The Balance Website Insights

Company Description:

Master every aspect of your financial life with expert advice and how-to guides on topics ranging from investing and debt management to finding a new job.

Company Tags:

Top 1000 Sites - United States Top 10000 Sites - United States Top 100,000 Sites - United States Internet


Industry: Internet
Location: New York, New York, United States
Employees: 11-50
Founded: 2016
* Company data provided by People Data Labs

Site Statistics

Tranco Rank
2559 / 6000000 * last update: Sep 24, 2022
Alexa Rank
9635 / 1000000 * last update: Jun 21, 2022
Majestic Rank
962 / 1000000 * last update: Sep 25, 2022
Umbrella Rank
79651 / 1000000 * last update: Jun 19, 2022

The Balance Tech Stack

This section shows The Balance's tech stack. Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption metrics.


The Balance uses Adobe Audience Manager, Lotame, and The Trade Desk for Data Management.
The Balance uses TowerData for Data Providers.
The Balance uses Bidswitch, Google Ads, IndexExchange, Media.net, PubMatic, Rubicon Project, StackAdapt, and Verizon Media for Display & Programmatic Advertising.
The Balance uses Rubicon Project for Project Management.
The Balance uses Google Ads for Search Advertising.
The Balance uses Google Ads for Social Media Advertising.
The Balance uses Google Tag Manager for Tag Management.
The Balance uses Google Analytics for Web & Mobile Analytics.
The Balance uses Roku for Webinar & Virtual Events.
The Balance also uses Google, Merkle, ScorecardResearch, and Upwave on their website.
* The Balance technographic data was gathered by SiteScore analyzing https://thebalance.com and related pages.

The Balance Tech Stack Changes Over Time

This section shows how The Balance's tech stack has changed over time. Click any vendor to learn more about that company.

The Balance Ad Library Preview

Understand how The Balance advertises and key messaging by viewing the advertisements below that they are running across the web. Hover or click any image to see a larger version of that creative.

The Balance Ad

First Seen: 2022-09-12  

Last Seen: 2022-09-12  

Times Seen: 1

The Balance Ad

First Seen: 2022-09-12  

Last Seen: 2022-09-12  

Times Seen: 1

The Balance Ad

First Seen: 2022-08-13  

Last Seen: 2022-08-22  

Times Seen: 1