SEO is one of the most competitive categories within Demand Generation, with 102 vendors tracked. The typical category in Demand Generation has 62 vendors tracked.
Curious how SiteScore scores are calculated? Learn more.
SiteScore scores are based on objective metrics gathered from a number of sources, including:
Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.
For comparison, we've added customer growth rates for the most widely used vendors in the SEO category.
Icon | Name | Overall Score | Customer Count Score | Overall Traffic Score | Website Visits Score | DNS Traffic Score | Inbound Links Score |
---|---|---|---|---|---|---|---|
SEMRush | 100/100 | 84/100 | 100/100 | 100/100 | 92/100 | 99/100 | |
Woorank | 99/100 | 90/100 | 92/100 | 91/100 | 88/100 | 93/100 | |
Sape | 98/100 | 100/100 | 97/100 | 78/100 | 100/100 | 72/100 | |
BrightEdge | 97/100 | 97/100 | 87/100 | 83/100 | 80/100 | 88/100 | |
|
Moz | 96/100 | 52/100 | 99/100 | 97/100 | 71/100 | 100/100 |
ahrefs | 96/100 | 47/100 | 98/100 | 99/100 | 75/100 | 98/100 | |
Yoast | 94/100 | 40/100 | 96/100 | 96/100 | 84/100 | 97/100 | |
SE Ranking | 93/100 | 64/100 | 84/100 | 94/100 | 55/100 | 87/100 | |
Conductor | 92/100 | 77/100 | 89/100 | 38/100 | 96/100 | 79/100 | |
Mangools | 91/100 | 40/100 | 91/100 | 93/100 | 42/100 | 92/100 | |
Majestic | 90/100 | 57/100 | 94/100 | 68/100 | 25/100 | 95/100 | |
Keyword Tool | 89/100 | -- | 95/100 | 98/100 | 30/100 | 94/100 | |
|
SEOQuake | 88/100 | -- | 83/100 | 92/100 | 59/100 | 77/100 |
Sistrix | 87/100 | 34/100 | 85/100 | 89/100 | 13/100 | 80/100 | |
Sitechecker | 85/100 | 22/100 | 81/100 | 86/100 | 21/100 | 82/100 | |
|
Wordtracker | 84/100 | -- | 93/100 | 88/100 | -- | 89/100 |
|
Atomseo | 82/100 | 74/100 | 59/100 | 24/100 | 50/100 | 40/100 |
|
Attracta | 82/100 | 52/100 | 61/100 | 67/100 | 46/100 | 23/100 |
WhiteSpark | 82/100 | 40/100 | 71/100 | 66/100 | -- | 73/100 | |
Bruce Clay | 79/100 | -- | 77/100 | 42/100 | 38/100 | 74/100 | |
Serpstat | 79/100 | -- | 90/100 | 59/100 | -- | 86/100 | |
Web CEO | 79/100 | 22/100 | 72/100 | 70/100 | -- | 70/100 | |
Searchmetrics | 77/100 | -- | 86/100 | 51/100 | -- | 90/100 | |
|
Advanced Web Ranking | 75/100 | 1/100 | 79/100 | 61/100 | -- | 83/100 |
Huckabuy | 75/100 | 70/100 | 73/100 | 4/100 | 67/100 | 9/100 | |
AgencyAnalytics | 74/100 | -- | 64/100 | 82/100 | 9/100 | 65/100 | |
Rankwatch | 72/100 | -- | 65/100 | 87/100 | -- | 62/100 | |
IdeaSoft | 72/100 | 94/100 | 70/100 | 30/100 | -- | 19/100 | |
Rank Ranger | 70/100 | -- | 62/100 | 73/100 | -- | 67/100 | |
Pitchbox | 70/100 | -- | 45/100 | 44/100 | 63/100 | 49/100 | |
Raven | 66/100 | -- | 78/100 | 41/100 | -- | 78/100 | |
|
SEO Scout | 66/100 | 87/100 | 36/100 | 26/100 | -- | 47/100 |
KWFinder | 66/100 | -- | 82/100 | 34/100 | -- | 84/100 | |
LinkResearchTools (LRT) | 66/100 | -- | 67/100 | 60/100 | 1/100 | 68/100 | |
DeepCrawl | 63/100 | -- | 57/100 | 72/100 | -- | 64/100 | |
MonitorBacklinks | 63/100 | -- | 66/100 | 57/100 | -- | 69/100 | |
Cognitive SEO | 62/100 | -- | 75/100 | 39/100 | -- | 75/100 | |
Topvisor | 60/100 | 1/100 | 80/100 | 76/100 | -- | 27/100 | |
iSpionage | 60/100 | -- | 54/100 | 71/100 | -- | 60/100 | |
Terakeet | 57/100 | -- | 56/100 | 65/100 | -- | 59/100 | |
|
Clearscope | 57/100 | -- | 48/100 | 75/100 | -- | 56/100 |
RankTracker | 57/100 | -- | 52/100 | 77/100 | -- | 50/100 | |
SeoClarity | 54/100 | -- | 60/100 | 52/100 | -- | 57/100 | |
Siteguru | 54/100 | -- | 74/100 | 84/100 | -- | 8/100 | |
Netpeak Software | 53/100 | -- | 53/100 | 62/100 | -- | 44/100 | |
Botify | 52/100 | -- | 69/100 | 15/100 | 17/100 | 53/100 | |
OnCrawl | 52/100 | -- | 50/100 | 46/100 | -- | 58/100 | |
|
socifly | 49/100 | 1/100 | 68/100 | 81/100 | -- | -- |
Sitebulb | 49/100 | -- | 49/100 | 55/100 | -- | 45/100 | |
ProRankTracker | 47/100 | -- | 46/100 | 56/100 | -- | 42/100 | |
AuthorityLabs | 47/100 | -- | 42/100 | 49/100 | -- | 52/100 | |
FatJoe | 46/100 | -- | 55/100 | 80/100 | -- | 2/100 | |
CanIRank | 44/100 | -- | 32/100 | 50/100 | -- | 43/100 | |
MarketGoo | 44/100 | -- | 58/100 | 1/100 | -- | 63/100 | |
|
Rank Science | 42/100 | 67/100 | 8/100 | 29/100 | -- | 12/100 |
Morningscore | 40/100 | -- | 28/100 | 47/100 | -- | 31/100 | |
|
SECockpit | 40/100 | -- | 47/100 | 31/100 | -- | 32/100 |
Ayima | 40/100 | -- | 34/100 | 40/100 | -- | 34/100 | |
Lipperhey | 37/100 | -- | 44/100 | 3/100 | -- | 54/100 | |
Jaaxy | 37/100 | 29/100 | 25/100 | 12/100 | -- | 37/100 | |
SEOprofiler | 36/100 | 1/100 | 37/100 | 13/100 | -- | 48/100 | |
|
BeamUsUp | 34/100 | -- | 15/100 | 63/100 | -- | 16/100 |
Authoritas | 34/100 | -- | 21/100 | 54/100 | -- | 18/100 | |
Linkio | 32/100 | -- | 24/100 | 25/100 | -- | 38/100 | |
URLprofiler | 32/100 | -- | 40/100 | 18/100 | -- | 28/100 | |
Snoobi Analytics | 29/100 | 60/100 | 16/100 | -- | 5/100 | -- | |
|
SwissMadeMarketing | 29/100 | 29/100 | 19/100 | 20/100 | -- | 14/100 |
|
Zigstat | 29/100 | -- | 35/100 | 8/100 | 34/100 | 4/100 |
Found | 29/100 | -- | 43/100 | 17/100 | -- | 25/100 | |
Marketing Miner | 25/100 | -- | 11/100 | 45/100 | -- | 20/100 | |
WordLift | 25/100 | 80/100 | -- | -- | -- | -- | |
RankActive | 25/100 | -- | 41/100 | 21/100 | -- | 17/100 | |
Linkdex | 25/100 | -- | 29/100 | 10/100 | -- | 39/100 | |
Traffic Travis | 22/100 | -- | 12/100 | 28/100 | -- | 33/100 | |
GoingUp | 19/100 | 22/100 | 22/100 | -- | -- | 24/100 | |
SeekMetrics | 19/100 | -- | 39/100 | 14/100 | -- | 13/100 | |
Mondovo | 19/100 | -- | 30/100 | 5/100 | -- | 35/100 | |
Seodity | 19/100 | -- | 33/100 | 35/100 | -- | -- | |
GeoRanker | 17/100 | -- | 9/100 | 33/100 | -- | 22/100 | |
TribeLocal | 14/100 | -- | 23/100 | 36/100 | -- | -- | |
SEO Panel | 14/100 | -- | 31/100 | 23/100 | -- | 5/100 | |
SEO PowerSuite | 14/100 | 1/100 | 10/100 | 19/100 | -- | 29/100 | |
Dragon Metrics | 12/100 | -- | 17/100 | 7/100 | -- | 10/100 | |
Moonsearch | 11/100 | -- | 27/100 | -- | -- | 3/100 | |
Engage121 | 10/100 | -- | 18/100 | 2/100 | -- | 1/100 | |
|
nTopic | 10/100 | -- | 14/100 | -- | -- | 7/100 |
Rankinity | 8/100 | -- | 20/100 | -- | -- | -- | |
SEORadar | 7/100 | -- | 2/100 | 9/100 | -- | -- | |
|
SerpScan | 5/100 | -- | 7/100 | -- | -- | -- |
SEO Crawler | 5/100 | -- | 6/100 | -- | -- | -- | |
seoGEEK | 1/100 | -- | 1/100 | -- | -- | -- | |
K-Meta | 1/100 | -- | 4/100 | -- | -- | -- | |
UpRank | 1/100 | -- | 5/100 | -- | -- | -- | |
Empowerkit | 1/100 | -- | 3/100 | -- | -- | -- | |
Keyword Studio | -- | -- | -- | -- | -- | -- | |
Wriber | -- | -- | -- | -- | -- | -- | |
Irayo | -- | -- | -- | -- | -- | -- | |
|
LotusJump | -- | -- | -- | -- | -- | -- |
SheerSEO | -- | -- | -- | -- | -- | -- | |
SEOmonitor | -- | -- | -- | -- | -- | -- | |
Siteoscope | -- | -- | -- | -- | -- | -- | |
BrightLocal | -- | -- | -- | -- | -- | -- |