Demand Generation Web Technologies Used by Competitive Intelligence Companies

We are tracking 35 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Competitive Intelligence Companies

This section shows what tools are used the most by Competitive Intelligence companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used Vendors	Adoption
#1 Google Analytics	Used by 32 / 35 (91.43%) Competitive Intelligence companies
#2 Google Tag Manager	Used by 29 / 35 (82.86%) Competitive Intelligence companies
#3 Facebook Ads	Used by 19 / 35 (54.29%) Competitive Intelligence companies
#4 Google Ads	Used by 17 / 35 (48.57%) Competitive Intelligence companies
#5 LinkedIn Ads	Used by 15 / 35 (42.86%) Competitive Intelligence companies
#6 Intercom	Used by 12 / 35 (34.29%) Competitive Intelligence companies
#7 Twitter	Used by 12 / 35 (34.29%) Competitive Intelligence companies
#8 Bing Ads	Used by 11 / 35 (31.43%) Competitive Intelligence companies
#9 Hotjar	Used by 9 / 35 (25.71%) Competitive Intelligence companies
#10 HubSpot	Used by 7 / 35 (20.0%) Competitive Intelligence companies

Most Popular Demand Generation Tools for Competitive Intelligence Companies by Category

This section shows top Demand Generation vendors broken out by category based on Competitive Intelligence adoption.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Account-Based Marketing Vendors Among Competitive Intelligence Companies

Browse all Account-Based Marketing vendors

6sense

Ranked#1of 2
on usage

Used by 2 of 35 companies in this segment including Similarweb and Botify.

Demandbase

Ranked#2of 2
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Most Used Affiliate Marketing Vendors Among Competitive Intelligence Companies

Browse all Affiliate Marketing vendors

Postaffiliatepro

Ranked#1of 3
on usage

Used by 3 of 35 companies in this segment including SpyFu , WP SEO Hub and Adbeat.

awin

Ranked#2of 3
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Tapfiliate

Ranked#3of 3
on usage

Used by 1 of 35 companies in this segment including WP SEO Hub.

Most Used Appointment Scheduling Vendors Among Competitive Intelligence Companies

Browse all Appointment Scheduling vendors

Calendly

Ranked#1of 2
on usage

Used by 2 of 35 companies in this segment including Nacho Analytics and FatJoe.

Chili Piper

Ranked#2of 2
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Most Used CRM Vendors Among Competitive Intelligence Companies

Browse all CRM vendors

HubSpot

Ranked#1of 6
on usage

Used by 7 of 35 companies in this segment including Linkdex , Authoritas and 4 others.

AgileCRM

Ranked#2of 6
on usage

Used by 2 of 35 companies in this segment including RankActive and SEO Crawler.

GA Connector

Ranked#3of 6
on usage

Used by 1 of 35 companies in this segment including OnCrawl.

Sharpspring

Ranked#4of 6
on usage

Used by 1 of 35 companies in this segment including WP SEO Hub.

Zoho

Ranked#5of 6
on usage

Used by 1 of 35 companies in this segment including SeoClarity.

Infusionsoft

Ranked#6of 6
on usage

Used by 1 of 35 companies in this segment including Nacho Analytics.

Most Used Chat Vendors Among Competitive Intelligence Companies

Browse all Chat vendors

Intercom

Ranked#1of 6
on usage

Used by 12 of 35 companies in this segment including Linkdex , Authoritas and 7 others.

HelpScout

Ranked#2of 6
on usage

Used by 2 of 35 companies in this segment including Yoast and FatJoe.

Snap Engage

Ranked#3of 6
on usage

Used by 1 of 35 companies in this segment including Glasshat.

Qualified.com

Ranked#4of 6
on usage

Used by 1 of 35 companies in this segment including Similarweb.

LiveChat

Ranked#5of 6
on usage

Used by 1 of 35 companies in this segment including Attracta.

Liveperson

Ranked#6of 6
on usage

Used by 1 of 35 companies in this segment including LotusJump.

Most Used Competitive Intelligence Vendors Among Competitive Intelligence Companies

Browse all Competitive Intelligence vendors

Moat

Ranked#1of 2
on usage

Used by 2 of 35 companies in this segment including gShift Labs and Adbeat.

Glasshat

Ranked#2of 2
on usage

Used by 1 of 35 companies in this segment including Glasshat.

Most Used Customer Data Platforms (CDPs) Vendors Among Competitive Intelligence Companies

Browse all Customer Data Platforms (CDPs) vendors

Segment

Ranked#1of 3
on usage

Used by 2 of 35 companies in this segment including Authoritas and Adbeat.

Tapad

Ranked#2of 3
on usage

Used by 2 of 35 companies in this segment including SEMRush and Bruce Clay.

Salesforce Customer 360

Ranked#3of 3
on usage

Used by 1 of 35 companies in this segment including Glasshat.

Most Used Customer Service Vendors Among Competitive Intelligence Companies

Browse all Customer Service vendors

Intercom

Ranked#1of 3
on usage

Used by 12 of 35 companies in this segment including Linkdex , Authoritas and 7 others.

Zendesk

Ranked#2of 3
on usage

Used by 4 of 35 companies in this segment including ahrefs , Similarweb and 1 others.

Crisp.im

Ranked#3of 3
on usage

Used by 1 of 35 companies in this segment including Siteguru.

Most Used Data Management Vendors Among Competitive Intelligence Companies

Browse all Data Management vendors

The Trade Desk

Ranked#1of 5
on usage

Used by 2 of 35 companies in this segment including Bruce Clay and Nacho Analytics.

Oracle DMP

Ranked#2of 5
on usage

Used by 1 of 35 companies in this segment including Moat.

Salesforce Customer 360

Ranked#3of 5
on usage

Used by 1 of 35 companies in this segment including Glasshat.

Lotame

Ranked#4of 5
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Adobe Audience Manager

Ranked#5of 5
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Most Used Data Providers Vendors Among Competitive Intelligence Companies

Browse all Data Providers vendors

ZoomInfo

Ranked#1of 6
on usage

Used by 2 of 35 companies in this segment including Bruce Clay and OnCrawl.

Clearbit

Ranked#2of 6
on usage

Used by 2 of 35 companies in this segment including Similarweb and Botify.

TowerData

Ranked#3of 6
on usage

Used by 2 of 35 companies in this segment including Similarweb and Adbeat.

QuoteMedia

Ranked#4of 6
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Yandex

Ranked#5of 6
on usage

Used by 1 of 35 companies in this segment including SEO PowerSuite.

LiveRamp

Ranked#6of 6
on usage

Used by 1 of 35 companies in this segment including Adbeat.

Most Used Display & Programmatic Advertising Vendors Among Competitive Intelligence Companies

Browse all Display & Programmatic Advertising vendors

Facebook Ads

Ranked#1of 15
on usage

Used by 19 of 35 companies in this segment including gShift Labs , 40Nuggets and 7 others.

Google Ads

Ranked#2of 15
on usage

Used by 17 of 35 companies in this segment including gShift Labs , Glasshat and 7 others.

LinkedIn Ads

Ranked#3of 15
on usage

Used by 15 of 35 companies in this segment including Moat , gShift Labs and 7 others.

Verizon Media

Ranked#4of 15
on usage

Used by 4 of 35 companies in this segment including SEMRush , WP SEO Hub and 1 others.

Moat

Ranked#5of 15
on usage

Used by 2 of 35 companies in this segment including gShift Labs and Adbeat.

StackAdapt

Ranked#6of 15
on usage

Used by 2 of 35 companies in this segment including SEMRush and OnCrawl.

Most Used Email Marketing Vendors Among Competitive Intelligence Companies

Browse all Email Marketing vendors

HubSpot

Ranked#1of 7
on usage

Used by 7 of 35 companies in this segment including Linkdex , Authoritas and 4 others.

Oracle Eloqua

Ranked#2of 7
on usage

Used by 1 of 35 companies in this segment including Moat.

Marketo

Ranked#3of 7
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Pardot

Ranked#4of 7
on usage

Used by 1 of 35 companies in this segment including Similarweb.

ActiveCampaign

Ranked#5of 7
on usage

Used by 1 of 35 companies in this segment including WP SEO Hub.

ConvertKit

Ranked#6of 7
on usage

Used by 1 of 35 companies in this segment including MarketGoo.

Most Used Event Management Vendors Among Competitive Intelligence Companies

Browse all Event Management vendors

Bizzabo

Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including Moz.

Most Used Interactive Content Vendors Among Competitive Intelligence Companies

Browse all Interactive Content vendors

Gravity Forms

Ranked#1of 2
on usage

Used by 2 of 35 companies in this segment including GoingUp and FatJoe.

MovableInk

Ranked#2of 2
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Most Used Landing Page Optimization Vendors Among Competitive Intelligence Companies

Browse all Landing Page Optimization vendors

VWO

Ranked#1of 2
on usage

Used by 5 of 35 companies in this segment including SpyFu , Rank Ranger and 2 others.

Unbounce

Ranked#2of 2
on usage

Used by 1 of 35 companies in this segment including Botify.

Most Used Link Management Vendors Among Competitive Intelligence Companies

Browse all Link Management vendors

Branch

Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including ahrefs.

Most Used Marketing Automation Platform Vendors Among Competitive Intelligence Companies

Browse all Marketing Automation Platform vendors

HubSpot

Ranked#1of 5
on usage

Used by 7 of 35 companies in this segment including Linkdex , Authoritas and 4 others.

Oracle Eloqua

Ranked#2of 5
on usage

Used by 1 of 35 companies in this segment including Moat.

Marketo

Ranked#3of 5
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Pardot

Ranked#4of 5
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Autopilot

Ranked#5of 5
on usage

Used by 1 of 35 companies in this segment including Adbeat.

Most Used Native Advertising Vendors Among Competitive Intelligence Companies

Browse all Native Advertising vendors

Quora for Business

Ranked#1of 4
on usage

Used by 3 of 35 companies in this segment including SEMRush , RankActive and Botify.

Outbrain

Ranked#2of 4
on usage

Used by 2 of 35 companies in this segment including Glasshat and Similarweb.

Taboola

Ranked#3of 4
on usage

Used by 2 of 35 companies in this segment including Glasshat and Similarweb.

Disqus

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including RankActive.

Most Used Payment Processing Vendors Among Competitive Intelligence Companies

Browse all Payment Processing vendors

Stripe

Ranked#1of 1
on usage

Used by 3 of 35 companies in this segment including Moz , WP SEO Hub and Adbeat.

Most Used Performance Monitoring Vendors Among Competitive Intelligence Companies

Browse all Performance Monitoring vendors

New Relic

Ranked#1of 5
on usage

Used by 4 of 35 companies in this segment including Glasshat , SEMRush and 1 others.

Sentry

Ranked#2of 5
on usage

Used by 3 of 35 companies in this segment including OnCrawl , Adbeat and FatJoe.

SpeedCurve

Ranked#3of 5
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Pingdom

Ranked#4of 5
on usage

Used by 1 of 35 companies in this segment including Botify.

LogRocket

Ranked#5of 5
on usage

Used by 1 of 35 companies in this segment including Moz.

Most Used Popup & Form Builders Vendors Among Competitive Intelligence Companies

Browse all Popup & Form Builders vendors

OptInMonster

Ranked#1of 3
on usage

Used by 2 of 35 companies in this segment including Botify and WP SEO Hub.

SuMo

Ranked#2of 3
on usage

Used by 1 of 35 companies in this segment including Bruce Clay.

Sleeknote

Ranked#3of 3
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Most Used Privacy & GDPR Vendors Among Competitive Intelligence Companies

Browse all Privacy & GDPR vendors

CookieLaw

Ranked#1of 3
on usage

Used by 2 of 35 companies in this segment including Glasshat and OnCrawl.

TrustArc

Ranked#2of 3
on usage

Used by 1 of 35 companies in this segment including Moat.

Osano

Ranked#3of 3
on usage

Used by 1 of 35 companies in this segment including Botify.

Most Used Product Analytics Vendors Among Competitive Intelligence Companies

Browse all Product Analytics vendors

Appcues

Ranked#1of 5
on usage

Used by 2 of 35 companies in this segment including ahrefs and Adbeat.

Amplitude

Ranked#2of 5
on usage

Used by 2 of 35 companies in this segment including RankActive and Adbeat.

Pendo

Ranked#3of 5
on usage

Used by 1 of 35 companies in this segment including Moz.

PostHog

Ranked#4of 5
on usage

Used by 1 of 35 companies in this segment including MarketGoo.

Mixpanel

Ranked#5of 5
on usage

Used by 1 of 35 companies in this segment including Adbeat.

Most Used Project Management Vendors Among Competitive Intelligence Companies

Browse all Project Management vendors

jQuery

Ranked#1of 2
on usage

Used by 4 of 35 companies in this segment including gShift Labs , Mangools and 1 others.

Rubicon Project

Ranked#2of 2
on usage

Used by 2 of 35 companies in this segment including WP SEO Hub and Nacho Analytics.

Most Used Push Notifications Vendors Among Competitive Intelligence Companies

Browse all Push Notifications vendors

OneSignal

Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including RankActive.

Most Used Reviews & Testimonials Vendors Among Competitive Intelligence Companies

Browse all Reviews & Testimonials vendors

G2 Crowd

Ranked#1of 2
on usage

Used by 3 of 35 companies in this segment including SpyFu , Similarweb and SeoClarity.

ShopperApproved

Ranked#2of 2
on usage

Used by 1 of 35 companies in this segment including FatJoe.

Most Used SEO Vendors Among Competitive Intelligence Companies

Browse all SEO vendors

Glasshat

Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including Glasshat.

Most Used Search Advertising Vendors Among Competitive Intelligence Companies

Browse all Search Advertising vendors

Google Ads

Ranked#1of 4
on usage

Used by 17 of 35 companies in this segment including gShift Labs , Glasshat and 7 others.

Bing Ads

Ranked#2of 4
on usage

Used by 11 of 35 companies in this segment including SE Ranking , gShift Labs and 7 others.

Quora for Business

Ranked#3of 4
on usage

Used by 3 of 35 companies in this segment including SEMRush , RankActive and Botify.

Marin Software

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including WP SEO Hub.

Most Used Social Media Advertising Vendors Among Competitive Intelligence Companies

Browse all Social Media Advertising vendors

Facebook Ads

Ranked#1of 4
on usage

Used by 19 of 35 companies in this segment including gShift Labs , 40Nuggets and 7 others.

Google Ads

Ranked#2of 4
on usage

Used by 17 of 35 companies in this segment including gShift Labs , Glasshat and 7 others.

LinkedIn Ads

Ranked#3of 4
on usage

Used by 15 of 35 companies in this segment including Moat , gShift Labs and 7 others.

Marin Software

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including WP SEO Hub.

Most Used Social Media Management Vendors Among Competitive Intelligence Companies

Browse all Social Media Management vendors

Twitter

Ranked#1of 4
on usage

Used by 12 of 35 companies in this segment including Glasshat , SEMRush and 7 others.

AddThis

Ranked#2of 4
on usage

Used by 3 of 35 companies in this segment including gShift Labs , WP SEO Hub and Adbeat.

AddToAny

Ranked#3of 4
on usage

Used by 2 of 35 companies in this segment including RankActive and Botify.

Metricool

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including MarketGoo.

Most Used Surveys Vendors Among Competitive Intelligence Companies

Browse all Surveys vendors

SatisMeter

Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including Nacho Analytics.

Most Used Tag Management Vendors Among Competitive Intelligence Companies

Browse all Tag Management vendors

Google Tag Manager

Ranked#1of 2
on usage

Used by 29 of 35 companies in this segment including Linkdex , Siteguru and 7 others.

Segment

Ranked#2of 2
on usage

Used by 2 of 35 companies in this segment including Authoritas and Adbeat.

Most Used Television Advertising Vendors Among Competitive Intelligence Companies

Browse all Television Advertising vendors

Nielsen

Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Most Used User Session Recording Vendors Among Competitive Intelligence Companies

Browse all User Session Recording vendors

Hotjar

Ranked#1of 4
on usage

Used by 9 of 35 companies in this segment including Glasshat , Mangools and 6 others.

Microsoft Clarity

Ranked#2of 4
on usage

Used by 5 of 35 companies in this segment including gShift Labs , Similarweb and 2 others.

Inspectlet

Ranked#3of 4
on usage

Used by 1 of 35 companies in this segment including Linkdex.

Smartlook

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including Siteguru.

Most Used Video Hosting Vendors Among Competitive Intelligence Companies

Browse all Video Hosting vendors

Vimeo

Ranked#1of 4
on usage

Used by 5 of 35 companies in this segment including Linkdex , Glasshat and 2 others.

YouTube

Ranked#2of 4
on usage

Used by 5 of 35 companies in this segment including Similarweb , Rank Science and 2 others.

Wistia

Ranked#3of 4
on usage

Used by 2 of 35 companies in this segment including Moz and Attracta.

SoundCloud

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including MarketGoo.

Most Used Visitor Tracking Vendors Among Competitive Intelligence Companies

Browse all Visitor Tracking vendors

Leadfeeder

Ranked#1of 6
on usage

Used by 2 of 35 companies in this segment including OnCrawl and FatJoe.

Albacross Website Tracking

Ranked#2of 6
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Lead Forensics

Ranked#3of 6
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Visitor Queue

Ranked#4of 6
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Breakfastleads

Ranked#5of 6
on usage

Used by 1 of 35 companies in this segment including Adbeat.

Snitcher

Ranked#6of 6
on usage

Used by 1 of 35 companies in this segment including SeoClarity.

Most Used Web & Mobile Analytics Vendors Among Competitive Intelligence Companies

Browse all Web & Mobile Analytics vendors

Google Analytics

Ranked#1of 10
on usage

Used by 32 of 35 companies in this segment including Linkdex , Siteguru and 7 others.

Hotjar

Ranked#2of 10
on usage

Used by 9 of 35 companies in this segment including Glasshat , Mangools and 6 others.

Quantcast

Ranked#3of 10
on usage

Used by 3 of 35 companies in this segment including SpyFu , Glasshat and Similarweb.

Moat

Ranked#4of 10
on usage

Used by 2 of 35 companies in this segment including gShift Labs and Adbeat.

Adobe

Ranked#5of 10
on usage

Used by 2 of 35 companies in this segment including Glasshat and OnCrawl.

StatCounter

Ranked#6of 10
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Most Used Website Personalization Vendors Among Competitive Intelligence Companies

Browse all Website Personalization vendors

Google Optimize

Ranked#1of 2
on usage

Used by 4 of 35 companies in this segment including Glasshat , Yoast and 1 others.

NitroPack

Ranked#2of 2
on usage

Used by 2 of 35 companies in this segment including Bruce Clay and WP SEO Hub.

Companies in the Competitive Intelligence Segment

We're tracking 35 companies in this segment. You can browse up to the first 100 matching companies below.

Company	Company Segments
40Nuggets	Competitive Intelligence , Demand Generation , Internet
Adbeat	Competitive Intelligence , Demand Generation , Top 10000 Sites - United States
adplexity	Competitive Intelligence , Demand Generation , Top 100,000 Sites - United States
ahrefs	SEO , Demand Generation , Competitive Intelligence
Attracta	SEO , Demand Generation , Competitive Intelligence
Authoritas	SEO , Demand Generation , Competitive Intelligence
Botify	SEO , Demand Generation , Competitive Intelligence
Bruce Clay	SEO , Demand Generation , Competitive Intelligence
FatJoe	SEO , Demand Generation , Competitive Intelligence
Glasshat	Competitive Intelligence , Demand Generation , SEO
GoingUp	SEO , Demand Generation , Competitive Intelligence
gShift Labs	SEO , Demand Generation , Competitive Intelligence
Linkdex	SEO , Demand Generation , Competitive Intelligence
LotusJump	SEO , Demand Generation , Competitive Intelligence
Mangools	SEO , Demand Generation , Competitive Intelligence
MarketGoo	SEO , Demand Generation , Competitive Intelligence
Moat	Display & Programmatic Advertising , Demand Generation , Competitive Intelligence
Moz	SEO , Demand Generation , Competitive Intelligence
Nacho Analytics	Competitive Intelligence , Demand Generation
OnCrawl	SEO , Demand Generation , Competitive Intelligence