Zillow Website Insights

Company Description:

The leading real estate marketplace. Search millions of for-sale and rental listings, compare ZestimateĀ® home values and connect with local professionals.

Company Tags:

Top 1000 Sites - United States Top 10000 Sites - United States Top 100,000 Sites - United States North America - 100+ Employees Internet


Industry: Internet
Location: Seattle, Washington, United States
Employees: 5001-10000
Founded: 2006
* Company data provided by People Data Labs

Site Statistics

Tranco Rank
463 / 6000000 * last update: Sep 24, 2022
Alexa Rank
219 / 1000000 * last update: Sep 29, 2022
Majestic Rank
888 / 1000000 * last update: Sep 25, 2022
Umbrella Rank
5617 / 1000000 * last update: Jun 19, 2022

Zillow Tech Stack

This section shows Zillow's tech stack. Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption metrics.


Zillow uses Recruitics for Applicant Tracking System.
Zillow uses Contently for Content Creation & Curation.
Zillow uses Salesforce Audience Studio, Tapad, and Tealium for Customer Data Platforms (CDPs).
Zillow uses Adobe Audience Manager, Oracle DMP, Salesforce Audience Studio, and The Trade Desk for Data Management.
Zillow uses Facebook Ads, Google Ads, IndexExchange, LinkedIn Ads, MediaMath, Rubicon Project, and Verizon Media for Display & Programmatic Advertising.
Zillow uses Pardot for Email Marketing.
Zillow uses optimizely for Landing Page Optimization.
Zillow uses iSpot.tv for Marketing Attribution.
Zillow uses Pardot for Marketing Automation Platform.
Zillow uses Heap Inc for Product Analytics.
Zillow uses Rubicon Project for Project Management.
Zillow uses Bing Ads, and Google Ads for Search Advertising.
Zillow uses Facebook Ads, Google Ads, LinkedIn Ads, and Pinterest Business for Social Media Advertising.
Zillow uses AddThis, and Twitter for Social Media Management.
Zillow uses Google Tag Manager, and Tealium for Tag Management.
Zillow uses iSpot.tv, and Nielsen for Television Advertising.
Zillow uses Microsoft Clarity for User Session Recording.
Zillow uses YouTube for Video Hosting.
Zillow uses Google Analytics for Web & Mobile Analytics.
Zillow also uses Adelphic, Clicktale, Dstillery, Google, Jivox, Neustar , Podsights, and ScorecardResearch on their website.
* Zillow technographic data was gathered by SiteScore analyzing https://zillow.com and related pages.

Zillow Tech Stack Changes Over Time

This section shows how Zillow's tech stack has changed over time. Click any vendor to learn more about that company.