Link Management Vendors

Link Management is one of the least competitive categories within Demand Generation. We're tracking 12 vendors in this category.


Curious how SiteScore scores are calculated?

Learn About SiteScore Scores

SiteScore scores are based on objective metrics gathered from a number of sources, including:

  • "Alexa" metrics reflect vendor website visits. Higher rankings here typically correlate with a greater volume of website visits compared to their peers.
  • "Majestic" metrics reflect vendor website link volumes. Higher rankings here typically correlate with greater authority or trust of the vendor compared to their peers who may have fewer links pointing to their website.
  • "Umbrella" metrics reflect overall internet traffic to the vendor's primary domain. This type of ranking can reflect internet traffic from API calls, SaaS services, mobile applications or other types of traffic in addition to website visits.
  • "Tranco" metrics blend Alexa, Majestic and Umbrella metrics to provide a more consistent and less volatile reflection of website rank. Higher rankings often reflect an overall greater amount of website visits, internet traffic and website links versus peers.

Once these scores are calculated for the vendor, we compare these scores to all other vendors in that given category, to provide a relative score of that vendor on a scale of 1 to 100, with 100/100 representing those vendors that are in the highest scores within their category.

Top Link Management Vendors
Icon Name Overall Score Customer Count Score Overall Traffic Score Website Visits Score DNS Traffic Score Inbound Links Score
Branch
Branch 100/100 100/100 100/100 58/100 100/100 50/100
Geniuslink
Geniuslink 91/100 59/100 80/100 72/100 75/100 84/100
Bitly
Bitly 82/100 17/100 90/100 100/100 50/100 100/100
Rebrandly
Rebrandly 73/100 -- 70/100 86/100 25/100 67/100
ZapBUZZ
ZapBUZZ 64/100 84/100 61/100 43/100 1/100 --
Sniply
Sniply 55/100 34/100 50/100 29/100 -- 34/100
Clkim
Clkim 46/100 -- 40/100 15/100 -- 17/100
Kochava
Kochava 37/100 59/100 -- -- -- --
PureOxygenLabs
PureOxygenLabs 28/100 -- 31/100 1/100 -- 1/100
 
LinkPatrol 19/100 -- 20/100 -- -- --
RetargetLinks
RetargetLinks 10/100 1/100 10/100 -- -- --
Splitter
Splitter 1/100 -- 1/100 -- -- --