The Athletic Website Insights

Company Description:

Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis, all ad-free.

Company Tags:

Top 1000 Sites - United States Top 10000 Sites - United States Top 100,000 Sites - United States North America - 100+ Employees Sports


Industry: Sports
Location: San Francisco, California, United States
Employees: 201-500
Founded: 2016
* Company data provided by People Data Labs

Site Statistics

Tranco Rank
4282 / 6000000 * last update: Sep 24, 2022
Alexa Rank
3298 / 1000000 * last update: Sep 29, 2022
Majestic Rank
2926 / 1000000 * last update: Sep 25, 2022
Umbrella Rank
23357 / 1000000 * last update: Jun 19, 2022

The Athletic Tech Stack

This section shows The Athletic's tech stack. Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption metrics.


The Athletic uses Tapad for Customer Data Platforms (CDPs).
The Athletic uses BeesWax, Facebook Ads, Google Ads, and Verizon Media for Display & Programmatic Advertising.
The Athletic uses New Relic for Performance Monitoring.
The Athletic uses Bing Ads, and Google Ads for Search Advertising.
The Athletic uses Facebook Ads, Google Ads, and Snapchat for Social Media Advertising.
The Athletic uses Twitter for Social Media Management.
The Athletic uses Google Tag Manager for Tag Management.
The Athletic uses Hotjar , and Microsoft Clarity for User Session Recording.
The Athletic uses Google Analytics, and Hotjar for Web & Mobile Analytics.
The Athletic also uses Adalyser, Chartbeat, Cloudflare, Keywee, and Profitwell on their website.
* The Athletic technographic data was gathered by SiteScore analyzing https://theathletic.com and related pages.

The Athletic Tech Stack Changes Over Time

This section shows how The Athletic's tech stack has changed over time. Click any vendor to learn more about that company.