Platforms (CDPs) Companies

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LinkedIn Ads

Ranked#1of 15
on usage

Used by 32 of 39 companies in this segment including Treasure Data , mParticle and 7 others.

Facebook Ads

Ranked#2of 15
on usage

Used by 27 of 39 companies in this segment including Treasure Data , mParticle and 7 others.

Google Ads

Ranked#3of 15
on usage

Used by 26 of 39 companies in this segment including Treasure Data , mParticle and 7 others.

Rubicon Project

Ranked#4of 15
on usage

Used by 9 of 39 companies in this segment including QuickPivot , Amperity and 6 others.

Verizon Media

Ranked#5of 15
on usage

Used by 9 of 39 companies in this segment including QuickPivot , Amperity and 6 others.

TripleLift

Ranked#6of 15
on usage

Used by 6 of 39 companies in this segment including Amperity , LiveRamp and 3 others.

Most Used E-Commerce Carts Vendors Among Customer Data Platforms (CDPs) Companies

Browse all E-Commerce Carts vendors

WooCommerce

Ranked#1of 1
on usage

Used by 3 of 39 companies in this segment including Treasure Data , Ascent360 and Quaero.

Most Used Email Marketing Vendors Among Customer Data Platforms (CDPs) Companies

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HubSpot

Ranked#1of 5
on usage

Used by 20 of 39 companies in this segment including Datatrics , Simon Data and 7 others.

Marketo

Ranked#2of 5
on usage

Used by 8 of 39 companies in this segment including Treasure Data , Amperity and 5 others.

Pardot

Ranked#3of 5
on usage

Used by 6 of 39 companies in this segment including mParticle , SessionM and 3 others.

Zoho Campaigns

Ranked#4of 5
on usage

Used by 2 of 39 companies in this segment including CommandersAct and Commanders Act.

Oracle Eloqua

Ranked#5of 5
on usage

Used by 1 of 39 companies in this segment including Tapad.

Most Used Employee Advocacy Vendors Among Customer Data Platforms (CDPs) Companies

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Oktopost

Ranked#1of 1
on usage

Used by 2 of 39 companies in this segment including BlueShift and ActionIQ.

Most Used Interactive Content Vendors Among Customer Data Platforms (CDPs) Companies

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Gravity Forms

Ranked#1of 1
on usage

Used by 3 of 39 companies in this segment including Dstillery , RedPoint Global and Ascent360.

Most Used Landing Page Optimization Vendors Among Customer Data Platforms (CDPs) Companies

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VWO

Ranked#1of 3
on usage

Used by 4 of 39 companies in this segment including Amperity , LiveRamp and 1 others.

Unbounce

Ranked#2of 3
on usage

Used by 2 of 39 companies in this segment including Simon Data and Segment.

optimizely

Ranked#3of 3
on usage

Used by 2 of 39 companies in this segment including Zaius and Segment.

Most Used Link Management Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Link Management vendors

Branch

Ranked#1of 1
on usage

Used by 1 of 39 companies in this segment including Tapad.

Most Used Marketing Attribution Vendors Among Customer Data Platforms (CDPs) Companies

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Bizible

Ranked#1of 2
on usage

Used by 5 of 39 companies in this segment including Amperity , Tealium and 2 others.

Madkudu

Ranked#2of 2
on usage

Used by 1 of 39 companies in this segment including Segment.

Most Used Marketing Automation Platform Vendors Among Customer Data Platforms (CDPs) Companies

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HubSpot

Ranked#1of 4
on usage

Used by 20 of 39 companies in this segment including Datatrics , Simon Data and 7 others.

Marketo

Ranked#2of 4
on usage

Used by 8 of 39 companies in this segment including Treasure Data , Amperity and 5 others.

Pardot

Ranked#3of 4
on usage

Used by 6 of 39 companies in this segment including mParticle , SessionM and 3 others.

Oracle Eloqua

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including Tapad.

Most Used Native Advertising Vendors Among Customer Data Platforms (CDPs) Companies

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Outbrain

Ranked#1of 4
on usage

Used by 6 of 39 companies in this segment including Amperity , LiveRamp and 3 others.

Quora for Business

Ranked#2of 4
on usage

Used by 3 of 39 companies in this segment including Lemnisk , Customer Labs Inc and Segment.

Taboola

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment including CMSWire.

Disqus

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including Customer Labs Inc.

Most Used PR Vendors Among Customer Data Platforms (CDPs) Companies

Browse all PR vendors

AirPR

Ranked#1of 1
on usage

Used by 2 of 39 companies in this segment including LiveRamp and LiveRamp An Acxiom Company.

Most Used Payment Processing Vendors Among Customer Data Platforms (CDPs) Companies

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Stripe

Ranked#1of 1
on usage

Used by 3 of 39 companies in this segment including Tealium , BlueConic and Segment.

Most Used Performance Monitoring Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Performance Monitoring vendors

New Relic

Ranked#1of 2
on usage

Used by 12 of 39 companies in this segment including Treasure Data , mParticle and 7 others.

SpeedCurve

Ranked#2of 2
on usage

Used by 1 of 39 companies in this segment including Amperity.

Most Used Popup & Form Builders Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Popup & Form Builders vendors

OptInMonster

Ranked#1of 2
on usage

Used by 2 of 39 companies in this segment including BlueShift and ActionIQ.

SuMo

Ranked#2of 2
on usage

Used by 1 of 39 companies in this segment including CMSWire.

Most Used Privacy & GDPR Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Privacy & GDPR vendors

CookieLaw

Ranked#1of 9
on usage

Used by 6 of 39 companies in this segment including Treasure Data , mParticle and 3 others.

CookieBot

Ranked#2of 9
on usage

Used by 2 of 39 companies in this segment including Nominow and Amperity.

Fathom Analytics

Ranked#3of 9
on usage

Used by 2 of 39 companies in this segment including Growhold and Amperity.

iubenda

Ranked#4of 9
on usage

Used by 1 of 39 companies in this segment including Datatrics.

IAB Europe

Ranked#5of 9
on usage

Used by 1 of 39 companies in this segment including Amperity.

Termly

Ranked#6of 9
on usage

Used by 1 of 39 companies in this segment including ActionIQ.

Most Used Product Analytics Vendors Among Customer Data Platforms (CDPs) Companies

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Mixpanel

Ranked#1of 6
on usage

Used by 3 of 39 companies in this segment including Lexer , BlueConic and Customer Labs Inc.

Heap Inc

Ranked#2of 6
on usage

Used by 2 of 39 companies in this segment including Simon Data and BlueShift.

Amplitude

Ranked#3of 6
on usage

Used by 2 of 39 companies in this segment including BlueShift and AgilOne.

Userpilot

Ranked#4of 6
on usage

Used by 1 of 39 companies in this segment including mParticle.

Headway

Ranked#5of 6
on usage

Used by 1 of 39 companies in this segment including Hull.

Chameleon

Ranked#6of 6
on usage

Used by 1 of 39 companies in this segment including Segment.

Most Used Project Management Vendors Among Customer Data Platforms (CDPs) Companies

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jQuery

Ranked#1of 2
on usage

Used by 9 of 39 companies in this segment including Treasure Data , Dialog Insight and 6 others.

Rubicon Project

Ranked#2of 2
on usage

Used by 9 of 39 companies in this segment including QuickPivot , Amperity and 6 others.

Most Used Reviews & Testimonials Vendors Among Customer Data Platforms (CDPs) Companies

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G2 Crowd

Ranked#1of 3
on usage

Used by 10 of 39 companies in this segment including mParticle , Simon Data and 7 others.

Trust Radius

Ranked#2of 3
on usage

Used by 1 of 39 companies in this segment including Treasure Data.

Capterra

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment including clutch.

Most Used Sales Automation Vendors Among Customer Data Platforms (CDPs) Companies

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Drift

Ranked#1of 2
on usage

Used by 11 of 39 companies in this segment including Amperity , Tealium and 7 others.

SalesLoft

Ranked#2of 2
on usage

Used by 4 of 39 companies in this segment including LiveRamp , BlueShift and 1 others.

Most Used Search Advertising Vendors Among Customer Data Platforms (CDPs) Companies

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Google Ads

Ranked#1of 4
on usage

Used by 26 of 39 companies in this segment including Treasure Data , mParticle and 7 others.

Bing Ads

Ranked#2of 4
on usage

Used by 13 of 39 companies in this segment including Treasure Data , mParticle and 7 others.

Quora for Business

Ranked#3of 4
on usage

Used by 3 of 39 companies in this segment including Lemnisk , Customer Labs Inc and Segment.

Click Cease

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including ActionIQ.

Most Used Social Media Advertising Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Social Media Advertising vendors

LinkedIn Ads

Ranked#1of 4
on usage

Used by 32 of 39 companies in this segment including Treasure Data , mParticle and 7 others.

Facebook Ads

Ranked#2of 4
on usage

Used by 27 of 39 companies in this segment including Treasure Data , mParticle and 7 others.

Google Ads

Ranked#3of 4
on usage

Used by 26 of 39 companies in this segment including Treasure Data , mParticle and 7 others.

Pinterest Business

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including CMSWire.

Most Used Social Media Management Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Social Media Management vendors

Twitter

Ranked#1of 4
on usage

Used by 19 of 39 companies in this segment including Treasure Data , mParticle and 7 others.

Oktopost

Ranked#2of 4
on usage

Used by 2 of 39 companies in this segment including BlueShift and ActionIQ.

Juicer

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment including Dstillery.

ShareThis

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including Tapad.

Most Used Surveys Vendors Among Customer Data Platforms (CDPs) Companies

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Doorbell.io

Ranked#1of 1
on usage

Used by 1 of 39 companies in this segment including Amperity.

Most Used Tag Management Vendors Among Customer Data Platforms (CDPs) Companies

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Google Tag Manager

Ranked#1of 4
on usage

Used by 36 of 39 companies in this segment including Treasure Data , mParticle and 7 others.

Segment

Ranked#2of 4
on usage

Used by 3 of 39 companies in this segment including BlueShift , PieSync and AgilOne.

Tealium

Ranked#3of 4
on usage

Used by 1 of 39 companies in this segment including Tealium.

BlueShift

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including BlueShift.

Most Used User Session Recording Vendors Among Customer Data Platforms (CDPs) Companies

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Hotjar

Ranked#1of 3
on usage

Used by 15 of 39 companies in this segment including Treasure Data , Nominow and 7 others.

Microsoft Clarity

Ranked#2of 3
on usage

Used by 6 of 39 companies in this segment including Amperity , ActionIQ and 3 others.

Crazy Egg

Ranked#3of 3
on usage

Used by 5 of 39 companies in this segment including SessionM , LiveRamp and 2 others.

Most Used Video Hosting Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Video Hosting vendors

Wistia

Ranked#1of 4
on usage

Used by 8 of 39 companies in this segment including Treasure Data , mParticle and 5 others.

YouTube

Ranked#2of 4
on usage

Used by 8 of 39 companies in this segment including Treasure Data , Amperity and 5 others.

Vimeo

Ranked#3of 4
on usage

Used by 4 of 39 companies in this segment including Nominow , SessionM and 1 others.

Vidyard

Ranked#4of 4
on usage

Used by 1 of 39 companies in this segment including Amperity.

Most Used Visitor Tracking Vendors Among Customer Data Platforms (CDPs) Companies

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Leadfeeder

Ranked#1of 3
on usage

Used by 3 of 39 companies in this segment including Dstillery , Lexer and Ascent360.

ExactVisitor

Ranked#2of 3
on usage

Used by 1 of 39 companies in this segment including Lexer.

Albacross Website Tracking

Ranked#3of 3
on usage

Used by 1 of 39 companies in this segment including Customer Labs Inc.

Most Used Web & Mobile Analytics Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Web & Mobile Analytics vendors

Google Analytics

Ranked#1of 8
on usage

Used by 31 of 39 companies in this segment including Treasure Data , mParticle and 7 others.

Hotjar

Ranked#2of 8
on usage

Used by 15 of 39 companies in this segment including Treasure Data , Nominow and 7 others.

Bizible

Ranked#3of 8
on usage

Used by 5 of 39 companies in this segment including Amperity , Tealium and 2 others.

FullStory

Ranked#4of 8
on usage

Used by 4 of 39 companies in this segment including mParticle , Simon Data and 1 others.

Adobe

Ranked#5of 8
on usage

Used by 4 of 39 companies in this segment including SessionM , BlueConic and 1 others.

Mixpanel

Ranked#6of 8
on usage

Used by 3 of 39 companies in this segment including Lexer , BlueConic and Customer Labs Inc.

Most Used Website Personalization Vendors Among Customer Data Platforms (CDPs) Companies

Browse all Website Personalization vendors

Google Optimize

Ranked#1of 1
on usage

Used by 3 of 39 companies in this segment including Simon Data , ActionIQ and AgilOne.

Companies in the Customer Data Platforms (CDPs) Segment

We're tracking 39 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
ActionIQ	Customer Data Platforms (CDPs) , Demand Generation , Top 100,000 Sites - United States
AgilOne	Customer Data Platforms (CDPs) , Demand Generation , North America - 100+ Employees
Amperity	Customer Data Platforms (CDPs) , Demand Generation , Top 100,000 Sites - United States
Ascent360	Customer Data Platforms (CDPs) , Demand Generation , Top 100,000 Sites - United States
BlueConic	Customer Data Platforms (CDPs) , Demand Generation , Top 100,000 Sites - United States
Blue Sheep	Customer Data Platforms (CDPs) , Demand Generation
BlueShift	Customer Data Platforms (CDPs) , Demand Generation , Top 100,000 Sites - United States
BlueVenn	Customer Data Platforms (CDPs) , Demand Generation
clutch	Customer Data Platforms (CDPs) , Demand Generation , Top 100,000 Sites - United States
CMSWire	Customer Data Platforms (CDPs) , Demand Generation
CommandersAct	Customer Data Platforms (CDPs) , Demand Generation
Commanders Act	Customer Data Platforms (CDPs) , Demand Generation , Internet
Customer Labs Inc	Customer Data Platforms (CDPs) , Demand Generation , Computer Software
Datatrics	Customer Data Platforms (CDPs) , Demand Generation , Information Technology And Services
Dialog Insight	Customer Data Platforms (CDPs) , Demand Generation , Computer Software
Dstillery	Customer Data Platforms (CDPs) , Demand Generation , Internet
Growhold	Customer Data Platforms (CDPs) , Demand Generation
Hull	Customer Data Platforms (CDPs) , Demand Generation , Top 100,000 Sites - United States
Lemnisk	Customer Data Platforms (CDPs) , Demand Generation , Marketing And Advertising
Lexer	Customer Data Platforms (CDPs) , Demand Generation , Internet