Demand Generation Web Technologies Used by Competitive Intelligence Companies

We are tracking 35 companies in this segment. View the list of included companies at the bottom of this page.

Explore below to discover the top Demand Generation web technologies used by these companies as well as the vendors leading each category based on customer adoption in this segment.

Dive deeper by clicking into any category to identify top vendors in that category or click into a vendor to view more more details about that vendor including key technologies, customers, messaging, ad creative and many other attributes.

Top 10 Demand Generation Tools For Competitive Intelligence Companies

This section shows what tools are used the most by Competitive Intelligence companies. The percentage (%) shown reflects what share of the total segment uses that vendor.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Most Used VendorsAdoption
 
#1 Google Analytics
Used by 32 / 35 (91.43%) Competitive Intelligence companies
#2 Google Tag Manager
Used by 30 / 35 (85.71%) Competitive Intelligence companies
 
#3 Facebook Ads
Used by 20 / 35 (57.14%) Competitive Intelligence companies
#4 Google Ads
Used by 18 / 35 (51.43%) Competitive Intelligence companies
#5 LinkedIn Ads
Used by 17 / 35 (48.57%) Competitive Intelligence companies
#6 Twitter
Used by 14 / 35 (40.0%) Competitive Intelligence companies
 
#7 Bing Ads
Used by 12 / 35 (34.29%) Competitive Intelligence companies
#8 Intercom
Used by 12 / 35 (34.29%) Competitive Intelligence companies
#9 Microsoft Clarity
Used by 8 / 35 (22.86%) Competitive Intelligence companies
#10 Hotjar
Used by 8 / 35 (22.86%) Competitive Intelligence companies

Most Popular Demand Generation Tools for Competitive Intelligence Companies by Category

This section shows top Demand Generation vendors broken out by category based on Competitive Intelligence adoption.

Important Note: This usage data is based on the vendor being referenced in the customer's website code. If the vendor doesn't use any sort of tracking pixel, conversion pixel, javascript embed or cookie data, they likely won't show up in this list.

Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption across many other user segments.

Most Used Account-Based Marketing Vendors Among Competitive Intelligence Companies
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Ranked#1of 2
on usage

Used by 2 of 35 companies in this segment including Similarweb and Botify.

Ranked#2of 2
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Most Used Affiliate Marketing Vendors Among Competitive Intelligence Companies
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Ranked#1of 4
on usage

Used by 3 of 35 companies in this segment including WP SEO Hub , Adbeat and SpyFu.

Ranked#2of 4
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Ranked#3of 4
on usage

Used by 1 of 35 companies in this segment including WP SEO Hub.

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including Glasshat.

Most Used Appointment Scheduling Vendors Among Competitive Intelligence Companies
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Ranked#1of 2
on usage

Used by 2 of 35 companies in this segment including Nacho Analytics and FatJoe.

Ranked#2of 2
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Most Used CRM Vendors Among Competitive Intelligence Companies
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Ranked#1of 7
on usage

Used by 7 of 35 companies in this segment including Bruce Clay , Moz and 4 others.

Ranked#2of 7
on usage

Used by 2 of 35 companies in this segment including RankActive and SEO Crawler.

Ranked#3of 7
on usage

Used by 1 of 35 companies in this segment including OnCrawl.

Ranked#4of 7
on usage

Used by 1 of 35 companies in this segment including OnCrawl.

Ranked#5of 7
on usage

Used by 1 of 35 companies in this segment including WP SEO Hub.

Ranked#6of 7
on usage

Used by 1 of 35 companies in this segment including SeoClarity.

Most Used Chat Vendors Among Competitive Intelligence Companies
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Ranked#1of 6
on usage

Used by 12 of 35 companies in this segment including SEMRush , Similarweb and 7 others.

Ranked#2of 6
on usage

Used by 2 of 35 companies in this segment including Yoast and FatJoe.

Ranked#3of 6
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Ranked#4of 6
on usage

Used by 1 of 35 companies in this segment including Attracta.

Ranked#5of 6
on usage

Used by 1 of 35 companies in this segment including Glasshat.

Ranked#6of 6
on usage

Used by 1 of 35 companies in this segment including LotusJump.

Most Used Competitive Intelligence Vendors Among Competitive Intelligence Companies
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Ranked#1of 2
on usage

Used by 2 of 35 companies in this segment including gShift Labs and Adbeat.

Ranked#2of 2
on usage

Used by 1 of 35 companies in this segment including Glasshat.

Most Used Customer Data Platforms (CDPs) Vendors Among Competitive Intelligence Companies
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Ranked#1of 3
on usage

Used by 2 of 35 companies in this segment including SEMRush and Bruce Clay.

Ranked#2of 3
on usage

Used by 2 of 35 companies in this segment including Adbeat and Authoritas.

Ranked#3of 3
on usage

Used by 1 of 35 companies in this segment including Glasshat.

Most Used Customer Service Vendors Among Competitive Intelligence Companies
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Ranked#1of 3
on usage

Used by 12 of 35 companies in this segment including SEMRush , Similarweb and 7 others.

Ranked#2of 3
on usage

Used by 4 of 35 companies in this segment including Similarweb , SEO PowerSuite and 1 others.

Ranked#3of 3
on usage

Used by 1 of 35 companies in this segment including Siteguru.

Most Used Data Management Vendors Among Competitive Intelligence Companies
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Ranked#1of 5
on usage

Used by 2 of 35 companies in this segment including Bruce Clay and Nacho Analytics.

Ranked#2of 5
on usage

Used by 1 of 35 companies in this segment including Moat.

Ranked#3of 5
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Ranked#4of 5
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Ranked#5of 5
on usage

Used by 1 of 35 companies in this segment including Glasshat.

Most Used Data Providers Vendors Among Competitive Intelligence Companies
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Ranked#1of 6
on usage

Used by 3 of 35 companies in this segment including Bruce Clay , OnCrawl and Botify.

Ranked#2of 6
on usage

Used by 2 of 35 companies in this segment including Similarweb and Botify.

Ranked#3of 6
on usage

Used by 2 of 35 companies in this segment including Similarweb and Adbeat.

Ranked#4of 6
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Ranked#5of 6
on usage

Used by 1 of 35 companies in this segment including SEO PowerSuite.

Ranked#6of 6
on usage

Used by 1 of 35 companies in this segment including Adbeat.

Most Used Display & Programmatic Advertising Vendors Among Competitive Intelligence Companies
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Ranked#1of 15
on usage

Used by 20 of 35 companies in this segment including gShift Labs , 40Nuggets and 7 others.

Ranked#2of 15
on usage

Used by 18 of 35 companies in this segment including gShift Labs , Mangools and 7 others.

Ranked#3of 15
on usage

Used by 17 of 35 companies in this segment including Moat , gShift Labs and 7 others.

Ranked#4of 15
on usage

Used by 4 of 35 companies in this segment including SEMRush , WP SEO Hub and 1 others.

 
Ranked#5of 15
on usage

Used by 2 of 35 companies in this segment including gShift Labs and Adbeat.

Ranked#6of 15
on usage

Used by 2 of 35 companies in this segment including SEMRush and OnCrawl.

Most Used Email Marketing Vendors Among Competitive Intelligence Companies
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Ranked#1of 10
on usage

Used by 7 of 35 companies in this segment including Bruce Clay , Moz and 4 others.

Ranked#2of 10
on usage

Used by 2 of 35 companies in this segment including Mangools and ahrefs.

 
Ranked#3of 10
on usage

Used by 2 of 35 companies in this segment including Similarweb and OnCrawl.

 
Ranked#4of 10
on usage

Used by 2 of 35 companies in this segment including OnCrawl and RankActive.

Ranked#5of 10
on usage

Used by 1 of 35 companies in this segment including Moat.

Ranked#6of 10
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Most Used Event Management Vendors Among Competitive Intelligence Companies
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Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including Moz.

Most Used Influencer Marketing Vendors Among Competitive Intelligence Companies
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Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including Glasshat.

Most Used Interactive Content Vendors Among Competitive Intelligence Companies
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Ranked#1of 2
on usage

Used by 2 of 35 companies in this segment including GoingUp and FatJoe.

Ranked#2of 2
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Most Used Landing Page Optimization Vendors Among Competitive Intelligence Companies
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VWO logo
VWO
Ranked#1of 3
on usage

Used by 6 of 35 companies in this segment including Mangools , Similarweb and 3 others.

Ranked#2of 3
on usage

Used by 1 of 35 companies in this segment including Yoast.

Ranked#3of 3
on usage

Used by 1 of 35 companies in this segment including Botify.

Most Used Link Management Vendors Among Competitive Intelligence Companies
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Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including ahrefs.

Most Used Marketing Automation Platform Vendors Among Competitive Intelligence Companies
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Ranked#1of 5
on usage

Used by 7 of 35 companies in this segment including Bruce Clay , Moz and 4 others.

 
Ranked#2of 5
on usage

Used by 2 of 35 companies in this segment including Similarweb and OnCrawl.

Ranked#3of 5
on usage

Used by 1 of 35 companies in this segment including Moat.

Ranked#4of 5
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Ranked#5of 5
on usage

Used by 1 of 35 companies in this segment including Adbeat.

Most Used Native Advertising Vendors Among Competitive Intelligence Companies
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Ranked#1of 4
on usage

Used by 5 of 35 companies in this segment including Mangools , SEMRush and 2 others.

Ranked#2of 4
on usage

Used by 2 of 35 companies in this segment including Similarweb and Glasshat.

Ranked#3of 4
on usage

Used by 2 of 35 companies in this segment including Similarweb and Glasshat.

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including RankActive.

Most Used Payment Processing Vendors Among Competitive Intelligence Companies
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Ranked#1of 1
on usage

Used by 3 of 35 companies in this segment including Moz , WP SEO Hub and Adbeat.

Most Used Performance Monitoring Vendors Among Competitive Intelligence Companies
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Ranked#1of 5
on usage

Used by 4 of 35 companies in this segment including SEMRush , Adbeat and 1 others.

Ranked#2of 5
on usage

Used by 3 of 35 companies in this segment including OnCrawl , Adbeat and FatJoe.

Ranked#3of 5
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Ranked#4of 5
on usage

Used by 1 of 35 companies in this segment including Moz.

Ranked#5of 5
on usage

Used by 1 of 35 companies in this segment including Botify.

Most Used Popup & Form Builders Vendors Among Competitive Intelligence Companies
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Ranked#1of 3
on usage

Used by 2 of 35 companies in this segment including WP SEO Hub and Botify.

Ranked#2of 3
on usage

Used by 1 of 35 companies in this segment including Bruce Clay.

Ranked#3of 3
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Most Used Privacy & GDPR Vendors Among Competitive Intelligence Companies
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Ranked#1of 3
on usage

Used by 3 of 35 companies in this segment including OnCrawl , Yoast and Glasshat.

Ranked#2of 3
on usage

Used by 1 of 35 companies in this segment including Moat.

Ranked#3of 3
on usage

Used by 1 of 35 companies in this segment including Botify.

Most Used Product Analytics Vendors Among Competitive Intelligence Companies
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Ranked#1of 5
on usage

Used by 2 of 35 companies in this segment including RankActive and Adbeat.

Ranked#2of 5
on usage

Used by 2 of 35 companies in this segment including Adbeat and ahrefs.

Ranked#3of 5
on usage

Used by 1 of 35 companies in this segment including Moz.

Ranked#4of 5
on usage

Used by 1 of 35 companies in this segment including Adbeat.

 
Ranked#5of 5
on usage

Used by 1 of 35 companies in this segment including MarketGoo.

Most Used Project Management Vendors Among Competitive Intelligence Companies
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Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Most Used Push Notifications Vendors Among Competitive Intelligence Companies
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Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including RankActive.

Most Used Reviews & Testimonials Vendors Among Competitive Intelligence Companies
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Ranked#1of 2
on usage

Used by 3 of 35 companies in this segment including Similarweb , SeoClarity and SpyFu.

Ranked#2of 2
on usage

Used by 1 of 35 companies in this segment including FatJoe.

Most Used SEO Vendors Among Competitive Intelligence Companies
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Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including Glasshat.

Most Used Search Advertising Vendors Among Competitive Intelligence Companies
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Ranked#1of 4
on usage

Used by 18 of 35 companies in this segment including gShift Labs , Mangools and 7 others.

Ranked#2of 4
on usage

Used by 12 of 35 companies in this segment including gShift Labs , Mangools and 7 others.

Ranked#3of 4
on usage

Used by 5 of 35 companies in this segment including Mangools , SEMRush and 2 others.

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including WP SEO Hub.

Most Used Social Media Advertising Vendors Among Competitive Intelligence Companies
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Ranked#1of 4
on usage

Used by 20 of 35 companies in this segment including gShift Labs , 40Nuggets and 7 others.

Ranked#2of 4
on usage

Used by 18 of 35 companies in this segment including gShift Labs , Mangools and 7 others.

Ranked#3of 4
on usage

Used by 17 of 35 companies in this segment including Moat , gShift Labs and 7 others.

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including WP SEO Hub.

Most Used Social Media Management Vendors Among Competitive Intelligence Companies
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Ranked#1of 4
on usage

Used by 14 of 35 companies in this segment including SEMRush , Similarweb and 7 others.

 
Ranked#2of 4
on usage

Used by 3 of 35 companies in this segment including gShift Labs , WP SEO Hub and Adbeat.

Ranked#3of 4
on usage

Used by 2 of 35 companies in this segment including RankActive and Botify.

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including MarketGoo.

Most Used Surveys Vendors Among Competitive Intelligence Companies
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Ranked#1of 1
on usage

Used by 1 of 35 companies in this segment including Nacho Analytics.

Most Used Tag Management Vendors Among Competitive Intelligence Companies
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Ranked#1of 2
on usage

Used by 30 of 35 companies in this segment including gShift Labs , 40Nuggets and 7 others.

Ranked#2of 2
on usage

Used by 2 of 35 companies in this segment including Adbeat and Authoritas.

Most Used Television Advertising Vendors Among Competitive Intelligence Companies
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Ranked#1of 2
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Ranked#2of 2
on usage

Used by 1 of 35 companies in this segment including SEMRush.

Most Used User Session Recording Vendors Among Competitive Intelligence Companies
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Ranked#1of 4
on usage

Used by 8 of 35 companies in this segment including gShift Labs , Mangools and 5 others.

Ranked#2of 4
on usage

Used by 8 of 35 companies in this segment including Mangools , SEMRush and 5 others.

Ranked#3of 4
on usage

Used by 1 of 35 companies in this segment including Siteguru.

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including Linkdex.

Most Used Video Hosting Vendors Among Competitive Intelligence Companies
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Ranked#1of 4
on usage

Used by 5 of 35 companies in this segment including Similarweb , SEO PowerSuite and 2 others.

Ranked#2of 4
on usage

Used by 5 of 35 companies in this segment including WP SEO Hub , SeoClarity and 2 others.

Ranked#3of 4
on usage

Used by 2 of 35 companies in this segment including Moz and Attracta.

Ranked#4of 4
on usage

Used by 1 of 35 companies in this segment including MarketGoo.

Most Used Visitor Tracking Vendors Among Competitive Intelligence Companies
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Ranked#1of 6
on usage

Used by 2 of 35 companies in this segment including OnCrawl and FatJoe.

Ranked#2of 6
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Ranked#3of 6
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Ranked#4of 6
on usage

Used by 1 of 35 companies in this segment including Similarweb.

Ranked#5of 6
on usage

Used by 1 of 35 companies in this segment including Adbeat.

Ranked#6of 6
on usage

Used by 1 of 35 companies in this segment including SeoClarity.

Most Used Web & Mobile Analytics Vendors Among Competitive Intelligence Companies
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Ranked#1of 9
on usage

Used by 32 of 35 companies in this segment including gShift Labs , 40Nuggets and 7 others.

Ranked#2of 9
on usage

Used by 8 of 35 companies in this segment including Mangools , SEMRush and 5 others.

 
Ranked#3of 9
on usage

Used by 2 of 35 companies in this segment including gShift Labs and Adbeat.

Ranked#4of 9
on usage

Used by 2 of 35 companies in this segment including Similarweb and Glasshat.

Ranked#5of 9
on usage

Used by 2 of 35 companies in this segment including OnCrawl and Glasshat.

Ranked#6of 9
on usage

Used by 1 of 35 companies in this segment including OnCrawl.

Most Used Website Builders Vendors Among Competitive Intelligence Companies
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Ranked#1of 1
on usage

Used by 4 of 35 companies in this segment including gShift Labs , Mangools and 1 others.

Most Used Website Personalization Vendors Among Competitive Intelligence Companies
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Ranked#1of 2
on usage

Used by 4 of 35 companies in this segment including Yoast , Moz and 1 others.

Ranked#2of 2
on usage

Used by 2 of 35 companies in this segment including Bruce Clay and WP SEO Hub.

Companies in the Competitive Intelligence Segment