loop54 Customer Insights

Company Description:

There are two simple ingredients for creating a truly personalised shopping experience: Unique customer preferences and real-time purchase intent. Loop54’s predictive personalisation delivers both automatically. Imagine a new visitor comes to your shop. The first thing this new visitor does is search for “pants”. The Loop54 engine will present all the pants in your catalogue, ranked by popularity. But instead of selecting what is most popular, this visitor scrolls down and clicks on a pair of running pants. With one click, Loop54 has begun to understand what area of the catalogue this visitor is currently interested in, and in this case the visitor is interested in activewear. The next thing this visitor does is search for “shirts”. But now, instead of showing the most popular shirts first, Loop54 will personalise this visitor's experience and rank activewear higher in the results. Instead of endless scrolling and filtering, this visitor has quickly found and purchased what they wanted - a Nike training shirt. Though purchase intent will change between shopping sessions, customer preferences do not. After each visit, Loop54 will remember the preferences of each unique visitor and will use this information to rank their preferred products higher in search and category listings. This makes it easier and faster for visitors to find what their looking.