REI Website Insights

Company Description:

From backpacking to cycling to staying in shape and more, outfit your outdoor activities with the latest gear, clothing, and footwear at REI.

Company Tags:

Top 1000 Sites - United States Top 10000 Sites - United States Top 100,000 Sites - United States North America - 100+ Employees Retail


Industry: Retail
Location: Kent, Washington, United States
Employees: 10001+
Founded: 1938
* Company data provided by People Data Labs

Site Statistics

Tranco Rank
3267 / 6000000 * last update: Sep 24, 2022
Alexa Rank
3406 / 1000000 * last update: Sep 29, 2022
Majestic Rank
1872 / 1000000 * last update: Sep 25, 2022
Umbrella Rank
26050 / 1000000 * last update: Jun 19, 2022

REI Tech Stack

This section shows REI's tech stack. Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption metrics.


REI uses Tealium for Customer Data Platforms (CDPs).
REI uses Adobe Audience Manager for Data Management.
REI uses Adobe Advertising Cloud, Facebook Ads, and Google Ads for Display & Programmatic Advertising.
REI uses Gravity Forms, MovableInk, and Qualtrics for Interactive Content.
REI uses Nativo for Native Advertising.
REI uses New Relic for Performance Monitoring.
REI uses Bing Ads, and Google Ads for Search Advertising.
REI uses Facebook Ads, Google Ads, and Snapchat for Social Media Advertising.
REI uses Twitter for Social Media Management.
REI uses Qualtrics for Surveys.
REI uses Google Tag Manager, and Tealium for Tag Management.
REI uses YouTube for Video Hosting.
REI uses Google Analytics for Web & Mobile Analytics.
REI uses RichRelevance for Website Personalization.
REI also uses ChannelAdvisor, Cloudflare, Curalate, Font Awesome, Gladly, Google, Impact, Microsoft, Skai, and Wordpress on their website.
* REI technographic data was gathered by SiteScore analyzing https://rei.com and related pages.

REI Tech Stack Changes Over Time

This section shows how REI's tech stack has changed over time. Click any vendor to learn more about that company.