Principal Financial Group, Inc. Website Insights

Company Description:

Let's keep your finances simple. Insure what you have. Invest when you're ready. Retire with confidence.

Company Tags:

Fortune 1000 Financials Top 10000 Sites - United States Top 100,000 Sites - United States North America - 100+ Employees Financial Services

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Industry: Financial Services
Location: Des Moines, Iowa, United States
Employees: 10001+
Founded: 1879
* Company data provided by People Data Labs

Site Statistics

Tranco Rank
14975 / 6000000 * last update: Sep 24, 2022
Alexa Rank
6802 / 1000000 * last update: Jan 11, 2023
Majestic Rank
19127 / 1000000 * last update: Sep 25, 2022
Umbrella Rank
37056 / 1000000 * last update: Jun 19, 2022

Principal Financial Group, Inc. Tech Stack

This section shows Principal Financial Group, Inc.'s tech stack. Click any category title to see all vendors in that category, ranked by SiteScore rank as well as adoption metrics.


Principal Financial Group, Inc. uses AdForm, and Oracle DMP for Data Management.
Principal Financial Group, Inc. uses Facebook Ads, Google Ads, LinkedIn Ads, and MediaMath for Display & Programmatic Advertising.
Principal Financial Group, Inc. uses Dynatrace, and New Relic for Performance Monitoring.
Principal Financial Group, Inc. uses CookieLaw, and OneTrust for Privacy & GDPR.
Principal Financial Group, Inc. uses jQuery for Project Management.
Principal Financial Group, Inc. uses Bing Ads, and Google Ads for Search Advertising.
Principal Financial Group, Inc. uses Facebook Ads, Google Ads, and LinkedIn Ads for Social Media Advertising.
Principal Financial Group, Inc. uses Medallia for Surveys.
Principal Financial Group, Inc. uses Google Tag Manager for Tag Management.
Principal Financial Group, Inc. uses SessionCam for User Session Recording.
Principal Financial Group, Inc. uses Brightcove for Video Hosting.
Principal Financial Group, Inc. uses ContentSquare, and Google Analytics for Web & Mobile Analytics.
Principal Financial Group, Inc. uses Google Optimize for Website Personalization.
Principal Financial Group, Inc. also uses Cloudflare, Coveo, Genesys, and Q4 on their website.
* Principal Financial Group, Inc. technographic data was gathered by SiteScore analyzing http://www.principal.com and related pages.

Principal Financial Group, Inc. Tech Stack Changes Over Time

This section shows how Principal Financial Group, Inc.'s tech stack has changed over time. Click any vendor to learn more about that company.