SiteScore uses a variety of data providers to help provide our insights and market intelligence. Learn more about each provider below.
Tranco rankings are based on a blend of rankings by other site ranking providers. These other site ranking providers include rankings based on website visitor metrics, inbound linking profiles and total internet traffic. Because Tranco blends these datapoints together to come up with their own ranking, Tranco is an excellent metric to capture overall rankings of a site that includes visitor data as well as inbound link volume and backend HTTP traffic such as SaaS services that may load data from the domain without a corresponding website visit.
Because Alexa rankings are based primarily on website traffic from desktop, mobile and tablet devices - Alexa rank is a great way to judge the popularity of a given website in regards to website visits.
Umbrella rankings are distinct because they focus on DNS usage - providing a ranking that incorporates all types of internet traffic, including backend HTTP requests send via SaaS services. This should be considered a valuable ranking for web technology providers because, in many cases, their website traffic itself may be low, even though they may have considerable internet traffic to power their web applications. We think of Umbrella as a proxy to measure vendor product usage - which is distinct from website visitor metrics.
Majestic rankings are unique from our other data providers because they focus on link volume. While Alexa measures website visitor traffic and Umbrella measures DNS traffic to a domain, Majestic rankings help us understand link volume. We think of Majestic as a proxy to measure authority and trust in a given site - which is distinct from visitor data or internet traffic. Some sites can be high authority without a lot of website traffic or internet traffic, and Majestic is the only data provider we use which captures this valuable slice of site rankings.