SEO Vendors

SEO is one of the most competitive categories within Demand Generation, with 102 vendors tracked. The typical category in Demand Generation has 62 vendors tracked.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top SEO Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
SEMRush 100/100 84/100 100/100 100/100 92/100 99/100
Woorank 99/100 90/100 92/100 91/100 88/100 93/100
Sape 98/100 100/100 97/100 78/100 100/100 72/100
BrightEdge 97/100 97/100 87/100 83/100 80/100 88/100
 
Moz 96/100 52/100 99/100 97/100 71/100 100/100
ahrefs 96/100 47/100 98/100 99/100 75/100 98/100
Yoast 94/100 40/100 96/100 96/100 84/100 97/100
SE Ranking 93/100 64/100 84/100 94/100 55/100 87/100
Conductor 92/100 77/100 89/100 38/100 96/100 79/100
Mangools 91/100 40/100 91/100 93/100 42/100 92/100
Majestic 90/100 57/100 94/100 68/100 25/100 95/100
Keyword Tool 89/100 -- 95/100 98/100 30/100 94/100
 
SEOQuake 88/100 -- 83/100 92/100 59/100 77/100
Sistrix 87/100 34/100 85/100 89/100 13/100 80/100
Sitechecker 85/100 22/100 81/100 86/100 21/100 82/100
 
Wordtracker 84/100 -- 93/100 88/100 -- 89/100
 
Atomseo 82/100 74/100 59/100 24/100 50/100 40/100
 
Attracta 82/100 52/100 61/100 67/100 46/100 23/100
WhiteSpark 82/100 40/100 71/100 66/100 -- 73/100
Bruce Clay 79/100 -- 77/100 42/100 38/100 74/100
Serpstat 79/100 -- 90/100 59/100 -- 86/100
Web CEO 79/100 22/100 72/100 70/100 -- 70/100
Searchmetrics 77/100 -- 86/100 51/100 -- 90/100
 
Advanced Web Ranking 75/100 1/100 79/100 61/100 -- 83/100
Huckabuy 75/100 70/100 73/100 4/100 67/100 9/100
AgencyAnalytics 74/100 -- 64/100 82/100 9/100 65/100
Rankwatch 72/100 -- 65/100 87/100 -- 62/100
IdeaSoft 72/100 94/100 70/100 30/100 -- 19/100
Rank Ranger 70/100 -- 62/100 73/100 -- 67/100
Pitchbox 70/100 -- 45/100 44/100 63/100 49/100
Raven 66/100 -- 78/100 41/100 -- 78/100
 
SEO Scout 66/100 87/100 36/100 26/100 -- 47/100
KWFinder 66/100 -- 82/100 34/100 -- 84/100
LinkResearchTools (LRT) 66/100 -- 67/100 60/100 1/100 68/100
DeepCrawl 63/100 -- 57/100 72/100 -- 64/100
MonitorBacklinks 63/100 -- 66/100 57/100 -- 69/100
Cognitive SEO 62/100 -- 75/100 39/100 -- 75/100
Topvisor 60/100 1/100 80/100 76/100 -- 27/100
iSpionage 60/100 -- 54/100 71/100 -- 60/100
Terakeet 57/100 -- 56/100 65/100 -- 59/100
 
Clearscope 57/100 -- 48/100 75/100 -- 56/100
RankTracker 57/100 -- 52/100 77/100 -- 50/100
SeoClarity 54/100 -- 60/100 52/100 -- 57/100
Siteguru 54/100 -- 74/100 84/100 -- 8/100
Netpeak Software 53/100 -- 53/100 62/100 -- 44/100
Botify 52/100 -- 69/100 15/100 17/100 53/100
OnCrawl 52/100 -- 50/100 46/100 -- 58/100
 
socifly 49/100 1/100 68/100 81/100 -- --
Sitebulb 49/100 -- 49/100 55/100 -- 45/100
ProRankTracker 47/100 -- 46/100 56/100 -- 42/100
AuthorityLabs 47/100 -- 42/100 49/100 -- 52/100
FatJoe 46/100 -- 55/100 80/100 -- 2/100
CanIRank 44/100 -- 32/100 50/100 -- 43/100
MarketGoo 44/100 -- 58/100 1/100 -- 63/100
 
Rank Science 42/100 67/100 8/100 29/100 -- 12/100
Morningscore 40/100 -- 28/100 47/100 -- 31/100
 
SECockpit 40/100 -- 47/100 31/100 -- 32/100
Ayima 40/100 -- 34/100 40/100 -- 34/100
Lipperhey 37/100 -- 44/100 3/100 -- 54/100
Jaaxy 37/100 29/100 25/100 12/100 -- 37/100
SEOprofiler 36/100 1/100 37/100 13/100 -- 48/100
 
BeamUsUp 34/100 -- 15/100 63/100 -- 16/100
Authoritas 34/100 -- 21/100 54/100 -- 18/100
Linkio 32/100 -- 24/100 25/100 -- 38/100
URLprofiler 32/100 -- 40/100 18/100 -- 28/100
Snoobi Analytics 29/100 60/100 16/100 -- 5/100 --
 
SwissMadeMarketing 29/100 29/100 19/100 20/100 -- 14/100
 
Zigstat 29/100 -- 35/100 8/100 34/100 4/100
Found 29/100 -- 43/100 17/100 -- 25/100
Marketing Miner 25/100 -- 11/100 45/100 -- 20/100
WordLift 25/100 80/100 -- -- -- --
RankActive 25/100 -- 41/100 21/100 -- 17/100
Linkdex 25/100 -- 29/100 10/100 -- 39/100
Traffic Travis 22/100 -- 12/100 28/100 -- 33/100
GoingUp 19/100 22/100 22/100 -- -- 24/100
SeekMetrics 19/100 -- 39/100 14/100 -- 13/100
Mondovo 19/100 -- 30/100 5/100 -- 35/100
Seodity 19/100 -- 33/100 35/100 -- --
GeoRanker 17/100 -- 9/100 33/100 -- 22/100
TribeLocal 14/100 -- 23/100 36/100 -- --
SEO Panel 14/100 -- 31/100 23/100 -- 5/100
SEO PowerSuite 14/100 1/100 10/100 19/100 -- 29/100
Dragon Metrics 12/100 -- 17/100 7/100 -- 10/100
Moonsearch 11/100 -- 27/100 -- -- 3/100
Engage121 10/100 -- 18/100 2/100 -- 1/100
 
nTopic 10/100 -- 14/100 -- -- 7/100
Rankinity 8/100 -- 20/100 -- -- --
SEORadar 7/100 -- 2/100 9/100 -- --
 
SerpScan 5/100 -- 7/100 -- -- --
SEO Crawler 5/100 -- 6/100 -- -- --
seoGEEK 1/100 -- 1/100 -- -- --
K-Meta 1/100 -- 4/100 -- -- --
UpRank 1/100 -- 5/100 -- -- --
Empowerkit 1/100 -- 3/100 -- -- --
Keyword Studio -- -- -- -- -- --
Wriber -- -- -- -- -- --
Irayo -- -- -- -- -- --
 
LotusJump -- -- -- -- -- --
SheerSEO -- -- -- -- -- --
SEOmonitor -- -- -- -- -- --
Siteoscope -- -- -- -- -- --
BrightLocal -- -- -- -- -- --