SEO Vendors

SEO is one of the most competitive categories within Demand Generation, with 102 vendors tracked. The typical category in Demand Generation has 59 vendors tracked.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top SEO Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
SEMRush
SEMRush 100/100 77/100 100/100 100/100 92/100 99/100
Woorank
Woorank 99/100 90/100 92/100 90/100 88/100 92/100
Sape
Sape 98/100 100/100 98/100 78/100 100/100 71/100
BrightEdge
BrightEdge 97/100 97/100 89/100 82/100 80/100 87/100
 
Moz 96/100 54/100 99/100 97/100 72/100 100/100
Yoast
Yoast 95/100 45/100 96/100 96/100 84/100 97/100
ahrefs
ahrefs 94/100 45/100 97/100 99/100 76/100 98/100
SE Ranking
SE Ranking 93/100 64/100 86/100 94/100 56/100 86/100
Conductor
Conductor 92/100 80/100 87/100 38/100 96/100 79/100
Mangools
Mangools 91/100 40/100 90/100 93/100 44/100 91/100
Majestic
Majestic 90/100 57/100 93/100 68/100 24/100 94/100
BrightLocal
BrightLocal 89/100 -- 94/100 92/100 40/100 96/100
Keyword Tool
Keyword Tool 87/100 -- 95/100 98/100 28/100 93/100
 
SEOQuake 87/100 -- 88/100 91/100 60/100 76/100
Sistrix
Sistrix 86/100 37/100 83/100 88/100 12/100 80/100
Sitechecker
Sitechecker 85/100 22/100 81/100 85/100 20/100 81/100
 
Wordtracker 84/100 -- 82/100 87/100 -- 88/100
 
Atomseo 82/100 74/100 48/100 23/100 52/100 41/100
 
Attracta 82/100 50/100 50/100 67/100 48/100 24/100
WhiteSpark
WhiteSpark 82/100 30/100 72/100 66/100 -- 72/100
Serpstat
Serpstat 79/100 -- 91/100 58/100 -- 85/100
Web CEO
Web CEO 79/100 22/100 74/100 69/100 -- 70/100
Bruce Clay
Bruce Clay 77/100 -- 75/100 43/100 36/100 74/100
Searchmetrics
Searchmetrics 77/100 -- 85/100 51/100 -- 90/100
 
Advanced Web Ranking 75/100 1/100 79/100 61/100 -- 82/100
Huckabuy
Huckabuy 75/100 70/100 71/100 4/100 68/100 9/100
AgencyAnalytics
AgencyAnalytics 73/100 -- 66/100 81/100 8/100 65/100
Rankwatch
Rankwatch 71/100 -- 62/100 86/100 -- 61/100
IdeaSoft
IdeaSoft 71/100 94/100 64/100 29/100 -- 20/100
Pitchbox
Pitchbox 71/100 -- 52/100 44/100 64/100 49/100
 
SEO Scout 67/100 87/100 37/100 26/100 -- 47/100
Rank Ranger
Rank Ranger 67/100 -- 61/100 73/100 -- 66/100
KWFinder
KWFinder 67/100 -- 80/100 33/100 -- 83/100
LinkResearchTools (LRT)
LinkResearchTools (LRT) 67/100 -- 68/100 60/100 1/100 68/100
Raven
Raven 64/100 -- 77/100 41/100 -- 77/100
DeepCrawl
DeepCrawl 64/100 -- 57/100 72/100 -- 64/100
MonitorBacklinks
MonitorBacklinks 64/100 -- 65/100 57/100 -- 69/100
Cognitive SEO
Cognitive SEO 61/100 -- 76/100 39/100 -- 75/100
 
Clearscope 61/100 -- 59/100 74/100 -- 55/100
RankTracker
RankTracker 61/100 -- 63/100 76/100 -- 50/100
Topvisor
Topvisor 58/100 1/100 78/100 75/100 -- 27/100
Terakeet
Terakeet 57/100 -- 55/100 64/100 -- 59/100
iSpionage
iSpionage 57/100 -- 49/100 70/100 -- 60/100
SeoClarity
SeoClarity 55/100 -- 60/100 52/100 -- 57/100
Netpeak Software
Netpeak Software 54/100 -- 56/100 62/100 -- 44/100
Siteguru
Siteguru 54/100 -- 73/100 84/100 -- 8/100
OnCrawl
OnCrawl 52/100 -- 54/100 46/100 -- 58/100
Botify
Botify 51/100 -- 70/100 15/100 16/100 53/100
 
socifly 50/100 1/100 69/100 80/100 -- --
Sitebulb
Sitebulb 50/100 -- 46/100 55/100 -- 46/100
ProRankTracker
ProRankTracker 47/100 -- 47/100 56/100 -- 42/100
AuthorityLabs
AuthorityLabs 47/100 -- 43/100 49/100 -- 52/100
FatJoe
FatJoe 46/100 -- 53/100 79/100 -- 2/100
CanIRank
CanIRank 44/100 -- 32/100 50/100 -- 43/100
MarketGoo
MarketGoo 44/100 -- 58/100 1/100 -- 63/100
 
Rank Science 43/100 67/100 8/100 28/100 -- 11/100
Morningscore
Morningscore 41/100 -- 30/100 47/100 -- 31/100
 
SECockpit 41/100 -- 45/100 31/100 -- 32/100
Ayima
Ayima 39/100 -- 27/100 40/100 -- 35/100
Jaaxy
Jaaxy 39/100 30/100 23/100 11/100 -- 37/100
SEOprofiler
SEOprofiler 37/100 1/100 36/100 13/100 -- 48/100
SheerSEO
SheerSEO 37/100 -- 42/100 37/100 -- 19/100
 
BeamUsUp 34/100 -- 13/100 63/100 -- 15/100
Authoritas
Authoritas 34/100 -- 19/100 54/100 -- 18/100
SEO PowerSuite
SEO PowerSuite 34/100 1/100 44/100 19/100 -- 30/100
Snoobi Analytics
Snoobi Analytics 32/100 60/100 26/100 -- 4/100 --
Lipperhey
Lipperhey 32/100 -- 33/100 3/100 -- 54/100
Linkdex
Linkdex 32/100 -- 38/100 10/100 -- 40/100
Linkio
Linkio 27/100 -- 22/100 25/100 -- 38/100
WordLift
WordLift 27/100 84/100 -- -- -- --
URLprofiler
URLprofiler 27/100 -- 39/100 17/100 -- 29/100
Found
Found 27/100 -- 41/100 16/100 -- 26/100
Marketing Miner
Marketing Miner 24/100 -- 10/100 45/100 -- 21/100
 
SwissMadeMarketing 24/100 30/100 16/100 20/100 -- 14/100
RankActive
RankActive 24/100 -- 40/100 21/100 -- 16/100
Traffic Travis
Traffic Travis 22/100 -- 11/100 27/100 -- 33/100
GoingUp
GoingUp 19/100 22/100 20/100 -- -- 25/100
 
Zigstat 19/100 -- 24/100 8/100 32/100 4/100
Mondovo
Mondovo 19/100 -- 28/100 5/100 -- 36/100
GeoRanker
GeoRanker 17/100 -- 9/100 32/100 -- 22/100
SeekMetrics
SeekMetrics 17/100 -- 35/100 14/100 -- 13/100
Seodity
Seodity 17/100 -- 31/100 34/100 -- --
TribeLocal
TribeLocal 14/100 -- 21/100 35/100 -- --
SEO Panel
SEO Panel 14/100 -- 29/100 22/100 -- 5/100
Dragon Metrics
Dragon Metrics 12/100 -- 14/100 7/100 -- 10/100
Moonsearch
Moonsearch 11/100 -- 25/100 -- -- 3/100
Engage121
Engage121 9/100 -- 15/100 2/100 -- 1/100
 
nTopic 9/100 -- 12/100 -- -- 7/100
Rankinity
Rankinity 9/100 -- 18/100 -- -- --
SEORadar
SEORadar 7/100 -- 2/100 9/100 -- --
 
SerpScan 5/100 -- 7/100 -- -- --
SEO Crawler
SEO Crawler 5/100 -- 6/100 -- -- --
seoGEEK
seoGEEK 1/100 -- 1/100 -- -- --
K-Meta
K-Meta 1/100 -- 4/100 -- -- --
UpRank
UpRank 1/100 -- 5/100 -- -- --
Empowerkit
Empowerkit 1/100 -- 3/100 -- -- --
Keyword Studio
Keyword Studio -- -- -- -- -- --
Wriber
Wriber -- -- -- -- -- --
Irayo
Irayo -- -- -- -- -- --
 
LotusJump -- -- -- -- -- --
SEOmonitor
SEOmonitor -- -- -- -- -- --
Siteoscope
Siteoscope -- -- -- -- -- --