Southwest Airlines Co. Website Insights

Company Description:

Find low fares to top destinations on the official Southwest Airlines website. Book flight reservations, rental cars, and hotels on southwest.com.

Company Tags:

Fortune 1000 Transportation Top 1000 Sites - United States Top 10000 Sites - United States Top 100,000 Sites - United States North America - 100+ Employees Airlines/Aviation


Industry: Airlines/Aviation
Location: Dallas, Texas, United States
Employees: 10001+
Founded: 1971
* Company data provided by People Data Labs

Site Statistics

Tranco Rank
2711 / 6000000 * last update: Sep 24, 2022
Alexa Rank
1170 / 1000000 * last update: Sep 29, 2022
Majestic Rank
3532 / 1000000 * last update: Sep 25, 2022
Umbrella Rank
14453 / 1000000 * last update: Jun 19, 2022

Southwest Airlines Co. Tech Stack

This section shows Southwest Airlines Co.'s tech stack. Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption metrics.


Southwest Airlines Co. uses Salesforce for CRM.
Southwest Airlines Co. uses Moat for Competitive Intelligence.
Southwest Airlines Co. uses Adobe Audience Manager for Data Management.
Southwest Airlines Co. uses TowerData for Data Providers.
Southwest Airlines Co. uses Adobe Advertising Cloud, Amobee, Google Ads, IndexExchange, Innovid , LinkedIn Ads, Moat, OpenX, PubMatic, Rubicon Project, SpotX, and Verizon Media for Display & Programmatic Advertising.
Southwest Airlines Co. uses MovableInk, and Qualtrics for Interactive Content.
Southwest Airlines Co. uses optimizely for Landing Page Optimization.
Southwest Airlines Co. uses Branch for Link Management.
Southwest Airlines Co. uses Datadog for Performance Monitoring.
Southwest Airlines Co. uses jQuery, and Rubicon Project for Project Management.
Southwest Airlines Co. uses Google Ads for Search Advertising.
Southwest Airlines Co. uses Google Ads, LinkedIn Ads, and Pinterest Business for Social Media Advertising.
Southwest Airlines Co. uses AddThis for Social Media Management.
Southwest Airlines Co. uses Qualtrics for Surveys.
Southwest Airlines Co. uses Adobe, Google Analytics, and Moat for Web & Mobile Analytics.
Southwest Airlines Co. uses DynamicYield for Website Personalization.
Southwest Airlines Co. also uses Siteimprove on their website.
* Southwest Airlines Co. technographic data was gathered by SiteScore analyzing http://www.southwest.com and related pages.

Southwest Airlines Co. Tech Stack Changes Over Time

This section shows how Southwest Airlines Co.'s tech stack has changed over time. Click any vendor to learn more about that company.