Zemanta is the world’s first multi-channel demand-side platform built for post-click engagement. Traditional programmatic advertising platforms are built to serve impressions but Zemanta has pioneered the technology that empowers trading desks to show actual return on ad spend. Clients include WPP, Omnicom, Publicis Groupe, IPG, Dentsu, and Havas. The company was founded in Slovenia in 2007 and is part of Outbrain, the leading recommendation platform for the open web.
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